Kushambadzira TekinorojiOngororo & KuedzwaContent MarketingCRM uye Dhata MapuratifomuEmail Marketing & AutomationKushambadzira InfographicsKudzidzira Kutengesa uye KushambadziraTsvaga KutengesaSocial Media & Influencer Kushambadzira

Chii $100,000 muKushambadza Inotenga Nepakati?

Iyo infographic kubva kuWebFX inopa tarisiro yakazara yemitengo ine chekuita neakasiyana enhau ekushambadzira yenyika. Iyo inonyatso kutyora iyo mari yekudyara inodiwa kumisikidza uye kuenderera mberi kwekugadzirisa kweakasiyana ekushambadzira masvikiro, anosanganisira National TV, Magazini, uye Newspaper Advertising, pamwe neDirect Mail, Telemarketing, Injini Yekutsvagisa, Pay Per Click Kushambadzira, Email Kushambadzira, uye Web Content Marketing Campaigns.

Imwe neimwe svikiro inotsanangurwa nemaitiro ayo ekuseta uye mutengo, pamwe neavhareji mutengo wekuiswa kwenhau uye mari inodyidzana nekuenderera mberi kwekushambadzira. Gwaro iri rinoona rinoshanda sechinhu chakakosha chevashambadziri vanotarisa kuti vanzwisise mamiriro emari ekuedza kwenyika kushambadzira pamapuratifomu akawanda enhau.

mutengo wekushambadzira munyika wakaputswa nepakati 02
Source: WebFX

Kana uchifunga nezve bhajeti rekushambadzira remadhora zviuru zana, zvakakosha kuti unzwisise kusvika uye nekugona kudzoka pakushandisa ad (ROAS) kumativi akasiyana-siyana. Heino kupatsanurwa kweizvo $100,000 inogona kutenga mune yega yega yekushambadzira svikiro, pamwe neruzivo rwekunongedza kugona uye kuongororwa kweROAS.

National TV Advertising

Nemitengo inotangira pamadhora mazana matanhatu nemakumi matatu ezviuru kusvika pamadhora masere ekugadzirisa uye avhareji yemutengo wemadhora mazana matatu nemakumi matatu nemakumi matatu pamasekondi makumi matatu, bhajeti re$63,000 rinogona kusakwanira nyika. TV advertising. Nekudaro, inogona kutenga yakaganhurirwa airtime kana yakaverengerwa muchikamu chedunhu kana sechikamu chepasuru yakakura. Kushambadza kweTV kune yakafararira kusvika asi isina kunyatso kurongeka kupfuura madhijitari. Kuongorora ROAS yeTV kunosanganisira kuteedzera kuwedzera kwewebhu traffic, kutengesa zvakananga, kana kutsvaga kwemhando panguva uye mushure memushandirapamwe.

National Magazine Advertising

Kushambadza kwemagazini kunodhura pakati pe $500 kusvika $397,800 yekugadzira, ine avhareji yemedia mutengo we $250,000 per ad. Ne $100,000, munhu anogona kutenga zvidiki kana zvisinganyanyi kushambadza kuisirwa muzvinyorwa zvakati wandei kana kuisirwa hombe mune imwe chete. Magazini anopa vanhu vanonangwa zvichienderana nekuverenga. ROAS inogona kuyerwa nekushandisa yakasarudzika makodhi makodhi kana URLs kuronda mitengo yemhinduro.

National Newspaper Advertising

Madhizaini ekushambadza mumapepanhau anotangira pamadhora gumi nerimwe kusvika pamadhora 11 miriyoni, uye avhareji mutengo wenhepfenyuro ungangoita $1.4 pamushambadziro. Bhajeti ye $113,000 inogona kuchengetedza nhevedzano yezviziviso zvidiki kana mashoma mashoma ekuisa. Mapepanhau anopa geographic uye demographic kunanga. ROAS inowanzoongororwa kuburikidza nematengo ekudzikinura mitengo kana nhamba dzenhare dzinotevedzwa.

Yakananga Mail Advertising

Nemitengo yekugadzira kubva pamadhora makumi mashanu kusvika kumadhora zviuru zvishanu nemazana maviri neavhareji yemadhora makumi mashanu neshanu paodha, $50 inogona kupa mari yemushandirapamwe wakakura wetsamba. Iyi svikiro inobvumira mishandirapamwe yakanangwa zvakanyanya zvichienderana nemhando dzakasiyana dzedemographic uye psychographic zvinhu. ROAS yetsamba yakananga inoyerwa nehuwandu hwekupindura uye chiyero chekushandura metrics.

