YeMahara neThebhu KushambadziraTsvaga Kutengesa

Iko Kukanganisa kweMicro-Nguva paRwendo rweVatengi

Iyo inopisa yekushambadzira maitiro yatakatanga kunzwa zvakanyanya uye yakawanda nezvayo ndeye micro-nguva. Micro-nguva parizvino iri kupesvedzera hunhu hwevatengi uye zvinotarisirwa, uye vari kushandura nzira yekutenga nevatengi mumaindasitiri.

Asi chii chaizvo micro-nguva? Munzira dzipi dzavari kuumba rwendo rwevatengi?

Zvakakosha kunzwisisa sei chaizvo itsva iyo pfungwa ye micro-nguva iri munyika ye digital marketing. Funga neGoogle inotungamira muripo wekutsvagisa nzira iyo tekinoroji ye-smartphone inoshandura nzvimbo yekushambadzira yedhijitari.

Ita cursory google yekutsvaga pane micro-nguva, uye iwe uchaona kuti zvinoitika kana vanhu vachifunga:

Tendeukira kumudziyo - kuwedzera smartphone - kuita pane zvaunoda dzidza chimwe chinhu, tarisa chimwe chinhu, kana kutenga chimwe chinhu. Inguva dzakapfuma-chinangwa apo sarudzo dzinoitwa uye zvido zvinoumbwa.

Zvino zvataziva kuti micro-nguva chii, isu sevashambadzi tinoita sei mari pane iyi inowanikwa yese-nhare yekutsvaga nekupuruzira? Ndeapi marudzi e-micro-nguva dzatinofanira kunge tichiteerera? Kuda Douglas Karr dzambotaurwa, dziripo mana marudzi e micro-nguva:

  1. Ndinoda kuziva nguva
  2. Ndinoda kuenda nguva
  3. Ndinoda kuita nguva
  4. Ndinoda kutenga nguva

Kuchengeta aya madiki-nguva archetypes mupfungwa kana uchibatana nevatengi zvinopa mabhizinesi ane ruzivo mukana wekuzvisiyanisa kuburikidza nezviitiko zvemunhu zvinopa ruzivo rwakakodzera.

Ngatiwedzerei zvishoma pazvinhu izvo bhizinesi rega rega rinoda kuziva kuti unzwisise mashandisiro e micro-nguva kune yavo mukana.

Vatengi Vanoda Kuwana Ruzivo Nekukurumidza uye Nemazvo.

Vatengi vane ruzivo rwese rwenyika pamunwe wavo. Pavanotendeukira kumidziyo yavo kuti vadzidze, kuona, kana kutenga, havadi kutora nguva yekuchera-tenderera kuti vawane zvavanenge vachitsvaga kana kubvunza chokwadi chekwakabva.

Usanditenda?

Ngatishandisei vamwe vashandi vedu pa PERQ semuenzaniso. Kambani yedu yakazara nemakwikwi, vanhu vanoshanda vanoda kugara vaine hutano kuburikidza nekusimba uye maekisesaizi. Ndave kunyanya kuita basa rekusimudza uremu.

Rimwe zuva ndiri kugym, ndichitarisa vanosimudza uremu vakandipoteredza, ndakaona kuti kuti ndiwedzere kushanda kwangu pazvikwiriso zvepamusoro, ndingaita zvakanaka kutenga mamwe mawoko. Ndakatora foni yangu ipapo ipapo ndokutanga kutsvaga mhando dzemawrist wraps dzakanakisa dzevanoda kutanga. Mazhinji aingove kushambadzira kweimwe mhando kana imwe mhando yechirongwa chekusimba, saka ndakasvetuka masaiti iwawo kuti ndiwane mamwe maretiro uye ongororo nenyanzvi dzeindasitiri.

Zvinongoratidza kuti vatengi vanoda ruzivo rwakakwana pakarepo. Zvemukati zvewebhusaiti yako uye SEO zvichave zvichisarudza zvinhu zvekuti webhusaiti yako inopa mhedzisiro yakakodzera panguva yemutengi micro-nguva, uye kuti vatengi vachachengeta here kana kuti kwete. Zvakakosha kuve nechokwadi kuti ruzivo rwauri kupa rwakarurama.

Mabhizinesi Anoda Kuvepo kune Vatengi kana Micro-nguva Inoitika

Rwendo rwevatengi rwuri kugadziridzwa nemaitiro matsva uye zvinotarisirwa. Izvi zvinoguma nekudiwa kwemamicro-optimized touchpoints uye kushambadzira kwedhijitari kuti vabatane nevanhu maererano nezvavanoda kuti riinhi, kupi, uye nemafambiro avari kufamba nerwendo rwavo.

Mumwe wevashandi vedu shasha yetsiva uye akange ari mumusika wemurairidzi mutsva gore rapfuura. Ngatiti akatsvaga mudzidzisi wetsiva, Indianapolis, uye mhedzisiro yacho yakakwevera akawanda evanogona kuve varairidzi. Tichifunga nezvehurongwa hwake hwakabatikana, ari kwete kuenda kunomirira kutenderedza kuti uwane nguva yakanyarara yekufonera mudzidzisi wese pane iyo rondedzero. Vanhu vanoda kugona kusefa zvabuda. Muchiitiko ichi, vari kusefa pasi kune varairidzi chete mukati memakiromita mashanu uye varairidzi chete vanowanikwa neChipiri neChina. Kana angowana varairidzi vakakodzera, angangoda kugona kutora bvunzo yekufananidza hunhu kuti aone varairidzi vaaizoshanda navo zvakanyanya; kana kuti, angada kuzadza mafomu okuonana nenguva dzakananga dzaanogona kusvikwa.

