Email Kuwana Shanduko ne ividence
Email inoramba ichiita simba rinotonga muindastiri yekutengesa yepamhepo. Nepo tekinoroji yakazvipinza mune yega yega zvimwe zvinhu zvekushambadzira pamhepo, email inoita kunge iri iyo isingatombo famba mumakumi maviri emakore. Kufambira mberi kwazvino mukukwanisika marketing automation zvinonakidza, asi kutora, mvumo uye SPAM zvichiri kutungamira matambudziko eindasitiri iyi.
Kuvaka zvemukati zvakanakisa uye inoenderana email ndiyo chikamu chiri nyore… chikamu chakaomesesa chiri kutora. Kuvaka yakakura yekutengesa runyorwa kunogona kusimba kuomarara. Nemhando dzakakwira dzeSSPAM, vatengi vanokodzera kuchengetedza avo maemail email uye vanozeza kuigovana. Kukwezva mumwe munhu kuti akunde izvi kunogona kunetsa, saka mushambadzi anoitei?
Muna Zvita, Red Herring vakazivisa ividence pakati peGlobal 100 yavo yekuhwina mubairo vanokunda. ufakazi ndiyo yekutanga yakamira yekutenga email kushambadzira kushambadzira, inoshandisa hunhu hunonongedza tekinoroji kuenzanisa zvinopihwa zveemail kumarekodhi akanakisa, kuitira kuti varidzi vemazita vagone "kutumira zvishoma uye kuwana yakawanda," vachiita mari yavo zvinyorwa nekuvimbika apo vashambadziri vachiona yakanaka ROI.
Heino muenzaniso email… mushambadzi ndiye Ford uye maneja wenyaya ari Ungana neHupenyu, saiti inobatanidza vatengi neReal Estate, Imba Yekugadzirisa uye Vatengesi veAuto.
Izvi hazvisi nyore wechitatu-bato kushambadza. Zvemukati zvakanyatsogadzirwa uye zvakanyatsoenderana nevateereri kuve nechokwadi chekuti maneja wenyaya haasi panjodzi yekurasikirwa newanyoreri. Nekuti zvirimo zvinowirirana zvakanyanya nevateereri uye zvinopesana, ividence iri kuwana yakanyanya kudzvanya-kuburikidza nemitengo kuburikidza nepatent-yakamirira kurova nzira, inonzi @rank. Iyo @rank inoshandiswa kupa yakanyanya kunaka rekodhi yemutengo uyo mushambadzi anoda kubhadhara.
Iyo multivariate zvibodzwa inosanganisa:
- @brand hukama - Ichi chiyero chinoyera kuti padhuze chimiro chiri kune indasitiri kana brand. Iyi indekisi inoshandiswa kunongedza uye mitengo yezvikamu zvikamu uye maprofiles.
- @campaign yemhando - Iyi zvibodzwa zvinoenderana nekuita kwemishandirapamwe yekutora inomhanyisa pane ividence network. Unogona kuenzanisa yako mishandirapamwe inopokana nenhoroondo yako uye avhareji musika kuita.
- @zvinogoneka - Ichi chiyero chinoratidza huwandu hweemail iyo inogona kuendeswa kune chakakodzera chinangwa kwenguva yakati. Iyo inoenderana neyakagadzirirwa mvumo kushambadzira uye kushambadzira kumanikidza.
Vashambadziri uye mamaneja mamaneja vese vari vaviri vanopihwa nzwisiso mune iyo manhamba - dhizaini dhizaini (muenzaniso wepamusoro hauratidze sarudzo yekutendeuka yekutevera) uye dhashibhodhi ine ese akakosha ekuratidzira mashandiro.
Kunyanya kukosha, data rekunyorera rinochengetwa rakavanzika uye risingasvikike kubva kumuparidzi. ividence inoshanda nesimba kuti ive nechokwadi chekuti vaparidzi vanopihwa zvemukati zvirinani izvo vateereri vavo vanozokoshesa ... uye vashambadziri vanoratidzwa kune vanonyoresa zvakakodzera avo vangangoda kuita kune iko kupihwa. ividence inoshandawo kuti ibudirire pamusoro email kuburitswa.