Email Marketing & AutomationKushambadzira Infographics

Iyo Nhoroondo yeemail uye Email Dhizaini

Makore 52 apfuura, pana October 29, 1971, Raymond Tomlinson yakanga ichishanda ARPANET (iyo Hurumende yeUS inotungamira kuInternet inowanikwa pachena) uye yakagadzira email. Chakanga chiri chinhu chikuru kwazvo nekuti, kusvika panguva iyoyo, mameseji aingotumirwa nekuverengwa pakombuta imwe chete. Izvi zvakapatsanura mushandisi nenzvimbo yekuenda ne @ chiratidzo.

Yekutanga email Ray Tomlinson akatumira yaive bvunzo e-mail Tomlinson inotsanangurwa seisina kukosha, chimwe chinhu chakadai QWERTYUIOP. Paakaratidza waaishanda naye Jerry Burchfiel, mhinduro yaive:

Usaudze munhu! Izvi hazvisiri izvo isu zvatinofanirwa kunge tichishanda nazvo.

Kubva muna 2023, huwandu hwevanhu vanoshandisa email hwasvika nhamba dzakakosha, zvichiratidza basa rakakosha retekinoroji mukutaurirana kwepasirese. Pane pamusoro pe 4 bhiriyoni vashandisi veemail pasi rose, nemunhu ari pakati nepakati ane 1.75 maemail account, zvichiratidza huwandu hukuru hweakaundi emaimeri maakaundi.

Tichifunga nezveavhareji yenhamba yeakaundi emaimeri pamushandisi, huwandu hweakaundi emaimeri pasi rese hungave hwakanyanya kudarika hwevashandisi, sezvo vanhu vazhinji vachichengeta maakaundi akawanda emunhu, nyanzvi, uye zvimwe zvinangwa.

Uyezve, huwandu hwemaemail anotumirwa zuva nezuva hunosimbisa kushandiswa kwakapararira kweemail, ne mishumo achikurudzira kumativi 333.2 bhiriyoni maemail anotumirwa pazuva, nhamba inotarisirwa kukura mumakore anotevera.

Nhoroondo yeemail Dhizaini Shanduko

Vanosimudza yaisa pamwechete iyi huru vhidhiyo pane izvo maficha uye dhizaini rutsigiro zvakawedzerwa kune email pamusoro pemakore.

Nhoroondo yekugadzira email inoratidza kushanduka kwakakura kwewebhu tekinoroji uye zvido zvevashandisi. Heino tarisiro yakazara yekuti dhizaini yeemail yakashanduka sei kwemakumi emakore:

1970s: Mambakwedza eDigital Communication

Mumakore ekuma1970, maemail aive akavakirwa pamavara, achishandisa ARPANET (Advanced Research Projects Agency Network), inotangira paInternet. Pakanga pasina magiraidhi, angori nyore mameseji mirairo uye meseji inotumirwa pakati pevashandisi pane imwecheteyo network.

1980s: The Emergence of Standards

Sezvo email yakawedzera kufarirwa muma1980s, zviyero zvakaita SMTP (Simple Mail Transfer Protocol) yakagadzirwa kuti itumire mameseji mumanetiweki akasiyana. Dhizaini yeemail yaive ichiri mameseji-chete, asi kushandiswa kwevatengi veemail kwakatanga kumisa nzira iyo maemail ainyorwa nekuverengwa.

1990s: Nhanganyaya yeHTML

Kuma1990 kwakaona kuiswa kwe HTML (HyperText Markup Mutauro) mumaemail, achibvumira mafonti, mavara, uye masisitimu ekutanga. Iri raive danho rekutanga kune akapfuma maemail emultimedia atinoziva nhasi.

2000s: Kukwira kweCSS uye Kuwanika

Iyo 2000s yakaunza humwe hunyoro kune email dhizaini nekugamuchirwa kwe CSS (Cascading Style Sheets), iyo yakabvumira kudzora zvirinani pamusoro pemagadzirirwo uye manyorerwo eemail zvinhu. Kuwanika kwakavewo kutariswa, nemagadzirirwo achifunga kuti zvakasiyana sei zvishandiso nevashandisi vakaremara vanoverenga maemail.

