App: Maitiro ekumhanyisa Multivariate Test (MVT Sample Size Calculator)
Maviri ekushambadzira edhijitari uye mushandisi ruzivo optimization yekuyedza nzira dziri A / B yokuedzwa uye multivariate bvunzo (MVT) Maitiro ese ari maviri anovavarira kuvandudza mashandiro ewebhusaiti asi akasiyana mukuoma uye chiyero. Ichi chinyorwa chichatsanangura nzira imwe neimwe, kuenzanisa simba uye kushaya simba, uye kutungamira kushandiswa kwekuedzwa kwe multivariate.
Kana iwe uchitsvaga maitiro ekuita bvunzo yeA/B, takaburitsa chinyorwa ichocho nemakarukureta anodiwa zvakare.
Zviri Mukati
Kuongorora A / B
A/B bvunzo, kana kupatsanurwa kuedza, inoenzanisa mapeji maviri ewebhu kana shanduro yeapp interface kuona kuti ndeipi inoita zvirinani. Muyedzo yeA/B, unogadzira mavhezheni maviri epeji rako:
- Shanduro A: The control (yepakutanga vhezheni)
- Shanduro B: Musiyano une chinhu chimwe chete wakachinja
Traffic inozopatsanurwa pakati peidzi vhezheni mbiri, uye kuita kunoyerwa zvichibva pane akafanotemerwa metrics akadai sekudzvanya-kuburikidza nemitengo, shanduko, kana kubatikana.
Kuongorora Kwakawanda
MVT inzira yakaoma yekuyedza iyo inofananidza akawanda akasiyana-siyana panguva imwe chete. Panzvimbo yekuyedza shanduko imwe chete, MVT inoongorora kuti musanganiswa weshanduko kune dzakasiyana zvinhu pane peji zvinokanganisa sei kuita kwese.
Semuenzaniso, unogona panguva imwe chete kuyedza akasiyana misoro, mifananidzo, uye kudana-ku-chiito mabhatani, uchigadzira misanganiswa yakawanda yezvinhu izvi.
Chaiyo-Nyika Mamiriro: MVT Inodarika A/B Kuedza
Ngatimbofungai nezve B2B software kambani inopa chishandiso chekutungamira chirongwa. Iyo kambani inoda kukwidziridza peji rekukumbira redemo kuti iwedzere huwandu hwedemo kusaina-ups. Vanosarudza kuedza zvinhu zvinotevera:
- Musoro
- mufananidzo
- Kudaidzira-ku-Kuita (CTABhatani
A/B Kuedza Nzira
Iyo kambani inotanga kuitisa yakaparadzana A / B bvunzo kune chimwe nechimwe chinhu:
Headline Test
- Kudzora: Gadzirisa Projekiti Yako Management
- Kusiyana: Wedzera Kubudirira Kwechikwata ne30%
Mhedzisiro: Kusiyana kunohwina ne5% kuwedzera kwedemo kusaina-ups.
Image Test
- Kudzora: Dashboard Screenshot
- Kusiyana: Stock photo yebhizinesi timu
Mhedzisiro: Kudzora kunohwina ne3% kuwedzera kwedemo kusaina-ups.
CTA Test
- Kudzora: Kumbira Demo
- Kusiyana: Tanga Yako Yemahara Muedzo
Mhedzisiro: Kudzora kunohwina ne2% kuwedzera kwedemo kusaina-ups.
Zvichienderana nebvunzo dzeA/B idzi, kambani yaizoshandisa mavhezheni anokunda: iyo “Wedzera Kubudirira Kwechikwata ne30%” musoro, software dashboard skrini, uye “Kumbira Demo” CTA bhatani. Iyo yakasanganiswa mhedzisiro inogona kupa 10% kuwedzera kwedemo kusaina-ups.
