Ongororo & KuedzwaCRM uye Dhata MapuratifomuEcommerce uye RetailEmail Marketing & AutomationKugonesa KugonesaTsvaga KutengesaSocial Media & Influencer Kushambadzira

Maitiro Ekuvandudza Kwevatengi Kuvimbika neDhijitari Kushambadzira

Iwe haugone kuchengeta izvo zvausinganzwisise. Kana ichitariswa mukuwanikwa kwevatengi nguva dzose, zvinowana nyore kutakurwa. Zvakanaka, saka wafunga zano rekutora, wagadzira chigadzirwa / sevhisi yako kuti ikwane muhupenyu hwevatengi. Yako yakasarudzika kukosha chirevo (UVP) inoshanda - inokwezva shanduko uye inotungamira sarudzo dzekutenga. Unoziva zvinoitika shure? Mushandisi anokodzera kupi mushure mekupedzisa kwekutengesa kutenderera?

Tanga nekunzwisisa Vateereri vako

Kunyangwe zvichinakidza kuramba uchitsvaga nzira nyowani uye vateereri vekutengesera, zvakadhura zvakanyanya kuchengetedza imwe. Nekudaro, kuchengetedza hakuvimbe nemadhiraivha akafanana nekutora - zvinangwa zviri kumashure kwavo zvakasiyana, uye kunyangwe maitiro evashandisi nemanzwiro anomuka kubva kune maviri aya anowirirana iwo anofanirwa kutaurwa zvakasiyana. Kuvimbika kwevatengi kunovaka kubva mukuchengetedza. Kuwana kwevatengi inongova suo kwazviri.

Chinokosha chekutora apa ndechekuti unzwisise kuti vatengi vako havanyangarika mushure mekutengesa asi ramba uchibatana nechako chigadzirwa / sevhisi uye sunga ruzivo rwavo nazvo kune yako brand.

Saka chii chaunoziva nezve ako vatengi chaizvo?

Kuti upedze iwo mufananidzo wehunhu hwevateereri vako usati watanga uye panguva yekutengesa uye sanganisa zvakawanikwa mune yako nzira yekuchengetedza, iwe unozofanirwa kuisa mune yakawanda data. Chii chinonzi Yakakosha Dhata Metric kufunga nezvazvo? Unogona kutanga nekuongorora yako:

Tsvaga Kushambadzira Metric

Vashandisi vanokuwana sei? Ndeapi mabhenji / asiri-ane mazita ekutsvaga mibvunzo pakupedzisira anotungamira mukushandurwa kana poindi yekutenga? Ndeapi aive ekumusoro anoita kumhara mapeji uye yaivepi fannel iyo leakiest? Iwe unogona here kusunga yakasarudzika chidimbu chemukati kune yakasarudzika mushandisi demografia iyo yakakuunzira iwe huwandu hukuru hwekutengesa?

Kana iwe uine Google Analytics yekutevera inogoneswa uye yakabatanidzwa neGoogle Search Console, iwe unozogona kuteedzera pasi iyi mibvunzo kusvika kumwedzi gumi neshanu munguva yakapfuura uye nekuona avo vanonyanya kuita. Iwe unogona kuwedzera kudzamisa ongororo nekusunga aya mazwi akakosha kune mamwe mapepa ekumhara uye wozviona senzvimbo dzakanakisa dzekutanga dzerwendo rwemushandisi kuenda kunotora. Izvi zvinogona kuputswa pasi nekuwedzera nekubatanidza iyi data kune yako mushandisi demografia, mhando yedhizaini, maitiro, uye zvido zvekuziva mhando dzevateereri dzinogona kushandurwa.

Maitiro Ekutengesa

Kutengesa kwako kuri kuita sei? Ndeipi avhareji odha kukosha iwe yauri kucherechedza? Ndeupi mutengo wepakati wekudzokororazve mutengo wekutenga? Ndezvipi zvigadzirwa zvako zvepamusorosoro / masevhisi uye pane kuwirirana kune mushandisi demografi uye mwaka maitiro?

