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Kumbundira Vavengi Vako? Pamwe Inofanira Kuve Ida Vanokuda Vako!

Hug Vavengi Vako naJay Baer ibhuku rinotyisa rinopa nzira nyowani uye inoshanda yekugadzirisa zvichemo zvevatengi muzera redhijitari. Jay anopokana kuti mabhizinesi anofanirwa kumbundira zvichemo semukana wekuvandudza zvigadzirwa zvavo, masevhisi, uye ruzivo rwevatengi. Jay anopa zviverengero zvinomanikidza uye mienzaniso chaiyo-yepasirese kuratidza kuti kuregeredza zvichemo kunogona kuve nekukanganisa kukuru pamukurumbira wekambani uye pasi pekupedzisira.

Jay anopawo hurongwa hwezvikamu zviviri zvekugadzirisa zvichemo, izvo zvinosanganisira kupindura kune chichemo chega chega nenzira yakakodzera uye yechokwadi uyezve kutora hurukuro kunze kwekutsvaga kugadzirisa nyaya.

Pakazere, Hug Your Haters inofanirwa-kuverenga kune chero munhu ari mubhizinesi anoda kuvandudza basa ravo revatengi uye kushandura zvichemo kuita mikana yekukura.

Hug Your Haters Keynote

Jay Baer yekuvhara keynote yaive imwe yeakanakisa yandaona paSocial Media Marketing World. Jay akakurukura nezvebhuku rake, Hug Vavengi Vako. Mharidzo yake yaive yakanaka uye yakasekesa imwe tsvakiridzo inoshamisa kubva Tom Webster uye timu yake pakuita mari mukugadzirisa zvichemo nekukurumidza uye zvine hungwaru kwaizokura bhizinesi rako.

Mharidzo inotaura kune mimwe mienzaniso yakanaka yemakambani anopindura zvichemo uye kuti zvakanakira sei bhizinesi.

Ndiri munhu asina chokwadi. Muchokwadi, gore rakapfuura paSocial Media Marketing World ndakaita mharidzo kwandakatora mabhenefiti epamusoro emakambani pasocial media uye ndakaratidza kuti hapana chimwe chezvinokanganisa chine nguva refu, yakaipa kukanganisa kumakambani akaagadzira.

PaFacebook nguva pfupi yadarika, Jay akagovana zvimwe zvakaona nezvebasa rendege uye ini ndakabva ndayeuchidzwa nezve iyi nhaurirano inoshamisa pakati pemuseki. Louis CK uye Conan O'Brien.

Ndichiri kushamiswa neanoshamisa tekinoroji inowanikwa kune vatengi pamunwe mazuva ano, ini zvakare ndinoodzwa mwoyo zuva nezuva nekuenderera mberi kwengoma yekambani bashing yandinoona online.

Apple Inofanira Kumbundira Vavengi Vayo?

Muenzaniso wakanaka wandinogona kutaura naye ndega Apple. Ini ndiri fan hombe yeApple. Ini ndaive imwe yemakesi e nut yakaseta alarm yake ye3 AM EST uye ndakatenga yekutanga batch yeApple Watches. Handigoni kumirira kuti ndiiise mumaoko angu.

Verenga pamhepo uye pane maungira anotyisa emateki, mablogiki, uye Apple vanovenga pawachi. Vari kwese kwese… uye hapana maonero avo ane basa kwandiri. Uye ini handifunge kuti chero maonero avo anofanira kukosha kuApple. Kunyanya kudhura, kushaikwa kwehunyanzvi, kunaka uye kumhanya nyaya… zvichemo zvese kubva kune vanovenga. Hei vanovenga… miriyoni inotengeswa muzuva rimwe uye yave kudzoserwa kumashure kupfuura June. Vanovenga vanga vasingazotenge Apple Watch zvakadaro, sei uchivambundira?

DK New Media Anopisa Vanovenga uye Anoda Vanoda Vayo

Gore rakapera, mushure mekupora kubva kune mhirizhonga gore rakapfuura, takatanga kupora kwedu. Nyaya dzedu zhinji dzaive mhosva yangu. Takawedzera pasina zviwanikwa zvinodikanwa tichibva takweshana kuzadza gap. Pane kushanda nesimba kuti tione vatengi chaivo, takatora anenge munhu wese achikumbira rubatsiro rwedu… uye zvaityisa. Isu takagadzira kunyange kugadzira infographic nezve mhando dzemacustomer dzataipisa.

Takagamuchira basa nemaclients akawanda aingotuka uye akachipa. Vaisatitarisa seshamwari, vakatitarisa sedenha rekusvina pese pese pese pese. Handina kumbundira vadzivisi vedu, takavadzinga.

Isu zvino taisa simba rinoshamisa mukugadzirisa vatengi vedu uye nekuona kuti takanyatsoenderana netsika uye kuti tinotenda kuti tinogona kubudirira mukushanda navo. Musiyano ndeweusiku nemasikati. Tine gore redu rakanakisisa, tiri kuwedzera tsoka dzedu, tinofara, uye basa ratiri kuita riri nani zvikuru kupfuura zvataiva kare.