Wona kuti zvakadii kuti mabhizinesi ape intuitive mushandisi ruzivo kune vatengi mune micro-nguva? Zvakapfuura chokwadi, manhamba, uye statics zviri kunze kwehwindo kana zvasvika kune micro-nguva. Maitiro evatengi munguva idzi haafungidzike uye anotungamirwa chete nezvido zvavo panguva yakapihwa panguva.

Kuti bhizinesi riite mari pane izvi zvakasarudzika zvinodiwa, zviitiko zvewebhusaiti zvinofanirwa kunge zvine chekuita, intuitive, uye kuwanikwa zviri nyore. Shamwari dzedu paCBT News

akazvipfupisa zvakanyanya pavakakurudzira vateereri vavo kuti vagadzire webhusaiti ane mapeji akanyorwa zvakajeka, madhiri ari nyore kuwana, zvinopihwa zvakakosha, uye mifananidzo yemhando yepamusoro yezvigadzirwa zvine tsananguro yakadzama.

Zvinhu zvakaita se static mafomu uye live chat zvinofanirwa kuve nekugona kwevatengi kubvunza chaiyo mibvunzo uye kugamuchira mhinduro nenguva. Kunyangwe ipapo, mafomu akamira haawanzo kupa kugona kwevatengi kuve ne2-nzira hurukuro nemhando.

Muchidimbu, mabhizinesi anofanirwa kukwanisa kuita zvizere nevatengi kuti vape vatengi nezvese zvavanoda kuita sarudzo yekutenga ine ruzivo.

Kubatanidzwa Kunobudirira Kana Brand Yako Ichitaura Nyaya Yayo

Micro-nguva hazvireve kuti mutengi anoda kutenga chimwe chinhu. Kazhinji kazhinji, vatengi vari kungotsvaga ruzivo.

Kana zvadaro, mabhizinesi nemhando dzinofanirwa kuona izvi semukana wekupa ruzivo uye, panguva imwe chete, kuratidza kuti ndivanaani uye kuti bhizinesi ravo rinomirirei. Ivo vanofanirwa kutaura nyaya yerudzi rwavo nekuti kutaura nyaya ndiyo nzira ine simba yekuti mutengi abatanidze nemhando.

HubSpot kazhinji inotsigira kukosha kwekutaura ngano kana zvasvika kune ma brand anobatana nevatengi vawo. Kuratidza kuti nei bhizinesi richiita zvavanoita kuburikidza nekutaura nyaya kuri kutamba kune hunhu hwemunhu hwekuzvarwa hwekuda kutsvaga nyaya mune chero chavanoona nekuita. Chiratidzo chinoratidza nyaya yavo zvakanaka chiri kupa yekukurumidza kubata kuti mutengi abatane navo uye arambe achibatana navo padanho rega rega murwendo rwavo rwekutenga.

Nekupinza hunhu hwavo muruzivo rwemutengi navo, mabhureki anogona kuita kuti aonekere mupfungwa dzemutengi. Kuita chimiro chakanaka kunogona kutungamirira mutengi kudzokera kunzvimbo yavo kana nguva yasvika yekutenga.

Nhoroondo inowedzera kujeka uye pachena nezve bhizinesi kana mhando. Nekuita kuti nyaya yavo ikwane, mabhureki anovaka kufarirwa mune yavo micro-nguva.

Rangarira: Micro-nguva dzinoshanda

Kana iwe ukapa vatengi chiitiko chakanaka chaizvo mune yavo micro-nguva, vanogona kukwezvwa kuti vatenge nekukurumidza. Speed ne kushanda zvakanaka ndiko kurongeka kwezuva.

Heunoi muenzaniso wakanaka: Felicia wandaishanda naye akanga ari kugym rimwe zuva paakaona kuti kuti awedzere maekisesaizi ake, aifanira kuwedzerwa kudya kunovaka muviri. Akaenda online kuchitoro chevhitamini achibuda mukamuri yekukiya, ndokurova tenga pagaba reupfu hwekuwedzera.

Micro-nguva dzakadai dzinoitika mabhiriyoni enguva pazuva, uye mabhizinesi nemhando dzinofanirwa kugara dzakakosha kuti dziite mari pazviri. Nekuti ivo vanofambiswa nekuita, micro-nguva inopa mabhizinesi mukana wekushandisa akasiyana zviitiko kuratidza kune vatengi murwendo rwavo. Ona kuti micro-nguva dziri kuumba sei zvechinyakare rwendo rwemutengi?

Vanoda kuti mabhizinesi aongorore zvizere kudhindwa kwavo kwedhijitari pamatanho ese ekutenga maitiro kuitira kuti vagone kupindura kune zvinodiwa nemutengi munguva chaiyo.

Micro-nguva dzinoreva kuti mabhizinesi anofanirwa kunge ari mushishi uye anoshanda nezvemhando dzemukati uye zviitiko zvavanoisa pawebhusaiti yavo, uye kuti zvirimo uye zviitiko zvinogona kugadzira hukama hune musoro pakati pemabhizinesi nevatengi.

Brooke Kovanda

Brooke Kovanda ndiOrr Fellow & Kushambadzira Murongi pa PERQ, inobatanidza tekinoroji kambani muIndipolis. Ikoko anotyaira zvemukati uye dhizaini yezvigadzirwa zvekushambadzira, uye inopa rutsigiro rwekutsvaga kutsva kwemusika uye kuongorora. Kunze kwebasa, Brooke anofarira kuverenga, kufamba, kuteerera kune diki Rock 'n' Roll.

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