Content Marketing

Blogging Vocabulary: Chii chinonzi Permalink? Trackback? Slug? Ping? 20+ Mitemo Yaunoda Kuziva

Mukudya kwemazuva achangopfuura nevamwe vatengesi vepanzvimbo, ndakaona gaka muruzivo rwavo rwekubhurogi uye matekinoroji anobatanidzwa. Nekuda kweizvozvo, ini ndaida kupa mhedziso yeakajairika mazwi ane chekuita nekubloga.

Chii chinonzi Analytics?

Analytics muchimiro chekubloga inoreva kuunganidzwa uye kuongororwa kwedata rinoteedzera kuita kweblog. Iyi data inosanganisira metrics akadai setraffic webhusaiti, maitiro evashandisi, mitengo yekushandura, nezvimwe. Analytics zvishandiso senge Google Analytics batsira vanoblogi kunzwisisa vateereri vavo, kuona zvirimo zvakakurumbira, uye kuyera kushanda kwekuedza kwavo kwekushambadzira. Nekuongorora manzwisisiro aya, mablogiki anogona kuita sarudzo dzinofambiswa nedata kuti vavandudze mashandiro eblog ravo uye kuita zvirinani vaverengi vavo.

Chii chinonzi Backlinks?

Backlinks, kana inbound links, zvinongedzo kubva kune ekunze mawebhusaiti kune yako blog. Ivo vakakoshera SEO, sezvavanoratidza kunaka kwezviri mukati uye masimba. High-quality backlinks inogona kuvandudza nzvimbo dzekutsvaga uye kutyaira yakawanda organic traffic kune yako blog. Kugadzira zvemhando yepamusoro-soro kunogona kuita kuti bhurogi rako ritaurwe kubva kune mamwe mawebhusaiti ane chiremera, ayo anogona kutyaira bhurogi rako repamusoro mumajini ekutsvaga, kurongedza kutsvaga kutumira traffic.

Chii chinonzi Blog?

Blog iwebhusaiti kana puratifomu yepamhepo apo vanhu kana masangano vanogara vachitumira zvinyorwa, kazhinji mujenari kana diary-style fomati. MaBlogs anochinja-chinja uye anogona kuvhara misoro yakasiyana-siyana, kubva pane zvakaitika kwauri uye zvekuzvivaraidza kusvika kuhunyanzvi niches. Blogging inobvumira vanogadzira zvemukati kugovera mazano avo, nyaya, uye hunyanzvi nevateereri vepasi rose, zvichiita kuti ive chishandiso chakakosha chekushambadzira zvemukati nekutaurirana.

Dzimwe nguva, izwi rekuti blog rinotsanangura chaiyo Blog romukova kwete iyo blog pachayo. Eg. Ndakanyora a Blog nezvemusoro wenyaya. Blog inogonawo kushandiswa sechiito. Eg. Ini blog nezve MarTech.

Chii chinonzi Corporate Blog?

A yemubatanidzwa blog ibhurogi rinogadzirwa uye rinochengetwa nebhizinesi kana mubatanidzwa. Inoshanda sepuratifomu yekuti kambani itaure nevateereri vayo, kusanganisira vatengi, vatengi, vashandi, uye veruzhinji. Mabloggi emakambani anowanzo kushandiswa kune zvakasiyana siyana, kusanganisira:

  1. Zvemukati Kushambadzira: Corporate blogs chinhu chepakati chemukati mekushambadzira mazano. Vanobvumira makambani kugadzira uye kugovera zvakakosha, zvinodzidzisa, uye zvinobata zvemukati zvine chekuita neindasitiri yavo, zvigadzirwa, uye masevhisi. Izvi zvirimo zvinogona kubatsira kumisikidza kambani sechiremera mumunda wayo.
  2. Kukurudzira kweBrand: Corporate Blogs chishandiso chekusimudzira mhando nekusimudzira kuvepo kwayo online. Zvinogona kushandiswa kugovera chinangwa chekambani, hunhu, uye nyaya, kukurudzira chimiro chemhando yakanaka.
  3. Customer Engagement: Mabhurogi emakambani anowanzo kupa chikuva chekuti vatengi vabatane nekambani. Vaverengi vanogona kusiya mhinduro, kubvunza mibvunzo, uye kupa mhinduro, kufambisa nzira mbiri.
  4. Zvigadziriso zveChigadzirwa uye Zviziviso: Mabhizinesi anoshandisa mabloggi avo kuzivisa zvigadzirwa zvitsva, maficha, kana zvigadziriso, kuchengetedza vatengi ruzivo nezvezvichangobva kuitika.
  5. Indasitiri Insights: Makambani anogona kugovera ruzivo muindasitiri yavo, maitiro, uye kuongororwa kwemusika, vachizviisa ivo sevatungamiriri vanofunga.
  6. SEO uye Traffic Generation: MaBlog anogona kuvandudza zvakanyanya kuoneka kwekambani yekutsvaga injini (SEO) Makambani anogona kukwezva organic traffic kubva kune yekutsvaga injini nekugadzira yepamusoro-mhando, yakakodzera zvemukati.
  7. Lead Chizvarwa: Mabhurogi emakambani anowanzo tora vatungamiriri (leadgen) Makambani anogona kupa zviwanikwa zvinodhawunirodhwa, senge machena kana e-mabhuku, mukutsinhana neruzivo rwekuonana nevaenzi.
  8. Kukurukurirana Kwevashandi: Mamwe mabloggi emakambani anoshandiswa mukati kutaurirana nevashandi. Aya mablogi emukati anogona kugovera nhau dzekambani, zvigadziriso, uye zviwanikwa nevashandi.

A corporate blog chishandiso chinogoneka chekushambadzira, kushambadzira, kutaurirana, uye kuita. Inobatsira mabhizinesi kubatana nevateereri vavanoda uye kuzadzisa zvinangwa zvavo zvekushambadzira nekutaurirana.

Chii chinonzi Blogger?

A blogger munhu anogadzira uye anochengeta blog. MaBlogger ane basa rekunyora, kugadzirisa, uye kuburitsa zvirimo pablog ravo. Ivo vanowanzova neiyo niche kana nharaunda yehunyanzvi yavanotarisisa uye vanogona kubva kune hobbyist mablogiki vachigovana zviitiko zvavo kune nyanzvi mablogiki ekugadzira mari kuburikidza nekuvapo kwavo online. MaBlogger anoita basa rakakosha mukugadzira izvo zvinokwezva uye zvinobata vaverengi.

Chii chinonzi Category?

Mukubhuroga, chikamu chinoronga uye nemapoka mablog ezvinyorwa mune chaiwo misoro kana zvidzidzo. Zvikamu zvinobatsira vanoblogi nevaverengi kufamba nebhurogi zvakanyanya, zvichiita kuti zvive nyore kuwana zvinoenderana nezviri. Semuenzaniso, bhurogi rekudya rinogona kunge riine zvikamu zvakaita Recipes, Ongororo dzeRestaurant, uye Kubika Matipi kurongedza uye kuronga zvinyorwa zvavo zvinoenderana nerudzi rwezvirimo.

Chii chinonzi Content Management System?

A content management system (CMS) isoftware inoshandiswa kugadzira, kugadzirisa, uye kubata zvirimo mublog kana webhusaiti. WordPress, chikuva Martech Zone inomhanya, inozivikanwa CMS yekubloga. Aya masisitimu anopa maturusi uye maficha anorerutsa kuburitsa zvirimo, kutonga kupindirana kwevashandisi, uye kugadzirisa dhizaini yeblog. MaBlogger anovimba nemaCMS kuti agadzirise kuvepo kwavo online.

Chii chinonzi Comments?

Mhinduro imhinduro kana mhinduro dzakasiiwa nevaverengi pamablog ezvinyorwa. Ivo vanoshanda senzira yekudyidzana uye nhaurirano pakati pevablogi nevateereri vavo. Mhinduro dzinogona kupa ruzivo rwakakosha, zvichibvumira vanoblogi kuti vabatane nevaverengi vavo, kupindura mibvunzo, uye kukurudzira nharaunda yakatenderedza yavo. Mumakore achangopfuura, the nhaurirano dzakatenderedza mablogs dzakatamira kune social media mapuratifomu, zvichiita kuti iwe usanyanya kupindirana mumashoko mukati mesaiti.

