Iyo COVID-19 Kubuda: Kushambadzira uye Kushambadzira Kukanganisa
Zvakakosha zvakanyanya kushanda nesangano riri pamusoro pekukosha kwekushambadzira kushambadza nguva dzese. Sezvo bhizinesi rega rega riri kumanikidzwa kuita shanduko nekuda kwenzvimbo dzazvino dzepasi uye COVID-19 hutano nekuchengeteka, zvinoreva kupa hunyanzvi hwakawanda hwevashandi vari kure, kuenda kune zero zero masevhisi pazvinogoneka, nekusimbisa tsvimbo pamabhizimusi emari.
Kwokushandisa mari yekushambadzira yakakosha panguva dzino. Mabhizinesi zvakare anofanirwa kuwana zvigadzirwa kuti varambe vachikodzera uye vachiramba vachipa zvigadzirwa zvinobatsira nemasevhisi. Kuva noutano hwakachengeteka, sekusafumura vanhu vazhinji uye kudzikisa kupararira kwehutachiona, kwave kukurumidza kuve kudiwa nyowani. Pane akati wandei mapoinzi atingaite nezve zviwanikwa zviripo.
Yakakosha Kwidziridzo yeGoogle Ads Maakaundi
Kune zvikwereti zvekushambadzira zveGoogle Ads mabhizinesi madiki nepakati ari kuuya munguva pfupi! Google yati inoda kubatsira kudzikisira zvimwe zvezvinodiwa kumabhizimusi madiki nepakati (SMBs) kuti vagare vachikurukura nevatengi vavo panguva ino yakaoma. Ndosaka vari kupa maSMB edu pasi rese $ 340 mamirioni muzvikwereti zvekushambadzira, izvo zvinogona kushandiswa chero nguva kusvika kupera kwa2020 kune edu Google Ads mapuratifomu. Ichi zororo diki kune iwo mabhizinesi anga atove kushambadzira kune anotonhora vateereri neGoogle Ads. SMBs vanga vari vashambadzi vanoshingaira kubvira kutanga kwa2019 vachaona chiziviso chechikwereti chichionekwa muakaundi yavo yeGoogle Ads mumwedzi inotevera.
Tarira: Vashambadziri vanogashira kiredhiti kiredhiti vanozoziviswa.
Google iri mubishi rekuvaka aya makadhi kuGoogle Ads account, saka zviziviso hazvizoratidze nekukasira. Shanda pamwe neyako yedhijitari yekushambadzira timu kuti utarise izvi zvikwereti uye tanga kuronga ikozvino pane yakanakisa nzira yekuishandisa!
Zvakare, zvimwe kunze kweiyo kushambadzira mahara kubva kuGoogle kana gakava rekare re kuita maGoogle ads kana Facebook ads isu taizotaura kuti vanhu vari kuenda kune Facebook kushambadzira panguva ino.
Mabhizinesi Ari Kufambidzana neFacebook Ads
Nekuti isu tese tiri kugara pamba, vanhu vazhinji vari kushandisa nguva pane vezvenhau saka hazvinzwisisike kuti mabhizinesi anoda kushambadzira ipapo zvimwe. Iine 2.5 billion profiles paFacebook, kudzikisira kana kuwedzera Facebook vashambadziri zvinoenderana zvinopa mukana wepamusoro kusvika. Mabhizinesi mazhinji arikutarisa kumasevhisi masevhisi avanenge vasina kumbopa kana kuzivisa vatengi nezve shanduko mumaitiro avo. Facebook Ads ndeimwe nzira yekutyaira vatengi.
Chimwe chinhu chekucherechedza ndechekuti panogona kunge paine kunonoka kuwana Facebook ads kubvumidzwa.
Omnichannel Kushambadzira Inosara Iyo Yakanyanya Nzira
Kumhanyisa kushambadzira kwedhijitari wega haimbove mhinduro yekutanga. Semuenzaniso, mabhizinesi mazhinji akawedzera kushambadzira kweemail uye nepo kutaurirana kuri kiyi, chenjera kuti usaedze 'kutengesa' kakawanda kana kuisa panjodzi yekuita zvisina basa uye kurasikirwa nevateereri vako. Zvekushambadzira zveemail, panofanirwa kuve neyakaomeswa zano uye nenzwi rinoshanda rekuwana vanyori vatsva. Maitiro akanakisa anogara achive kuve nehurongwa hwakazara hwekushandisa nekuona nzira dzinoverengeka dzekutengesa.
Iko hakuna imwechete-saizi-inokodzera-yese mhinduro yekushambadzira kwedhijitari. Izvi zvinoreva kuti yakanangana nezvinhu zvinoverengeka senge indasitiri, nzvimbo, vateereri, uye nguva. Omnichannel kushambadzira ichagara iri nzira yekutengesa ine hutano nekuti inopa mufananidzo muhombe kana zvasvika pamhedzisiro. Kuchengeta data kubva kune ese mageru nenzira chaiyo sezvazvinogona uye kunzwisisa kuti data richaumba sarudzo dzebhizinesi dzakanangana nekushambadzira kwedhijitari.