Kana iwe uine Enhanced E-commerce yekumisikidza setup kuburikidza neGoogle Analytics kana imwe yechitatu-bato software dhibhodhi yacho, iwe unozogona kuteedzera zvese izvi uye kuunganidza yakakosha nzwisiso. Chinhu chakanyanya kukosha kuchengeta mundangariro ndechekuti metrics yekutengesa inosiyana zvakanyanya nevhoriyamu yechikamu chakaongororwa. Yekutengesa yemwaka kana inofambiswa inogona kuoneka senge anomalies kana ichitariswa kuburikidza nepfupi nguva span saka chengeta maziso ako akavhurika uye uenzanise iyo data mukati meiyo imwe nguva yenguva inoitangira kana mukati menguva imwecheteyo gore rakapfuura.

Kuwana uye Referral Channel

Unoziva here kuti vatengi vako vanobva kupi? Ndedzipi nzira dzako huru dzekuwana? Ndiwo iwo iwo iwo iwo iwo iwo iwo iwo magero avanokuwana iwe kana kuti ingori iwo chete iwo makwara anotyaira akawanda kutengesa? Ndedzipi nzira dzinotyaira mari zhinji?

Kana isu tichifungidzira kuti webhusaiti yako ndiyo yako yekutanga shanduko poindi uye kuti iwe une Google Analytics setup, unogona kupindura zviri nyore mibvunzo yambotaurwa. Shanyira Kuwana> Wongororo yemushumo kuti uone kuti ndeapi makwara anotyaira traffic yakawanda uye ane mashoma mabhureki. Iwe unogona kudzamisa iyo ongororo nekushandura chikamu chevateereri kubva Vose vanoshandisa to Vanoshandura. Kana iwe uine inopfuura imwechete chinangwa kana chinangwa chebato kuseta, iwe unogona kuenderera mberi kuputsa chiteshi kuita kwekuenzanisa kune chakanangwa chinangwa.

Vatengi Vanhu

Nedatha rese riri pamusoro rakaputswa uye rakamisikidzwa kuita chimiro, ikozvino wave kukwanisa kufungidzira mhando yevateereri iyo ingangodaro inoshandura, nzira dzavo kuenda uye mushure mekutendeuka nzvimbo uye maitiro avanozvibata pamberi, panguva uye mushure mekugadzira. kutenga.

Kugadza mutengi persona sekumiririrwa kwekufungidzira kweako akakodzera mutengi kuchakubatsira iwe kushambadzira chigadzirwa chako zvirinani uye unzwisise chakavatungamira kuti vasarudze iwe semutengesi / mupi wako. Izvi zvinonyanya kutsanangurwa kana zvichionekwa saka ngatipei muenzaniso. Iti urikutengesa mabhuku ekubika uye chinangwa chako ndechekuwedzera huwandu hwekutengesa uye kusimudzira nhevedzano nyowani dzeKutenda irikuuya kune nyowani uye iripo vatengi base. Ndeipi yeiyi iri nyore kwauri kuti utengese?

“Tinoshuvira kusimudzira [bhuku] yekubika iyi nhepfenyuro yeKutenda uku pa Instagram nePinterest. Chinangwa chedu vanhukadzi, vane makore makumi maviri nemana nemashanu kusvika makumi mashanu nemashanu vanofarira kubika uye vakatotenga kana kufunga kutenga bhuku rekubika gore rino ”

“Chinangwa chedu ndechekusimudzira [ichi] chinyorwa chemabhuku ekubika kuna Martha. Iye anogara pamba amai vari pakati pemakore makumi mana-makumi mana anoda kubika. Iye anoda #foodporn mapeji uye anogovera ndiro dzake pa Instagram. Iye anochengetedza uye anofarira tsika dzechinyakare saka mazororo makuru chinhu chakakura kwaari sezvo iri nguva chete yegore paanogona kubikira mhuri yese neshamwari dzavo. Martha akatotenga bhuku rekubika kubva kwatiri uye anotarisa yedu Instagram feed uye webhusaiti yenharaunda inogadzirwa mabikirwo kamwe chete pamwedzi. Anonyatsopinda mukubika zvishoma uye mukudya zvisina kukwana. ”

Ona musiyano? Iyi mhando yevatengi persona inomiririra ndiyo yaunogona kuwana kubva pamamita-akapihwa pamusoro akayerwa kuita chimiro.

