Yakapfuura, Yazvino, uye Remangwana reInfluencer Marketing Landscape

Influencer Marketing Landscape

Makumi gumi apfuura akashanda seimwe yekukura kukuru kwekusimudzira kushambadzira, kurimisa seyanofanirwa-kuva nehurongwa hwemhando mukuedza kwavo kubatana nevateereri vavo. Uye chikumbiro chayo chakamisikidzwa kuti chirambe chiripo sezvo mamwe mabhureki anotarisa kubatana nevanokurudzira kuratidza huchokwadi hwavo. 

Nekusimuka kwesocial ecommerce, kugoverazve kwekushambadzira kwekushandisa kupesvedzera kushambadzira kubva kuterevhizheni uye offline midhiya, uye nekuwedzera kutorwa kwead-blocking software iyo inovhiringidza zvechinyakare ads online, hazvishamise:

Influencer marketing inotarisirwa kuunza madhora 22.2 bhiriyoni pasi rose muna 2025, kubva pamadhora 13.8 bhiriyoni gore rapfuura. 

US State of Influencer Marketing, HypeAuditor

Kunyangwe, matambudziko anomuka mukati mekushambadzira kushambadzira sezvo mamiriro ayo ari kugara achichinja, zvichiita kuti zviomere mabhureki, uye kunyange vanofurira ivo pachavo, kuti vaenderane neakanakisa maitiro. Izvo zvinogadzira ikozvino nguva yakakwana yekumba mukati pane izvo zvashanda, izvo zvisina, uye kuti ramangwana reanoshanda epesvedzero mishandirapamwe rinotaridzika sei. 

Ramangwana ndiNano 

Sezvo isu tichiongorora kuti ndiani akaita masaisai gore rapfuura, chokwadi chaityisa kune vasiri vatengesi nevashambadziri zvakafanana. Gore rino, nyika yakanga isinganyanyi kunetseka nemazita makuru akaita seDombo naSelena Gomez - vakagadzirisa pane micro-influencers uye nano-influencers.

Ava vapesvedzera, vane vateveri ve1,000 ne20,000, vane kugona kusvika munharaunda dzeniche, vachishanda senzira yakakwana yekuti mabhureki asvike kune chaiyo subset yevateereri vavo. Kwete chete ivo vanogona kubatana nemapoka asingatarise kushambadzira kwechinyakare, asi iwo mareti ekubatanidzwa (ER) dzakakwirira. Muna 2021, nano-influencers vaive neavhareji ER ye4.6%, inodarika katatu iyo yevapesvedzera vane vateveri vanopfuura zviuru makumi maviri.

Simba revamicro-influencers uye nano-influencers harina kutiza vatengesi uye semhando dzinotsvaga kusiyanisa nzira yavo yesocial media uye kukwidziridza maER mumishandirapamwe irikuenderera mberi, tichaona aya evapesvedzera matairi achiwedzera mukurumbira.

Iyo Influence Marketing Indasitiri Inoenderera Kukura

Zvakasiyana zvakare, data yakaratidza kuti avhareji yezera revashandisi vesocial media yakakwira mugore rapfuura.

  • Iperesenti yevashandisi pa Instagram pakati pemakore makumi maviri nemashanu nemakumi matatu nemana yakakwira ne25%, nepo nhamba yevashandisi veTikTok vane makore gumi nematatu kusvika gumi nemanomwe yakadonha ne34%.
  • Vashandisi veTikTok vari pakati pemakore gumi nemasere kusvika makumi maviri nemana vakaumba boka guru revashandisi pachikuva, pa18% yevashandisi vese.
  • Zvichakadaro, 70% yevashandisi veYouTube vaive pakati pemakore gumi nemasere kusvika makumi matatu nemana.

Kusimba kwevateereri vari kukura vakatarisana nezvinhu zvinokatyamadza kwairatidzwa muzvidzidzo zvaitsvakwa nevateveri. Nepo vashandisi vakaramba vachidirana ku Instagram yeBeyonce neKardashians, tsvagiridzo inoratidza kuti Mari & Economics, Hutano & Mushonga, uye Bhizinesi & Basa ndiwo mapoka aikwezva zvakanyanya. vateveri vatsva muna 2021.

Kuwedzera Adoption, Innovation, uye Metaverse Inotora Influencer Kushambadzira kune Inotevera Chikamu

Indasitiri yekushambadzira yekufurira muna 2022 yakanyanya kuoma kupfuura zvayaive pre-denda, uye vane chekuita vakacherechedza. Vanofurira vava chikamu chikuru chevazhinji vevashambadzi' mabhuku ekutamba, uye kwete chete emapurojekiti-amwe chete aizivikanwa makore mashoma apfuura. MaBrand ari kuwedzera kutsvaga kudyidzana kunoenderera nevanofurira.

Zvichakadaro, masocial media mapuratifomu ari kupa vagadziri maturusi matsva uye dzimwe nzira dzekuita mari. Muna 2021, Instagram yakawedzera zvitoro zvevagadziri, mitsva yekusimudzira dhizaini, uye kuvandudzwa kwenzvimbo inofurira musika kubatsira mabhureki kubatana nevashandisi. TikTok yakatanga vhidhiyo yekupeta uye chaiyo zvipo, pamwe nehupenyu hwekutenderera kugona. Uye YouTube yakafumura madhora zana emamiriyoni eShorts Fund senzira yekukurudzira vanofurira kuti vagadzire zvemukati mhinduro yayo kuTikTok.

Chekupedzisira, kutenga online kwakasangana nekukura kwemeteoric panguva yedenda, asi…

Kutengeserana kwevanhu munharaunda kunotarisirwa kukura zvakapetwa katatu nekukurumidza, kusvika pamadhora 1.2 tiririyoni panosvika 2025

Nei Shopping Yakagadzirirwa Shanduko Yemagariro, Accenture

Social media mapuratifomu ari kuburitsa e-commerce kubatanidzwa, senge Instagram's Drops uye Kudyidzana kweTikTok neShopify, kufambisa uye kushandisa mari pamhepo iyoyo.

Makore mashoma apfuura akaratidzira social media influencers sechinhu chakakosha, zvinotungamira kune shanduko inosiya indasitiri yakanyatso kurongeka kune izvo zvinozotevera. Izvozvo chii chinozotevera inogona kunge iri kukura uye kutorwa kwechokwadi chakawedzerwa uye metaverse.

Kutora kupesvedzera kushambadzira kubva pamativi maviri kusvika kune matatu uchave unotevera mukana mukuru, sezvinoratidzwa neFacebook zano rekuchinja kutarisa pazvinhu zvese Meta. Usaite chikanganiso, zvinounzawo matambudziko mazhinji. Kuvaka uye kugovana zviitiko zvinonyudza zvinozoreva yakakura yekudzidza curve kune chaiwo vanofurira. Asi nekupihwa kuti indasitiri yauya sei kuburikidza nedenda uye nekuwanda simba kwairi kuita, tine chivimbo chekuti vapesvedzera vari kutarisana nedambudziko iri.

Dhawunirodha HypeAuditor's US State yeInfluencer Kushambadzira 2022 Chirevo