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The Ultimate Guide: Maitiro Ekutengesa paAmazon

Vhiki rino, takave nezvakanaka hurukuro naRandy Stocklin papodcast yedu. Randy inyanzvi ye e-commerce iyo yakavamba One Click Ventures, iyo ine matatu makuru e-vatengesi muindasitiri yegirazi remaziso. Imwe nyaya yatakabata pairi kukosha kwekutengesa paAmazon.

Nekusvika kwayo kunoshamisa, Amazon haifanire kudzingwa senzira yekutengesa nekugovera chero zvigadzirwa zvako. Huwandu hwevatengi veAmazon hunodarika zvakanyanya kuipa kwekusava nehukama nemutengi wako. Amazon inokwezva vanopfuura mamirioni e150 vashanyi pamwedzi.

Iko kiyi ndeye kushandisa magwara senge ino kuti udzidze zvakanyanya sezvinobvira, rova ​​makwikwi ako, uye kudzivirira kutambisa mari pane zvisirizvo zvikanganiso. Iwo musika unokwikwidza chaizvo, uye paunowedzera kuziva, iwe unoshongedzerwa zvirinani kuti uve unokunda pamakwikwi. 

Ron Dod, Kushanyirwa

Kushanyirwa is an eCommerce Search Marketing Agency, uye vakaisa pamwechete chinyorwa chakadzama chine zvese zvese zvaunoda kuti usarudze kuti uchatengesa sei paAmazon, sarudzo dzakakosha dzaunoda kuita, uye kuti ungatanga sei. :

  1. Amazon Kutengesa Chirongwa - sarudza kana iwe uchida kuve mutengesi wega kana nyanzvi yekutengesa.
  2. Amazon Mutengesi Mari - kuzadzikiswa, kutumira, kuvhara, uye mari yekuendesa zvese zvinogona kushandiswa pakutengesa kuAmazon.
  3. Kuzadzika - Kuzadzikiswa neAmazon (FBA) kana Merchant Network Kuzadzika (MFN) isarudzo dzekutora zvigadzirwa zvako kubva kuimba yekuchengetera kusvika kumusuwo.
  4. Sarudza Zvigadzirwa Zvako - Iwe unogona kunge usingade yako yese hesiti paAmazon, saka ruzivo rwunopihwa pakusarudza zvakanakisa zvigadzirwa zvaunoda.
  5. Seta Zvigadzirwa Zvako - Chinhu chimwe kuburitsa chigadzirwa uye chimwe kuita kuti chiratidzike mukutsvaga uye kuwana kutengesa kukuru.

Amazon inopa chikuva chinopa mari kune avo vari kutsvaga kuwedzera mari yavo kana kukwidziridza yavo iripo eCommerce kutengesa. Mari inogona kuwanikwa inotangira pamari ine mwero kusvika pamari yakawandisa yenhamba-nhanhatu, zvinoenderana nekuzvipira kwako uye maitiro ehungwaru kumusika weAmazon. Yakasiyana-siyana yezvigadzirwa, kubva kune zvechipiri-ruoko zvinhu kune hutano zvinowedzera, inowana vateereri vayo pano.

Kutanga paAmazon: Yakareruka uye Inoshanda

Kune vatsva, nzvimbo yekupinda yeAmazon uye yakagadziridzwa kuseta inobatsira, kunyanya kana ichienzaniswa nekuoma uye mutengo wekutanga eCommerce zvitoro. Kubudirira kunoenderana nekunzwisisa kwemusika, kusarudza chigadzirwa chakakodzera, uye optimize chigadzirwa data. Gwaro iri rinopa ruzivo uye mazano ekupfuura vakwikwidzi uye kudzivirira zvikanganiso zvinodhura mumusika une makwikwi.

Kusarudza Yako Amazon Selling Plan

Amazon inopa zvirongwa zviviri zvekutanga zvekutengesa: munhu uye nyanzvi.