Ikozvino uye HTML5

Yanhasi email dhizaini inopindura zvakanyanya uye inopindirana, nekuda kwe HTML5 uye CSS yepamusoro. Nhasi email vatengi vanotsigira:

  • HTML5 video uye audio zvinhu zvinobvumira zvakamisikidzwa multimedia zvemukati zvakananga mukati maemail.
  • CSS3 zvivakwa zvezvimwe dynamic marongerwo uye animations, kuwedzera kubatanidzwa kwevashandisi.
  • CSS midhiya mibvunzo inogadzirisa dhizaini ye email kune iyo mudziyo wemuoni, kuve nechokwadi chekuverengeka uye kushanda kweserura mbozha, mahwendefa, uye desktops.
  • Semantic HTML5 zvinhu zvinovandudza kuwanikwa uye chimiro cheemail zvemukati, zvichiita kuti zvive nyore kune vanoverenga skrini kuti vafambe.
  • Meta tag mumusoro weHTML weemail unogona kutsanangura masitaera, seti yehunhu, uye rumwe ruzivo rwegwaro-danho.

Zvigadziriso muMetadata uye Email Clients

Vatengi veemail ikozvino vanowanzo tsigira metadata inosimudzira iyo email ruzivo:

  • Schema.org markup inowedzera mamiriro ezvinyorwa zveemail, inovandudza kuoneka kwemaemail mukutsvaga uye inogonesa maficha senge zviito zvekukurumidza mu.
    Gmail.
  • Custom header for kunatsiridza email yekutevera uye analytics.
  • Advanced CSS matekiniki akafanana grid marongero uye flexbox kune mamwe madhizaini akaomarara achiri kuchinjika uye anoteerera.

Ramangwana reMaimeri Dhizaini

Tichitarisa kune ramangwana, dhizaini yeemail ingangove yakanyanya kupindirana uye yakasarudzika. Tinogona kuona:

  • Kumwe kugamuchirwa kwe BSN (Accelerated Mobile Mapeji) emaemail, achibvumira mhenyu zvigadziriso uye anodyidzana maficha mukati meiyo email pachayo.
  • Kuwedzera personalization kuburikidza AI uye kudzidza muchina (ML), kugadziridza zvirimo kuti zvienderane nemaitiro emushandisi uye zvaunofarira.
  • Kubatanidzwa kurinani nemamwe maturusi edhijitari uye mapuratifomu, zvichiita kuti maemail ave chikamu chisina musono chekushambadzira kwakakura uye nzira dzekutaurirana.

Nhoroondo yekugadzira email chiratidzo chekushanduka kwekutaurirana kwedhijitari. Kubva pamameseji akareruka kusvika kune akapfuma, anopindura magadzirirwo, email yakaramba ichichinjika kuti isangane nekuchinja kwevashandisi zvinodiwa uye zvinotarisirwa. Nekufambira mberi kuri kuitika mumawebhu tekinoroji, dhizaini yeemail icharamba ichishanduka, ichipa mamwe ane simba uye anobata nzira dzekutaurirana.

Iyo Nhoroondo yeemail uye Email Dhizaini

Douglas Karr

Douglas Karr ndiye CMO OpenINSIGHTS uye muvambi we Martech Zone. Douglas akabatsira akawanda ekubudirira kweMarTech kutanga, akabatsira mukushingairira kweanopfuura madhora mashanu emadhora mukutenga nekudyara kweMartech, uye anoenderera mberi nekubatsira makambani kuita nekuita otomatiki nzira dzawo dzekutengesa nekutengesa. Douglas inyanzvi inozivikanwa pasi rese yedhijitari uye MarTech nyanzvi uye mutauri. Douglas zvakare munyori akaburitswa wegwaro raDummie uye bhuku rehutungamiriri hwebhizinesi.

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