Ecommerce uye RetailSocial Media & Influencer Kushambadzira

5 Zvakavanzika Zvekuita Influencer Kushambadzira Basa kune Yako E-Commerce Campaign

Mutemo wekare wevatengesi ndewekugara pamberi pevateereri vavo. Nhasi, izvo zvinoreva kuonekwa uye kuwanikwa kuburikidza neanozivikanwa social media chiteshi. Shure kwezvose, Pew Research inoratidza kuti vanenge vanomwe kubva kune gumi vatengi vanoshandisa social media. Izvi zvinoramba zvichikura gore negore uye hazviratidzi zviratidzo zvekudzokera shure. 

Asi kuve pamapuratifomu seFacebook neTikTok hazvingoreve kutumira mifananidzo kana kutenga ads. Zvinoreva kuita zvakanyanya, kusanganisira kuburikidza nevamiriri kana vezvenhau vezvenhau.

37% yevakapindura vakati vanovimba neruzivo rwechigadzirwa kubva kune vesocial media influencers. Kana tichienzanisa, 8% chete yaivimba nemhando dzakatakura zvigadzirwa.

Bazaarvoice

Kana iwe ukatengesa kuburikidza ne-e-commerce, unogona kuona kuti idzi inhamba dzekupesvedzera dzinogona kushanda sei mukufarira kwako. E-commerce kutengesa kurarama online. Nekuda kweizvozvo, kushambadzira kuburikidza neyakajeka zano senge social media pesvedzero inokodzera zvakasikwa. Chinokosha kutora matanho ekuita kuti kufurira kushandire iwe.

1. Tsvaga Vakakodzera Vanofurira

Haasi ese marudzi evesocial media anopesvedzera anoshanda kune ese marudzi e-e-commerce vatengesi uye zvigadzirwa. Semuyenzaniso, macro uye superstar influencers vane vateveri vazhinji asi vasingadyidzane navo zvakanyanya varinani kune vanozivikanwa mabhureki uye zvigadzirwa. 

Kusarudza micro-influencer kunogona kuunza mhedzisiro yakasimba zvichienderana nekuzivikanwa kwekambani yako. Micro-influencers vane kuteedzera zvine mwero zvakanyanya nesocial media zviyero. Zvakadaro, kupa-uye-kutora kwavo nevateveri ivavo kunogona kuve kwakagwinya. Irwo rudzi rwekutaurirana runogona kuunza zvigadzirwa zvako kuhupenyu - uye kuwana iwe zvimwe zvekuwedzera kutengesa uye mafeni.

2. Sarudza Yakanakisisa Platform

Kana uchitanga nekurudziro yesocial media, kuyedza kusvika panzvimbo inonyanya kufarirwa uye inokurumidza kukura inogona kuve inoyedza. Zvisinei, chenjera. TikTok iri pa kusimuka, asi huwandu hwevashandisi hwayo hunogona kusaenderana nevatengi vanogona kutenga zvauri kutengesa online. Chinhu chekupedzisira chaunoda kudira mari yekushambadzira mumusangano wesocial media papuratifomu isina kukodzera yako e-chitoro.

Usati watsvaga social media influencers, sarudza kuti ndeipi chikuva chinokushandira iwe. Tarisa mufananidzo mukuru maererano nevatengi vako base. Shandisa yako yakaunganidzwa data kuona kuti ndeipi masocial media saiti inofanirwa kukupa yakanyanya kukosha kudzoka pakudyara. Usakanganwa kuti social media inofurira maportals anosanganisira YouTube, Pinterest, Twitter, uye kunyange podcasting. 

3. Gadzira Hukama Hunobatsirana

Iwe unozoda kuve wakanyatsojeka paunenge uchishanda nevanokurudzira. Chii chaunotarisira kuwana kubva kuhukama hwako? Chii chaunotarisira kubva kwavari, uye vachabhadharwa sei? Zvirongwa zvesocial media zvinopesvedzera zvinofanirwa kuve zvechibvumirano uye zvakanyatsojeka. Mese iwe nevanokukurudzira munofanira kunzwisisa maitiro ekuita kuti chiitiko chibatsire vese.

