Kushambadzira TekinorojiOngororo & Kuedzwachakagadzirwa IntelligenceContent MarketingCRM uye Dhata MapuratifomuEcommerce uye RetailEmail Marketing & AutomationChiitiko KushambadziraKushambadzira InfographicsZvishandiso ZvekushambadziraYeMahara neThebhu KushambadziraPublic RelationsKudzidzira Kutengesa uye KushambadziraKugonesa KugonesaTsvaga KutengesaSocial Media & Influencer Kushambadzira

Chii chinonzi Digital Marketing Strategy?

Dhijitari yekushambadzira zano chirongwa chakakwana chekuzadzisa zvinangwa zvekushambadzira uye zvinangwa uchishandisa akasiyana online nzira, masvikiro, uye matekinoroji. Zvinosanganisira kuona vateereri vanonangwa, kumisa zvinangwa zvekushambadzira, uye kusimudzira mapuratifomu edhijitari uye maturusi ekuita, kushandura, kutengesa, uye kuchengetedza vatengi. Yakanyatsogadzirwa yedhijitari yekushambadzira nzira inogona kubatsira mabhizinesi kuvaka ruzivo rwemhando, kugadzira inotungamira, kuwedzera kutengesa, uye kugadzirisa kuvimbika kwevatengi.

Dhijitari yekushambadzira zano chinhu chakakosha chehurongwa hwese hwekushambadzira. Nepo kushambadzira kwechinyakare kwakanangana nezviitwa zvisiri pamhepo sekushambadzira kushambadzira, nhepfenyuro yenhau, tsamba yakananga, uye kutengesa kwenhare, kushambadzira kwedhijitari kunotarisa pane zviitiko zvepamhepo zvinosimudzira internet uye tekinoroji.

Ndeipi Mibvunzo Inofanira Kunyatso Kunyorwa Digital Marketing Strategy Mhinduro?

Yakanyatsogadzirwa nzira yekushambadzira yedhijitari inofanirwa kupindura mibvunzo yakakosha yehutungamiriri ine chekuita nezvinangwa zvebhizinesi, chinzvimbo chemusika, uye kushanda nesimba. Heano mamwe emibvunzo yepamusoro iyo nzira yekushambadzira yedhijitari inofanirwa kugadzirisa:

  1. Ndezvipi zvinangwa zvedu zvakakosha zvebhizinesi, uye kushambadzira kwedhijitari kungabatsira sei kuzvizadzisa? Kunzwisisa kurongeka pakati pekuedza kwekushambadzira kwedhijitari uye zvinangwa zvebhizinesi kwakakosha.
  2. Ndivanaani vatinonangana navo, uye ndekupi kwatingasvika kwavari online? Izvi zvinosanganisira demographic uye psychographic njere, pamwe neanonyanya kushanda edhijitari nzira dzekusvika kune vateereri vako.
  3. Chii chinonzi kukosha kwedu, uye tingazvitaura sei zvinobudirira kuburikidza nedhijitari chiteshi? Chirevo chakasarudzika uye chinomanikidza kukosha (UVP) inogona kukusiyanisa kubva kune vakwikwidzi vako.
  4. Ndezvipi zviratidzo zvedu zvakakosha zvekushanda (KPI's), uye tichaayera nekuaronda sei? Izvi zvinogona kusanganisira metrics senge webhusaiti traffic, mitengo yekushandura, mutengo wekutora mutengi, kukosha kwehupenyu hwemutengi, kubatanidzwa metrics, nezvimwe.
  5. Ndeipi nzvimbo yedu yemakwikwi munzvimbo yedhijitari, uye tingaivandudza sei? Kunzwisisa kusimba kwemakwikwi ako uye kusasimba kunogona kubatsira kuzivisa yako pachako zano.
  6. Tichagovera sei bhajeti redu rekushambadzira redhijitari mumatanho akasiyana uye zvirongwa? Izvi zvinosanganisira kusarudza pamusoro pekusanganiswa kweanobhadharwa, ndeake, uye akawana midhiya nzira.
  7. Ndeipi nzira yedu yezvinyorwa? Zvemukati zvinotora basa rakakosha mukufambisa kubatanidzwa uye shanduko. Izvi zvinosanganisira kutsanangura kuti ndeupi rudzi rwezvinyorwa zvekugadzira, zvaani, uye kangani.
  8. Ndeipi yedu organic yekutsvaga zano? Izvi zvinosanganisira kunzwisisa maitiro ekuvandudza kuoneka kwewebhusaiti yako pamainjini ekutsvaga (SEO) uye kutyaira organic traffic.
  9. Tichagadzirisa sei hukama hwevatengi uye kubatanidzwa mumatanho akasiyana edhijitari? Izvi zvinogona kusanganisira nzira dzekuita zvesocial media, kushambadzira email, uye sevhisi yevatengi.
  10. Ndeapi matekinoroji kana maturusi atichashandisa kuita uye kuyera kuedza kwedu kushambadzira kwedhijitari? Izvi zvinogona kusanganisira kushambadzira otomatiki mapuratifomu, analytics maturusi, CRM masisitimu, nezvimwewo.
  11. Ndedzipi njodzi dziripo uye tingadzideredza sei? Izvi zvinogona kusanganisira njodzi dzine chekuita nekuchengetedzwa kwedata, mitemo yekuvanzika (se GDPR), uye mhinduro isina kunaka yemutengi.
  12. Tichaona sei kuti kuedza kwedu kushambadzira kwedhijitari kwakabatanidzwa neyese kushambadzira uye bhizinesi zano?

