Kushambadzira Takeaways kune Convergence yeTerevhizheni uye Internet
Iko kusanganiswa kweterevhizheni neinternet kunomiririra imwe yekuchinja kwakanyanya mukuita kwekushandisa midhiya uye nzira dzekugovera zvemukati mumakore achangopfuura.
Indasitiri yeterevhizheni iri kuita shanduko huru, nekuwedzera kwehunyanzvi hutsva nemasevhisi anoenderana nezvinodiwa nevaoni vemazuva ano zvekushanduka-shanduka, sarudzo, uye nyore. Aya magadzirirwo akaunza sutu yeacronyms inoratidza nguva nyowani yekushandisa zvemukati:
- Zvakanyanyisa (OTT): Nangisa online yekushambadzira masevhisi kune vatengi, inonetsa yechinyakare nhepfenyuro modhi.
- Yakabatanidzwa TV (CTV): Materevhizheni anogonesa Indaneti anobvumira kutenderera kwemukati kuburikidza nemaapuro akavakirwa muTV kana midziyo yakabatana.
- Advertising-Yakavakirwa Vhidhiyo paInodiwa (AVOD): Zvemahara zvemukati zvinotsigirwa nekushambadzira, zvinopa imwe nzira yekunyoresa modhi.
- Kunyoresa Vhidhiyo paInodiwa (SVOD): Modhi iyo vataridzi vanobhadhara muripo wenguva dzose wekuwana kusingagumi kuraibhurari yemukati.
- Transactional Vhidhiyo painodiwa (TVOD): Pay-per-content services, uko vataridzi vanobhadhara bhaisikopo rega rega kana show yavanoona.
- Multichannel Vhidhiyo Programming Distributor (MVPD): Chinyakare tambo kana setiraiti masevhisi anopa akasiyana chiteshi mupakeji yavo.
- Virtual Multichannel Vhidhiyo Programming Distributor (VMVPD): Masevhisi epamhepo anopa mhenyu TV chiteshi mapakeji painternet pasina kuda tambo kana satellite.
- Internet Protocol Terevhizheni (IPTV): Terevhizheni zvemukati zvinounzwa painternet uchishandisa network protocol yakagadzirirwa kumhanyisa data data.
Icho chinhu chakasiyana-siyana chinotungamirwa nekufambira mberi kwetekinoroji, kushandura zvido zvevatengi, uye hunyanzvi hwekufambiswa kwevaridzi venetiweki uye vanopa zvemukati.
Network Ownership uye Convergence
Network muridzi convergence ndeyekubatanidza kutonga kwemukati uye kugovera nzira. Makambani makuru emidhiya ari kubatana kuti aumbe masangano makuru ane kutonga pamusoro pese terevhizheni network uye internet-yakavakirwa mapuratifomu. Semuyenzaniso, kutora kwaDisney kwe21st Century Fox kwakabvumira iyo yekupedzisira kugovera zvirimo kuburikidza nechinyakare chiteshi uye masevhisi ekutepfenyura seDisney +. Mafambiro aya anotsanangura patsva terevhizheni kubva kune inotepfenyura svikiro kuenda kune yakawanda-platform sevhisi.
On-Demand Content uye Subscriptions
Kusimuka kwemasevhisi epa-inoda zvemukati seNetflix, Amazon Prime Vhidhiyo, uye Hulu kwakanganisa tsika dzechinyakare dzeTV kuronga uye kugovera modhi. Aya mapuratifomu anopa kunyoreswa-kwakavakirwa modhi iyo inobvumira vataridzi kuwana dzakasiyana siyana zvemukati panguva yavo, vachipfuura zvechinyakare tambo kunyoreswa.
Kudyidzana Pakati Devices
Kudyidzana pakati pezviratidziro zveTV uye nharembozha kwawedzera nekugamuchirwa kwechipiri-screen application uye smart TVs. Vataridzi zvino vanogona kushandisa nharembozha yavo kuti idyidzane nezvirimo munguva chaiyo, izvo zvinovhura mikova mitsva yevashambadzi kuti vabatane nevatengi zvine simba uye kuyera mhinduro ipapo ipapo.
Kukanganisa Kushambadzira
Iko kusangana kwakakanganisa zvakanyanya nzira dzekushambadzira. Vashambadziri havachakwanisi kuvimba nehuwandu hwevanhu vakanangana kuburikidza netsika dzeTV slots. Zvakadaro, ivo vanofanirwa kufambisa nzvimbo yakakamurwa ine chaiyo kunanga, inosimudzira data analytics uye programmatic kushambadzira kuti isvike kune chaivo vateereri pamapuratifomu akasiyana.
Emerging Technologies
Emerging matekinoroji akadai 5G, Artificial Intelligence (
AI), uye Internet yezvinhu (IoT) kuwedzera kuumba kusangana uku. Nekukurumidza kuseta data mitengo, AI-powered personalization, uye inogara ichiwedzera network yemidziyo yakabatana, iyo inogona kubata nzvimbo yevashambadziri iri kukura zvakanyanya.Strategic Takeaways kune Vashambadziri
- Gamuchira Cross-Platform Campaigns: Vatengesi vanofanirwa kugadzira mishandirapamwe inofamba nemapuratifomu akawanda, ichipa isina musono brand ruzivo kubva paTV kuenda kune nharembozha.
- Isa mari muData Analytics: Kunzwisisa maitiro evaoni pamapuratifomu kwakakosha. Data analytics inogona kubatsira mukugadzira yakanangwa nzira dzekushambadzira.
- Shandisa Programmatic Advertising: Kutenga otomatiki uye kutengesa kwenzvimbo yekushambadzira, uchishandisa AI kukwirisa ad kuiswa mune chaiyo-nguva, yakakosha pakubudirira.
- Tarisa paKunaka Kwemukati: Nevaoni vane sarudzo dzakawanda kupfuura nakare kose, yemhando yepamusoro, inobata zvemukati kiyi yekutora nekuchengetedza vateereri.
- Kudyidzana uye Kubatana: Shandisa maitiro ekudyidzana ezvishandiso zvakangwara kugadzira kushambadzira, kunodaira kunokurudzira kutora chikamu kwevaoni.
- Gadzirira New Technologies: Ramba uchiziva kufambira mberi kwetekinoroji seAR/VR kuti uvasanganise mune ramangwana rekushambadzira mazano.
- Monitor Privacy Regulations: Nekuwedzera kunetseka nezve kuvanzika kwedata, zvakakosha kuti ugare uchiziva nezvemitemo inogona kukanganisa nzira dzekushambadzira.
Iko shanduko yeterevhizheni neinternet convergence inopa matambudziko nemikana yevashambadziri. Sezvo nyika iri kuramba ichishanduka, ndizvo zvinofanirawo mashandiro evatengesi kuti vasvike uye vabatane nevateereri vavo zvinobudirira.