Multivariate Testing Nzira
Zvino, ngationei kuti bvunzo dzemultivariate dzinogona sei kuburitsa mhedzisiro dzakasiyana. Iyo kambani inomisa MVT ine zvinotevera zvakasiyana:
Musoro
- Kudzora: Gadzirisa Projekiti Yako Management
- Kusiyana: Wedzera Kubudirira Kwechikwata ne30%
mufananidzo
- Kudzora: Dashboard Screenshot
- Kusiyana: Stock photo yebhizinesi timu
CTA
- Kudzora: Kumbira Demo
- Kusiyana: Tanga Yako Yemahara Muedzo
Izvi zvinogadzira misanganiswa sere inobvira (2 x 2 x 2). Mushure mekuita bvunzo, hezvino mhinduro:
| Musoro | mufananidzo | CTA | mugumisiro |
|---|---|---|---|
| Kudzora: "Gadzirisa Projekiti Yako Management" | Kudzora: Screenshot yesoftware dashboard | Kudzora: "Kumbira Demo" | Baseline |
| Kudzora: "Gadzirisa Projekiti Yako Management" | Kudzora: Screenshot yesoftware dashboard | Kusiyana: "Tanga Yemahara Muedzo" | 2% kuwedzera |
| Kudzora: "Gadzirisa Projekiti Yako Management" | Kusiyana: Mufananidzo wezvikwata zvakasiyana-siyana zviri kushanda | Kudzora: "Kumbira Demo" | 5% kuwedzera |
| Kudzora: "Gadzirisa Projekiti Yako Management" | Kusiyana: Mufananidzo wezvikwata zvakasiyana-siyana zviri kushanda | Kusiyana: "Tanga Yemahara Muedzo" | 8% kuwedzera |
| Kusiyana: "Simudza Chigadzirwa Chikwata ne30%" | Kudzora: Screenshot yesoftware dashboard | Kudzora: "Kumbira Demo" | 7% kuwedzera |
| Kusiyana: "Simudza Chigadzirwa Chikwata ne30%" | Kudzora: Screenshot yesoftware dashboard | Kusiyana: "Tanga Yemahara Muedzo" | 10% kuwedzera |
| Kusiyana: "Simudza Chigadzirwa Chikwata ne30%" | Kusiyana: Mufananidzo wezvikwata zvakasiyana-siyana zviri kushanda | Kudzora: "Kumbira Demo" | 12% kuwedzera |
| Kusiyana: "Simudza Chigadzirwa Chikwata ne30%" | Kusiyana: Mufananidzo wezvikwata zvakasiyana-siyana zviri kushanda | Kusiyana: "Tanga Yemahara Muedzo" | 18% kuwedzera |
ongororo
Iyo MVT inoratidza kuti kusanganiswa kwe Wedzera Kubudirira Kwechikwata ne30% (H2), mufananidzo weboka rebhizimisi (I2), uye Kutanga Mahara Kwayedza (C2) inoburitsa zvakanakisa mhedzisiro, ine 18% kuwedzera mune demo kusaina-ups. Mhedzisiro iyi inosiyana neyakakurudzirwa bvunzo dzeA/B munzira mbiri dzakakosha:
- Mufananidzo wetimu yebhizinesi unoita zvirinani mukubatana neyakagadzirirwa-yakatarisana nemusoro wepamusoro kunyangwe kurasikirwa mune yega A / B bvunzo. Izvi zvinoratidza kudyidzana pakati pemusoro wemusoro nemufananidzo usina kutorwa mubvunzo dzeA/B.
- The Kutanga Mahara Kwayedza CTA inoshanda zvakanyanya mumusanganiswa uyu, kunyangwe yakarasika muyedzo yeA/B yega.
Iko kunatsurudzwa kwese (18%) kwakakwira zvakanyanya kupfuura izvo zvingave zvakatarisirwa kubva mukungobatanidza zvinhu zvinokunda kubva muyedzo yeA/B (yakatenderedza 10%).
Tsanangudzo
Synergy pakati pezvinhu mumusanganiswa wekuhwina unogona kutsanangurwa sezvizvi:
- The Wedzera Kubudirira Kwechikwata ne30% musoro wenyaya unoita chivimbiso chakasimba, chinogoneka chinokwezva kune vanoita sarudzo dzebhizinesi.
- Mufananidzo weboka rebhizinesi unosimbisa pfungwa yekuvandudza kubereka uye kushanda pamwe chete, zvichiita kuti chivimbiso chive chinobatika uye chinogoneka.
- The Kutanga Mahara Kwayedza CTA inodzikisa chipingamupinyi chekupinda kana ichienzaniswa ne Kumbira Demo, kubvumidza vangangove vatengi kuti vazvionere kugadzirwa kwekusimudzira vega pasina kuronga demo.
Musanganiswa uyu unonyatso taura nyaya yakabatana: heino yakakosha kugadzirwa kwekuvandudza (musoro wemusoro) waunogona kuona uchibatsira timu yako (mufananidzo), uye unogona kutanga kuzviona ipapo pasina kuzvipira (CTA).
Mamiriro ezvinhu aya anoratidza kuti kuyedza kwakasiyana-siyana kunogona kufumura misanganiswa ine simba yezvinhu zvinogona kupotsa neA/B kuyedzwa chete. Nekuyedza zvinhu izvi pamwe chete, kambani yakawana synergistic mhedzisiro yakaburitsa zvirinani pane optimize chinhu chimwe nechimwe. Izvi zvinosimbisa kukosha kweMVT mukuona mashandisiro anoita zvinhu zvepeji zvakasiyana kushandura maitiro evashandisi uye kutyaira shanduko mumamiriro eB2B.
Kuoma kweMultivariate Testing
Multivariate kuyedzwa kwakaomarara kupfuura kuongororwa kweA / B nekuda kwezvikonzero zvakati:
- Multiple Variables: MVT inoedza shanduko dzinoverengeka panguva imwe chete, izvo zvinowedzera huwandu hwezvinogoneka musanganiswa exponentially.
