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Yekupedzisira Nhungamiro Yekutanga Chekunyorera Vhidhiyo Sevhisi

Pane chikonzero chakanaka nei Kunyorera Vhidhiyo Pane Kudiwa (SVOD) iri kuputika izvozvi: ndizvo zvinodiwa nevanhu. Nhasi uno vatengi vazhinji varikusarudza zvemavhidhiyo zvemukati izvo zvavanogona kusarudza nekutarisa pane zvavanoda, zvinopesana nekugara uchiona. 

Uye stats inoratidza kuti SVOD haisi kunonoka. Vaongorori vanofanotaura kukura kwayo kusvika kune 232 mamirioni ekuona chiratidzo ne2020 muUS. Global viewership inotarisirwa ku kuputika kusvika pamamiriyoni makumi mana nerimwe nemakumi maviri nemakumi maviri, kubva pamamiriyoni 283 muna 2018.

Vhidhiyo Statistics kubva Statistica

Source: nhamba

Nepo nhamba dzekuona dzichinakidza, zvimisikidzo zvinomira hazviperere ipapo. Mari inofungidzirwa yepasi rose yakagadzirirwa kusvika kumadhora makumi maviri nemaviri emadhora. Mugove weshumba uchaenda kumazita makuru emhuri seNetflix, Amazon Prime uye Hulu, asi kune mazana ezviuru zvevamiriri vevhidhiyo vakazvimiririra vanowana mari pamusika weSVOD uri kukura. 

At Uscreen, tinosvika pakushanda nevazvimiririra vhidhiyo yezvinhu zvinogadzira. Aya ndiwo marangi akavaka nzanga hombe dzinobhadhara pamwedzi kuwana mukana wezvinyorwa zveprimiyamu. 

Tora Stage Network, semuenzaniso. Yakagadzwa naRich Affannato, Jesse Kearney naBobby Traversa, zano iri raive rekuunza akanakisa epakutanga mafirimu, mafirimu, mitezo yemitambo yemitambo, zviratidzwa zviratidzwa, zviratidzwa zvakasiyana uye makonzati kune vateereri vakawanda. 

Nhasi, kwe $ 3.99 chete pamwedzi, unogona kuwana mikana yemitambo yakasiyana kubva kuApple kana Android smartphone, kana Roku kana FireTV chishandiso.

Chikamu Chekutanga

Vagadziri veSVOD zvakare vanotora maindasitiri akasiyana siyana. Semuenzaniso, Wanderlust TV yaive brainchild yaJeff Krasno naSchuyler Grant. Zvakaitika mushure mekunge vaviri ava vaona kukura kwavakaita vateveri kubva kumutambo weWanderlust wakaitwa muna2009. 

Kurumidza-kumberi kusvika nhasi uye Wanderlust TV inopa iyo yoga vanofarira nematoni emavhidhiyo. Unogona kusarudza kubva kuboka rakakura revarairidzi, yega yega ichipa akasiyana maekisesaizi uye nhanho dzekutambudzika.

Vhidhiyo Makirasi

Kana iwe wakambozvibvunza nezvekutanga yako wega SVOD sevhisi, aya angori maviri emazhinji makuru mienzaniso yakakosha kutarisa mukati. SVOD, kunze kwekuva nzira huru yekuunza mari, zvakare iri nzira yakangwara yekutsigira chirongwa chako cheshambadziro chizere. 

Vhidhiyo inopedzwa zuva nezuva muhuwandu hwakawanda. Izvo zvakare kwese kwaunoenda, zvichireva kuti vakwikwidzi vako vangangodaro vakatanga kuburitsa vhidhiyo kukwezva kune vamwe vako vatengi vakanaka. 

Mune ino blog posvo, ini ndichagovana kuti iwe unogona sei kuvhura yako wega SVOD sevhisi. Ini ndichatsanangura mashandiro emuchina wekunyorera vhidhiyo, maitiro ekugadzirira yako brand kuti urarame nemukati izvo vateereri vako vanogona kuwana zvirinyore, uye maitiro ekushambadzira yako nyowani SVOD sevhisi uye kushandura vashanyi kuva vanyoreri.  

Asi tisati tachera mune yega yega poindi, chii chinonzi kunyorera vhidhiyo zvakadaro?

Kunzwisisa iyo SVOD Bhizinesi Muenzaniso

Kunyorera vhidhiyo sevhisi inowanikwa kune vanonyorera yemari yepayimendi. Kunge kunyoreswa kwemagazini, vashandisi vanobhadhara mari yakatarwa uye vanokwanisa kuwana zvemukati mevhidhiyo. Kusiyana nemubhadharo wemagazini, masevhisi eSVOD anopa pa-kudiwa kuwana kune ese vhidhiyo kana anogona kupa zvikamu zvakaburitswa nekufamba kwenguva. 

