Content MarketingTsvaga Kutengesa

Is Yako Yedunhu Saiti, Blog, kana Feed Tagged Nenzvimbo Metadata?

Kune mabhizinesi edunhu, kuwanikwa pamhepo uye kuwanikwa mumamiriro enzvimbo kwakakosha. Kubatanidza metadata yenzvimbo mune yako webhusaiti, blog, kana RSS feed inogona kuwedzera zvakanyanya kuvapo kwebhizinesi rako online, zvichiita kuti zvive nyore kune vatengi veko kuti vakuwane. Kuita uku hakungobatsiri chete; zvakakosha kuti urambe uchikwikwidza mumusika wemuno.

Injini dzekutsvaga dzinoisa pamberi kukosha mumibairo yavo yekutsvaga. Nekusanganisira metadata chaiyo yenzvimbo (kero, latitude, uye longitude) panzvimbo yako, unonatsiridza bhizinesi rako remunharaunda yekutsvaga optimization (SEO) Izvi zvinoreva kuti kana vangangove vatengi vachitsvaga zvigadzirwa kana masevhisi munharaunda yako, bhizinesi rako rinowanzo kuoneka mune zvavanotsvaga.

Nzvimbo metadata inogona zvakare kuwedzera ruzivo rwemushandisi. Semuenzaniso, kana vashandisi vakapihwa ruzivo rwenzvimbo, vanogona kuona zviri nyore kuti bhizinesi rako riri padyo sei nenzvimbo yavo, kuti ungasvika seiko, uye kuti zvipo zvako zvinoenderana nezvido zvavo zvemuno.

Mirayiridzo yeKusanganisira Nzvimbo Metadata

Kusanganisira metadata yenzvimbo inosanganisira kuwedzera chaiyo HTML kana schema markup kune yako webhusaiti kodhi. Izvi zvinogona kuitwa papeji rako rekutanga, peji rekuonana, kana chero chimwe chikamu chakakosha chesaiti yako. Pazasi pane mirairo uye muenzaniso kodhi yekumaka zvakanaka webhusaiti yako:

HTML Meta Tags yeBasic Location Information

Nekuita kwekutanga, unogona kushandisa HTML meta tags kuisa kero yebhizinesi rako remuviri uye geographic coordinates. Kunyangwe isingashandiswe zvakananga neinjini dzekutsvaga nekuda kwezvinangwa, aya ma tag anogona kubatsira kuburitsa ruzivo rwenzvimbo yebhizinesi rako kune mamwe maapplication nemasevhisi.

<meta name="geo.region" content="US-CA" />
<meta name="geo.placename" content="San Francisco" />
<meta name="geo.position" content="37.7749;-122.4194" />
<meta name="ICBM" content="37.7749, -122.4194" />

Schema Nzvimbo Markup yeKuwedzera Kuonekwa

Kubatanidza schema markup (uchishandisa iyo Schema.org vocabulary) inokurudzirwa kune imwe SEO-inoshamwaridzika nzira. Mainjini makuru ekutsvaga anocherechedza rudzi urwu rwemakapu uye anogona kuvandudza zvakanyanya kuoneka kwesaiti yako mumibairo yekutsvaga yemunharaunda.

<script type="application/ld+json">
{
  "@context": "http://schema.org",
  "@type": "LocalBusiness",
  "name": "Your Business Name",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "1234 Business Street",
    "addressLocality": "San Francisco",
    "addressRegion": "CA",
    "postalCode":"94101",
    "addressCountry": "US"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": "37.7749",
    "longitude": "-122.4194"
  },
  "telephone": "+11234567890"
}
</script>

Kana uri kutamba WordPress, ivo Chinzvimbo Math plugin ine iyi yakavakirwa-mukati, uye iyo pro vhezheni inotobvumira kune akawanda-nzvimbo mabhizinesi!

Nzvimbo Data MuRSS Feeds

For RSS mafeed, kubatanidza geo-chaiyo tags inogona kubatsira mukugovera nzvimbo-yakavakirwa zvemukati. Kunyangwe RSS feeds isingatsigire zvakananga GeoRSS pasina kumwe kugadzirisa, unogona kusanganisira ruzivo rwenzvimbo mukati mezvinyorwa zvako kana tsananguro kuti uvandudze kukosha kwenzvimbo.

<item>
  <title>Your Article or Product Name</title>
  <link>http://www.yourwebsite.com/your-page.html</link>
  <description>Your description here, including any relevant location information.</description>
  <geo:lat>37.7749</geo:lat>
  <geo:long>-122.4194</geo:long>
</item>

Kune mabhizinesi edunhu anotarisira kubudirira munyika yedhijitari-yekutanga, kuregeredza metadata yenzvimbo haisisiri sarudzo. Nekusanganisa zvine hungwaru ruzivo rwenzvimbo mukuvapo kwako pamhepo, unogona kuvandudza kuoneka kwako, kuwedzera ruzivo rwemushandisi, uye kuona kuti bhizinesi rako rinomira pachena mukutsvaga kwenzvimbo. Kuita shanduko idzi kungangoda ruzivo rwehunyanzvi, asi mabhenefiti angangove ekuwedzera kwetraffic uye kubatanidzwa kwevatengi kwakakosha.

Hauzive latitude nelongitudo yako? Vagadziri veGoogle vane Geocoding API yaunogona kushandisa kuitarisa:

Tsvaga Latitude Yako neLongitude

Douglas Karr

Douglas Karr ndiye CMO OpenINSIGHTS uye muvambi we Martech Zone. Douglas akabatsira akawanda ekubudirira kweMarTech kutanga, akabatsira mukushingairira kweanopfuura madhora mashanu emadhora mukutenga nekudyara kweMartech, uye anoenderera mberi nekubatsira makambani kuita nekuita otomatiki nzira dzawo dzekutengesa nekutengesa. Douglas inyanzvi inozivikanwa pasi rese yedhijitari uye MarTech nyanzvi uye mutauri. Douglas zvakare munyori akaburitswa wegwaro raDummie uye bhuku rehutungamiriri hwebhizinesi.

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