Kuedza kufadza vavengi vedu kwainetesa. Uye saka hatichaedzi zvakare. Kana mumwe munhu akatituka, tinongomupindura nekuvimbika – zvingave zviri pachena kana zvakavanzika. Dzimwe nguva tinokiya nyanga, asi nguva zhinji tinongobvapo. Isu tinofanirwa kutarisisa kune vatengi vanotikoshesa, kwete avo vasingazombotihaya, vanotikurudzira, uye vanogara kumashure vachitora potshots kwatiri.

Hug vanokuvenga? Kuedza zvakanyanya. Ndoda vadikani vangu. Ndivo vanoparadzira shoko, vanowedzera kubatanidzwa kwavo nesu, vanotitsvagira vatengi vakawanda, uye tinokoshesa zvatinovaitira.

Vanokunda Vanonetswa Nevanovenga Here?

Kana ndikatarisa bhizinesi, mitambo, zvematongerwo enyika, kana chero mumwe mutungamiri akabudirira - ndinogara ndichiona vanhu vaifuratira vavengi vavo uye vakagadzira budiriro yavo. Kukundikana kwandakaona vanga vari vanhu vaiteerera kune wese munhu, vakaedza kufadza munhu wese, uye vaisambogona kusangana nezvisingagoneki zvinotarisirwa zvakatarwa nemusika.

Kana ndikatarisa maindasitiri akaita senharembozha, tambo, zvekushandisa, makambani endege, nemamwe… Ndinoona vatengi vachiita zvavanoda zvinodarika kukosha kwechigadzirwa kana sevhisi yavanoda kubhadhara. Uye kana vasiri kuwana zvavanoda, vanokanda mhindo inokwana online kuti veruzhinji vaone. Uye kana kambani ikaedza kuvashandira zvirinani nekuwedzera mamwe mabhanzi kubhiri ravo, vatengi vanobhadhara bheti kune inotevera yakaderera-mutengo mhinduro.

Kufungidzira kwangu ndekwekuti kana ______ ndege dzakabata vatengi vadzo zvakatoipisisa, vangadai vachiri vakarongedza ndege vachienda kunzvimbo yavo inotevera yakazara nevatengi vakashandisa tsvakiridzo yepamhepo kuti vawane mutengo wakaderera. Handifunge kuti vazhinji vanovenga vanotomboitira hanya nekambani yendege, ivo vanozonyunyuta zvisinei. Uye mazhinji endege ane hubs akaiswa pazvisingaite kuti ubve pamhando yavo kunyangwe iwe uine hanya.

Unoda Rudo? Bhadhara!

Kune rimwe divi, kana ndikabhadharira bhizinesi kirasi, kutenga mota dzemhando yepamusoro, kushandisa mari pane yakawedzera waranti kana inishuwarenzi, kana chitubu cheiyo inodhura laptop, ini handimboita kunge ndine matambudziko anowira vamwe. Imba yekutandarira yeDelta - semuenzaniso - INAMAZING uye iwe unogona kutenga mukana pane dzakawanda nzendo nekuwedzera zvishoma. Ipo munhu wese akamirira mumiriri wetikiti, ndinotora chinwiwa uye mumiriri weDelta akatora zita rangu ndokupinda muchiito kuti ndiende. Hapana kupokana, hapana kunetsa… Ndakazvitenda uye ndakazvibhadharira.

Kubhadhara kwakawedzera, ndinowana sevhisi yakanaka, inenge isina nguva yekumirira, uye mhinduro dzepakarepo. Kana ndichizoda zvakanakisa, ndinofanira kunge ndakazvipira kuzvibhadharira. Kana ini ndisingakwanisi kutenga zvakanakisisa, ndinofanira kugutsikana nezvasara.

Musandifungire zvisizvo. Ndichaisa nhamburiko yechokwadi yekuedza kufinha mutengi asiri kufara. Ndine chikwereti chakanyanya kudaro nekuti vakaita investment nesu. Asi kana vakangosuwa kana kundibata zvisina kunaka kana vashandi vedu, hapana ane nguva yokudaro! Ini ndinofunga pane yakakura muzana yevanovenga pamhepo iyo makambani anofanirwa kuudza kuti abvise.

Jay… wapedza basa rako.

Douglas Karr

Douglas Karr ndiye CMO OpenINSIGHTS uye muvambi we Martech Zone. Douglas akabatsira akawanda ekubudirira kweMarTech kutanga, akabatsira mukushingairira kweanopfuura madhora mashanu emadhora mukutenga nekudyara kweMartech, uye anoenderera mberi nekubatsira makambani kuita nekuita otomatiki nzira dzawo dzekutengesa nekutengesa. Douglas inyanzvi inozivikanwa pasi rese yedhijitari uye MarTech nyanzvi uye mutauri. Douglas zvakare munyori akaburitswa wegwaro raDummie uye bhuku rehutungamiriri hwebhizinesi.

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