Mari yekunyorera inotemerwa nevhidhiyo zvemukati vagadziri uye inogona kutangira kubva yakadzika kunge $ 2 kumusoro.

Sevhisi yeSVOD ingabudirira sei? 

Seye SVOD chikuva mupi, isu tinotsigira zvitoro kune akasiyana maindasitiri. Chimwe chezvikamu zvedu zvinotambira zvakanyanya hutano uye kugwinya. Mukati megore rino, isu takaona kuwedzera kwe52% munhamba yezvitoro zvitsva zvakatangwa muchikamu chino. 

Uyezve, chitoro chimwe nechimwe chakawana avhareji yemadhora mazana manomwe nemakumi mashanu nemwedzi pakati paApril naJune. Izvi zvinoratidza kuti pane nzvimbo yevanoda kuzvimiririra vhidhiyo yezvigadzirwa kuti vapinde mumusika weSVOD uye vagadzire mari. 

Unotanga sei?

Nhanho 1: Tsvaga Yako Niche uye Gadzira Brand

Kugadzira niche yako ingangove imwe yematanho akakosha iwe auchatora kuvaka rakabudirira SVOD sevhisi. Nepo nzvimbo dzakaita seNetflix neHulu dzichipa munhu wese, takaona vanozvimiririra vhidhiyo vagadziri vachinetseka kana ivo vachiedza kuteedzera iyo bhizinesi modhi.

Niching pasi ichakubatsira iwe kuburitsa zvakanangwa zvemukati kune vamwe vateereri. Kana uchinge wasangana nehungwaru hwekutengesa matekiniki, iwe uchaona kuti zvemukati zvako zvinosvika kune vakawanda vanhu chaivo, zvichizogumira mukukura iwe kwaunoteedzera.

Kuwana niche yako kuchaitawo kuti kuvandudza maraki yako kuve nyore.

Vanhu vanokwezva kumaki. Izvo zvinonyatso kujekesa meseji yemasaini uye kumisikidza kuri, zviri nyore kuti zvionekwe nevatengi vako vakanaka. Kana zvasvika pakugadzira yako SVOD sevhisi, kushambadzira kwakakosha. 

Asi zvinopfuura kungoita logo. Inosanganisira iwo mavara ayo brand yako achashandisa, matauriro uye izwi rewebsite yako kopi, uye mhando uye yakasarudzika nzira inopenya kuburikidza nevhidhiyo yako zvemukati. 

Sezvo iwe uchifunga nezve yako marangi uye izvo zvazvinofanira kumirira, funga maitiro aunoda kuti vanhu vanzwe mushure mekupedza yako vhidhiyo zvemukati. Zvemukati zvako zvinofanirwa kugadzirisa rimwe dambudziko. 

Semuenzaniso, ngatiti iwe unobatsira vanhu kurasikirwa nehuremu vachishandisa mavhidhiyo ekurovedza muviri. 

Ndezvipi zvinofanirwa kuona vatariri vachiona yega yega yekurovedza chikamu uye vanonzwa mushure mekunge vapedza? Ko zvakadii nezvechiratidzo chako zvichavaita kuti varambe vachinyorera?

Wanderlust yakagadzira mhando yakatenderedza hupenyu hwakagwinya uye hwakafemerwa. Ivo vanobatsira vanhu kusvika kune kwavo hutano uye hutano hwezvinangwa munzira dzakawanda. Vanyoreri vane mukana wekufungisisa kwakatungamirwa, 21-mazuva eyoga matambudziko, uye nezvimwe.

Vhidhiyo Kunyorera Service

Vhidhiyo yega yega pane yavo webhusaiti inosanganisira yakanyatsofungidzirwa kunyora-up, mufananidzo wemunyori uye tirera yekupa vashanyi kuravira kwezvavanotarisira. 

Muchidimbu, Wanderlust TV yakagadzira yechokwadi brand chiratidzo. Vakaita kuti zvive nyore kuti mushanyi ave munhu anonyorera uyezve vagare mberi nekukudziridza kubva kunevatanga-nhanho kusvika pakupedzisa makumi maviri-ezuva ezvinetso nekupfuura.

Nhanho 2: Vaka uye Gadzirisa Yako Vhidhiyo Webhusaiti

Tevere, iwe unozoda webhusaiti kuratidza yako zvemukati. Ichaita sechishandiso chishandiso kubatsira kushandura vashanyi kuva muyedzo uye vazere vanyoreri.