Izwi rezano: usaudze vanokukurudzira zvekutaura kana kuti votaura sei, kunze kwechigadzirwa chinofanira kutsanangurwa zviri pamutemo neimwe nzira. (Semuenzaniso, iwe unogona kusakwanisa kutaura kuti ma supplements ako

chirwere chero chinhu uye vanokukurudzira vanofanira kuziva izvi.) Social media influencers inyanzvi pakutaura nevateereri vavo. Nyora kondirakiti yako kubvumidza rezinesi rekugadzira mukati mezvimiro.

4. Gadzira Chirongwa chekusimudzira

Iwe haugone kutarisira yako social media influencer kuita zvese kune yako brand. Iwe unofanirwa kuisa rimwe ganda mumutambo, zvakare. Iwe unogona kukwidziridza yako social media pesvedzero nekutaura vanokukurudzira mune yako kambani social media post uye zvimwe zvirimo. Ratidza vanokukurudzira. Govera zvavanenge vataura nezve e-commerce zvinhu zvako. Tsanangura kuti sei uchinzwa kuti hukama hwenyu hunoshanda zvakanaka. 

Iwe zvakare uchaita chinhu chakakodzera kune rako bhizinesi uye vako vanofurira. Kana vanhu vakawanda vaunotumira nzira yavo, vanovatevera vakasimba. Izvi zvinoita kuti vakwanise kuparadzira shoko ravo zvishoma. Nekufamba kwenguva, iwe unogona kubatsira micro-influencer inch padyo nekuva macro-influencer.

5. Kuyera Social Media Kufurirwa neMetrics

Mubvunzo muhombe pakati pevashambadziri vazhinji ndewekuti ungayera sei kana hurongwa hwavo hwesocial media huri kushanda. Zvakakosha kuisa manhamba achipesana neaya maitirwo panguva yebhajeti. Zvikasadaro, zvinogona kunetsa kupembedza kuisa mari parutivi kuti iwedzere kufurira.

E-commerce makambani anoshandisa akakosha maitiro ekuita senge nhamba yevateveri vanova vatengi, kudyidzana pakati pevateveri nevapesvedzera, uye huwandu hwevanhu vanoendesa vamwe kumasaiti avo. Iwe unogona zvakare kuda kumisikidza sisitimu yekutevera ruzivo rwemhando kuti uone kana iwe ukawana iyo yaunoda kusvika. Kana iwe uchinetseka neako yekuongorora software, funga kubatana nechikwata chehunyanzvi chekushambadzira kuti utange.

Unogona kubheja kuti vakwikwidzi vako vanoziva nezve influencer kushambadzira. Panzvimbo pokuvarega vachikutungamirira, ramba uri mumutambo. Influencer kushambadzira inogona kuburitsa yakanakisa mhedzisiro nekuedza kushoma.

Danny Shepherd

Danny Shepherd anoshanda-CEO we Intero Digital, 350-munhu yedhijitari yekushambadzira agency inopa yakazara, inofambiswa nemhedzisiro yekushambadzira mhinduro. Danny ane makore anopfuura makumi maviri ane ruzivo rwekutungamira akabhadharwa midhiya nzira, optimize SEO, uye kuvaka zvigadziriso-zvakatarisana zvemukati uye PR. Anotungamira boka renyanzvi mukugadzira webhu uye kusimudzira, Amazon marketing, social media, video, uye graphic design.

Related Articles

Kudzoka kumusoro
pedyo

Adblock Yaonekwa

Martech Zone inokwanisa kukupa izvi zvemukati pasina muripo nekuti isu tinoita mari saiti yedu kuburikidza nemari yekushambadza, affiliate links, uye kutsigira. Tinozotenda kana iwe ukabvisa yako ad blocker iwe paunoona yedu saiti.