Nzvimbo YeData's Next Big Chinhu: Kurwisa Ad Kubiridzira Uye Kugogodza Kunze Mabhoti
Gore rino, vashambadziri veUS vachapedza pedyo $ 240 bhiriyoni pakushambadzira kwedhijitari mukuedza kusvika nekubatanidza vatengi vatsva kumhando yavo, pamwe nekuita zvakare vatengi varipo. Saizi yebhajeti inotaura nezve basa rakakosha rinoitwa nekushambadzira kwedhijitari mumabhizinesi ari kukura.
Nehurombo, hari yakakura yemari inokwezvawo vazhinji vevatambi vasina kunaka vanotsvaga kubikisa vashambadziri vedhijitari nevaparidzi zvakafanana. Kubiridzira kwezviziviso kuchabvisa mabhiriyoni makumi masere emadhora kubva kuvatambi vari pamutemo - ndiyo $1.00 kubva pamadhora matatu ega ega akagoverwa kuchiitiko ichi chakakosha chekuvaka bhizinesi.
Hapana mhinduro iri nyore yekurwisa hutsotsi hwekushambadza. Kuve nechokwadi chekuti kushambadza kunoonekwa nevashandisi chaivo munzvimbo dzakachengeteka dzemhando inoda akawanda mazano uye indasitiri-yakafara kubatana. Neraki, chishandiso icho indasitiri yekushambadzira yatombundira nekuda kwechinangwa chinogona zvakare kuwedzerwa kune iyo indasitiri yekurwisa hutsotsi arsenal: data yenzvimbo inotorwa kubva kuIP kero.
Sei IP Kero & Hungwaru Dhata Inogona Kuona Bots uye Chitsotsi Traffic
Ngatitangei nemabasirwo, chii chaizvo chinonzi IP kero uye data rehungwaru? IP inomirira Internet protocol, inova seti yemitemo inotonga chimiro che data yese inotumirwa kuburikidza neInternet. IP address inhamba yakasarudzika inokwanisa kuona mudziyo wakabatana neInternet.
Kune hungwaru hwakawanda hwakatenderedza IP kero data, kusanganisira iyo chaiyo geolocation data (guta, nyika, uye ZIP kodhi), iyo inobatsira zvinoshamisa kana zvasvika pakusimbisa ad kudzvanya uye kuisirwa kweapp, sezvatichaona pazasi.
Uyezve, iyi data inosanganisirawo mamwe mamiriro akakosha - kana data rehungwaru, senge IP kero yakabatana kune VPN, mumiririri, kana Darknet. Nhasi, masangano mazhinji, anosanganisira kuyerwa kwenharembozha uye makambani ekuzivisa, anowedzera ruzivo urwu kuti aone kubiridzira kwakamiririra vatengi vavo. Ngationei kuti vari kuishandisa sei.
Imwe yedzakanyanya kukosha nzira idzo IP intelligence data (kana IP data) inogona kubatsira iyo dijitari advertising chikamu kurwisa hutsotsi hwekushambadza ndeyekuona chitsotsi kudzvanya uye kuisa maapp, nekudaro kuve nechokwadi chekuti mabhajeti anoshandiswa pane zvinoonekwa chaizvo zvinoonekwa nevanhu chaivo.
Heino maitiro: Data yenzvimbo inogona kubatsira kuona kuti ad yakaratidzwa kune vateereri vakatarisirwa. Semuyenzaniso, IP intelligence data inogona kuona panoonekwa shambadzo, uye kuona kana ichionekwa munzvimbo yepasirese zvine musoro pamushandirapamwe. Kana zvisiri, hungave humbowo hwekuti kudzvanya kana kuiswa kweapp kwakabva kupurazi rekudzvanya. Pamusoro pezvo, IP intelligence data inogona kushandiswa kuona proxy data, iyo mune dzimwe nguva inovharika IP data inoshandiswa nevanobiridzira.
Ngatizvionei mukuita.
Dzvanya & App Isa Kuona Kubiridzira
Fake app installs inodhura vatengesi imwe madhora mabhiriyoni makumi maviri, maererano neAppsFlyer, inotungamira mobile marketing analytics, uye attribution chikuva.
IP data, kana yasanganiswa nedzimwe forensics, inogona kubatsira zvikwata zvekuchengetedza uye makambani ekuona chitsotsi kuongorora kana kudzvanya ad kana kuisa app kuri pamutemo kana hutsotsi. Semuyenzaniso, IP data inogona kukwidziridzwa kuti ione kana nhamba yekufungidzira yekudzvanya ichibva kune imwe radius kana nguva yakatarwa, zviratidzo zvakajeka kuti zviri kubva kupurazi rekudzvanya. Kana kudzvanya kana kuisa kwekufungira kuchinge kwaferefetwa, iyo ad yekuyera kambani inogona kugovera ruzivo irworwo kuitira kumisa iyo yekudzvanya purazi kubva kupara mhosva kune vamwe vashambadziri.
IP data inogonawo kuona mapurazi evamiriri venhare nekuongorora kuti ndeapi nharembozha kero dziri pamutemo, pamwe nekuzivisa nharembozha kero dzeIP dzisingambofambi (chinoitika chisingafungidzirwe sezvo vanhu chaivo vanotakura mbozhanhare dzavo pavanenge vachifamba mazuva avo). Nharembozha inoramba yakamira ingangove humbowo hwepurazi renharembozha.
Imwe nzira ndeyekufananidza yekupinda uye yekubuda node yeIP kero kuitira kuti uone zviitiko umo bot traffic inosanganiswa nekugara traffic. Bot traffic inowanzo pinda ichibva kune imwe nzvimbo, taura Russia, uye inobuda neimwe, kazhinji munharaunda inotariswa mushandirapamwe.
Pakupedzisira, IP data inogona kuziva boka re inonakidza IPs zvinoonekwa murogi yemushandirapamwe, asi hazvigone kubatana kune zvine musoro kunobva. Mumamiriro ezvinhu akadai, media agency kana brand inogona kukwidziridza traffic kune avo vanodzivirira hutsotsi kuti vaongorore.
IP data pachayo haizo chengetedza dhijitari ad tech indasitiri kubva mukubiridzira ad, asi ichapa yakakosha mamiriro akatenderedza traffic, uye kubatsira kusiyanisa pakati pezviri pamutemo uye zvisiri pamutemo traffic. Nekuunganidza nekugovana nzwisiso iyi, indasitiri inogona kuisa dhizaini mukubiridzira ad.
