Content Marketing

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When we relaunched our newsletter, I wanted to really make the subscription link a dominant feature on our site. We added a drop-down section at the top of the site and it’s been incredible. While we used to get a trickle of one or two subscribers before, now we get dozens of subscribers each week. The Marketing Technology newsletter is growing quite popular, with almost 3,000 subscribers!

heatmap subscribe dropdown

I’d like to add a few more dropdowns up there – perhaps Facebook, Twitter, Video, Podcast, and a Search tab. It’s a great way of disclosing content without the need for the user to navigate to a new page. As well, the footprint it takes up is so much smaller than a subscription form in the sidebar takes up!

The heatmap was provided by Simbisazve. If it weren’t for the heatmap, I’m not sure that I would have realized how many people click there! Now it’s time to strengthen the messaging up there to make them want to subscribe.

Douglas Karr

Douglas Karr ndiye CMO OpenINSIGHTS uye muvambi we Martech Zone. Douglas akabatsira akawanda ekubudirira kweMarTech kutanga, akabatsira mukushingairira kweanopfuura madhora mashanu emadhora mukutenga nekudyara kweMartech, uye anoenderera mberi nekubatsira makambani kuita nekuita otomatiki nzira dzawo dzekutengesa nekutengesa. Douglas inyanzvi inozivikanwa pasi rese yedhijitari uye MarTech nyanzvi uye mutauri. Douglas zvakare munyori akaburitswa wegwaro raDummie uye bhuku rehutungamiriri hwebhizinesi.

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