Iyi mhando yevatengi analytics yakaoma kumisikidza uye inoenda matanda mune kuomarara. Kana zvakanyanyisa kukuomera iwe, iwe unofanirwa zvirokwazvo tsvaga rubatsiro kubva kune yedhijitari agency ine ruzivo mune epamberi vateereri analytics, chikamu, uye mushandirapamwe wekugadzirisa.

Kazhinji Kuzivikanwa Kwekuchengetedza Kushambadzira Tactics uye Maonero Avo KPIs

Izvozvi zvaunoziva wako wevatengi manas uye unonzwisisa maitiro avo, nzira idzo iwe dzaunogona kushanda pakuchengetwa kwavo dzinova dzakajeka zvakanyanya. Kuchengetedza matekiniki ekushambadzira anogona kusiyana zvichienderana niche yako, musika, vatengi, uye zvinangwa, asi hwaro hwekutangisa iwo hunoramba hwakafanana.

Dzimwe nzira dzekuchengetedza dzekutengesa dzakasvibira uye dzakaverengerwa kakawanda. Ehezve, kupihwa fungidziro ivo vanofambiswa neiyo data yakagadzwa mune yakapfuura nhanho.

Kutumidza mashoma.

Tsvaga Engine Optimization (SEO)

Kunyange ichinyanya kutariswa senge nzira yekuwana, SEO inopa huwandu hwemikana yekuvandudza kuchengetedzwa kwevatengi uye kuvaka kuvimbika.

Izvi zvinonyanya kuitwa kuburikidza nekugadzirisa zvemukati - zvese zviri pasiti uye zvisiri pamhepo. Nekutsanangura iwo mazwi akakosha, zvemukati uye zvekutumira masosi vatengi vako vanobatana nekudyidzana nazvo, urikusvika padanho padyo nekuita zvemukati kuti utore uye ubate pfungwa dzavo. Regedza kutsvaga kwekushambadzira mameturu mune yako SEO chengetedzo yekutengesa zano uye gadzira yemukati mepu.

Usango tarisa pamipfupi muswe kiyi mazwi asi edza kukwidziridza kukosha kune dzakabatana misoro. Unogona kuita izvi ne kuongorora LSI keywords uye keyword syntagms ayo anotarisana nevashandisi kufarira uye chinangwa. Ngatidzokerei kunaMartha uye bhuku rekubika kusimudzira. Misoro iyo pakupedzisira inogona kutungamira Marita mukutenga rimwe bhuku rekubika kubva kwauri anononoka kubika mabikirwo, iyo yekudyira, uye mapoto anoshandiswa kuzviita, sarudzo yemidziyo yakasvinwa nemwaka kana nenzira yavanokura uye yakarongedzwa. Marita anogona kunge achitungamira mukutenga bhuku rekubika kana achizvizivisa semusana wemhuri uye achiona tafura yemanheru senzira yekuunganidza, nharaunda uye tsika dzemhuri. Usangomanikidza mushandisi kuti azvizivise-ega sechikamu chechikamu chikuru, asi edza kuenzanisa ruzivo rwavo.