Rangarira, iyi mibvunzo inofanirwa kudzokororwa uye zano rinogadziridzwa nguva nenguva, sezvo mamiriro edhijitari ane simba uye anogara achichinja.

Iyo Digital Marketing Strategy inopindirana mune Yako Yese Yekushambadzira Strategy:

Yako dhijitari yekushambadzira nzira inofanirwa kuzadzisa uye nekusimudzira yako yechinyakare kushambadzira kuedza, kubatsira kuzadzisa zvibodzwa zvekushambadzira zvakanyanya, uye kubvumira mabhizinesi ako kujairana nekuchinja kwekuda uye maitiro evatengi vemazuva ano.

  • Integrated Marketing Efforts: Kushambadzira kwedhijitari kunozadzisa zviitwa zvekushambadzira zvechinyakare nekupa mamwe ma touchpoints kusvika uye kuita nevatengi. Semuyenzaniso, TV kana redhiyo ad inogona kutyaira vashandisi kuenda kuwebhusaiti kana pasocial media chikuva, uko kune rumwe ruzivo rwakadzama uye kusangana kwakananga kunogona kuitika.
  • Targeted Outreach: Kushambadzira kwedhijitari kunobvumira kunyatsotarisisa kwevateereri zvichienderana nehuwandu hwevanhu, maitiro, zvido, uye mamwe maitiro. Izvi zvinowedzera kushanda kwehurongwa hwese hwekushambadzira nekusvika kune vanhu chaivo meseji chaiyo panguva chaiyo.
  • Zviyereso Zviwanikwa: Imwe yemabhenefiti makuru ekushambadzira kwedhijitari kuyerwa kwayo. Zvishandiso zvakaita seGoogle Analytics, social media analytics, uye email yekushambadzira software inopa ruzivo rwakadzama nezvemaitiro evatengi uye mashandiro emushandirapamwe. Iyi data inobatsira mabhizinesi kugadzirisa hurongwa hwavo hwese hwekushambadzira, huchiita kuti ive inofambiswa nedata uye inoshanda.
  • Kubudirira kweMutengo: Kushambadzira kwedhijitari kunogona kudhura zvakanyanya kupfuura kushambadzira kwechinyakare, kunyanya kumabhizinesi madiki nekutanga. Nesarudzo senge pay-per-click (PPC) kushambadzira uye kushambadzira kwesocial media, mabhizinesi anogona kusvika kune vanhu vakawanda nemutengo wakaderera. Izvi zvinobatsira kukwenenzvera bhajeti rese rekushambadzira.
  • Mutengi Engagement uye Hukama Kuvaka: Digital marketing inopa mapuratifomu ekuita zvakananga nevatengi. Mabhizinesi anogona kuita chaiyo-nguva yekudyidzana nevatengi vavo kuburikidza nesocial media, email, uye live chat. Izvi zvinobatsira kuvaka hukama hwakasimba uye kuwedzera kuvimbika kwevatengi, zvichipa kune chinangwa chakakura chekushambadzira chekuchengetedza vatengi.
  • Brand Kuonekwa uye Reputation Management: Kuvapo pamhepo kwakakosha muzera ranhasi redhijitari. Iyo yakasimba yedhijitari yekushambadzira zano inoita kuti mhando yako ionekwe uko vatengi vako vanopedza nguva yavo: pawebhu. Iyo zvakare inobvumira kune mukurumbira manejimendi, sezvo mabhizinesi anogona kutarisa uye kupindura kune vatengi mhinduro, wongororo, uye zvichemo munguva chaiyo.

