Maitiro Ekunyatso Teedzera Yako Shanduko uye Kutengesa muEndaneti Kushambadzira
Email kushambadzira kwakakosha mukushandurudza shanduko sezvazvakamboita. Zvisinei, vatengesi vakawanda vachiri kukundikana kutarisa maitiro avo nenzira inobatsira.
Nzvimbo yekushambadzira yakachinja nekukurumidza mu21st Century, asi mukukwira kwesocial media, SEO, uye zvemukati zvekushambadzira, email mishandirapamwe yakagara iri pamusoro pechikafu cheni. Saizvozvo, 73% yevatengesi uchiri kuona kushambadzira kweemail senzira dzinoshanda kwazvo dzekugadzira shanduko pamhepo.
Ipo kushandisa masocial network masisitimu inogona kuve nzira yakasimba yekugadzira hukuru hukuru hwekuziva, maemail-based marketing nzira dzinogona kupa mabhizinesi mukana wekutevera uye kuunza kuvimbika pakati pevatungamiriri nemanzwiro akasarudzika. Email mishandirapamwe inogona kuva kanivhasi yekuratidza hanya, hune hunhu hwevanhu pakati pemabhizimusi ayo anogona kupedzisira aendesa kumatunhu akakwirira ekushandurwa.
Recent inodonha mune yakasikwa kusvika yemagariro enhau chiteshi akawedzera kusimbisa kukosha kwemakambani eemail evashambadzi. Nekuonekwa zvakananga pamberi pevanogamuchira mukati memabhokisi avo, email kushambadzira kunogona kuvaka hukama hwakasimba pakati pezvikwata nevatengi vavo. Kunzwa uku kwekukosheswa nemubatsiro webhizinesi kunotungamira mukuwana kurudziro yavanoda kutenga pasiti.
Kunyange paine kusahadzika kushoma pamusoro pekushambadzira kweemail, zvakakosha kuti mabhizinesi ashandise simba reemail nenzira inosvika kune vatengi vazhinji. Uine izvi mupfungwa, zvakakodzera kuti utarise mune mamwe matekiniki akakosha zvikuru ayo vatengesi vanokwanisa kuteedzera kutendeuka kweemail uye kushandura marongero avo mukutengesa.
Unyanzvi hweKutevera Email Shanduko
Email mishandirapamwe inokosha zvishoma kana vashambadziri vasiri kuteedzera shanduko dzavanoita. Musiyano muhuwandu hwevanyori vakanyoreswa kune yako tsamba yekutumira zvinoreva zvishoma kwazvo kana iwe usingakwanise kuwana chero munhu kuti vatevere kufarira kwavo nekutenga.
Kuti uite yako tsambambozha rekushambadzira rinoita zvibereko, zvakakosha kuti iwe ushandise imwe yehupfumi hwenzwisiso iwe yaunowana kwauri. Kuita kupatsanura bvunzo kuitira kuti utange kumwe kuyedza uye kugadzirisa kwemaitiro ako kunogona zvakare kuve kwakanyanya kushanda. Kana iwe uchinetseka kuvaka mushandirapamwe unokodzera yako aripo ekushambadzira fannels ipapo mutengo wekutadza uchaitwa kujekesa chako chepasi mutsetse.
Neraki, kune akawanda epamberi masevhisi pa-ruoko kuita kuti maitiro ekuwana email maziviro ave nyore. Mapuratifomu akafanana Intuit Mailchimp uye Constant Contact vanonyanya hunyanzvi pakuratidza metrics iyo vatengesi vanogona kuvakira pairi - senge email yakavhurika mareti, kudzvanya-kuburikidza nemitengo uye dzakasiyana siyana mukuita kwevanogamuchira mishandirapamwe yako. Aya manzwisisiro anogona kukubatsira kuona nyaya mumishandirapamwe yako nekukurumidza pasina kutora akakosha chunks kubva mumabhajeti ako ekushambadzira.
Kunyangwe kumisikidzwa pamwe neemail analytics mapuratifomu kunogona kutora chunk kubva mubhajeti rako, hupfumi hwenzwisiso idzo huwandu hwamamethriki hunogona kukuudza iwe hunozogonesa mishandirapamwe yako kuve yakagadziridzwa zvirinani kune vateereri chaivo kuenda kumberi.