Kugadzira uye Kuvandudza Yako Webhusaiti (DIY)

Kana iwe uri kufunga nezvekuvandudza webhusaiti, pane zvinhu zvishoma zvaunofanira kuziva. Kutanga, inogona kuve inodhura uye yakaoma kurovedza muviri. 

Yako sevhisi yeSVOD inoda kuve inokwanisa kuitisa uye kutenderera vhidhiyo kune vashandisi. Izvi zvinoda chikuva chevhidhiyo chakasimba zvakakwana kubata yakawanda traffic. Iwe uchazoda vanogadzira kuti vazvivake uye maneja weprojekiti kuti utore iyo kuvaka. 

Iwe zvakare unofanirwa kusanganisa chitoro kana e-commerce mashandiro ayo anotendera kunyoreswa kubhadhara. Iwe unofanirwa kubvuma huwandu hwesarudzo yemakadhi ekubhadhara uye zvakare uve neyakanyanya chengetedzo yepamhepo (funga SSL encryption) kuchengetedza yako nyowani webhusaiti nevashanyi sezvavanotarisa nekubhadhara zvemukati pane yako saiti.

SVOD tsika mapuratifomu anodawo kugadziriswa. Izvi zvinoreva kuti yakawanda nguva yekugadzirisa uye kuchengetedza ako epuratifomu mapuratifomu uye shoma nguva kugadzira uye kushambadzira zvemukati zvako kuti uwane mari.

Regedza iyo Yese-mu-imwe Monetization Platform Senge Uscreen

Nekuda kwehunyanzvi hwakafukidzwa pamusoro, uye kuti vazhinji vagadziri vevhidhiyo havasi vagadziri vewebhusaiti uye vanogadzira, isu takagadzira inyore-kushandisa masosi webhusaiti.

Gadzirisa yako VOD Platform

Chinyorwa chega chega chiri nyore kugadzirisa uye chakagadzirwa nevateereri vako mupfungwa. Themes zvakare inosanganisira akavakirwa-mukati ekuzecha mapeji apo vatengi vanogona kubhadhara nePayPal kana kiredhiti kadhi. 

Isu tinopawo vhidhiyo yekubata (iine 99.9% yekukwira), SSL kunyorera, mutauro rutsigiro rwevaoni kupota pasirese, uye nezvimwe zvakawanda zvakakosha, zvese zvakakunguridzirwa mumari yemwedzi yekunyorera.

Dzidza Zvakawanda nezve Uscreen Themes uye Maitiro

Webhusaiti Kopa

Yako webhusaiti kopi yakangofanana neiyo vhidhiyo yaunenge uchipa. Inofanirwa kutaura yakanangana nemutengi wako akakodzera kuti vawane kunakirwa zvakakwana pamusoro pezvako zvemukati kuti uzviedze kana kuve unonyorera. 

Heano matatu matipi ekugadzira zvine simba webhusaiti mameseji

  1. Craft Vatengi-Vanotarisa Misoro - Misoro yenyaya inomira pamusoro pemhando dzese dzekopi. Asi kuti ivo vakwezve, vanofanirwa kusangana nevashanyi vewebhusaiti. Sezvo iwe uchigadzira yako misoro, funga nezve magumo-mhedzisiro ayo ako akakodzera mutengi achasangana nekutarisa zvako zvemukati. Semuenzaniso, Sezvingatarisirwa Sassy chirongwa chakasiyana chebasa. Inobatanidza ballet kudzidziswa nesimba uye cardio. Iko kurovedza kwakanakira chero munhu anoda kuvaka toni, asi inoshanduka muviri. Sezvingatarisirwa webhusaiti yaSassy inoisa chirongwa ichi nekushandisa musoro wakanangwa nevatengi “tora mutumbi weballerina.”
Sezvingatarisirwa Sassy
  1. Shandisa Bhenefiti-Inotarisisa Kopi - Misoro-yakatarisana nevatengi ndiyo nhanho yekutanga yekunyengetedza vashanyi kuti vave vanyori. Nhanho inotevera ndeyekushandisa kopi yewebhusaiti kugadzira rondedzero inotsigira uye nekuisa chigadzirwa chako chiri kutengeswa. Iwe unoda kuvapa rumbonera rwezvavanomira kuti vawane kubva pane zvako zvemukati. Ipfungwa yakanaka kuve nekunzwisisa kwepedyo nezve izvo zvinotarisirwa nemutengi wako kubva kunyorera sevhisi seyako uye kunyora chimwe nechimwe chezvinhu kana maficha evhidhiyo yako sevhisi uye nekupa mabhenefiti padivi pavo
  2. Gadzira Nhare Dzakasimba Kuti Uite - Kufona kuti zviitwe zvinokonzeresa vashanyi vewebhusaiti yako. Ivo anoshandiswa kutungamira vashanyi vako nekuvapa iwo mirairo pane zvaunofanira kuita zvinotevera. Kana ichibatanidzwa nemisoro yakasimba uye kuteedzera, mafoni kune chiito anovhara zviri nyore chibvumirano.
Gorofu Kudzidzisa Vhidhiyo Pane Kudiwa