Izvo zvakakosha kuti uve nechokwadi chekuti yako dhijitari yekushambadzira dhijitari inoenderana neako ese ekushambadzira zvibodzwa kuti ugadzire yakabatana brand chiitiko pane ese touchpoints.

Maitiro Ekugadzira Digital Marketing Strategy

Heino rondedzero yemaitiro uye matanho anobatanidzwa mukugadzira dhijitari yekushambadzira zano:

  1. Tsanangura zvinangwa zvako uye zvinangwa: Tanga nekuziva zvibodzwa zvebhizinesi rako uye zvauri kuda kuzadzisa kuburikidza nekuedza kwako kwekushambadzira kwedhijitari. Zvinangwa zvakajairika zvinosanganisira kuwedzera ruzivo rwemhando, kugadzira inotungamira, kutengesa-kutengesa, kuwedzera kutora, nekuvandudza kuchengetedza kwevatengi.
  2. Ziva vateereri vako: Nzwisisa kuti vatengi vako vakanaka ndevapi nekugadzira yakadzama mutengi personas. Aya vanhu anofanirwa kusanganisira ruzivo rwevanhu, psychographic, uye maitiro ekukubatsira iwe kugadzirisa yako yekushambadzira kuedza kune zvavanoda uye zvavanoda.
  3. Ita ongororo yedhijitari: Ongorora kuvepo kwako kwazvino kwedhijitari uye kuita mumatanho akasiyana siyana, senge webhusaiti yako, social media, email kushambadzira, uye kushambadzira zvemukati. Ziva nzvimbo dzekuvandudza uye mikana yekushandisa mari pairi.
  4. Sarudza nzira dzako dzekushambadzira dzedhijitari: Zvichienderana nezvinangwa zvako uye vateereri vako, sarudza nzira dzakakodzera dzedhijitari kuti usvike uye ubate nevatengi vako. Zviteshi zvakajairika zvinosanganisira:
    • Tsvaga injini optimization (SEO)
    • Pay-per-click advertising (PPC)
    • Social media marketing (SMM)
    • Kugadzirwa kwehutano
    • Kushambadzira email (Imeiri Imwe Inotumira, Yakawanda Imeyili Inotumira, uye Otomatiki Rwendo)
    • Influencer marketing
    • Affiliate marketing
    • Vhidhiyo kushambadzira
    • Public Relations
    • Mobile marketing (SMS, Mms, Mobile Apps)
  5. Gadzira hurongwa hwako hwemukati: Ronga uye gadzira zvemhando yepamusoro, zvinoenderana, uye zvinobata zvemukati zvinoenderana nevateereri vako. Gadzirisa zvemukati kune yega yega chiteshi uye ive nechokwadi kuti inoenderana neyako yese kushambadzira zvinangwa.
  6. Govera bhajeti uye zviwanikwa: Sarudza iyo bhajeti uye zviwanikwa inodiwa kune yega yega digital marketing channel. Govera mari zvichibva pane zvinotarisirwa kudzoka pakudyara (Royi) uye koshesa zviteshi zvinopa mukana wakanyanya wekubudirira.
  7. Shandisa uye gadzirisa: Ita yako dhijitari yekushambadzira chirongwa uye gara uchiongorora maitiro ayo. Shandisa ruzivo runofambiswa nedata kukwirisa mishandirapamwe yako uye kugadzirisa gadziriso kuti uvandudze mhinduro nekufamba kwenguva.
  8. Yera uye ongorora zvabuda: Tevera maitiro ako ekushambadzira kwedhijitari uchishandisa akasiyana maturusi uye metrics, senge Google Analytics, social media analytics, uye email kushambadzira mapuratifomu. Ongorora budiriro yemushandirapamwe wako uchipesana nezvinangwa zvako zvekutanga uye zvinangwa, uye gadzirisa zano rako sezvinodiwa.

