Maitiro Ekuve Nayo Dhijitari Shanduko ine Influencer Hukama

kufurira 2 ramangwana kukurudzira kushambadzira

Vatengi vako vari kuve vanoziva zvakanyanya, vakapiwa simba, vanoda, vanoona, uye vanonetsa. Iwo matekiniki uye metric eakare haisisiri kuenderana nemaitiro anoita vanhu zvisarudzo munyika yanhasi yedhijitari uye yakabatana.

Nekushandisa tekinoroji vatengesi vanokwanisa kuita zvine mutsindo nzira iyo mabrands anoona rwendo rwevatengi. Saizvozvo, 34% yedhijitari shanduko inotungamirwa neCMOs uchienzaniswa ne19% chete iri kutungamirwa nemaCTO nemaCIO.

Kune vashambadziri, shanduko iyi inouya sebakatwa rinocheka nekwose. Nekushandisa shanduko yedhijitari, maCMO anogona kukanganisa ese madiki-nguva parwendo rwevatengi. Kune rimwe divi, ne 70% yekuyedza kuchinja mumasangano ari kutadza, ko shanduko yedhijitari inopayona sei nevashambadzi vanoona kubudirira?

Kuunza Kufuridzira 2.0: Iyo Ramangwana reKusimudzira Kushambadzira

Kuti ikubatsire iwe kuwana nzira yako mune ino shanduka nzvimbo, isu takabatana pamwe TopRank Kushambadzira naBrian Solis, Principal Analyst, Altimeter Group, kuti vaongorore vatengesi vakuru kubva kumabhizimusi anotungamira, anosanganisira American Express, 3M, Adobe, neMicrosoft. Basa redu? Kuti uone kuti maitiro ekushambadzira ekushambadzira ari kuchinja sei uye nekupa hwaro hunobatanidza iwo madhi pakati pe "influencer kushambadzira" yanhasi ne "influencer hukama" hwemangwana.

Kufuridzira 2.0: Iyo Ramangwana reKukurudzira Kushambadzira ndezvekutsvaga nyika yehukama hune hukama- chirango chitsva chinodarika kushambadzira kwese kunotungamirwa nehukama, kwakavakirwa panheyo yekunzwira tsitsi nekutenga-vatengi. Uku kutsva kutsva kunovhenekera maratidziro eFluence 2.0, ayo anobatana kamwe chete mapoka kupesana nekutengesa, kugutsikana kwevatengi, uye kuchengetwa.

Dhawunirodha Chirevo Chizere

Kunyange ini ndichikurudzira zvikuru kuti rodha pasi uzere chirevo kuti uwane tsvagiridzo yaunoda kuti ufambe nenzira ino nyowani nechivimbo, ini ndichakupa chinyararire mumatatu makuru mukati memushumo.

  1. Kufuridzira Varidzi Vepurogiramu uye Vanobata vanobviswa

Imwe yematambudziko makuru anokanganisa ramangwana rekusimudzira kushambadzira ndeyekuti inowanzo kuve chikamu. Izvi zvinodzivirira pesvedzero kubva mukuwana kutarisa kwevakuru uye kubatsira iyo yakakura dhijitari shanduko yekuedza. Panguva imwecheteyo, isu takadzidza kuti shanduko yedhijitari uye inosimudzira hukama zvakafanana zvinokanganisa zvese zvebhizinesi.