- Yakakura Sample Saizi: Nekuda kwenhamba yakawedzera yekusiyana, MVT inoda saizi yakakura yekuenzanisa kuti iwane kukosha kwenhamba.
- Nguva Yakareba: MVT bvunzo dzinowanzo tora nguva refu kupfuura A/B bvunzo nekuda kweiyo yakakosha saizi yemuenzaniso inodiwa.
- More Complex Analysis: Kududzira mhinduro dzeMVT kunogona kuve kwakaoma, sezvo iwe uchifanira kunzwisisa kuti zvinhu zvakasiyana zvinodyidzana sei.
- Resource Intensive: Kugadzira uye kugadzirisa misiyano yakawanda kunoda nguva yakawanda, kushanda nesimba, uye kazhinji hunyanzvi maturusi.
Zvakanakira zveMultivariate Testing
Pasinei nekuoma kwayo, multivariate bvunzo inopa akati wandei akakosha mabhenefiti:
- Holistic Optimization: MVT inokutendera kuti ugone kukwidziridza akawanda mapeji zvinhu panguva imwe chete, ichipa maonero akazara ezvinofambisa kuita.
- Kudyidzana Migumisiro: Imwe bhenefiti yakakosha yeMVT kugona kwayo kuratidza kuti zvinhu zvakasiyana zvinoshanda sei pamwechete. Izvi zvinogona kuburitsa kuwirirana pakati pezvinhu zvingave zvisingaonekwe mumayedzo eA/B ega ega.
- Efficient Testing: Nepo bvunzo dzeMVT dzega dzega dzinogona kutora nguva yakareba, dzinogona kutsiva dzakawanda dzakateedzana bvunzo dzeA/B, kuchengetedza nguva mukufamba kwenguva.
- Nuanced Insights: MVT inogona kupa ruzivo rwakadzama mune zvaunofarira mushandisi uye maitiro, ichikubatsira kukwenenzvera dhizaini yako uye zvemukati marongero.
Maitiro eMultivariate Testing
Heino nhanho-ne-nhanho maitiro ekuitisa multivariate bvunzo:
- Ziva Zvinosiyana: Sarudza kuti ndezvipi zvinhu zviri papeji rako zvaunoda kuedza. Zvinhu zvakajairika zvinosanganisira misoro, mifananidzo, mafoni ekuita, uye marongero.
- Gadzira Kusiyana: Pachinhu chimwe nechimwe, gadzira dzimwe shanduro. Rangarira, huwandu hwese hwekubatanidza huchave chigadzirwa chehuwandu hwekusiyana kwechimwe nechimwe chinhu.
- Gadzirisa Muedzo: Shandisa multivariate yekuedza chishandiso kumisikidza bvunzo yako. Izvi zvinosanganisira kugadzira masanganiswa akasiyana uye kumisikidza mitemo yekugoverwa kwetraffic.
- Sarudza Saizi Yemuenzaniso: Verenga saizi yemuenzaniso inodiwa kuti uwane kukosha kwenhamba. Izvi zvinoenderana nehuwandu hwekusiyana uye yako yaunoda chivimbo level.
Multivariate Yekuyedza Sample Saizi Kenduru
%
%
- Mhanyai Muedzo: Tangisa bvunzo yako uye uibvumire kuti imhanye kusvika yasvika pachiyero chinodiwa saizi kana nguva yakatarwa.
- Ongorora Migumisiro: Shandisa chishandiso chako chekuyedza kuongorora mashandiro emusanganiswa wakasiyana. Tarisa kune ese ari maviri anokunda musanganiswa uye ruzivo nezve kupindirana kwezvinhu.
- Shandisa uye dzokorora: Nyorera musanganiswa wekuhwina kune peji rako repamoyo uye shandisa iwo maonero anowanikwa kuzivisa bvunzo dzenguva yemberi.
Zvishandiso zveMultivariate Testing
Zvishandiso zvakati wandei zvinogona kubatsira nekuyedza multivariate:
- Adobe Target: Chikamu cheAdobe Zvakaitika Cloud, inopa yakasimba yekuyedza uye yemunhu maficha.
- Zvakanaka: Iyo yakazara yekuyedza chikuva inotsigira advanced multivariate bvunzo.
- Rebounce: Kunyange ichinyanya kuzivikanwa nemapeji ekumhara, Unbounce inopawo multivariate yekuyedza maficha.
- VWO (Visual Webhusaiti Optimizer): Inopa mushandisi-inoshamwaridzika interface yekumisikidza uye kuongorora multivariate bvunzo.
Nepo kuyedza kweA/B kuri kutwasanuka uye nekukurumidza kuita, bvunzo dzemultivariate dzinopa yakawedzera kukwenenzvera nzira. Nekunzwisisa kusimba uye zvisingakwanisi nzira yega yega, unogona kusarudza nzira yekuyedza yezvaunoda uye zviwanikwa.
Related Martech Zone gutsikana