Nei MarTech Stack Yakakosha kune Yako Digital Marketing Strategy Kubudirira

A MarTech stack inoreva kuunganidzwa kwematekinoroji ayo vatengesi vanoshandisa kugadzirisa uye kuwedzera maitiro avo ekushambadzira mukati mehupenyu hwevatengi. Aya matekinoroji anosanganisira akasiyana maturusi uye mapuratifomu e otomatiki, analytics, mutengi hukama manejimendi, manejimendi zvemukati, social media manejimendi, nezvimwe.

Yakagadzirwa zvakanaka MarTech stack yakakosha pakutsvaga, kutumira, kushandira pamwe, uye kuita inoshanda nzira dzekushambadzira dzedhijitari nekuda kwezvikonzero zvakati:

  1. Efficiency uye Automation: MarTech maturusi otomatiki anodzokorodza mabasa, achisunungura vatengesi kuti vatarise pane zvine hungwaru zviitiko. Semuenzaniso, email yekushambadzira software inogona kuita otomatiki e-mail mishandirapamwe, kushambadzira otomatiki maturusi anogona kubata inotungamira yekurera maitiro, uye zvemagariro midhiya maturusi anogona kuronga mameseji kumberi.
  2. Dhata-Dzinotungamirwa Sarudzo: Zvishandiso zveMarTech zvinopa maitiro ekuona uye analytics, zvichibvumira vatengesi kuita sarudzo dzinofambiswa nedata. Vanogona kutevedzera uye kuyera mashandiro emakambani ekushambadzira, kunzwisisa maitiro evatengi, uye kugadzirisa maitiro avo zvichienderana neruzivo urwu.
  3. Personalization uye Mutengi Zvakaitika: MarTech maturusi anogona kubatsira kugadzira yakasarudzika zviitiko kune vatengi. Nekuunganidza uye kuongorora data, vatengesi vanogona kunzwisisa zvinofarirwa nevatengi uye maitiro, zvichivabvumira kugadzirisa zvirimo, zvinopihwa, uye kudyidzana. Izvi zvinotungamirira kukuvandudzwa kwezviitiko zvevatengi uye kuwedzera kwekuvimbika kwevatengi.
  4. Kudyidzana uye Kudyidzana: MarTech maturusi anogona kufambisa kubatana pakati pezvikwata zvekushambadzira, kunyanya mumasangano makuru kana pakushanda kure. Vanogona kubatsira kuronga zviitiko, kubata mafambiro ebasa, uye kuona kuti munhu wese ari kushanda achizadzisa zvinangwa zvakafanana.
  5. Kubudirira: Sezvo bhizinesi richikura, zvido zvaro zvekushambadzira uye kuoma kunowedzerawo. Iyo yakasimba MarTech stack inogona kukwira kuti isangane nezvido izvi zviri kukura, ichitsigira yakanyanya kuoma uye yakakura-chiyero kushambadzira kuedza.
  6. Multi-channel Marketing: Vatengi vemazuva ano vanodyidzana nemhando dzakasiyana siyana dzedhijitari. MarTech maturusi anobatsira kubata uye kuwiriranisa aya akawanda-chaneru kushambadzira zviitiko, kuve nechokwadi inowirirana uye yakabatana meseji meseji pamapuratifomu ese.
  7. Kwevatengi Ukama Management (CRM): Zvishandiso zveCRM, chikamu chakakosha cheMarTech stack, batsira kubata uye kuongorora kudyidzana kwevatengi uye data mukati mehupenyu hwevatengi. Izvi zvinowedzera basa revatengi, zvinochengeta vatengi, zvinotyaira kukura kwekutengesa, uye zvinovandudza hukama hwevatengi.
  8. Kuedza uye Optimization: Maturusi eMarTech anogonesa kuongororwa kweA/B uye mamwe maitiro ekuyedza, achibvumira vatengesi kukwidziridza nzira dzavo dzemhedzisiro iri nani.