Telemarketing

Script kunyora patelemarketing kubva pa$1,000 5,200 kusvika $7, nemari yekufona iri pakati pe$70 kusvika $35 paawa kana $60 kusvika $100,000 per lead. $XNUMX inogona kupa mari mushandirapamwe wekutengesa parunhare unosvika zviuru zvemitungamiri. Telemarketing inopa personalization asi panjodzi yekukwira kwevatengi kuramba. ROAS kuyerwa kunosanganisira kuteedzera shanduko uye kukosha kwehupenyu hwemutengi.

National Search Engine Optimization (SEO)

Nekutanga kwekugadzirisa webhusaiti inodhura pakati pe $ 4,000 kusvika ku $ 10,000 uye inoenderera mberi inodhura madhora mazana mapfumbamwe / mwedzi kumutengesi weinternet, bhajeti remadhora zviuru zana rinopfuura zvakakwana kune yakasimba gore rose SEO mushandirapamwe.

SEO inotarisa vashandisi vachishingairira kutsvaga mazwi ane hukama, uye ROAS inoyerwa kuburikidza nekukura kwetraffic traffic, kutsvaga masanji, uye mazinga ekushandurwa kubva kuorganic yekutsvaga traffic.

National Pay Per Click (PPC) Kushambadzira

PPC mari yekuseta yakafanana neSEO, nemutengo wakawedzerwa wekudzvanya kubva pa5 masendi kusvika kumadhora matatu pamuenzi anokodzera. Bhajeti ye3 yemadhora ichatyaira kudzvanya kwakakosha, nekunangwa chaiko kwakavakirwa pamazwi akakosha, huwandu hwevanhu, uye maitiro emushandisi. ROAS inoverengerwa nekuenzanisa mutengo pakudzvanya (CPC) uye mwero weshanduko kubva kumashambadziro.

National Email Marketing

Nemitengo yekugadzira yemadhora zviuru zvina kusvika kumadhora makumi mashanu uye yakafanana CPC modhi kuPPC, $4,000 inogona kupa mari yakawanda yekushambadzira email. Kushambadzira email kunobvumira mishandirapamwe yakanangwa yakavakirwa pazvikamu zvevatengi. ROAS kuongororwa kunosanganisira kuteedzera mareti akavhurika, kudzvanya-kuburikidza nemitengo (CTR), uye mitengo yekushandura email.

Webhu Content Marketing Campaign

Kuvandudzwa kwezvinhu zvewebhu zvemukati uye graphical zvinhu zvinogona kudhura kubva pamadhora zviuru zvitanhatu kusvika kumadhora gumi nemaviri, uye nezviri mukati zvichigara zvakasvibira, hapana mari inoenderera. Iyi bhajeti inogona kugadzira hupfumi hwemukati kutyaira organic kusvika uye kuita. Targeting yakavakirwa pane zvemukati zvinoenderana neakasiyana evateereri zvikamu. ROAS yekushambadzira yemukati haina kunanga asi inogona kuyerwa nekufamba kwenguva kuburikidza nekuita metrics uye SEO kuita.

Mune ese masvikiro, kuongorora kana kushandiswa kwekushambadzira kuri kupa ROAS yakanaka, zvakakosha kuti ujekese. KPI's (makiyi ekuita zviratidzo) mushandirapamwe usati watanga. Aya maKPI anofanirwa kuenderana nezvinangwa zvebhizinesi, senge kugadzira ma lead, kuwedzera kutengesa, kana kuwedzera ruzivo rwemhando. Zvishandiso zvakaita sewebhu analytics, CRM masisitimu, uye ad performance dashboards akakosha mukutevera uye nekupa izvi zviratidzo kune anoenderana advertising mediums.

Douglas Karr

Douglas Karr ndiye CMO OpenINSIGHTS uye muvambi we Martech Zone. Douglas akabatsira akawanda ekubudirira kweMarTech kutanga, akabatsira mukushingairira kweanopfuura madhora mashanu emadhora mukutenga nekudyara kweMartech, uye anoenderera mberi nekubatsira makambani kuita nekuita otomatiki nzira dzawo dzekutengesa nekutengesa. Douglas inyanzvi inozivikanwa pasi rese yedhijitari uye MarTech nyanzvi uye mutauri. Douglas zvakare munyori akaburitswa wegwaro raDummie uye bhuku rehutungamiriri hwebhizinesi.

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