  • Mumwe Mutengesi Chirongwa: Yakakodzerwa nemiedzo yekutanga, chirongwa ichi chinopa muripo we $0.99 pachinhu chakatengeswa uye chakanakira vatengesi vakaderera. Izvo zvinogumira muzvinhu zvakaita seakawanda kurodha uye analytics yepamusoro.
  • Professional Seller Plan: Nekubhadhara kwe $39.99 pamwedzi uye pasina muripo wechinhu chimwe chete, chirongwa ichi chinokurudzirwa kune vatengesi vanonangana nekutengesa makumi mana pamwedzi. Inopa mabhenefiti sekukodzera kweBhokisi reKutenga, kurodha kwakawanda, kubatanidzwa kwevatatu, uye maturusi ekutaura akazara.

Kunzwisisa Amazon's Fee Structure

Kutengesa paAmazon kunosanganisira mari dzakasiyana siyana, kusanganisira kutumira, kutumira, uye kusiyanisa mubhadharo wekuvhara. Kuti Kuzadziswe nevashandisi veAmazon (FBA), mamwe machaji anoshanda.

  • Mari yekutumira: Izvi zvinosiyana zvichienderana nechikamu chechigadzirwa uye basa rekutumira.
  • Referral Fees: Inobhadhariswa pakutengesa, mari idzi dzinosiyana pakati pezvigadzirwa zvemidhiya nezvisiri zvemidhiya uye dzinosiyana mumapoka.
  • Variable Closing Fees: Izvi zvinoenderana nechikamu chechigadzirwa uye basa rekutumira.

Kuwedzera Kuzadzikiswa neAmazon (FBA)

FBA inopa zvakakosha zvakakosha, sekukodzera kwemahara 2-mazuva ekutumira kune Prime nhengo uye kubata kwekuzadzisa odha uye kudzoka. Nekudaro, zvakakosha kuti titarise mari yekuwedzera uye kukanganisa kweiyo inventory turnover uye purofiti margins.

Kutsvaga Zvigadzirwa Zvinobatsira zveAmazon

Kusarudza zvigadzirwa zvakakodzera zvakakosha. Zvishandiso zvakaita seGoogle Keyword Planner uye Merchant Words zvinobatsira pakuona zvigadzirwa zvinonyanya kudiwa. Funga nezvehuremu, kusimba, uye kudiwa kwemusika kuona pundutso uye kuderedza kudzoka.

Kumisikidza Zvakabudirira Zvigadzirwa Zvirongwa paAmazon

Mazita echigadzirwa anobudirira ndiwo akakosha mukukwezva vatengi. Zvinhu zvekutarisa pazviri zvinosanganisira:

  • Title Product: Mazita akajeka, anotsanangura anosiyanisa chigadzirwa chako.
  • Bullet Points uye Chigadzirwa Tsananguro: Simbisa maficha, mabhenefiti, uye makesi ekushandisa.
  • Tsvaga mitemo: Shandisa mazwi akakosha kuti aonekwe zviri nani.
  • Images: Mifananidzo yemhando yepamusoro ichitevera nhungamiro yeAmazon.

Kubudirira paAmazon kunoda kunzwisisa hurongwa hwayo hwekutengesa, chimiro chemubhadharo, uye kuomesesa kwekusarudzwa kwechigadzirwa uye kunyora optimization. Iri gwara inzira yekufambisa zvinhu izvi zvinobudirira, ichikuisa iwe kuti ubudirire mumakwikwi emusika weAmazon.

Kutanga Kutengesa paAmazon

Nzira yekutengesa sei paAmazon
Source: Kushanyirwa

Douglas Karr

Douglas Karr ndiye CMO OpenINSIGHTS uye muvambi we Martech Zone. Douglas akabatsira akawanda ekubudirira kweMarTech kutanga, akabatsira mukushingairira kweanopfuura madhora mashanu emadhora mukutenga nekudyara kweMartech, uye anoenderera mberi nekubatsira makambani kuita nekuita otomatiki nzira dzawo dzekutengesa nekutengesa. Douglas inyanzvi inozivikanwa pasi rese yedhijitari uye MarTech nyanzvi uye mutauri. Douglas zvakare munyori akaburitswa wegwaro raDummie uye bhuku rehutungamiriri hwebhizinesi.

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