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25 Mazano Akapupurirwa Ekuwedzera Yakakodzera Traffic kuSaiti Yako, Blog, Chitoro, kana Peji Yekutora.

Wedzera traffic… itemu yandinonzwa kakawanda uyezve. Hazvirevi kuti handitendi mukuwedzera traffic; ndezvekuti kazhinji vatengesi vari kuedza zvakanyanya kuwedzera traffic zvekuti vanokanganwa kuyedza kuwedzera kuchengetedza kana kutendeuka netraffic yavanotova nayo. Kukoshera kwakakosha kune wese mushanyi kuti azive kuti yavo yepamhepo chikamu haina kubiwa zvisina basa. clickbait.

Chii chinonzi Clickbait?

Clickbait inoreva misoro yakagovaniswa yakagadzirirwa kukwezva kutarisa uye kugadzira inbound link kubva kune mamwe mawebhusaiti. Chinangwa cheClickbait ndechekunyengedza mushandisi weinjini yekutsvaga, mushandisi wesocial media, kana vamwe vashandisi vekunze kudzvanya pane chinongedzo uye kusvika kune yako saiti.

Clickbait inogona kutora mafomu mazhinji, senge chinyorwa chinonakidza, gakava remaonero, vhidhiyo inosetsa, kana infographic inopa ruzivo rwakakosha. Chinhu chakakosha cheClickbait ndechekuti inogovaniswa uye ingangove yakabatanidzwa nemamwe mawebhusaiti uye nekugovaniswa pasocial media mapuratifomu.

Nepo clickbait ingave nzira inoshanda yekutyaira traffic uye kugadzirisa kutsvaga injini masanji, zvakakosha kuti ugadzire zvemhando yepamusoro izvo zvinopa kukosha kune wako muenzi. Kuedza kunyengedza kana kunyengedza vaverengi kuti vadzvanya pane chinongedzo kana kugovera zvirimo kunogona kudzosera kumashure uye kukanganisa mukurumbira wewebhusaiti. Zvinosuruvarisa, takaona a kukura kukuru mumisoro yakaipa uye yemanzwiro nevezvenhau nekuda kweichi chikonzero (uye, pakupedzisira, mari yekushambadzira).

Heano epamusoro makumi maviri neshanu akakodzera mazano asinga sanganisire asina basa ekudzvanya ayo isu takaisa kune yedu zvivakwa uye kuti vatengi vedu vawedzere zvine musoro, zvine chekuita netraffic… uye kuve nechokwadi chekuti vari kuwana mibairo nazvo!

Nzira dzekuwedzera Nhungamiro Yakanaka:

Isu tinotumira anotevera mazano ekuwedzera traffic kune vatengi vedu saiti pamwe neyedu:

  1. Optimize saiti ye kutsvaka injini (SEO) Pasina kupokana, iyi ndiyo nzira iri nyore yekuwedzera yakakodzera traffic. Nzwisisa mazwi akakosha uye misoro inoshandiswa nevateereri vako kutsvagisa zvinoenderana nekutenga zvigadzirwa kana masevhisi ako. Kumira zvakanaka pane aya mazwi inzira yakanaka yekuwana traffic inoshandura.
  2. shandisa inobata-tarisisa, kuda kuziva, kana misoro yenyaya yemanzwiro. Unoziva here kuti vanhu vanongodzvanya chete 20% yemisoro yenyaya yavanoverenga? Iwe unogona kuwedzera traffic zvakanyanya nekutarisa zvakanyanya pazita rako sezviri mukati. Muchinyorwa chino, semuenzaniso, ndiri kuseta tarisiro yekuti pane runyorwa… uye kusimudza kuda kuziva kweavo vanogona kuverenga musoro wenyaya kuvakurudzira kudzvanya.
  3. shandisa kumanikidza meta tsananguro pamapeji ako uye zvinyorwa zvemablog. Tsananguro yeMeta inogona kunge iri muganho wekuwana yakakwirira yekudzvanya-kuburikidza nemitengo mumapeji ekutsvaga injini mapeji; iyi yanga iri nzira yakakosha yekuwedzera traffic nevatengi vedu. Funga nezve tsananguro yemeta semukana wako wekutsigira musoro uye kukurudzira mushandisi kudzvanya.
  4. Tarisa wako chiperengo uye girama. Vamwe vanhu vanosimuka pamusoro pezviperengo uye girama, vachisiya saiti kana vangoona kukanganisa. Ndakavandudza kunyora kwangu mumakore apfuura nezvikanganiso zvishoma nekushandisa Grammarly.
  5. Wedzera a raibhurari yezvinyorwa iyo inotarisa pakupa kukosha kune yakanangwa mushanyi pane zvisina basa, zvinogara zvichitumirwa blog blog kana zvinyorwa zvinongosimudzira zvigadzirwa nemasevhisi anopihwa. Iine raibhurari iyi munzvimbo, iwe unofanirwa kukwanisa kutaura nevateereri vako kuti unonzwisisa matambudziko avo (ma) uye vari kupa kukosha kune mhinduro.
  6. Chengetedza mari zviwanikwa. Iyo yakanaka dhizaini inokwezva, yakaipa dhizaini inodzinga vatengi. Kune akawanda emasaiti makuru kunze uko ane zvinoshamisa zvemukati izvo zvisiri kukwezva kutariswa nekuti zvakangoshata. Madhizaini makuru haafanire kukudhurira zviuru… kune akawanda emasaiti emitambo ane marongero anoshamisa uye aesthetics isingasviki madhora makumi maviri!
  7. Wedzera chitupa chako kana vashandi vako kunzvimbo yako. Vanhu havafarire kuverenga drivel yekushambadzira, vanoda kunzwa sekunge vari kuverenga meseji kubva kumunhu chaiye. Vanhu vazhinji vachakwezvwa kune yako saiti kana bhurogi uye vanhu vazhinji vanozodzokera kubhurogi rako kana vaziva kuti havasi kubata neasingazivikanwe zvemukati munyori.
  8. Wedzera yako kero yekugara uye nhamba yenhare kune saiti yako. Zvakare, mumwe munhu anovanza kuzivikanwa kwavo anganzi haana kuvimbika. Ita kuti vanhu vazive kuti vangakuwana sei ... uye unogona kushamiswa nekushanyirwa kwaunowana pavanokuwana! Tisingataure kuti kero yemuviri pane yako saiti inogona kuvandudza mikana yako yekuwanikwa mukati tsvakiridzo dzemunharaunda.
  9. Kupinza wirirana patani yevateereri vekutanga. MaSmartphones akapfuura desktops mumaindasitiri mazhinji saka unofanirwa kuona kuti saiti yako inotaridzika zvakanaka pane diki skrini. Kupindura dhizaini kwakakosha mazuvano… uye kunofanirwa kukwidziridzwa panharembozha yekutsvaga zvakare.
  10. Kurudzira pasocial media kuvepo. Kana mumwe munhu achikuda kana kukutevera, iwe uchangobva wawedzera akakodzera anokwanisa mushanyi kunetiweki yako. Kukura network yako uye iwe uchakura huwandu hwetraffic kubva pasocial network yako. Kumbira network yako kuti ubatanidzane newe kuitira kuti iwe ugone kuzvigadziridza nguva nenguva neako akakodzera zvemukati.
  11. Wedzera tsamba! Vashanyi vazhinji havazowane zvavanoda… asi kana saiti kana bhurogu ichifanira, vanokutevera pane vezvenhau kana kutonyorera kune tsamba rako. Paunobatanidza kudzokera kune yako saiti, yako tsamba yematsamba ichawedzera traffic pakarepo. Email marketing ine kudzoka kunoshamisa pakudyara… uye kudzoka kurinani patraffic! Ndingatenda kana ukanyoresa Martech Zone:

  1. Wedzera zvinongedzo kune yako email siginecha. Hauzivi kuti uchabata sei kutarisa kwemumwe munhu… uye zviri pachena, unotova nehukama nemunhu wauri kutumira email.
  2. shandisa inoshanda mamenyu ekufamba. Kubudirira kufamba kunoita kuti saiti yako ive nyore kushandisa uye inochengeta traffic kudzoka Kuiswa kwakakurumbira kwezvinhu zvekufambisa kuchaitawo kuti injini dzekutsvaga dzizive kuti ndezvipi zvinhu zvakakosha pane yako saiti.
  3. Tipei maturusi ekudyidzana semakarukureta, ongororo, uye maratidziro. Vanhu havaverengi zvakanyanya sezvaunofunga… vazhinji vari kungotsvaga chishandiso chakakodzera kuti vawane ruzivo rwavanoda. Yakakura Calculator pane saiti ichaita kuti vanhu vadzoke kakawanda.
  4. Shandisa mifananidzo, vhidhiyo, machati, uye infographics. Mifananidzo nemachati hazvingobatsire vanhu kuti vanzwisise uye vayeuke ruzivo, asi mazano akaita se infographics anoitawo kuti zvive nyore kugovera ruzivo irworwo nekurupfuudza. Migove yemagariro inosanganisirawo mifananidzo yako yakaratidzwa. Uye usakanganwe kuti mifananidzo inoratidzwa mukutsvaga kwemifananidzo, uye mavhidhiyo anoratidza pane yechipiri hombe injini yekutsvaga munyika… YouTube!
  5. Kurudzira vamwe vatungamiriri veindasitiri uye mablog avo. Kutaurira vezera rako inzira huru yekutora nzeve yavo. Kana zvirimo zvako zvakakodzera, ivo vachazvigovana nevateereri vavo. Vazhinji vevatungamiriri ivavo vane vateereri vakawanda kwazvo. Kazhinji, kana mumwe wandinoshanda achitaura nezvangu, ndinomanikidzwa kuti vese vataure pane yavo saiti uye vagovane chinongedzo munharaunda pamwe nevateereri vangu. Kana zvirimo zvisinganzwisisike, ini ndinotogona kugovana posvo nezvazvo. Izvo zvichagadzira marongero kumashure kubva kune yangu saiti kuenda kune yavo, mutsva mutero we traffic kuyerera kuburikidza.
  6. wedzera kushamwaridzana kugovana mabhatani kune vashanyi pa Twitter, Facebook, LinkedIn, uye mamwe mapuratifomu ekugonesa izwi remuromo. Izvi zvinobvumira vateereri vako kukusimudzira ... mahara .. kune vateereri vavo! Zvinowanzoreva zvakanyanya kana mumwe munhu wetiweki yako akakurudzira zvirimo. Kutarisa pakugovana munharaunda kwakagadzira kuwedzera kukuru kwetraffic iyo saiti yedu yakamboona parutivi kubva pakutsvaga.
  7. Bhadhara kukwidziridzwa. Kana iwe waisa simba mune inonakidza positi, nei usingabhadhare kuisimudzira? Izvo hazvidi bhajeti rakakura kukwezva yakakodzera traffic kuburikidza nekubhadhara-per-tinya kune yako saiti.
  8. Spruce kumusoro kwekare zvemukati. Kungoti zvemukati ndezvekare, hazvireve kuti ndezvechinyakare. Regedza kushandisa misi mukuvaka URl uye kutumira pane zvinyorwa - iwe unoda kuve nechokwadi chekuti vateereri vako vanofunga kuti uri kushingaira uye zvirimo zvichiri kushanda. Kamwe chete pamwedzi, tarisa zvirimo zviri kurongeka zvakanaka uchishandisa chishandiso seSemrush uye gadziridza zvakare mazita epeji, zvirimo, uye metadata yemazwi akakosha ayo ari paari.
