Nzira shanu dzekuwedzera Organic Reach paFacebook
Nepo Facebook ichiwanzo kuve yangu yekutanga kumira mumasocial media, haisi iyo yakanaka kwazvo pasocial media chikuva chekusvikira vateereri vedu. Hazvireve kuti ivo havapo, zvinongova kuti hazvina mutengo unodhura kuti isu tishandise mari pamabhadharo ekutsvaga akabhadharwa kutarisisa Facebook peji yedu. Ndingada here? Ehe… asi ndine chokwadi chokwadi nenguva yandaive nevekudyidzana munharaunda imomo, ndinogona kunge ndisina mari. Facebook sezviri pachena yawana gozi regoridhe sezvavanoramba mibairo yemapeji ehupenyu (6%) uye vachiramba vachiona kuwedzera kwemari yekusimudzira.
Muchokwadi, mumakore mashoma apfuura, organic Facebook kusvika yadonha ne49%. Locowise ukaita ongororo yekusvika kwehupenyu uye ukawana zvakawanda zvinopa zvikonzero, kusanganisira nhamba yemapeji anofarira:
- Pamapeji mashoma ane asingasviki zviuru gumi zvekuda, zvinongedzo nemifananidzo zvichiri kutonga.
- Pamapeji akakura ari pakati pezviuru gumi nezvisere nemapfumbamwe nemakumi mapfumbamwe nemapfumbamwe anofarira, zvinongedzo zvekubatanidza zvichiri zvakanakisa asi mavhidhiyo ari kuwedzera kukosha asi mhedzisiro inodonha zvakanyanya kubva pamapeji ane zvidiki zvinotevera.
- Kune mapeji eanodarika zviuru zana zvekuda, iwo ma stats anodonhedza zvakatowanda.
Neil nechikwata chikuru paKurumidza Sprout vaisa pamwechete iyi infographic, Maitiro Ekuvandudza Yako Facebook's Organic Reach, uko kwavanotsanangudza mashanu eakakosha nzira dzekuwedzera organic kusvika. Shandisa nzira dzakaratidzirwa dzekuti vashambadzi vezvemagariro vari kuendesa, tumira-kukwirira kuitira kuti usafanirwe kukwikwidza, kugovana mafoto chaiwo echikwata chako, kuzvibatanidza pachako uye kugovana pictographics uye infographics.