Nepo kukosha kweiyo MarTech stack kwakajeka, zvakakosha kuti uzive kuti kungova nematurusi aya hakuna kukwana. Vanoda kunyatsosarudzwa uye kubatanidzwa kuti vaenderane nehurongwa hwekushambadzira hwebhizinesi nezvinangwa. Kiyi kune inoshanda MarTech stack haisi kukura kwayo kana mutengo, asi kuti inoshanda sei chaizvo izvo zvinodiwa uye zvinangwa zvesangano. Yakajairika MarTech Stack inogona kusanganisira:

Iyo yakabudirira yedhijitari yekushambadzira zano inoda chirongwa chakanyatso fungwa, musanganiswa wakakodzera wematanho, uye inoenderera ongororo uye optimization kuti uwane zvaunoshuvira.

Sample Digital Marketing Strategy: Local Auto Dealership

Heino muenzaniso wedhijitari yekushambadzira nzira yemuno yekutengesa auto:

  1. Tsanangura Zvinangwa uye Zvinangwa: Zvinangwa zvekutanga ndezvekuvaka ruzivo rwemhando, kukwezva vashanyi vepamhepo kuburikidza nemepu pack uye organic kutsvaga, uye kuwedzera kwakabhadharwa kutsvaga uye kushambadza munharaunda kuti ibudise inotungamira uye kutengesa.
  2. Ziva Vateereri Vakananga: Vateereri vakanangwa vanosanganisira vatengi vepano vanogona kutenga mota, vanhu vari kutsvaga kusevhisiswa kwemotokari, uye vanofarira ruzivo rwune chekuita nemotokari.
  3. Digital Marketing Channels
    • Local SEO uye Mepu Pack
      : Gadzirisa yako Google Bhizinesi Profile neruzivo rwakakwana (kero, maawa, nhamba dzenhare), zvikamu zvinoenderana, mifananidzo, uye zvinogara zvichidzokororwa. Kurudzira ongororo yevatengi kuti uvandudze chinzvimbo chako mumibairo yekutsvaga yemuno. Ita shuwa kuti webhusaiti yako yakakwenenzverwa kuti iite mazwi ekutsvaga emunharaunda (semuenzaniso, "mutengesi wemotokari mu[guta]").
    • Zvekushambadza Zvemukati uye Organic Kutsvaga: Gadzira chirongwa chemukati chakanangana nekupa ruzivo rwakakosha kune chako chinangwa chevateereri. Izvi zvinogona kusanganisira mabhurogi nezve matipi ekugadzirisa mota, kuenzanisa kwemotokari, ruzivo rwemari, nezvimwe. Ita shuwa kuti zvemukati zvine hushamwari SEO kukwezva organic yekutsvaga traffic.
    • Kutsvaga kwakabhadharwa (PPC): Shandisa Google Ads kunanga mivhunzo yekutsvaga yemuno ine chekuita nekutenga mota, kusevhisi, nezvimwewo. Shandisai nzvimbo yakanangana nekuona kuti shambadzo dzenyu dzaratidzwa kuvanhu vekwaunogara.
    • Yakabhadharwa Social Ads: Mhanya geo-targeted ads pamapuratifomu akaita seFacebook, Instagram, uye LinkedIn. Izvi zvinogona kushandiswa kusimudzira zvinopihwa zvakakosha, mota itsva inosvika, kana zvemhando yepamusoro kubva kubhurogi rako. Shandisa mapuratifomu ekunongedza kugona kusvika kune vateereri vako vakanaka.
    • Social Media: Chengetedza huvepo hunoshanda pane akakodzera social media mapuratifomu. Govera zvigadziriso nezvemutengesi wako, simbisa zvipupuriro zvevatengi, ipa zvakakosha zvemukati, uye ubatane nevateveri vako. Funga nezvekuita makwikwi kana kukwidziridzwa kukurudzira kubatanidzwa uye kugovera.
  4. Gadzira uye Ita Strategy
    • Local SEO uye Mepu Pack: Gara uchinatsurudza Google Bhizinesi Profile profile, pindura wongororo, uye ona kuti webhusaiti yako yakagadziridzwa munharaunda.
    • Zvekushambadza Zvemukati uye Organic Kutsvaga: Gadzira karenda yemukati uye gara uchishambadza yepamusoro-mhando, SEO-inoshamwaridzika zvemukati. Kurudzira zvirimo kuburikidza nesocial media uye tsamba dzeemail.
    • Yakabhadharwa Kutsvaga uye Zvemagariro Ads: Misa uye tanga ako ad danidziro, uchiita shuwa yekuvavarira zvinobudirira. Tarisa maitiro avo uye uvagadzirise nekufamba kwenguva.
    • Social Media: Ronga uye ronga zvenguva dzose social media posts. Bata nevateereri vako nekupindura mhinduro uye mameseji nekukurumidza.
  5. Yera uye Ongorora Migumisiro -Shandisa maturusi akaita seGoogle Analytics, Google Ads kushuma, Facebook Insights, uye vamwe kutevedzera mashandiro ako. Tarisa metrics senge webhusaiti traffic, kudzvanya-kuburikidza nemitengo (CTR), mitengo yekushandura, mari yekubatana, uye mutengo wega wega (CPL) Ongorora iyi data kuti unzwisise zviri kushanda uye zvinoda kuvandudzwa.
  6. Natsa uye Gadzirisa -Zvichienderana nekuongorora kwako, ita zvigadziriso zvinodiwa kune yako zano. Izvi zvinogona kusanganisira kutora yako PPC ads, kushandura yako social media maitiro, kana kutarisa pane akasiyana ezvinyorwa.

