Nei Dhipatimendi Rako reKushambadzira richida Kuisa Mari muInternal Communication Strategy
Vhiki rega rega, kambani yedu inoungana kufona kwekambani kwatinokurukura mutengi wega wega nebasa ratiri kuita. Musangano wakakosha… tinowanzo tsvaga mikana yekutengesa yekuwedzera vatengi, tinoona basa rakanaka ratinofanira kunge tichisimudzira nekushambadzira kwedu, uye tinodzidzisana mhinduro, mazano, uye mazano ekuti basa riitwe. Musangano weawa imwe chete uyu wakakosha zvikuru pakubudirira kwebhizinesi redu.
zvinobudirira kutaurirana kwemukati ndiwo musimboti webhizimisi ripi neripi rinobudirira. Inobata basa rakakosha mukukurudzira vashandi vanobatana uye vanobatikana, kuve nechokwadi chekuti munhu wese anoenderana nechiono chekambani, zvinangwa, uye hunhu. Nekune rimwe divi, kuregeredza kumisa nzira yakabatana yekutaurirana mukati kunogona kuunza matambudziko akati wandei anotadzisa kambani kukura nekubudirira.
Ngationgororei matambudziko akakosha anomuka kubva mukusava neakasimba yemukati yekutaurirana zano uye mabhenefiti ekuita imwe.
Matambudziko Ekusave neInternal Communication Strategy:
- Kushaya Kujeka uye Kurongeka: Pasina yakatsanangurwa yemukati yekutaurirana zano, vashandi vangave vasina kunzwisisa kwakajeka kwekambani chiratidzo, zvinangwa, kana gwara rainoda kutora. Uku kushaikwa kwekujekesa kunogona kukonzera kuvhiringidzika, kusarongeka, uye pfungwa yekusabatana pakati pevashandi.
- Nzira dzeKukurukurirana dzisingabatsiri: Kuvimba chete nemaemail enguva nenguva, dzimwe nguva kutaura mukicheni, kana PowerPoint mharidzo dzechinyakare dzinogona kusakwana pakupa ruzivo rwakakosha. Zvinogona kukonzera kuti mameseji akakosha arasikike, kufuratirwa, kana kusanzwisiswa, zvichikonzera kusashanda uye kurasikirwa nemikana.
- Kubatanidzwa Kwevashandi Vakaderera: Kusavapo kwesimba rakasimba rekutaurirana kwemukati kunogona kubatsira kudzikisira mazinga ekuita kwevashandi. Kana vashandi vasinganzwi kunyatsoziva kana kubatanidzwa, kurudziro yavo uye kufarira basa ravo zvinogona kudzikira, zvichikanganisa kubereka uye kuita kwese.
- Kutenga Kunokwana Kwekuchinja: Kuunza mabhurendi matsva kana mafambiro ekambani kunoda kutenga-mukati kwevashandi nerutsigiro. Pasina chirongwa chakakodzera chemukati chekutaurirana, vashandi vanogona kuramba kuchinja kana kusaziva zvikonzero zviri shure kwayo, vachitadzisa kubudirira kuita.
- Mikana Yakapotsa Yekubatana: Mapuratifomu ekutaurirana asina kukwana anogona kukanganisa kubatana kwevashandi nekugovana ruzivo. Izvi zvinogona kutungamira kumikana yakarasika yekuvandudza nekuvandudza sezvo mazano nehunyanzvi zvichiramba zvakavharwa mukati memadhipatimendi.
- Mikana Yakapotsa Yekutengesa uye Kushambadzira: Kutaurira zvakaitwa nevashandi vako kwakakosha sezvo zvichipa mikana yekuparadzira shoko kune vamwe vashandi vakatarisana nevatengi uye vatengi vavanoshanda navo. Zviri nyore kutengesa uye kutengesa-kutengesa mutengi pane kutsvaga mutsva!
Zvakanakira Hurongwa hweKutaurirana Kwemukati:
- Kukurukurirana Kwevashandi: Iyo yakanyatsoitwa yemukati yekutaurirana zano inoita kuti vashandi varambe vachibatikana uye vakaisa mari mukubudirira kwekambani. Vashandi vakabatikana vanowanzova vanoshingaira, vakavimbika, uye vanopa zvakanaka kune tsika yebasa.
- Kugadzirisa Kurongeka uye Kutarisa: Nzira yekukurukurirana inobudirira inobatsira kuenzanisa vashandi nechiratidzo chekambani, chinangwa, uye maitiro. Wese munhu ari papeji imwe chete anoshanda akananga kune zvakajairika zvinangwa, zvinotungamira mukuita zvirinani nemhedzisiro.
- Kuwedzera Kudyidzana uye Kugovana Ruzivo: Kushandisa mapuratifomu akasiyana-siyana ekutaurirana kwemukati, akadai seSlack, portals yevashandi, intranets, uye bhizinesi social network, inogonesa kubatana kwechokwadi-nguva, kugovana faira, uye nyore kutaurirana mumadhipatimendi, zvisinei nenzvimbo chaiyo.
