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Influ2: YeMunhu-Yakavakirwa Akaunti-Yakavakirwa Kushambadzira (ABM) Yekushambadzira Platform

Accounts usaite sarudzo, vanhu do. Kubudirira kweAccount-Based Marketing (ABM) chirongwa chinoenda mushure meakaundi padanho rehurongwa asi rinotaura nevanhu vari padanho rekuuraya. Influ2 inotsanangura izvi seyepamusoro-resolution ABM chirongwa apo akakosha maficha anosanganisira:

  1. Dhorera kune boka rekutenga. Enda kupfuura kusarudza maakaundi anotarirwa: tsvagurudza vagadziri vesarudzo vanosanganisira mapoka ekutenga emaakaundi ako aunoda. Tarisa kune iyo persona tsananguro yeICP yako kuisa pamwechete rondedzero yevanoita sarudzo vaunoda kutevera muchirongwa chako chepamusoro-resolution ABM.
  2. Mameseji emunhu. Kugona kutaura nevanhu chaivo kunotora yako personalization kune inotevera nhanho. Mamaneja eJunior vanofunga zvakasiyana nevakuru veC-level. Shandisa mutauro wakakodzera kuendesa mameseji akakodzera kune vanhu vakasiyana.
  3. Shandisa nzira dzekutaura dzinobva pamunhu. Akaundi-yakavakirwa kutengesa ekuvandudza maturusi seOutreach kana Salesloft yakatsiva yakanangwa email-yekushambadzira mishandirapamwe kuita kuti kutaurirana kuve kwemunhu. Influ2 yakagadziridzwa kuita kuti kushambadza kuve munhu kune imwe dhigirii.
  4. Multi-touch mutengi nzendo. Shandisa masaini-akavakirwa pakuita masaini kuti uvake nzendo dzakaomarara dze-multi-touch. Kudzvanya pamushumo ad kunogona kukonzeresa email ine chinongedzo chekurodha mushumo. Munhu anogara achifarira imwe nyaya anogona kuwedzerwa kumushandirapamwe nezvenyaya iyi. Vanhu vakapinda webinar vanogona kugashira-vanopinda kushambadzira. Iwe unogona kufunga nezve zviuru zveakawanda-touch nzendo dzinogona kuvhurwa nepamusoro-resolution ABM maitiro.

Influ2: Kushambadzira Kwakavakirwa Pamunhu uye ABM

Kufuridzira2 inzvimbo yekushambadzira yemunhu yevatengesi veB2B, uye inogadzirisa iyo yakakosha orchestration dissonance pakati pezviitwa zvekushambadzira nekutengesa. Inopa kushambadzira kunoshanda kwemukati, pamwe nekugadzira hukama hune chinangwa nevatengi izvo zvinoguma neakavharwa zvibvumirano.

ne Kufuridzira2 nhanho yega yega yerwendo rwemutengi (kubva kumusoro-kwe-the-funnel brand yekuziva uye yekuda chizvarwa nhanho kusvika kune kutengesa uye nekuchengetedza vatengi kuedza) inosimbiswa nekushambadza kwakanangwa. NeInflu2, mabhizinesi anokwanisa:

  • Targeting Yakasarudzwa Sarudzo-Maki - sarudza vanhu vakakodzera mukati meakaundi akatarwa kuti vaone kushambadza kwako. Batanidza CRM yako kana yekushambadzira otomatiki software kuwiriranisa yako yakanangana nekutengesa kwako kana yekushambadzira funnel. Influ2 inopa masanganiswa neese makuru eCRM uye ekushambadzira otomatiki software, senge Salesforce, HubSpot, Marketo, Outreach, nezvimwe.
  • Personalize Kune Mutengi Personas -Gadzira mashoma mameseji akasiyana evanhu vakasiyana mukati meakaundi imwe. Ichengete inoenderana nebasa remunhu kana nzvimbo yebasa. Iwe haungataure neVP yekushambadzira nenzira imwechete yaungaite kune HR director, saka sei ungavaratidza iwo ad imwe chete?
  • Track Individual Ad Engagements - Yese fungidziro, tinya, shanyira, uye / kana kubatanidzwa chiratidzo chechinangwa. Influ2 inokutendera iwe kuti uteedzere ese pamunhu-kune-munhu. Shandisa iyi data kuisa pamberi kuti uwane kunzwisisa kuri nani kwekuita meseji yako kune imwe account uye vanhu vari mukati meiyi account.
  • Ziva Zvinangwa Zvekutengesa-Zvakagadzirira NeKubata Zvibodzwa -Behavioral scoring inobvumidza iwe kuburitsa tarisiro yakagadzirira kutengesa uye maakaundi aungadai usina kuona neimwe nzira. Influ2 inoyera maitiro ekushambadzira kwako kumunhu wese wauri kunanga uye woishandura kuita chibodzwa chaunonangisa kuti iwe ugone kuona zviri nyore zvinotungamira zvine hukuru hwepamusoro. Kana munhu wacho akadzvanya pakushambadzira kwako kaviri, obva apedza masekondi e120 pane yako yekumhara peji uye anodzokera kune yako webhusaiti kaviri mukati mevhiki imwe, icho chiratidzo chakasimba icho munhu anofarira uye anoda kutaura. Influ2 inoteedzera zvese izvi zvisungo uye inozvishandura kuita mucherechedzo wehunhu kuitira kuti yako yekushambadzira uye timu yekutengesa iite pazviri. 
Influ2 Akaundi-Yakavakirwa Kushambadzira (ABM) Munhu-Yakavakirwa Ad Targeting

Kushambadzira kwakavakirwa pamunhu kunotibatsira nekuona kuti ivo vechokwadi B2B vanoita sarudzo vari kusvikwa pamberi pekutengesa kwekutengesa, izvo zvinounza budiriro inoyerwa nekuwedzera mareti ekupindura kune kunze kwekutengesa kuedza.

Stephen Ngo, Digital Growth Maneja, Proftwell

Kufuridzira2 inoshanda kune ese makuru midhiya, kusanganisira Facebook, Twitter, LinkedIn, Yahoo, uye Google Ads.

DISCO Shandisa Nyaya

Nezviitiko zvemu-munhu zvakadzimwa uye nhamba dzenhare dzehofisi dzisisashande nekuda kwedenda, mutungamiri wehunyanzvi hwemutemo DISK vakanetsekana kusvika vateereri vavaida - magweta nemadhipatimendi ezvemitemo emakambani - uye kushuma kubatanidzwa kwekushambadzira. 

Iyo nyowani-yakavakirwa munhu-yekushambadzira zano rakapayona neInflu2 rakagonesa DISCO kukunda izvi uye kupinda pamberi pevanobvira vatengi kana vanyanya kubatikana. Pakati paGunyana 2020 kusvika Kurume 2021, DISCO yakakwanisa kusvika pamusoro pezviuru makumi matatu zvezvinangwa mumaakaundi makumi maviri nemana. Iwo 30,000 mafungidziro akaburitsa 24,000 kudzvanya, mazana mana nemakumi mapfumbamwe neshanu kushanya uye akafambisa anopfuura zviuru zviviri zvemikana nevanoita sarudzo. DISCO yakabatanidza Salesforce neInflu548,805's platform saka inotungamira yakaenda iko kutengesa.

Ronga An Influ2 Demo

Douglas Karr

Douglas Karr ndiye CMO OpenINSIGHTS uye muvambi we Martech Zone. Douglas akabatsira akawanda ekubudirira kweMarTech kutanga, akabatsira mukushingairira kweanopfuura madhora mashanu emadhora mukutenga nekudyara kweMartech, uye anoenderera mberi nekubatsira makambani kuita nekuita otomatiki nzira dzawo dzekutengesa nekutengesa. Douglas inyanzvi inozivikanwa pasi rese yedhijitari uye MarTech nyanzvi uye mutauri. Douglas zvakare munyori akaburitswa wegwaro raDummie uye bhuku rehutungamiriri hwebhizinesi.

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