Rangarira, iyi ingori nzira yekuenzanisira uye inofanirwa kugadzirwa zvichienderana nemamiriro ako chaiwo uye zviwanikwa. Kushambadzira kwedhijitari kunosanganisira kuenderera mberi kuyedzwa, kudzidza, uye kugadzirisa, saka ramba uchichinjika uye wakavhurika kune shanduko sezvinodiwa.

Nhanho Dzinotevera Mushure meKugadzira Yako Digital Marketing Strategy?

Paunenge uchinge uine yakazara yakazara dhijitari yekushambadzira nzira, yave nguva yekuchinja kutarisa kwako kuronga uye kuita kwehurongwa hwako. Heano matanho akakosha ekutevera:

  1. Gadzira Chirongwa cheMushandirapamwe: Zvichienderana nedhijitari yako yekushambadzira nzira, tsanangura chaiyo kushambadzira mishandirapamwe. Mushandirapamwe wega wega unofanirwa kuve nechinangwa chakajeka, vateereri vakatsanangurwa, mameseji akakosha, uye seti yakasarudzwa yematanho ekushambadzira edhijitari. Inofanirwa kuenderana neyako yakakura dhijitari yekushambadzira nzira.
  2. Gadzira Karenda Yemukati: Karenda yemukati chishandiso chakakosha pakuronga zviitiko zvako zvekushambadzira. Inokubatsira kuronga, kuronga, uye kugadzirisa kugadzirwa kwezvinhu uye kugovera mumatanho akasiyana. Inofanirwa kusanganisira ese mazuva akakosha, madingindira, mapato ane mutoro, uye mazuva ekupedzisira.
  3. Gadzira uye Gadzira Zvemukati: Iyi nhanho inosanganisira kugadzira zvinhu zvinobatika zvinoenderana nevateereri vako uye zvinotsigira zvinangwa zvemushandirapamwe. Izvi zvinogona kusanganisira zvinyorwa zveblogi, zvemagariro enhau, tsamba dzeemail, mavhidhiyo, infographics, webinars, eBooks, nezvimwe.
  4. Gadzirisa Analytics uye Kutevera: Izvo zvakakosha kuti umise yako analytics uye yekutevera maturusi isati yatanga mushandirapamwe. Izvi zvinokutendera kuti utarise mashandiro emakambani ako munguva chaiyo uye kuita sarudzo dzinofambiswa nedata. Google Analytics, Facebook Pixel, uye mamwe maturusi akafanana anofanirwa kugadzirwa kuti atevedze maKPI akakodzera.
  5. Ita Mushandirapamwe Wako: Shamba zvemukati zvinoenderana nekarenda yako yemukati. Izvi zvinogona kusanganisira kutumira pasocial media, kutumira tsamba dzeemail, kugadzirisa webhusaiti yako, kutanga PPC mishandirapamwe, nezvimwe.
