Content MarketingZvishandiso ZvekushambadziraTsvaga KutengesaSocial Media & Influencer Kushambadzira

3 Yakasarudzika Indasitiri Dhijitari Kushambadzira Matipi

Hapana mubvunzo kuti kushambadzira kwedhijitari chikara chine simba - uye chikara chimwe cheheluva chinochinja ipapo. Zvakawanda sezvatinoda tese kufunga kuti kushambadzira kwedhijitari kwakafanana kunyangwe zvidii, hazvisizvo - uye zvikonzero zviri pachena. Sebhizinesi, unogona kusarudza kupa mamwe mapeji enguva yako uye bhajeti kumhando dzakasiyana dzekushambadzira kwedhijitari: social media, PPC, retargeting, vhidhiyo kushambadzira, e-mail kushambadzira, SEO, webhusaiti chishandiso optimization uye zvichingodaro.

Zvakadaro, chinotonyanya kunakidza kuona inzira iyo maindasitiri akasiyana anoisa pamberi maitiro avo ekushambadzira edhijitari. Nekuti maindasitiri akasiyana zviri pachena kuti achave nezvinangwa zvebhizinesi zvakasiyana, mamwe maturusi uye mapuratifomu angangowana iwo mhedzisiro anozowedzerwa. Uye zvinonyanya kufadza kuona kuti maindasitiri akasiyana anozviratidza sei online uye kuti anowanikwa sei kune vatengi uye tarisiro.

Mukufamba kwebasa rangu, ndakasangana nevanhu vazhinji vekushambadzira mumaindasitiri mazhinji akasiyana. Panguva yekusangana kwangu, ndakadzidza zvakawanda pamusoro pemaitiro ekutengesa avanoshandisa kuzadzisa zvinangwa zvavo. Sezvaitarisirwa, mazhinji emazano akashandiswa akaitirwa kune iwo chaiwo maindasitiri - uye hongu, akabudirira. Kana iwe uri mushambadzi mune chero e5 maindasitiri pazasi, iwe uchazoda kuramba uchiverenga. Heano matatu anoshanda edhijitari ekushambadzira matipi e3 akasiyana maindasitiri:

Indasitiri Yezvekurapa

Maoko pasi, rimwe remaindasitiri akaomesesa kutengesa kune iyo indasitiri yekurapa. Chikonzero chikuru cheizvi ndechekuti haugone kutaura zvakashinga senge "iyi marapirwo ANORAPA hurwere hwako." Muzviitiko zvakawanda, unogona kungotaura uchapupu hwokuti izvi zvakabatsira nhamba inokosha yevanhu (Ex: "kurapa uku kunoshanda 98%"), kana kuti KUNOGONA kubatsira. Zviripachena, iyi inyaya ye100% yemutemo.

Zvakadaro, kunyangwe nezvirambidzo zvinouya nekugadzira mameseji anotenderwa zviri pamutemo, zvipatara, makiriniki nezvimwe zvivakwa zvekurapa zvichine mukana wakakura (uye kuchinjika kwakakwana) kuti "vagadzirise zvinhu zvavo." Imwe yedzakanakisa nzira dzekuita izvi muindasitiri yekurapa ndeyekuita munhu kurongeka uye kuratidza kuti une hanya. Kutarisira utano inhau yakakomba zvikuru; saka wadii kuenda iyo imwe maira kuratidza kuti vatengi vako (kana varwere, panzvimbo) varikunyanya kufarira.

Kunyangwe sangano rako richifanira kunyatso ratidza hunhu uhwu muwebhusaiti yavo yese uye kumwe kuvharirwa kwekushambadzira, social media inzira iri nyore yekugarowana iwo mameseji ekutarisira kune vatsva uye vazvino varwere. Pamwe chete nezviziviso zvakajairwa zvekutonga (Ex: Hofisi ino ichavharwa kuti ivakwe. Kana kuti Dr. Williams vabuda muhofisi), murongi wako wesocial media anogona kuita imwe nhanho uye kugovera zvinyorwa nezvekugara uine hutano munguva yechando, kana kupa mazano akajairika. zvekugara uine hutano pachiitiko chemunharaunda (Ex: Kuita sarudzo dzine hutano paState Fair). Kunyangwe kugovera mapikicha akanaka kunogona kuita kuti varwere vanzwe kugadzikana nemhando yako - semufananidzo weMapurisa achidonhedza donuts evashandi veNursing panguva yeBIG yezororo revhiki. Ndizvo zvinhu zvidiki zvinozosiyanisa sangano rako kubva kune vamwe. Nyaradzo ndiyo #1 inonzwa varwere vachida kunzwa pavanenge vachitsvaga chiremba wepamusoro kana kusarudza kwavachange vachiitira kuvhiyiwa.

ZveMotokari Maindasitiri

Kufanana neindasitiri yezvokurapa, indasitiri yemotokari inokwikwidza zvakanyanya… pamwe yakatonyanya kukwikwidza. Vanhu vane zvavanoda zvezvipatara nemakiriniki zvavanoda kuenda, asi kana kusundirwa kwasvika pakusundidzira, kana uine emergency, uchatanga waenda kuchipatara chiri pedyo. Zvipatara zvinogara zvakavhurika - asi vamwe vanongoita zvirinani, uye vave nemukurumbira uri nani pane vamwe.