Takazviona izvozvo 70% yezvirongwa zvinokurudzira ndezvekutengesa, asi mamwe mabasa, kusanganisira kudiwa gen, PR, chigadzirwa, uye zvemagariro midhiya, zvinoshingairira kuita nevanokurudzira zvakare. 80% yevatengesi vanoti izvo zvitatu kana kupfuura madhipatimendi anoshanda nevanokurudzira, zvinoreva kuti simba rinofanira kuve repamhepo-zvine hushamwari pane kungova muridzi wekare wekushambadzira. Kufuridzira kunoda boka revashambadziri pamabasa akasiyana siyana kuti vawane hukuru hwekutarisa uye nekukanganisa rwendo rwevatengi kunzvimbo dzese dzekubata.

kushambadzira kushambadzira

  1. Kufuridzira Hukama Hwakagadziriswa neMaserita eCustomer Rwendo

Hafu chete (54%) yevatengesi ndiyo yakaronga rwendo rwevatengi mukati megore rapfuura. Iwo mashoma emakambani ari kuita mepu kunze kwerwendo anowana nzira ine hungwaru, yevatengi-centric iyo ine rakakura ripple mhedzisiro kupfuura timu yekutengesa. Mepu yerwendo inodikanwa kumakambani kuti awane nzwisiso uye pakupedzisira, mukana wemakwikwi.

Dai iwe waizokwenenzvera mutengi rwendo rwekugadzira mamepu neiyo Influencer Relationship Management (IRM) chikuva, iwe waisazongoona kwete vese chete vanokoshesa mubhizimusi rako, asi zvakare fumura mafambiro anoita mumwe nemumwe rwendo rwevatengi zvakasiyana. Brian Solis, Muongorori Mukuru, Altimeter Boka

Kuziva ndiani anofurira vatengi vako padanho rega rerwendo rwevatengi kunogona kukubatsira zvirinani kuziva vanokanganisa vanowirirana zvakanyanya neako brand. Pamusoro pezvo, mepu yevatengi yekumepu inovhura pachena vafudzi vatsva vanokanganisa sarudzo pamatanho akakosha. Iyo mepu yevatengi yekumepu maitiro inowanzo sundidzira vashambadzi kuti vafungisise zvinokurudzira kukurudzira kushambadzira.

tracker

  1. Kuwedzera Influencer Budget Ratidza Strategic Kukoshesa

Kuenderera mberi nekusvika kushambadzira kwekusimudzira senguva dzose kunozokonzeresa iwe kuti utore kutonga kwechako uye kugona kukwikwidza munyika ine vatengi vari kutonga. Ino inguva yekuisa pekutanga hukama hwehukama. Vatungamiriri vanofanirwa kuronga zvine hungwaru vanokanganisa neese mutengi anobata asi, vanofanirwa zvakare kuisa mari mu Kufuridzira Hukama Management chikuva kuti ubudirire kumhanya uye nekuvandudza kubatika kwenguva refu.

55% yemusika ma influencer mabhajeti anotarisirwa kuwedzera. Pakati pebhajeti revashambadzi vanoshandisa tekinoroji kurova 77% inoronga kushandisa yakawanda. Tichitarisa machati ari pazasi, zvinokurumidza kujekesa kuti ruzhinji rwevanhu vanokurudzira kushambadzira mabhajeti achawedzera mumwedzi iri kuuya.

Kana iwe uri mubhizinesi, iwe uri mubhizinesi rezve simba. Shanduko inogara ichitanga pamutsetse webhajeti imwechete saka unoda mumwe shasha musangano kuti uti tichaedza izvi uye tione zvinoitika. Firipi Sheldrake, Maneja Partner, Euler Partner

kukurudzira kushambadzira bhajeti

Kuisa hwaro hwekufurira 2.0

Inguva yako. Sawe mushambadzi, uchaita sei nekukurumidza-kuteedzera shanduko yedhijitari? Nekudzidza zvakawanda nezvekuti vatengi vanoita sei sarudzo uye chii chinovafurira. Tora Kufuridzira kwako 2.0 ruzivo kupfuura izvi zvitatu zvakakosha zvakawanikwa. Kuti utore matanho gumi anoita uye utange nekumisikidza hwaro hweKufuridzira 2.0, tora Kufuridzira 2.0: Iyo Ramangwana reKukurudzira Kushambadzira. Dzidza zvakawanda nezvekufamba mepu, shanduko yedhijitari, uye simba nhasi.

Dhawunirodha Chirevo Chizere

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