BirdieTime ibasa reSVOD kune vanofarira gorofu. Ivo vashandisa musanganiswa unomanikidza wemusoro wenyaya uye kuteedzera mameseji nefoni yakasimba kune chiito ("Get All-Access").

  1. Mifananidzo - Kunge kopi, mifananidzo zvakare inobatsira kune yakasimba uye inoshanda webhusaiti dhizaini. Muchokwadi, kutsvagisa kunoratidza izvo vanhu vanochengetedza kusvika ku65% rumwe ruzivo apo kopi iri pairi nemifananidzo yakakodzera. Chikamu chakanakisa nezvekushandisa mifananidzo yewebhusaiti yako ndechekuti iwe unogona kuisa zvimisikidzo zvevhidhiyo mavhidhiyo. Vachapa vashanyi mienzaniso yakajeka yezvavanotarisira kana vabhadhara.

Nhanho 3: Sarudza Yako OTT App

Kupfuura-iyo-pamusoro zvikumbiro, kana OTT maapplication, maapplication ayo anounza vhidhiyo kuburikidza neinternet. Kusiyana netambo kana satellite satellite, OTT maapplication zvakare anotendera vatengi vako kutenderera mavhidhiyo pane nhare mbozha (mafoni netafura) uye maTV, chero pavanoda.

Vhidhiyo kutenderera maapp zvinhu zvakakosha zvebasa rakanyatsozorwa mafuta SVOD, asi zvakaenzana zvakaomarara. Kunze kwekunge iwe uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uch chete chaita zvekuita, unozotarisana nekwakadzika kosi yekudzidza paunenge uchiedza kuvaka yako wega app. 

Iwe unogona kuhaya mugadziri panzvimbo, asi ibasa rinodhura. Kugadzira yekutanga iOS app inogona kuita $ 29,700 uye $ 42,000 - kusasanganisira vhidhiyo kana rarama kutenderera chikuva kugona uye kuitisa yako vhidhiyo.

Semhinduro, tinopa sevhizheni sevhisi yeSVOD inogadzira zvemukati. Vagadziri vedu vanozovaka yako app uye voona kuti inosangana neyedu yese zvivakwa. Izvi zvinokupa ese mashandiro uye kugona kwaunofanirwa kuvhura yako OTT app uye usatombo kunetseka nezve kutenderera vhidhiyo kana kuti iwe uchazokwanisa kusvika kune vateereri vako.

Inopindura Mavhidhiyo

Maitiro Ekutora Yako OTT Vhidhiyo Kutenderera App

Kutora yako OTT app kunoenderana nekuti vateereri vako uye sei ivo vachadya zvako zvemukati. Mune Uscreen kudzidza, takaona kuti 65% yevhidhiyo yese inoitika paTV uye nharembozha maTT apps.

Iko vanhu vanoyerera vhidhiyo

Isu takadzidzawo kuti iOS ine nzvimbo hombe yekusvikira mumisika inotaura Chirungu, uye iyo hafu yevashandisi vese vepaTV vanosarudza Roku. 

Nepo urwu rudzi rweruzivo rungakubatsire iwe kusarudza rakakodzera app revateereri vako, uchiziva mupfungwa kuti kunwa kwakasungirwawo nyore.

Semuenzaniso, kana iwe uchipa hutano uye hutano zvemukati izvo zvinosanganisira zvizere-muviri kurovedza muviri, zvingave zvine musoro kuita kuti zvirimo zvako zviwanikwe kuburikidza newebsite yako uye gadzira yako wega Roku uye FireTV maapplication. 

Nenzira iyi, vatariri vanogona kuona izere-kufamba kwemuviri uye vozviita vasina kuyedza kubata nharembozha, kuitarisa uye kuita kufamba kwemuviri zvese kamwechete.

Nhanho 4: Dhonza Vanhu Vako

Iwe uri mukutambanudza kwekupedzisira! Kuti utorezve, iwe unoziva chinonzi SVOD uye unonzwisisa kukosha kwekuvaka brand uye yakasimba uye inoshanda webhusaiti. Iwe zvakare unoziva izvo zvaunogona kuita zvekuvandudza yako OTT app uye maitiro ekuona kuti ndeipi app yaunosarudza kuti inyatsoenderana nevateereri vako. 