Chii chinonzi Content?

Zviri muBlog zvinoreva zvinyorwa, mapeji, zvakatumirwa, mifananidzo, mavhidhiyo, uye mamwe mabloggi enhau anogadzira nekushambadza. Zvinonakidza uye zvinodzidzisa zvemukati ndiyo ibwe rekona reBlog rakabudirira, sezvo richikwezva nekuchengetedza vaverengi. Zvemhando yepamusoro zvakakosha pakuvaka chiremera cheblog, kukura vateereri vayo, uye kuzadzisa zvinangwa zvekushambadzira.

Chii chinonzi Engagement?

kupana nduma muchirevo chekubloga ndiyo kuyerwa kwekuti vaverengi vanodyidzana sei nezviri mukati. Izvi zvinogona kusanganisira kusiya mhinduro, kufarira zvinyorwa, kugovera zvemukati pasocial media, uye nekudzvanya pane zvinongedzo mukati meblog. Kubatanidzwa kwepamusoro kunoratidza vateereri vanoshingaira uye vanofarira, kazhinji chinangwa chikuru chevablogi nevashambadzi vemukati.

Chii chinonzi Feed?

An RSS (Really Simple Syndication) feed tekinoroji inobvumira vashandisi kunyorera kune zvinyorwa zveblog uye kugamuchira zvitsva zvirimo otomatiki kana kuti mablogiki aendese zvirimo kune mamwe echitatu-bato masaiti. RSS feeds yakarongwa mukati XML, zvichiita kuti mapuratifomu averenge uye aratidze zviri mukati zviri nyore.

Chii chinonzi Guest Post?

Nzvimbo yevaenzi ibhurogi rakanyorwa nemumwe munhu asiri wekutanga blogger. Kazhinji ibasa rekushandira pamwe apo vanyori vevaenzi vanopa hunyanzvi hwavo kana maonero akasiyana pane imwe nyaya. Zvinyorwa zvevaenzi zvinogona kukwidziridza kusiyana kwemukati mebhurogu, kukwezva vaverengi vatsva, uye kusimbisa hukama nevamwe vanoblogi mune imwecheteyo niche. Nzvimbo dzevaenzi dzinogonawo kutyaira

Backlinks kune imwe saiti, ichipa imwe SEO chiremera kunzvimbo yekuenda.

Chii chinonzi Monetization?

Mari ndiyo nzira yekuwana mari kubva kublogi. MaBlogger anogona kuita mari zvirimo kuburikidza nenzira dzakasiyana siyana, kusanganisira kushambadza, kushambadzira kwekubatana, mapositi anotsigirwa, kutengesa zvigadzirwa kana masevhisi, nezvimwe. Mazano akabudirira ekuita mari anogona kushandura bhurogi kuita sosi yemari kumugadziri wayo.

Chii chinonzi Niche?

A niche mukubhuroga inoreva imwe nyaya kana nzvimbo yenyaya iyo blog inotarisisa. Nekusarudza niche, mablogiki anonanga kune vamwe vateereri vanofarira nyaya iyoyo. Niche mablogiki anowanzo kukwezva vaverengi vakazvitsaurira uye anogona kubudirira zvakanyanya mukuita uye kushambadzira kune yakatarwa demographic. Martech Zone's niche ndeyekutengesa uye kushambadzira-inoenderana tekinoroji.

Chii chinonzi Permalink?

A permalink inogara uye isingachinji URL inobatanidza kune yakatarwa blog post. Inogonesa kugovana nyore uye kunongedzera uye inovimbisa kuti vaverengi uye injini dzekutsvaga vanogona kuwana zvirimo zvakananga. Permalinks akakosha pakuwanikwa kwemukati uye kutsvaga injini optimization.

Chii chinonzi Ping?