Zvimwe zvehunyanzvi zvinhu zveSEO, kunyanya maererano neesite optimization senge yakasimba webhusaiti uye ruzivo rwekuvaka neyakajeka HTML5 uye yakarongedzwa microdata markup icha batsira vanokambaira kuti vanzwisise zvirinani chimiro uye masemantiki ari kuseri kwayo. Izvi zvinobatsira zvese kuwanikwa uye kugadziridza kwemapeji ekutsvaga maererano nezvinodiwa nevashandisi. Semuenzaniso, chimiro uye semantic webhusaiti markup inobatsira kuratidza mhinduro dzakasiyana kuvanhu vakasiyana seizvi:

  • Martha paanotsvaga bhuku rekubika kuburikidza neinjini yekutsvaga, anogona kuzowana anononoka kubika mabikirwo emabhuku ekubikisa semhedzisiro yakadzoserwa.
  • Pandinotsvaga bhuku rekubika kuburikidza neinjini yekutsvaga, ini ndinogona kuwana Anarchist Cookbook semhedzisiro yakadzoserwa.

Zvimwe zvehunyanzvi zvinhu zvine chekuita nekushandisika kwewebhusaiti uye mashandiro senge peji rekutakura nguva, kupindura uye kuwanikwa kwakakosha SEO zvinhu zvinoteedzera kuchengetedza kwevashandisi uye zvinobatsira kuvaka kuvimbika. Kana yako webhusaiti isingasvikike kana yakaoma kurodha, vashandisi vangango bhuroka kana kushoma kuita nayo.

Yakakurudzira KPIs kuteedzera:

  • Nhamba ye inbound links
  • Nhamba ye zvinobuda zvinongedzo
  • Vhoriyamu ye organic traffic
  • Vhoriyamu ye kutumira motokari
  • Yekutsvaga injini mhinduro peji (SERP) chinzvimbo cheiyo chaiyo seti yemazwi akakosha
  • Peji maonero pachikamu
  • Isa nguva (avhareji nguva iri papeji)
  • dauka mutengo

Social Media

Zvemagariro midhiya inzira huru yekuvaka ruzivo, kuvimba, uye kuvimbika. Inotinhira zvakanyanya mukubatana neSEO / SEM maitiro ekuchengetedza. Yakatsigirwa neinosimudzira kushambadzira ndiyo yako musuwo wekuvaka brand vamiriri kuti uwedzere kudzamisa kuchengetwa uye zvemhando yepamusoro kutumira.

Kana uchienderana neyako yakasimbiswa yekushambadzira / yekutsikisa kalendari yeSEO yekuchengetedza kushambadzira zvinangwa uye inosanganiswa neakashambadzirwa ma hashtag uye chinongedzo kuteedzera inova ine simba chiteshi yekuvaka vatengi kuvimbika.

Iwe unogona kuwedzera mahedhita ane mahedhi uye chinongedzo chekutevera kuti uone uye nekutsvaga mikana mitsva yekubatana uye tora kunobva vangangove vatsigiri vemakambani. Pamwe kubatsirwa kukuru kwemagariro enhau ndiwo mukana wekuita neako anogona uye aripo evatengi base munguva chaiyo. Kushandisa chatbots uye kudzidzisa vashandi vako vekutengesa kushandisa vezvenhau sechikamu chebasa rako revatengi ndiyo chete nzira inonyanya kufuratirwa inoita zvishamiso zvekuchengetedza kuchengetedza uye kuvimbika kwevatengi.

Yakakurudzira KPIs kuteedzera:

  • Nhamba ye vateveri uye mafeni
  • kupana nduma mwero - zvese mushandirapamwe uye peji rakatarwa
  • Percentage kutumira motokari inogadzirwa kuburikidza nemagariro enhau
  • The vhoriyamu yezvinyorwa kusundirwa kuburikidza sechikamu chekushambadzira kugovera
  • Nhamba ye apedza zvikumbiro zvevatengi kuburikidza nesocial media chat, makomendi uye mameseji

Email marketing

Iyo email haife yakafa uye iri yepakati svikiro remabasa ese ewebhu uye kushandiswa.

Email kushambadzira inowanzo shandiswa seyekutanga mutyairi wekuchengetedza kwevashandisi uye ku dziisa inotonhora inotungamira. Matipi maviri akajairika anoshandiswa kuburikidza neemail kushambadzira kuvandudza kuchengetedza kwevatengi ndeyekutumira matsamba enhau nenhau dzichangoburwa uye zvinyorwa zvemukati uye kukwezva kutenga kwakadzokororwa nekupa zvidzikiso uye madhiri kune aripo vatengi base.