- Inokurumidza uye Inoshanda Ruzivo Kuparadzira: Nezvishandiso zvemazuva ano zvekutaurirana uye maapplication, senge webinars yemukati, misangano chaiyo, uye nharembozha, zvakakosha zvigadziriso, nhau, uye zviziviso zvinogona kusvika kuvashandi nekukurumidza, kuderedza kunonoka uye kuve nechokwadi zviito zvenguva.
- Yakasimudzira Kambani Tsika: Yakasimba yemukati yekutaurirana zano, kusanganisira matsamba enhau uye masaini edhijitari, inosimudzira tsika yekambani yakanaka nekusimudzira pachena, nhaurirano yakavhurika, uye kucherechedzwa kwekubudirira kwevashandi.
- Facilitated Change Management: Munguva dzekuchinja, yakanyatsorongwa nzira yekutaurirana inobatsira kugadzirisa shanduko zvakanaka nekutsanangura zvikonzero zvekuchinja uye kugadzirisa zvinonetsa zvevashandi kuburikidza neongororo uye mapuratifomu emhinduro.
- Kubatsira: Vashandi vane ruzivo vakakosha kune purofiti yesangano. Kukurukurirana kwakanakisa kunobatsira kuchengetedza vatengi uye kuwedzera mari pamutengi.
Vhidhiyo inosetsa iyi ine Howard Downer, Marketing Manager, inoratidza mhedzisiro yekusagadzikana kwemukati kutaurirana.
Kuvimba kwekambani nenzira dzechinyakare senge PowerPoint mharidzo uye dzimwe nguva kuungana kunotadza kubata vashandi nemazvo, zvichikonzera kushaikwa kwekukurudzira uye kuenderana nezvinangwa zvekambani.
Internal Communications Strategy
Kugadzira nzira inoshanda yekukurukurirana mukati kunoda kunyatsoronga uye kufunga. Heano hwaro hwaro uye matanho ekukutungamira iwe mukuita maitiro:
- Seta Zvinangwa Zvakajeka: Ziva zvibodzwa zvikuru uye zvinangwa zvemukati wekutaurirana zano. Chii chaunoda kubudirira kuburikidza nekunatsiridza kutaurirana?
- Nzwisisa Vateereri Vako: Ziva vashandi vako uye zvavanoda kutaurirana. Funga zvavanoda, huwandu hwevanhu, uye mabasa mukati mesangano.
- Gadzira Chikwata cheKutaurirana: Unganidza timu ine basa rekuronga, kuita, uye kutarisa nzira yemukati yekutaurirana. Chikwata ichi chinofanirwa kusanganisira vamiriri kubva kumapazi akasiyana siyana kuti vaone maonero akasiyana.
- Ita Ongororo Yekutaurirana: Ongorora mamiriro esangano aripo pakutaurirana kwemukati. Ziva simba, utera, uye nzvimbo dzekuvandudza.
- Tsanangura Mharidzo Dzakakosha: Sarudza iwo musimboti mameseji anofanirwa kutaurirwa kune vashandi nguva dzose. Aya mameseji anofanirwa kuenderana nechiono chekambani, zvinangwa, uye kukosha.
- Sarudza Nzira dzeKutaurirana: Sarudza musanganiswa wenzira dzekutaurirana dzinoenderana nezvinodiwa nesangano uye zvido zvevashandi vayo. Izvi zvinogona kusanganisira maemail, intranets, ESNs, misangano yechikwata, matsamba enhau, nezvimwe.
- Gadzira Strategy Yezvemukati: Ronga mhando yezvinyorwa zvichagovaniswa kuburikidza nematanho akasiyana. Batanidza zvigadziriso, nhau dzekambani, nyaya dzebudiriro, nzvimbo dzevashandi, uye ruzivo rweindasitiri rwakakodzera.
- Gadzira Karenda Yekutaurirana: Ronga purogiramu yenguva uye sei kukurukurirana kuchaitika. Karenda yekukurukurirana inobatsira kuchengetedza kuenderana uye inova nechokwadi chekuti mameseji anounzwa panguva chaiyo.
- Foster Two-Way Communication: Kurudzirai nhaurirano yakavhurika uye mhinduro kubva kuvashandi. Gadzira nzira dzekuti vashandi vagovane mazano avo, zvinovanetsa, uye mazano.
- Dzidzisa Vatungamiri neMamaneja: Ipa dzidziso yekutaurirana kune vatungamiriri nemaneja kuti vaone kuti vanokwanisa kunyatso kuendesa mameseji akakosha kuzvikwata zvavo.
- Chengetedza uye Kuyera: Nguva dzose ongorora kukanganisa kwehutano hwekutaurirana. Unganidza mhinduro yevashandi uye tevera zviratidzo zvekushanda zvakakosha (KPI's) kuongorora kushanda kwechirongwa.
- Kudzokorora uye Kuvandudza: Zvichienderana nemhinduro uye data, ita zvigadziriso zvinodiwa kune nzira yekutaurirana. Kuenderera mberi kwekuvandudza kunovimbisa kuti zano rinoramba rakakodzera uye rinoshanda.
