Email Marketing & AutomationKushambadzira InfographicsKugonesa Kugonesa

Iyo Ecosystem yeLifecycle Marketing: A Detailed Analysis

Kutungamira chizvarwa uye kutendeuka kwave kwakakosha mune yanhasi inomhanya-mhanya, hyper-yemakwikwi ebhizinesi mamiriro. Kuvimbika kwevatengi kuri kuramba kuchipfuura, zvichiita kuti zvive zvakakosha kuti mabhizinesi anzwisise kuomarara kwehupenyu hwekushambadzira ecosystem. Ichi chinyorwa chinotarisa mukati meiyo yakakosha nzwisiso inopihwa neiyo infographic kujekesa pane iyi yakakosha chikamu chekutengesa nekushambadzira.

Kutungamira Chizvarwa uye Shanduko

Kugadzira uye kushandura inotungamira kwave kwakakomba matambudziko munyika yemazuva ano yebhizinesi. Iyo infographic inopa akati wandei manhamba anoratidza mamiriro azvino ekutungamira chizvarwa uye shanduko:

  • Ivhareji yekutengesa kutenderera yakawedzera ne22% mumakore mashanu apfuura.
  • 47% yeB2B vatengesi vanovhara zvishoma pane 4% yekushambadzira-inogadzirwa inotungamira.
  • 83% yevakabvunzwa vanoziva kukosha kwekurera lead.
  • Inenge 40% yevatungamiri vanotenga kutenga kwavo kwekutanga mushure memwedzi gumi nemisere yekudzidziswa.
  • 38% yemitungamiri inofamba kubva padanho rekutanga rekubvunza kuenda padanho rekutengesa-rakagadzirira.
  • 50% yevanokwanisa vanotungamira havana kugadzirira kutenga nekukurumidza.
  • 76% yeVakuru Vanoshambadzira (CMOs) funga chizvarwa chemhando yepamusoro chinotungamira dambudziko ravo guru.

Lifecycle Marketing

Kushambadzira kwehupenyu, pfungwa inowana mukurumbira, inotarisa pakuvaka kubatanidzwa mukati merwendo rwese rwetarisiro kana mutengi. Iwo akakosha manhamba ane hukama nelifecycle marketing ndeaya:

  • Paavhareji, inosimudzira inotungamira inokonzeresa kuwedzera kwe20% mumikana yekutengesa.
  • 25% yevatengesi vanogamuchira vakuru vatungamira manejimendi maitiro vanotaura kuti zvikwata zvekutengesa zvinosangana netarisiro mukati mezuva rimwe chete.
  • 46% yevashambadziri vane akakura ekutungamira manejimendi maitiro ane zvikwata zvekutengesa zvinoteedzera zvinopfuura makumi manomwe neshanu muzana ekushambadzira-anogadzirwa anotungamira.
  • Kutenga kunoitwa neakasimudzirwa anotungamira ane 47% yakakura zvichienzaniswa neasina kurerwa anotungamira.
  • Makambani anobudirira pakurera mutobvu anogadzira 50% yakawanda yekutengesa-yakagadzirira inotungamira pamutengo wakaderera we33%.

Marketing Automation

Kuti vatsigire kuedza kwekusimudzira kutungamira zvinobudirira, mabhizinesi anotendeukira kukushambadzira otomatiki mhinduro. Automation inova yakakosha kana uchibata nehuwandu hukuru hwekutungamira, sezvo ichibvumira kutaurirana kwemunhu pane imwe neimwe nhanho yerwendo rwevatengi. Makiyi manhamba ane chekuita neautomation anosanganisira:

  • 46% yemakambani ese atoshandisa imwe chiitiko-yakakonzeresa otomatiki mhinduro.
  • 56% yevakapindura vanoshandisa hukama hwevatengi (CRM) software yekuwedzera lead generation results.
  • 32% yevatengesi vanoshandisa otomatiki mhinduro vanoratidza kugutsikana nehuwandu hwema lead anogadzirwa.
  • Makambani anogadzirisa mararamiro ekushambadzira maitiro anopfuura ayo asina mune ese ari maviri ekutungamira vhoriyamu uye mhando.

Marketing Automation Royi

Iko kushanda kwekushambadzira otomatiki mukurera inotungamira kunoonekwa mukukanganisa kwayo mitengo yekutendeuka:

  • Mabhizinesi anoshandisa kushambadzira otomatiki ekurera lead anonakidzwa nekuwedzera 45% mukutungamira kwakakodzera.
  • Maemail akasarudzika anovandudza kudzvanya-kuburikidza nemitengo ne14% uye kuwedzera shanduko negumi%.
  • Zvirongwa zvekusiya ngoro dzekutenga zvinobatanidza email, web analytics, uye e-commerce data inowedzera kutendeuka neinopfuura 100%.
  • Zvirongwa zvekushambadzira zveLifecycle zvinovandudza mashandiro emushandirapamwe ne55%, kuwedzera kunyoresa kubatanidzwa ne67%, uye kuwedzera kugutsikana kwevatengi ne54%.

Kushambadzira Kwemagetsi Matambudziko

Nepo otomatiki ichipa zvakakosha mabhenefiti, pane zvinonetsa kukunda:

  • 64% yeVakuru Vanoshambadzira Maofficial vane ingave isina kurongeka kana isina maitiro ekugadzirisa kushambadzira otomatiki.
  • 50% yevakapindura havazive kukosha kwakazara kwekushambadzira kwavo otomatiki investimendi.
  • Vanhu uye maitiro zvipingamupinyi kune 5.44% yevatengesi vakaisa otomatiki mhinduro.
  • Kubatanidza akawanda dhatabhesi kunoramba kuri dambudziko rakakura.
  • 25% yevatengesi havagone kuyera kudzoka pakudyara kwavo kwekushambadzira.

Ramangwana reLifecycle Marketing uye Marketing Automation

Sezvo indasitiri yekushambadzira otomatiki inokura, inotendeukira kuhupenyu hwekushambadzira kuti uwane mhedzisiro iri nani:

  • Pakazosvika 2020, 85% yehukama hwevatengi huchaitika pasina kutaurirana kwevanhu.
  • 70% yevatengi vanosarudza kufambidzana nemhando kuburikidza nematanho akasiyana zvichienderana nedanho ravo muhupenyu.

Mukupedzisa, iyo ecosystem yehupenyu hwekushambadzira inzvimbo yakaoma uye inogara ichishanduka. Kunzwisisa kwayo nuances uye kushandisa simba re otomatiki kunogona kukonzera kuwedzera kwekutungamira chizvarwa, yakakwira shanduko mitengo, uye, pakupedzisira, yakavandudza mari yemabhizinesi. Sezvo indasitiri inokura, kugashira nzira dzekushambadzira dzehupenyu kuchave kwakakosha kuti urambe uchikwikwidza uye kusangana nezvinodiwa nevatengi muzera redhijitari.

Heino infographic yatakagadzira uye kushambadzira Right Pane Inopindirana neruzivo urwu uye netsvagiridzo yakabatana:

Lifecycle Kushambadzira Infographic

Jenn Lisak Golding

Jenn Lisak Golding ndiye Mutungamiri uye CEO weSapphire Strategy, dhijitari inosanganisa data rakapfuma neruzivo-kumashure intuition kubatsira B2B zvigadzirwa kuhwina vatengi vakawanda uye kuwedzera kwavo kushambadzira ROI. Anopa mubairo-anokunda, Jenn akagadzira iyo Sapphire Lifecycle Model: humbowo-hwakavakirwa odhita yekushandisa uye gwaro rekushambadzira kwepamusoro-soro.

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