Muzuva rino nezera, zvakadaro, indasitiri yemotokari yakangonaka sekuvapo kwayo online. Nekuti mota ikudyara kwakakura kudaro, vatengi vanoita tsvakiridzo yakawanda pamhepo sezvinobvira nevanhu - izvo zvinosanganisira kuongorora webhusaiti yemutengesi wako kubva kumusoro kusvika pasi. Izvo zvakati, kana iwe uchida kuve nechokwadi chekuti vatengi vako vanogara vakabatikana newebhusaiti yako mukati merwendo rwavo rwekutenga mota, iwe unofanirwa kubhadhara zvakanyanya kune yako yekutengesa mota online kushambadzira; uye chengetedza zvese zvako zvekushandisa uye kukwidziridzwa kuri kuenderana. Vanhu havana nguva yekufonera mutengesi wako uye kubvunza kana chimwe chinhu chiripo kana kukwidziridzwa kuchiri kuitika. Kana chimwe chinhu chiripo pawebhusaiti yako, vatengi vari kutarisira kuti ive pamujenya. Pamusoro pezvo, vatengi vanoda kukwanisa kuongorora zvese zviripo mukamuri yako yekuratidzira. Kana vatengi vachiona mota yavanoda pamhepo, mikana yakanaka inoenda mune yavo yepamusoro 3 mota sarudzo; saka ita shuwa kuti saiti yako haina kusara kumashure.

Indasitiri Yekudyira

Iyo yekupedzisira, uye ine nharo yakanyanya kunetsa indasitiri yandichange ndichikurukura ndeye Resitorendi Indasitiri! Chikonzero ini ndichiti "zvakanyanya kuoma" imhaka ye huwandu hwekuchengetedza hunodiwa kubata ese epamhepo wongororo, makomendi uye zvichemo zvinouya kubva kuvatengi pese pamusoro pemanzwiro ekuona. Uye sekuziva kwamunoita, nekukurumidza uye nekunyatsoita nyaya yekudyira inogadziriswa, zviri nani kune mukurumbira wavo zvese online uye kunze kwenyika. Nekuda kwekuti zvave nyore kutumira mhinduro online, maresitorendi vanofanira kuita zvose zvavanogona kuti vapindure kumashoko ese pese pazvinogoneka nevanhu - zvakanaka kana zvakaipa! Zvakare, zvishoma zvinoenda kure kure kushandura munhu kuva mutengi kwehupenyu hwose.

Social media mapuratifomu seFacebook anobvumira vashandisi kuyera pachena masangano, pamwe nekusiya ongororo. Kana iwe uri peji admin, iwe unowana zviziviso nekukurumidza kana mumwe munhu achisiya wongororo pane yako peji. Kuti usiye maonero akanaka pavari, chinhu chakanyanya kunaka uye chine hunhu ndechekuvapindura mukati memaawa makumi maviri nemana - kunyanya kana iri ongororo isina kunaka. Kana vatengi vari mukupisa kwechinguva, vanoda kuti zvinhu zvigadziriswe ASAP.

Kana uchipindura kuongororo isina kunaka, ona kuti ungaita sei kuti zvinhu zvive nani. Kana iri ongororo yakanaka, tora nguva yekuvatenda mukati menguva imwecheteyo. Havasi vashandisi chete vari kuona ongororo yevatengi vako, asi ivo vari kuonawo mabatiro aunoita. Pasinei nokuti ongororo yacho haina kunaka here kana kuti kwete, nzira yaunozviratidza nayo kune mutengi inoreva mutsauko pakati pekamuri rakazara revanhu vakamirira tafura; uye mutengi maawa maviri oga oga. Professionalism ndizvo zvese! Maresitorendi anogamuchirwawo kupindura kune vatengi kune dzimwe nzvimbo dzekuongorora seYelp uye Urbanspoon.

Kunyange chiri chokwadi kuti zvakasiyana-siyana zvekushambadzira kwedhijitari zvinogona kushandiswa nechero sangano, mhando dzemapuratifomu ekushambadzira edhijitari uye matekiniki anoshandiswa anosiyana zvakanyanya zvichienderana neindasitiri. Izvo zvinoonekwa zvakakosha kune imwe indasitiri zvinogona kunge zvisina kukosha kune imwe. Maindasitiri akasiyana ane zvinangwa zvakasiyana, uye nekudaro, nzira dzakasiyana dzekushambadzira kune vatengi online.

Muhammad Yasin

Muhammad Yasin ndiye Director weKushambadzira paPERQ (www.perq.com), uye Munyori akaburitswa, nekutenda kwakasimba mukushambadzira kwakawanda-chiteshi uko kunounza mhedzisiro kuburikidza neyechinyakare nedhijitari masvikiro. Basa rake rakazivikanwa nekugona muzvinyorwa zvakaita seINC, MSNBC, Huffington Post, VentureBeat, ReadWriteWeb, uye Buzzfeed. Hupenyu hwake mukushanda, Kuzivisa kweBrand, uye Dhijitari Kushambadzira Strategic kunoguma nedhata rinotyairwa nzira yekusika uye kuzadzikiswa kweanotyisa nhepfenyuro yekushambadzira midhiya.

Related Articles

Kudzoka kumusoro
pedyo

Adblock Yaonekwa

Martech Zone inokwanisa kukupa izvi zvemukati pasina muripo nekuti isu tinoita mari saiti yedu kuburikidza nemari yekushambadza, affiliate links, uye kutsigira. Tinozotenda kana iwe ukabvisa yako ad blocker iwe paunoona yedu saiti.