Content MarketingKushambadzira & Kutengesa MavhidhiyoSocial Media & Influencer Kushambadzira

Inobudirira Sei Kurarama Kurarama Kune Wako Brand?

Sezvo midhiya yemagariro iri kuramba ichiputika, makambani ari kutsvaga nzira nyowani dzekugovana zvemukati. Munguva yakapfuura, mabhizinesi mazhinji akaomerera kune Blogging pawebhusaiti yavo, izvo zvine musoro: Yagara iri nzira yakachipa, iri nyore, uye yakawanda-yenguva-yekuita yekuzivisa brand. Uye kunyangwe kugona izwi rakanyorwa kunoramba kwakakosha, zvidzidzo zviri kuratidza kuti kugadzirwa kwevhidhiyo zvirimo ndechimwe chinhu chisina kushandiswa. Kunyanya, kugadzirwa kwe 'live live streaming' zvemukati mevhidhiyo kuri kuratidza kubatsira kuwedzera kusvika kwechiratidzo.

Isu Tinorarama Muchizvarwa cheFOMO

Iyi ndiyo FOMO (kutya kutya) chizvarwa. Vashandisi havadi kupotsa chiitiko chehupenyu nekuda kwekutya kuti vanozonzwa vakasiiwa, kana kunyimwa. Zvakafanana nemitambo. Iwe haugone kuona kudzokororwa kwemutambo muhombe usina kunzwa wabviswa pachiitiko. Zvakanaka ikozvino pfungwa iyi iri kurerutsa nzira yayo kupinda munyika yedhijitari yekushambadzira kuburikidza nemasevhisi akadai Facebook Live, YouTube Kurarama Kurarama, uye Periscope.

Organic Reach

A conundrum vazhinji vatengesi vanozviwana vari mukati ndeye kugadzira mafoto kana mavhidhiyo. Kana iwe uchinetseka kusarudza pakati pezviviri izvi, ongororo yazvino inogona kuzivisa sarudzo yako. Maererano ne Social Media Nhasi, Facebook mavhidhiyo ane 135% yakakura organic kusvika pane mafoto mafoto. Uyezve, nekupihwa huwandu hwenguva inobatanidzwa mukuona mavhidhiyo, ivo vanochengeta vashandisi vachifunga nezve brand yako kwenguva yakareba kupfuura mufananidzo unopfuura.

Live vs. Pre-Record

Panyaya yehupenyu vs. pre-yakarekodhwa vhidhiyo, chidzidzo chimwechete chakaratidza kuti vashandisi vachapedza 3x kwenguva refu vachiona mhenyu vhidhiyo pamusoro pevhidhiyo iyo isisiri kurarama. Facebook yakabva yabuda uye yakataura kuti vachaisa pamberi vhidhiyo yehupenyu pane kusararama vhidhiyo mune yevashandisi feed, zvichireva kuti vanozoonekwa vakakwirisa uye vashandisi vanozonyanya kudzvanya pavari.

Kubatanidza Vashandisi kune Yako Facebook Bhizinesi Peji

Iwe une Facebook bhizinesi peji raungade kusimudzira? Mazhinji mabhureki ari kumberi Twitter uye Instagram vateveri nokuti Facebook rarama vataridzi. Chinangwa ndechekutyaira vataridzi vevhidhiyo kune yavo kambani Facebook peji, uye pakupedzisira webhusaiti yavo. Iine maonero anopfuura mabhiriyoni masere paavhareji pazuva, iyi svikiro inoita kunge iri kubhadhara migove kune vakawanda, uye kubatsira mabhizinesi kuvaka hwaro hwevatengi. Facebook iri kutaura zvakare nezve kuita yakatsaurirwa vhidhiyo yenhau feed kuitira kuti vatengi vakwanise kunyura mukati mevhidhiyo yemukati yavanoda.

Kupindura Mibvunzo Yevatengi

Chikonzero chikuru chekurarama kutenderera ndechekugadzirisa mibvunzo yevatengi vako uye zvinokunetsa. Zvigadzirwa paFacebook, Periscope, uye YouTube vari kusarudza kubata mavhidhiyo zviitiko zvinobvumira vashandisi kunyora mumibvunzo kuburikidza nehwindo rekutaura uye kugamuchira nekukurumidza 'mumunhu' mhinduro. Mabhizinesi mazhinji ari kutora danho iri mberi kuti abatanidze vane mukurumbira mune yakanzi AMA (ndibvunze chero chinhu) chikamu. Apa ndipo panozoonekwa munhu ane mukurumbira saSerena Williams achirarama paNike's YouTube chiteshi kupindura mibvunzo kubva kune vanonamata vateveri. MaBrand ari kuwana aya marefu evhidhiyo masesheni anoshanda mukukurudzira mushandisi kuita uye kutungamira chizvarwa. Uyezve, vanowedzera kubata kwekunaka uye hunhu kune chigadzirwa.

Kusarudza Chii Chakanakira Chigadzirwa Chako

Ziva vateereri vako vaunotarisira kuti usarudze kana kutenderera kwepamoyo iri sarudzo yakanaka yemhando yako. Kufanana nemhando ipi neipi yemukati, inofanirwa kunge iri yemhando yepamusoro. Iwe haugone kugara pamberi pewebhu webcam uchitaura nemonotone, uchitarisira kuti vatengi vaungane kwauri mumapoka. Zvemukati zvevhidhiyo zvakaoma zvakakwana kugadzira, asi zvirinani ipapo iwe une humbozha hwekugadzirisa. Nevhidhiyo mhenyu, izvo zvaunoona ndizvo zvaunowana. Iva nechokwadi chekugadzirira nokuziva chinangwa chevhidhiyo imwe neimwe uye kuita kuti vateereri varambe vari mberi kwepfungwa dzako.

Michael Peggs

Michael Peggs ndiye muvambi we Marccx Midhiya, yedhijitari yekushambadzira agency inoshandisa SEO uye Zvemukati Kushambadzira. Pamberi paMarcxx, Peggs akashanda paGoogle mukuvandudza bhizinesi, achigadzira midhiya enhau uye kushambadzira kudyidzana. Iye zvakare blogger uye podcaster, inobata iyo iTunes Top 10 Nyowani & Inokosha Podcast Iwe Yunivhesiti.

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