Tevere, isu tiri kukwira mukukwezva vatengi vako vakanaka. 

Kushambadzira kune sainzi nhasi kupfuura nakare kose. Izvi zvinodaro nekuti mafomu ese ekushambadzira akapedzwa pamhepo anogona kuve akavakirwa pane data, zvichiita kuti zvive nyore kuita sarudzo dzakajeka pamusoro pekushandisa mari kushambadziro. 

Asi iwe unotangira kupi?

Kudhonza vateereri hakusati kuri kwakaoma sezvaungafunga. Ehe, pane zvakawanda zvinosiyana zvekutarisa. Kubva panguva yezuva kusvika kumwaka uye kuti izvi zvinhu zvinokonzeresa sei-kuburikidza nemitengo uye pakupedzisira kutengesa. 

Asi chinofadza ndechekuti iwe unogona kuona kuti izvi zvinhu zvinokanganisa sei kushambadzira kwako uye kuronga maererano. 

Mazhinji e data iwe aunoda anowanikwa pamapuratifomu aunoshandisa kushambadzira. 

Semuenzaniso, Facebook inopa huwandu hweruzivo nezve vateereri. Mukudzvanya mashoma, iwe unogona kusimbisa kuti rakakura sei vateereri vako, kwavanowanikwa, ibasa ripi ravanobata, ndezvipi zvimwe zvavanofarira, uye yakawanda sei mari yavanorasa yavanogona kunge vainayo.

Facebook Vhidhiyo Statistics

Chinangwa chako ndechekuti uone kuti vateereri vako varipi uye nekumira yakasimba meseji pamberi pavo. 

Nhasi, kune anopfuura makumi mashanu akasiyana ezve media media mapuratifomu, asi havazi vese vanoshandira yako brand. Iwe unofanirwa kutsvaga mapuratifomu uko ako akakodzera vatengi anotandarira. 

Akazviita sei? Zvibvunze mubvunzo uyu: 

Ko mutengi wako akakodzera anoenda kupi kunotsvaga ruzivo rwekuti ungagadzirisa sei dambudziko raunogadzirisa nevhidhiyo yako yezvinhu?

Heano mashoma nzvimbo vateereri vako vangangoshandisa imwe nguva: 

  • Social Media:  Facebook, Instagram, LinkedIn, Twitter, Pinterest uye Snapchat.
  • Tsvaga Injini: Google, YouTube, Bing, Yahoo! DuckDuckGo uye MSN.

Iwe unogona zvakare kusimudzira yako SVOD sevhisi kuburikidza neemail. Kana iwe uine chinyorwa chevanyoreri, kugadzira email kutepfenyura nemeseji chaiyo kunogona kushanda. Sevanyori, vangave vatoziva nezvechiratidzo chako, zvichiita kuti zvive nyore kutengesa kunyoreswa kwevhidhiyo kune yako runyorwa.

Mukuwedzera kune yako email rondedzero, edza solo ads. Yega kushambadzira iemail yakagadzirirwa uye inotumirwa kune rondedzero yevanyoreri vemumwe munhu. Solo ads dzinogona kuburitsa yakakwira kutendeuka mitengo, asi inoda yakasimba uye yakakodzera mameseji kuti ibudirire.

pfupiso

SVOD iri kukura uye haina kuratidza chiratidzo chekudzikira. Kunyange hazvo zvigadzirwa zvihombe zvichitonga pamusika, pane mukana wevanozvimiririra vhidhiyo yezvigadzirwa yekuveza yavo yega yekubudirira iyi indasitiri iri kuwedzera. 

Kuti uburitse sevhisi yeSVOD yakabudirira, unofanirwa kugadzira mhando yakasimba iyo vateereri vako vanozosangana nayo nekugadzira webhusaiti inoshanda ine dhizaini inokwezva uye yakasimba meseji-yakanangana nekutumira mameseji. Iwe zvakare unofanirwa kusarudza iyo chaiyo OTT app kune vako vanoona uye uone uye mushambadze kune vateereri vako kuti vavake hwaro hwevanyori.

PJ Taei

PJ ndiye muvambi uye purezidhendi weUscreen, wese-mune-mumwe vhidhiyo monetization chikuva iyo inopa vhidhiyo vanamuzvinabhizimusi uye vagadziri kuita mari yavo yezvinhu uye kuvaka nharaunda dzinobudirira uye mabhizinesi akatenderedza mavhidhiyo avo.

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