  9. Dhiraivha yakawanda mavhoriyamu emigwagwa ine makwikwi, makuponi, zvideredzwa, kukwidziridzwa, uye mibairo. Aya maitiro haagare achiburitsa vashanyi vanonyanya kukosha, asi nekuti ivo vanogadzira buzz uye kusimudzira, iwe unozochengetedza imwe yemotokari nyowani.
  10. Usazvidza iyo simba renhau dzetsika, kunyanya kana usiri kushanda muchikamu chehunyanzvi. Zvinotaurwa mumaindasitiri nemagazini, zviratidziro zvekutengeserana, zvibatiso zvekutengesa, makadhi ebhizinesi, uye kunyange ma invoice… kupa vanhu chinongedzo kune webhusaiti yekambani yako, bhurogi, uye masocial saiti kuchawedzera traffic. Zvehukama neveruzhinji vanhu vane hukama nemaindasitiri uye vane nguva uye tarenda yekumisikidza nyaya yako… iwe hauna. Mamwe emigwagwa yedu yakanakisa anga ari kuburikidza nevatori venhau vechivanhu mumakambani makuru enhau avo vakanyora nezvedu kana kutibvunzurudza.
  11. Govera zvemukati kune maindasitiri mapoka pa LinkedIn uye maforamu. Vamwe vanhu SPAM the heck kunze kwemamwe mapoka, asi vamwe vanoshanda zvakanyanya - uye kana vanhu vaona kuti unobatsira uye nekuziva zvinhu zvako, vanozopedzisira vadzoka kunzvimbo yako. Vanogonawo kuwana nhaurirano dzako kuburikidza nekutsvaga.
  12. Sezvinongoita mapoka emaindasitiri anobatsira kuwedzera traffic, itaiwo kupindura mibvunzo yakakodzera Mubvunzo neMhinduro nzvimbo. Mamwe acho anotokutendera kuti utarise chinongedzo mumhinduro dzako. Q&A nzvimbo dzaiputika mukuzivikanwa asi dzinoita senge dzakadzikira zvishoma. Nekudaro, ndipo apo vanhu vari kutsvaga mhinduro - uye kana iwe uine chinongedzo kune zvako zvemukati pamubvunzo wakanaka, vanozozvidzorera kune yako saiti.
  13. Kutsvaga uye kuongorora munharaunda kune mazwi akakosha anotaurwa munhaurirano dzinogona kubatsira saiti yako kana bhurogu. Iwe une zviziviso zvakagadzirirwa mazita emukwikwidzi, mazita echigadzirwa, uye indasitiri mazwi makuru? Kudzokorora izvi nguva nenguva kunozofumura iwe kune vakawanda vateereri vangangove vashanyi. Iyo zvakare inovaka yako yega network uye chiremera paunenge uchipa ruzivo rwakakosha.
  14. Inoshandiswa zvinobudirira, clickbait ichiri nzira inoshanda yekuwedzera traffic, ingove shuwa kuti inoenderana nevateereri vakanangwa uye izvo zvavachaunzwa nazvo. Maererano ne Tsvaga Engine Journal, 5 marudzi ezvinyorwa anoita seanogadzira yakawanda backlinks uye yakawanda yehutachiona hwehutachiona. Ndivo Nhau (nhau-jacking), Contrary, Attack, Resource, uye Humor. Iyi blog post, semuenzaniso, inzvimbo yekushandisa.

Douglas Karr

Douglas Karr ndiye CMO OpenINSIGHTS uye muvambi we Martech Zone. Douglas akabatsira akawanda ekubudirira kweMarTech kutanga, akabatsira mukushingairira kweanopfuura madhora mashanu emadhora mukutenga nekudyara kweMartech, uye anoenderera mberi nekubatsira makambani kuita nekuita otomatiki nzira dzawo dzekutengesa nekutengesa. Douglas inyanzvi inozivikanwa pasi rese yedhijitari uye MarTech nyanzvi uye mutauri. Douglas zvakare munyori akaburitswa wegwaro raDummie uye bhuku rehutungamiriri hwebhizinesi.

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