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Chii chinonzi POE? Yakabhadharwa, Yakabhadharwa, Yakabhadharwa… Uye Yakagovaniswa ...

Yakabhadharwa, Yavaridzi, uye Inowanikwa (Pfungwa) midhiya inzira dzese dzinoshanda dzekuvaka chiremera chako uye kuparadzira kusvika kwako musocial media.

Yakabhadharwa, Yakabhadharwa, Yakawanikwa Midhiya

  • Paid Midhiya - iko kushandiswa kwematanho ekushambadzira anobhadharwa kutyaira traffic uye meseji yemhando yese kune zvirimo. Inoshandiswa kugadzira kuziva, kusvetuka mamwe mafomu enhau, uye kuita kuti zvemukati zvionekwe nevateereri vatsva. Matekiniki anosanganisira kudhinda, redhiyo, email, pay-per-click, Facebook ads, uye akasimudzirwa matweets. Kubhadhara vanopesvedzera vanogona zvakare kubhadharwa midhiya kana chibvumirano chasvika chekuripa.
  • Muridzi weMedia - midhiya, zvirimo, uye mapuratifomu ane chikamu kana akazara kana anodzorwa nebhizinesi. Basa nderekuisa zviri mukati, kuvaka chiremera uye hukama, uye pakupedzisira kuita tarisiro kana mutengi. Matekiniki anosanganisira kuburitsa mablog blog, kuburitswa kwenhau, whitepapers, nyaya dzezvidzidzo, ebooks, uye social media updates.
  • Yakawana Midhiya - kutorwa kwemataurirwo uye zvinyorwa pamatanho akasimbiswa asina kuwanikwa kuburikidza nekushambadzira - kazhinji, uku kuvharwa kwenhau. Yakawana midhiya masosi anowanzo ane chiremera, chinzvimbo, uye kukosha kune yakapihwa indasitiri kana musoro, saka kuwana mataurirwo kunobatsira kuvaka chiremera chako uye kuparadzira kusvika kwako. Matekiniki anosanganisira hukama neveruzhinji, kutsvaga kwehupenyu, zvirongwa zvisingabhadharwe zvekusvika kune vanofurira maindasitiri nemabloggi, uye kushamwaridzana.

Ko Zvakadii Nekugovana Midhiya?

Dzimwe nguva vatengesi vanoparadzana Yakagovaniswa Midhiya kutaura zvakananga kumatekisheni ekutyaira traffic kuburikidza nevezvenhau kugovana. Izvi zvinogona kugarwa kuburikidza nevezvenhau kushambadzira, kushambadzira kushambadzira, kana kungovandudza nzira dzekugovana munharaunda. Yakagovaniswa midhiya nzira inogona kuve mubatanidzwa weyakabhadharwa, muridzi, uye akawana midhiya akaputirwa mune imwe.

Mira… Uye Yakatendeuka Midhiya?

Iri idanho rinokura revatengesi vemukati. Converged media zvakare musanganiswa weanobhadharwa, ane muridzi, uye akawana midhiya. Muenzaniso unogona kuve kunyora kwangu kuForbes. Ndakawana nzvimbo yekunyorera neForbes Agency Council… uye chirongwa chakabhadharwa (pagore). Ndeyavo yeForbes uye ine vashandi vekunyora uye vanosimudzira vanopihwa vanovimbisa kuti chero zvinyorwa zvinoburitswa zvinosangana neavo yakasimba yemhando yekusimbisa nhungamiro uye inoparadzirwa zvakanyanya.

POE Haiganhurirwe Kune Yemagariro Media

Iyi inonakidza infographic pane POE kubva ku Inopindirana Yekushambadzira Bureau yeCanada uye Boka reBrainstorm. Iyo inotaura zvakananga kuPOE kubva pasocial media angle yandinotenda kuti inodzikamisa zvishoma. Kushambadzira zvemukati, kushambadza, kushambadzira kwekutsvaga, kushambadzira kwenhare… nzira dzese dzekushambadzira dzakabatana nechero inobhadharwa, yevaridzi, kana yakawana midhiya zano.

Uye mazano aya anogona kuwedzera kupfuura nzvimbo yedhijitari kuita kushambadzira kwechinyakare. Mabhizinesi ari kudzosera zvinhu zvakadhinda, semuenzaniso, kuita zvedhijitari. Mabhizinesi ari kutenga nzvimbo yekushambadzira pamabhodhi ekufambisa traffic kune avo vane mawebhusaiti. Zvekare… POE ndiyo musimboti kune chero yakabhadharwa kana organic kushambadzira zano.

Iyo POE infographic inokufambisa iwe kuburikidza neinotevera:

  • Kutsanangura POE mamodheru
  • Mienzaniso yenzira dzePOE
  • Maitiro Ekuronga Yako POE zano
  • Matekiniki nemaitiro ePOE
  • Dhijitari POE nzira pamusoro pemidziyo
  • Engagement factors dzePOE
  • Mhando dzemidhiya inobhadharwa, midhiya yevaridzi, uye yakawana Media
  • Kuyera kwePOE kubudirira
Yakabhadharwa Yaari uye Yakawana Media muSocial Media Marketing
Kuronga yako POE Strategy
POE Content Engagement
Paid Midhiya
Muridzi weMedia
Yakawana Midhiya

Douglas Karr

Douglas Karr ndiye CMO OpenINSIGHTS uye muvambi we Martech Zone. Douglas akabatsira akawanda ekubudirira kweMarTech kutanga, akabatsira mukushingairira kweanopfuura madhora mashanu emadhora mukutenga nekudyara kweMartech, uye anoenderera mberi nekubatsira makambani kuita nekuita otomatiki nzira dzawo dzekutengesa nekutengesa. Douglas inyanzvi inozivikanwa pasi rese yedhijitari uye MarTech nyanzvi uye mutauri. Douglas zvakare munyori akaburitswa wegwaro raDummie uye bhuku rehutungamiriri hwebhizinesi.

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