Pfupi yepingback, ping chiratidzo chinotumirwa kublogiki kana webhusaiti kuti izivise nezvekuvandudzwa kana shanduko. Izvi zvinowanzo shandiswa kuzivisa injini dzekutsvaga nezvezvitsva zvemukati uye zvinogona kubatsira kunatsiridza kuoneka kwebhurogi mumibairo yekutsvaga. Paunoburitsa pane yakajairwa blogging papuratifomu, injini dzekutsvaga dzinenge dziine pinged uye chinokambaira chadzo chinodzoka, chawana, uye chinonongedza zvirimo zvitsva.

Chii chinonzi Post?

Muchirevo chekubloga, positi ndeye yekupinda yega kana chinyorwa pane blog. Aya maposita anowanzo kurongeka zvichidzokororwa kurongeka kwenguva, nezvichangobva kuitika zvichionekwa kumusoro. Zvinyorwa ndizvo zvakakosha zvemukati zvidimbu zvinoburitswa nemablogi kumablog avo.

Chii chinonzi Search Engine Optimization?

SEO ndiyo nzira ye optimizing blog content kunatsiridza kuoneka kwayo mumibairo yekutsvaga injini (SERPs) MaBlogger anoshandisa nzira dzakasiyana siyana uye mazano ekuita kuti zvemukati zviwedzere kutsvaga injini-hushamwari, pakupedzisira kutyaira organic traffic kune yavo blog.

Chii chinonzi Slug?

Slug, mumamiriro ekublogga, ndeye mushandisi-inoshamwaridzika uye kazhinji ipfupi chikamu cheURL inozivisa yakasarudzika blog. Slugs anowanzo sanganisira mazwi akakosha ane hukama nezvirimo, zvichiita kuti zvive nyore kune vaverengi uye injini dzekutsvaga kuti dzinzwisise. Panyaya yeiyi blog post, iyo slug iri blog-jargon.

Chii chinonzi Social Sharing?

Kugoverana kwevanhu munharaunda kunosanganisira tsika yevaverengi uye mablogiki kugovera zvinyorwa zveblogi pamapuratifomu enhau. Iri zano rekuwedzera kuoneka kweblog zvemukati uye kusvika kune vakawanda vateereri. Vaverengi vanogona kugovera zvinonakidza zvemukati, vachizviparadzira kumasocial network. Kubatanidza zvemagariro share mabhatani izano rakakura rekuwedzera mukana wekugovaniswa zvirimo.

Chii chinonzi Tags?

Mategi mazwi akakosha kana mitsara inoshandiswa kuisa zvikwata uye kuronga zvemukati zveblog. MaBlogger anopa ma tag akakodzera kune zvavanotumira, zvichiita kuti zvive nyore kuti vaverengi vawane zvinoenderana nekutsvaga mukati. Matagi anopa nzira inoshanda yekuisa mumapoka uye kufamba muzvinyorwa zveblog.

Chii chinonzi Trackback?

Trackback inzira yekutaurirana pakati pemablog apo rimwe bhurogu rinogona kuzivisa imwe kana rakabatana kune imwe yezvinyorwa zvayo. Izvi zvinobvumira kunetiweki yeakabatana mablog blog, kusimudzira nhaurirano uye kubatanidzwa mumabloggi akasiyana. Trackbacks inobatsira vanoblogi kuvaka hukama mukati me niche yavo.

trackback

Trackbacks ine simba asi iri kuramba ichishungurudzwa ne spammers mazuvano. Aya ndiwo mashandire avanoita… Mumwe blogger anoverenga zvawatumira uye anonyora nezvako. Pavanoburitsa, yavo blog kuziviswa bhurogu yako nekutumira ruzivo kukero ye trackback (yakavanzwa mukodhi reji).

Douglas Karr

Douglas Karr ndiye CMO OpenINSIGHTS uye muvambi we Martech Zone. Douglas akabatsira akawanda ekubudirira kweMarTech kutanga, akabatsira mukushingairira kweanopfuura madhora mashanu emadhora mukutenga nekudyara kweMartech, uye anoenderera mberi nekubatsira makambani kuita nekuita otomatiki nzira dzawo dzekutengesa nekutengesa. Douglas inyanzvi inozivikanwa pasi rese yedhijitari uye MarTech nyanzvi uye mutauri. Douglas zvakare munyori akaburitswa wegwaro raDummie uye bhuku rehutungamiriri hwebhizinesi.

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