Content MarketingPublic RelationsSocial Media & Influencer Kushambadzira

Matauriro Atingaita Nevanofurira

Influencer kushambadzira yakakurumidza kuve chinhu chinotungamira chero yakabudirira brand campaign, ichisvika pamusika kukosha kwe $ 13.8 mabhiriyoni 2021, uye nhamba iyoyo inotarisirwa kukura chete. Gore rechipiri reCCIDID-19 denda rakaramba richiwedzera mukurumbira wekupesvedzera kushambadzira sezvo vatengi vakaramba vachivimba nekutenga online uye vakawedzera kushandisa kwavo masocial media mapuratifomu senge e-commerce chikuva.

Nemapuratifomu akaita se Instagram, uye nguva pfupi yadarika TikTok, vachishandisa yavo yemagariro ekutengeserana maficha, pane mukana mutsva uri kubuda wemhando dzekushandisa vanofurira kuwedzera maitiro avo ekutengeserana munharaunda.

70% yevashandisi veinternet vekuUS vangangotenga zvigadzirwa kubva kune vavanofurira vavanotevera, pamwe chete nekukwira kuri kutarisirwa kweUS kutengeswa kwesocial commerce ne35.8% kusvika $36 bhiriyoni muna 2021.

nhamba uye Insider Njere

Asi nekukura kwemikana yekutsigira yevapesvedzera, hazvidzivirike kuti kuwanda kuchapinda munzvimbo yakatozara, zvichiita kuti zvinyanye kuomera mabhureki kuwana anofurira akakodzera kushanda naye. Uye kuti kudyidzana kwebrand-brand kuve kwakanyanya kushanda kune vateereri vanonangwa, zvakakosha kuti kudyidzana kuve kwechokwadi, zvichibva pane zvinofarirwa, zvinangwa, uye masitayipi. Vateveri vanogona kuona zviri nyore kuburikidza neachokwadi anotsigirwa mameseji kubva kune vanofurira uye panguva imwe chete, vapesvedzera vava neumbozha hwekuramba zvibvumirano zvekutsigira izvo zvisingaenderane nemhando yavo. 

Kuti mhando itange hukama hwenguva refu nevanonyanya kupesvedzera pamushandirapamwe wavo, maererano nemukurumbira uye ROI, ivo vanofanirwa kuchengeta matipi anotevera mupfungwa kana vachitaurirana kune avo vanonyanya kushuvira vapesvedzera:

Tsvakurudza anofurira usati wasvika

Shandisa maturusi ekutsvagisa uye enjere kuona vapesvedzera vanowirirana nevateereri vako uye vane chekuita nerudzi rwako. 51% yevapesvedzera vanoti chikonzero chavo chepamusoro chekusabatana nemhando inoswedera kwavari ndicho havadi kana kukoshesa chiratidzo. Kudzora runyorwa rwevapesvedzera vanonyatso enderana nehunhu hwemhando ichave nemhedzisiro yakanaka pamushandirapamwe, sezvo zvavanotumira zvichave zvechokwadi kune vateereri vavo, uye ivo vanogona kushanda newe pakutanga. 

Mabhureki anofanirwawo kushingairira kuongorora mhando yevateereri vevateereri sezvo paine maakaundi mazhinji anogona kunge aine vateveri vechokwadi. 45% yepasi rose Instagram account inotarisirwa kuve bots kana maakaundi asingashande, saka kuongorora hwaro hwevateveri vevateveri chaivo vanogona kuona kuti chero bhajeti rinoshandiswa rinosvika vatengi chaivo, vangangove vatengi. 

Gadzirisa meseji yako

Vanofurira havana kushivirira, uye havafanirwe, kana zvasvika pakusvikirwa nemabhureki ane generic, akachekwa uye anamira mameseji mameseji, pasina hunhu kwavari kana chikuva chavo. 43% vakataura kuti 

usatombogashira mameseji emunhu kana kashoma kubva kumabhurandi, uye nekuwanda kwevanopesvedzera ruzivo vanowanzo govana online, mabhureki anogona nyore kushandisa izvi kune mukana wavo kugadzirisa kurira kwavo.

MaBrand anofanirwa kushandisa nguva nesimba achiverenga kuburikidza neavo evapesvedzeri 'zvirimo kuitira kuti vagadzire meseji yakarongedzwa kune yega yega pesvedzero, inoenderana ne toni yavo uye chimiro. Izvi zvichawedzera mukana wekuti anopesvedzera ari mubvunzo anobvuma mubatanidzwa, uye ave nekukurudzirwa kutumira zvirimo zvinobatika.

Iva akajeka pakutaura kwako kwekutanga

Usarove gwenzi - kujeka, uye kubuda pachena kwakakosha kana iwe uchikurudzira mazwi ekudyidzana kwako neanofurira. Paunenge uchiitisa yako yekutanga kuparidzira, iva nechokwadi chekugadzirisa chimiro kumberi kusanganisira zvakakosha senge icho chigadzirwa, nguva yekutumira, bhajeti, uye zvinotarisirwa zvinounzwa. Izvi zvinoita kuti mupesvedzeri aite sarudzo ine ruzivo, nekukurumidza uye inobvumira mapato ese kudzivirira kupokana munzira.

Izvo zvakakosha kuti mabhureki abate toni chaiyo mukutaurirana kwavo kune vanofarirwa vanofurira kuitira kuchengetedza zvine musoro, kudyidzana kwechokwadi uye zvirinani kushambadzira kwavo. Sezvo indasitiri yekushambadzira inopesvedzera ichiramba ichibudirira, mabhureki anozofanira kuenderana nawo.

Alexander Frolov

Alexander ndiye CEO uye co-muvambi paHypeAuditor. Alex akagamuchirwa kakawanda paPamusoro 50 Maindasitiri Vatambi Rondedzero neKutaura Kukurudzira kwebasa rake rekuvandudza kujekesa mukati meiyo inosimudzira indasitiri yekushambadzira. Alex ari kutungamira nzira mukuvandudza kujekesa mukati meindasitiri uye akagadzira yakanyanya yepamusoro AI-yakavakirwa kubiridzira-yekuona sisitimu yekumisikidza muyero wekukonzera kukurudzira kushambadzira kwakanaka, pachena, uye kunoshanda.

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