  6. Monirira uye Gadzirisa: Ramba wakanyatsotarisa maitirwo emakambani ako kana achinge ararama. Shandisa maturusi ako ekuongorora kutarisa mibairo uye gadzirisa matekiniki ako kana zvichidikanwa. Kana mushandirapamwe usingaite sezvaunotarisirwa, usatya kuita shanduko.
  7. Bata nevateereri vako: Digital marketing haisi nzira imwe chete. Bata nevateereri vako nekupindura mhinduro, kupindura mibvunzo, uye kudyidzana kunokurudzira. Izvi zvinobatsira kuvaka hukama uye kukurudzira pfungwa yenharaunda.
  8. Kuyera uye Report: Pakupera kwemushandirapamwe wega wega (kana nguva nenguva), ongorora data rekuita uye unganidza mishumo. Mishumo iyi inofanirwa kuratidza budiriro, kuona nzvimbo dzekuvandudza, uye kupa ruzivo runogona kushandiswa kugadzirisa mishandirapamwe yeramangwana.
  9. Optimize for Future Campaign: Shandisa zviono zvakawanikwa kubva kumishumo yako kuti ugone kukwidziridza mishandirapamwe yako yeramangwana. Izvi zvinogona kusanganisira kugadzirisa hurongwa hwako hwemukati, kuyedza nzira nyowani dzekushambadzira, kana kugadzirisa yako yakanangana neparamita.

Rangarira, kiyi yekubudirira kushambadzira kwedhijitari kuenderera mberi nekudzidza uye optimization. Gara uchiyedza uye kudzidza kubva pane zvaunowana kuti uvandudze mashandiro emangwana.

Kana iwe uchida rubatsiro mukuongorora, kugadzira, uye/kana kuita yako dhijitari yekushambadzira zano, sununguka kutibata pa DK New Media.

Douglas Karr

Douglas Karr ndiye CMO OpenINSIGHTS uye muvambi we Martech Zone. Douglas akabatsira akawanda ekubudirira kweMarTech kutanga, akabatsira mukushingairira kweanopfuura madhora mashanu emadhora mukutenga nekudyara kweMartech, uye anoenderera mberi nekubatsira makambani kuita nekuita otomatiki nzira dzawo dzekutengesa nekutengesa. Douglas inyanzvi inozivikanwa pasi rese yedhijitari uye MarTech nyanzvi uye mutauri. Douglas zvakare munyori akaburitswa wegwaro raDummie uye bhuku rehutungamiriri hwebhizinesi.

Related Articles

Kudzoka kumusoro
pedyo

Adblock Yaonekwa

Martech Zone inokwanisa kukupa izvi zvemukati pasina muripo nekuti isu tinoita mari saiti yedu kuburikidza nemari yekushambadza, affiliate links, uye kutsigira. Tinozotenda kana iwe ukabvisa yako ad blocker iwe paunoona yedu saiti.