Simba reKutevera Kuteedzera
Zviri pachena kuti chishandiso chakakosha kwazvo chevashambadziri chekushandisa chinozivikanwa se'kunze kwekudzvanya kwekutevera, 'sisitimu inoongorora nzira yevashandisi yavanotora kana vasvika pawebhusaiti yako kubva kune yakadzamirwa email chinongedzo.
Zviri kuburikidza nekupfuura pakutsvaga kwekuteedzera kuti iwe ugone kuongorora kufambira mberi kwevashandisi kubva kumapeji akagadzirirwa ekumisikidza akagadzirirwa kugamuchira email kudzvanya-kuburikidza.
Kana bhizinesi rako richivavarira kuteedzera mhando yemushandirapamwe waro, zvakakosha kuitisa tsvakiridzo yakakwana usati watora email sevhisi. Izvi zvinokubatsira iwe kuona iyo nhanho yekupfuura iyo yekudzvanya yekutevera iyo yavanopa. Sezvineiwo, zvinhu zvakaita sevashanyi webhusaiti yekutevera, ekushandura poindi, uye otomatiki kumaka emamishinari eemail akakosha pakupa vashambadzi nhumbi dzakanakisa dze kutendeuka kugadzirisa.
Mamwe mapuratifomu anonzwisisika emabhizinesi ekuteedzera avo vanosvika traffic uye ekushandura masosi anogona kuwanikwa mune zvavanofarira zve Google Analytics uye Finteza - ese ari maviri anotarisisa zvakanyanya kune ese ari maviri traffic uye UTM yekutevera.
Basa reAnalytics Mukati mekutengesa Email
Kune mashoma mashoma anoshanda zviwanikwa zvekutevera email traffic kupfuura Google Analytics. Iyo chikuva inokwanisa kuchengetedza ziso pane yako email kutengesa kuita ne kusimbisa tsika dzakasimukira zvikamu izvo zvinogona kunyatsotevera vashanyi kubva kuemail zvinongedzo kunyatso tarisa maitiro akasarudzika evateereri.
Pano tinogona kuona pfupiso yedhibhodhi mukati meGoogle Analytics. Kuti ugadzire chikamu chemaimeri kushambadzira mushambadziro, iwe unofanirwa kusarudza iyo Vateereri sarudzo mu dashboard. Iwe unozobva waunzwa pamwe nesarudzo yekuumba vateereri vatsva uchisarudza kuteedzera vanosvika email.
Iwe unozokwanisa kuwedzera mamwe mamiriro kuzvikamu zvaunogadzira, uye pfupiso ichapa chiratidzo chepesenti yehukuru hwevashanyi vako vauchange uchitarisana navo nemamargins aunoseta.
Kukodha uye Kuisa Tsamba Email Kunongedzera
Chikamu chakakosha chekushambadzira email chinouya muchimiro chekugadzira yekutevera masisitimu kukubatsira kuti uone kuti ndeapi macampaign ari kuita zvirinani kupfuura mamwe.
Kuti ubudirire kuteedzera ako eemail mishandirapamwe, zvinongedzo zvakamisikidzwa mukati meemail yako zvinofanirwa kuendesa vashandisi kumapeji ekumhara ayo akaiswa nematanho ekutevera. Kazhinji maparamende akadaro anosanganisira akateedzana akakodzera 'zita-kukosha' mapara kuitira nyore kuzivikanwa. Ivo vanowanzo tarisa kune chero chinyorwa chinotevera '?' mukati mewebhusaiti URL.
Pamusoro, isu tinogona kuona akateedzana eemaenzaniso anoreva mashandiro ekumaka kunogona kushanda zvine hukama kune akasiyana URL kero. Ingoitika kuti iwe waive uchishamisika nezve iyo frequency iyo Utm iri kuonekwa mumienzaniso iri pamusoro, chidimbu che Urchin Yekutevera Module.
Kana iwe watora Google Analytics seyako chikuva chesarudzo yekutarisa yako email Campaign yekuedza, ita chokwadi chekuzvizivisa iwe pachako Martech Zone's Google Analytics Campaign Builder iyo inogonesa vashambadziri kuwedzera parameter yemamwe mapeji akagadzirwazve kubva kwakasiyana eemail mishandirapamwe.
