Zombie-Vateveri: Vakafa Vari Kufamba MuNyika Yekusimudzira Kushambadzira

Zombie Fake Vateveri

Iwe unosangana nehukama hwezvemagariro nhoroondo ine yakakwira kupfuura avhareji yevateveri kuverenga, zviuru zvekuda, uye yapfuura brand kubatana kudyidzana - bira kana bata zvakanaka?

Nhamba ye kukurudzira kukurudzira kushambadzira kuenderera mberi nekukwira, hazvisi zvakajairika kuti mabhurani awire mukunyengerwa kwemaakaundi akadaro nevateveri venhema uye vateereri vechokwadi. 

Maererano Kufuridzira Kushambadzira Hub:

  • Influencer marketing yakagadzirirwa kukura kusvika madhora 9.7B muna 2020.
  • 300% zvakawanda micro-vanokurudzira ari kushandiswa nemafemu makuru kupfuura muna 2016.
  • Vanoda kusvika makumi mapfumbamwe muzana% emabasa ese ekusimudzira anosanganisira Instagram sechikamu chemusika wekutengesa.
  • Kufurira kubiridzira ndeyekuwedzera kunetsekana kune vakapindura vanopfuura 2/3 yevakapindura vakazviona.

Izvo hazvireve kuti vese macro-vanokurudzira vanowira muchikamu ichi. Muchokwadi, maapuro akaipa mashoma uye ari pakati nepakati uye akawandisa zvakanyanya kune iwo akavimbika uye akavimbika zvachose. 

Nekudaro, zvakakosha kuti unzwisise chaizvo nzira yekusarudza anokurudzira ane zvese zvakanakira zvinangwa zvako uye neako mhando. 

Zvino, isu hatisi kuyedza kutyisidzira chero munhu kure neanokurudzira kushambadzira. Zvakapesana chaizvo. Uye kunyorera rubatsiro rweanosimudzira wekushambadzira agency kunogona kubatsira mabhenji kuti awane chinogutsa chine chokwadi chakavimbika uye chaicho vateereri izvo zvinobatsira kuunza inoshamisa kudzoka kune investment.

Zvemagariro midhiya ndeimwe chete masvikiro akambosangana nekukura kusingaenzanisike mumwedzi ichangopfuura. Chero mushambadzi anogona kuona kuti yekusimudzira chiitiko papuratifomu yepamhepo inoda kuita chikamu chechirongwa chechiratidzo kuenda kumberi. Uye kudyidzana kwakasimba ndeimwe yeanonyanya kushanda uye eunyanzvi matekiniki ekushandisa kuita izvo chete. 

Amelia Neate, Mutariri Mukuru Kufuridzira Matchmaker

Amelia haana kukanganisa. Muchokwadi, kushambadzira kushambadzira ndiyo inokurumidza kukurumidza online online nzira yekutenga vatengi, ne 22% yevatengesi zvakare vachinyorera iyo inodhura-inoshanda. 

Uye semhedzisiro, 67% yevatengesi pamabrands munzvimbo dzakasiyana siyana vari kugadzirira kuwedzera kwavo kushambadzira kushambadzira kushandisa pamusoro pemwedzi gumi nemiviri inotevera. 

Asi, semakemikari anotanga kukwidza ante nebasa rine simba, Amelia anotsanangura maitiro ekushandisa zvakanyanya mushandirapamwe wekushambadzira, kuona kuti inoshanda sezvinobvira. 

Muteveri Wenhema Kutya

Vateveri venhema uye vakafa vakafa vanouya nenzira dzakasiyana Zvinonyanya kuzivikanwa, vateveri vakatengwa ndeimwe yeanozivikanwa, uko vanhu vanosvetuka basa rakaomarara rinosanganisirwa mukukwira kuenda pasocial media stardom, uye pachinzvimbo, kubhadhara vateveri venhema kuitira kuti account yavo iratidzike yakakura kupfuura zvazviri chaizvo.

Kunyangwe ichi chiri kuva chimwe chinhu chinoshorwa nevose vashandisi uye mabrand, kunze kwekunge vawanikwa, zvinogona kuve zvakaoma kusiyanisa yechokwadi yepamusoro vateveri kuverenga kubva kune yekunyepedzera.

Imwe mhando yemuteveri wenhema ndeye account yanga isingashande kwenguva yakareba, kungave kuri nekuti munhu akanganwa nezvayo, haachadi kuishandisa asi haana kudzima chimiro, kana neimwe nzira.

Asi zvisinei nechikonzero, account isiri kushanda inogona kukanganisa maitiro ekubatanidzwa.