- Batanidza Hutungamiri Hutsigiro: Wana rutsigiro nekubatanidzwa kubva kuhutungamiriri hwepamusoro. Kana vatungamiri vachitora chikamu mukuedza kutaurirana, zvinosimbisa kukosha kwehurongwa musangano rese.
- Pemberera Zvakabudirira: Ziva uye pemberera zviitiko zvakakosha uye kubudirira kunowanikwa kuburikidza nekunatsiridza kutaurirana kwemukati. Positive reinforcement inokurudzira kuenderera mberi kubatanidzwa kubva kuvashandi.
Nekutevera aya ekutanga nhanho, mabhizinesi anogona kuvaka yakasimba yemukati yekutaurirana nzira inosimudzira vanobatana, vane ruzivo, uye vanokurudzirwa vashandi. Rangarira kuti kutaurirana inzira inoenderera, uye inoda kuzvipira uye kuchinjika kuti isangane nezviri kuitika zvinodiwa nesangano nevashandi varo.
Yemukati Communications Platforms uye Technology
Mabhizinesi anofanirwa kuisa mari mune yakazara yemukati yekutaurirana zano kukunda matambudziko aya. Pane kuwanda kwemapuratifomu uye matekinoroji anogona kuvandudza hova dzemukati dzekutaurirana. Makambani anowanzo batanidza akawanda matekinoroji kusangana nezvinodiwa nevashandi vayo:
- Digital Signage: Inoratidza munzvimbo dzehofisi kana nzvimbo dzakajairika kugovera nhau dzekambani, zviziviso, uye mameseji ekukurudzira.
- Email Signature Kushambadzira (ESM): Inoshandisa yakamisikidzwa uye yakanyatsogadzirwa masaini eemail ekusimbisa akakosha mameseji uye kukwidziridzwa.
- Enterprise Social Networks (ESNs): Social media-senge mapuratifomu seYammer yekutaurirana kwemukati, kukurudzira kubatana, uye kugovana zvigadziriso.
- Feedback Platforms: Zvishandiso zvekuitisa ongororo uye kuunganidza mhinduro kuti unzwisise zvinodiwa nevashandi uye zvinovanetsa.
- Gamification Platforms: Inobatanidza zvinhu zvemitambo senge mabhodhi evanotungamira uye mibairo mukukurukurirana kuita kuti kudzidza uye kugovera kuve kunakidza.
- Instant meseji (IM): Zvishandiso zvinopa kutaurirana nekukurumidza, kugovana faira, uye kusanganisa neakasiyana maturusi.
- Zvikwata zveMicrosoft: Kudyidzana chikuva neMicrosoft, kusanganisa chat, misangano yevhidhiyo, kuchengetedza faira, uye kubatanidzwa kwekushandisa.
- Mobile Apps: Kambani-yakagadziridzwa kana yechitatu-bato mapurogiramu ekuendesa zvigadziriso, zvekudzidzisa, uye ongororo yebasa revashandi kune smartphones.
- Tsamba dzenhau Maemail enguva dzose kana intranet zvinyorwa zvinobatanidza ruzivo rwakakosha, kuvandudzwa kwekambani, uye nzvimbo dzevashandi.
- MAPODCAST: Yemukati podcasts ezvekugadzirisa, kubvunzurudza, nyaya dzebudiriro, uye ruzivo rwakakosha.
- Portals/Intranets: Mawebhusaiti akasarudzika anoshanda sepakati hubs yeruzivo, zvinyorwa, marongero, uye nhau dzekambani.
- Recognition Platforms: Software yekuziva uye yekupa mubayiro kubudirira kwevashandi uye mipiro.
- Social Intranet Platforms: Inosanganisa echinyakare intranet nesocial media zvinhu zvekudyidzana kutaurirana.
- Misangano yeVirtual: Mapuratifomu ewebhunari, horo dzedhorobha, uye hurukuro dzekudyidzana.
- Virtual Town Halls: Misangano yepamhepo inounza hutungamiriri nevashandi pamwechete kuti vagadzirise uye Q&A zvikamu.
- Webinars: Masemina emukati kana masangano ekudzidzisa anowanikwa kune vashandi mukati mesangano.
Rangarira kuti kusarudzwa kwemapuratifomu kunofanirwa kuenderana nezvido zvekambani, tsika, uye zvido zvevashandi vayo. Maitiro akabatanidzwa achishandisa musanganiswa wemapuratifomu aya anogona kuve nechokwadi chekukurukurirana kwemukati, zvichitungamira kune vanobatikana uye vane ruzivo rwevashandi.
Mukupedzisa, nzira inoshanda yemukati yekutaurirana yakakosha pakuvaka vashandi vanobatana, vane ruzivo, uye vanokurudzirwa. Nekugadzirisa matambudziko akakosha uye kugamuchira mabhenefiti, mabhizinesi anogona kugadzira nzvimbo yebasa inobudirira uko vashandi vanobatikana, kubatana kunokurudzirwa, uye munhu wese anoshanda akanangana nekubudirira kwakagovaniswa kwekambani.