Kana iwe uri kutsvaga kuvaka tsamba yemashoko inotumirwa pasvondo kana pamwedzi, zvinogona kunge zvakakodzera kunyora chinyorwa chinogadzira iyo HTML peji ine tagged zvinongedzo zviri nyore zvinosanganisirwa kuitira nyore referenzi. Vazhinji vanopa email basa (kunyanya) ipai yakamisikidzwa UTM yekutevera iyo iwe yaunokwanisa kugonesa uye otomatiki zvakare.
Kunzwisisa Kwevatengi Maitiro
Rangarira kuti zvinogara zvichibatsira kuita kumwe kutsvagurudza muzvikamu zvezvinhu zvinoshandurwa nekutarisisa software zvinopihwa usati watora uye uchipinda muchikuva chebhizinesi rako. Pakupedzisira, kutenga mune chimwe chinhu chisingakodzere zvakakwana zvaunoda kunogona kutungamira mukurasikirwa kwemari kusingadzivisike.
Panzvimbo pekungotarisa muemail akavhurika mitengo uye tinya-kuburikidza nemetriki, vatengesi vanofanirwa kuongorora zvizere shanduko yavo, iyo inogona kubatsira mukunzwisisa iyo chaiyo ROI yakabatana neakananga emaimeri ekushambadzira nzira.
Kunyange paine zviripo zvakawanda zvekutanga data kunze uko zvinobatsira mabhizinesi kutarisa kuti vangani vanyoreri vari kunetsekana kuverenga maemail avanotumirwa, uye ndevapi vanogamuchira vari kushanyira webhusaiti mushure mekunge email yapinda mubhokisi ravo rekunyora, mazhinji emametric haigone kupa hupfumi hwedata iro vatengesi vanofanirwa kunyatso kuona kuti vashandisi varikuita sei kumisasa yavanoona kunze kwekunge kwavo pa-saiti maitiro ari
inowanikwa kudzidza.Kujekesa pane ino poindi, tinya-kuburikidza-mitengo inogona kuratidza kuti munhu anogamuchira anoda kuvhura email kubva kukambani yako. Asi kunyangwe kana chinongedzo chiri kuitiswa mune dzakawanda kesi, hazvireve kuti zvinogara zvichikonzera kutendeuka kwakawanda. Muchokwadi, pane kunyange mukana wekuti huwandu hwekubaya-kuburikidza kunoitika mukuyedza kwakapararira kune vanyoreri ku kusazvinyora kubva pane tsamba yekutumira.
Kudzidza zvakawanda nezve maitiro evanyoreri kwakakosha mukuwana izere mufananidzo wekuti zvibereko zvako mishandirapamwe iri sei.
Campaign Monitor yakapayona yayo yekukiya-kuvhura mwero (CTOR), iyo inovhenekerazve nzwisiso iyo bhizinesi inogona kugamuchira mukati mekuita kwayo mishandirapamwe.
Email kushambadzira uye zvemukati zvinowanzo enda-mu-ruoko, uye kazhinji basa rakawanda rinofanirwa kuitwa pakati pekuve neanogona mutengi kuratidza kuda kuverenga maemail ako uye nekushingaira kutenga. Zvemukati zvinobatsira kuvaka hukama pakati pebhizimusi nevatengi vavo, uye zvakakosha kuti vatengesi vasarase kuona kwavo kukosha-kuwedzera kopi pakati pemetriki inotsanangura nzira dzinoshanda kwazvo pasi pekutengesa fanera.
Nyika yekutengesa yave kukwikwidza uye nehunyanzvi hwemberi kupfuura nakare kose. Pakati pechitsva, ruzivo rwekunze, kushambadzira kwekare kweemail kwakaramba kuri simba risingazungunuke mukati mese. Nemusanganiswa wakakodzera wekutsvaga, kudyara mari, uye kuita kweruzivo, vazhinji vatengesi vane mukana wekuchengetedza mari vachiwedzera kugona kwavo kwekubudirira. Zvese zvavanofanirwa kuti vaite kuziva kuti voongorora sei iwo mameseji avo ekutengesa mafeni ari kuvapa.
kuburitsa: Martech Zone ine hukama hwehukama muchinyorwa chino.