Zvemukati curation yeipi yeaya maitiro anogona kuenzanisirwa neyako yekunyora karenda kuti upe zvakanakisa mhedzisiro maererano neyakavhurika mwero uye CTR. Iwe unogona kuwedzera kuputsa kuyedza kwako kuita segmenting email zvinyorwa zvinoenderana nezvinodiwa nemushandisi, mwaka maitiro, uye huwandu hwevanhu

asi email kushambadzira inofanirwa kutaurwa nekungwarira kukuru kupfuura chero zvambotaurwa. Kuwedzeredza nekusabata zvakanaka kunogona kuita kuti dura rako rese rinyorwe uye kukuvadza zvakanyanya kuvimba kwakavakirwa parizvino. Chinhu chakakosha kucherechedza apa ndechekuti mushandisi wako anoziva maitiro aakawana pane yako tsamba yekutumira, iwe uchaibata sei uye kuti iye anopiwa mukana wekugadzirisa ake / ake zvavanoda kana kuzvinyoresa chero panguva yakapihwa.

Paunenge uchifunga nezve kana uchizoshandisa yako yega kutumira server kana yechitatu bato seiri, ndapota funga kana iwe uchikwanisa kutevedzera yese yemitemo yakanyorwa pamusoro uye uine kugona kuyera uye kuteedzera mashandiro ayo.

Yakakurudzira KPIs kuteedzera:

  • Nhamba ye tsambambozha dzakatumirwa kunze - mushandirapamwe wakanangana uye zvakakwana
  • Dzvanya nepakati (CTR) yeemail
  • Open rate yeemail Campaign yakatumirwa
  • Dzokorora mutengo wekutenga kuburikidza neiyo email chiteshi

Monitor, Measure uye Optimize Yekukura

Sezvambotaurwa, kuti unyatso kuvandudza vatengi vako kuvimbika nekutengesa kwedhijitari, unofanirwa kunzwisisa vatengi vako. Kune akawanda masisitimu ekuongorora kwevatengi kuti uongorore uye kuwirirana neyako yekuchengetedza kushambadzira. Kufungidzira yevatengi yekuchengetedza kushambadzira zano rinogona kusiyana kubva kumabhizinesi kuenda kumabhurandi asi zvinangwa zvezvinangwa zviri pasi pavo zvinoenderana.

Kuyera kwakadzika uye kuwedzeredzwa analytics kwechimwe nechimwe cherwendo rwevatengi chako kutanga kukuru asi kunokupa iwe tani yedata risina kurongeka. Nzira iyo iwe yaunoshandisa iyi data kuti ubvunze uye upe mhinduro kune yakatarwa mibvunzo nezve maitiro avo kupfuura kwekupedzisa kwekutengesa kutenderera kunozoona yako budiriro mukuvaka kwenguva refu-hukama neako mutengi base.

Uye kubva mukuchengetedza kunosimuka kuvimbika uye kuvimba.

Nina Ritz

Nina muongorori wezvehunyanzvi uye munyori pa DesignRush, musika weB2B unobatanidza mabrandi nema agency. Anoda kugovana zvaakaona uye zvinehunhu zvemukati zvinodzidzisa uye zvinokurudzira vanhu. Chaanonyanya kufarira kugadzirwa kwewebhu uye kushambadzira. Munguva yake yekusununguka, kana asiri kure nekombuta, anofarira kuita yoga uye kuchovha bhasikoro.

Related Articles

Kudzoka kumusoro
pedyo

Adblock Yaonekwa

Martech Zone inokwanisa kukupa izvi zvemukati pasina muripo nekuti isu tinoita mari saiti yedu kuburikidza nemari yekushambadza, affiliate links, uye kutsigira. Tinozotenda kana iwe ukabvisa yako ad blocker iwe paunoona yedu saiti.