Ichisimbisa kuti izvi zvinogona kukuvadza sei zvigadzirwa, chidzidzo chakaona kuti panogona kuve neakawanda se mamiriyoni 95 bots vachizviita vateveri venhema pa Instagram chete, vachidhura mabhizimusi $ 1.3 bhiriyoni mukutungamira kwekufa uye kurasikirwa.

Kurwisa zvinokuvadza izvo izvi zvine pairi mucherechedzo, kushandisa hunyanzvi hweanosimudzira wekushambadzira agency kunogona kubatsira kuisa pfungwa pazororo uye kuona kuti mushandirapamwe unosvika kuzviuru, kana zvisiri mamirioni evateveri vane hukama.

Kusunungura Nyaya

Pakave nezviitiko zvakati wandei pamusoro pemakore apo vanhu vane chinzvimbo chekukurudzira vakawanikwa vaine mhosva yekutenga vateveri venhema kuvandudza maonero esimba ravo uye mukurumbira pamapuratifomu. 

Semuenzaniso, iyo Bake Off's Paul Hollywood akazviwana ari munyengeri wevateveri paakatora zororo kubva kuTwitter mushure mekunge vateveri vake vaverengwa zvichitevera saiti yekubudisira masocial network kubvisa maakaunti enhema pachikuva.   

Zvimwe zvidzidzo zvinoratidza kukwira kunoshamisa nyepera muteveri muzana yevanonyanya kukurudzira, vakadai saKourtney Kardashian nevamwe vakasiyana vezvemagariro venhau.  

Ingori nhamba pakupera kwezuva, handiti? Asi kusvika pamhando dzemhando, izvi zvinofanirwa kumisikidza mabhero ekuchema. Kana mucherechedzo uchinge waburitsa mushandirapamwe wevanokurudzira, vanozviita pasi pekufungidzira kuti mhando yavo inosvika kune vakawanda - nevaya vanobatanidzwa ipapo. Vanofurira vanogona kubhadharisa hombe hombe dzemari kungotumira kamwe chete, saka mabrands anofanirwa kuve nechokwadi chekuti kudzoka, semuenzaniso, mukusvikira kana kuburitswa kwavachawana, kwakaringana zvakakwana kutsigira kushandisa.

Amelia Neate, Mutariri Mukuru pasangano repasirese rekushambadzira, Kufuridzira Matchmaker

Saka, Ndezvipi Zvinofanira Kuitwa? 

Amelia anotsanangura kuti kune akati wandei zvinhu zvekutarisa kana uchibatana neanokurudzira.  

  • kupana nduma - Panzvimbo pekutarisa pakuverenga kwevateveri, isa kukosha kwakanyanya pane ratidziro dzekubata. Nepo kukura kwevateereri mushandirapamwe wako uchisvika kungave kudiki, iwo aanosvika anowanzoita kudyidzana nawo. Uye ndiwo maitiro auchazadzisa mhedzisiro uye wosangana nezvinangwa zvako zvekushambadzira.
  • Micro-Influencers - Micro-influencers vanowanzove neakanyanya kubatanidzwa ratings. Kunyangwe isiri hombe, vateereri vavo vanowanzo kuve vanowirirana uye vechokwadi uye nekudaro, vanogona kuratidza kuve akakosha zvakanyanya kumakambani.
  • zvaanofarira - Kunyange paine zvishandiso kunze uko kuti utarise kubatanidzwa ratings, unogona kumhanyisa yako yekutsvagisa nekuenzanisa vateveri kuverenga kune iyo nhamba yekufarira iyo ma profiles anotumirwa. 
  • Comments - Kana iwe uchiri kusava nechokwadi nezve hunhu hweanokurudzira, makomendi ndechimwe chinhu chinotaurira. Tarisa uone kana, kutanga, vari kuwana chero zvirevo uye chechipiri, kuti pane chero mapatani kana spam-senge chiitiko mukati mawo. Semuenzaniso, makomendi kubva kune anoita kunge akasiyana vashandisi, asi ayo ese anoverengwa zvakafanana, anogona kunge ari bots.

Neimwe nzira, iwe unogona kunyorera rubatsiro rweanoshanda kumakampeni ako. Zvakare nematurusi uye nzwisiso yeindasitiri, vamiririri vanokwanisa kuwana yakawanda dhata yekubatsira mabrandi pamwe nekubudirira kwemishandirapamwe yavo. Anofurira ekushambadzira masangano anowanzovaka nekurera hukama hwakasimba nevanokurudzira, avo vavanoziva vane chaiyo yekutevera uye ratidziro yekubata.

Saka, usati wagogodza pamikova yemagariro enhau profiles kuti ubatsirwe neyako inotevera yekukurudzira mushandirapamwe, ita shuwa kuti yako yekudyara ichasangana nekubata kwete hunyengeri. Kuti uwane rumwe ruzivo:

Shanyira Influencer Matchmaker

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