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Iyo yepamusoro Social Media Trends ye2023

Kukura kwekutengesa kwesocial media uye kushambadzira mukati memasangano kwave kuri padanho repamusoro mumakore mashoma apfuura uye inotarisirwa kuramba ichikura. Sezvo masocial media mapuratifomu anoshanduka uye maitiro evashandisi anochinja, mabhizinesi ari kuona kukosha kwekubatanidza social media mukutengesa kwavo uye nzira dzekushambadzira.

Kune 4.76 bhiriyoni vanoshandisa social media munyika nhasi - zvakaenzana ne59.4 muzana yehuwandu hwepasi rose. Nhamba yevashandisi vezvemagariro evanhu pasi rose yakakura nemamiriyoni 137 mumwedzi gumi nemiviri yapfuura.

Data report

Zvimwe zvinokonzera kukura uku zvinosanganisira:

  • Kuwedzera kushandiswa kwesocial media: Nevanhu vakawanda vanoshandisa social media pasi rese, mabhizinesi anoona mapuratifomu aya senzira dzakakosha dzekusvika nekuita vateereri vavanovavarira.
  • Tarisa pakubatana kwevatengi uye personalization: Social media mapuratifomu anobvumira mabhizinesi kudyidzana zvakananga nevatengi, kupa zvemunhu zvemukati, uye kukurudzira hukama. Izvi zvinobatsira masangano kugadzira kuvimbika kwemhando, kuwedzera kuchengetedza kwevatengi, uye kutyaira kutengesa.
  • Shift kuenda kune social commerce: Mapuratifomu akaita se Instagram, Facebook, uye Pinterest akaunza maficha ekutenga anogonesa vashandisi kuwana uye kutenga zvigadzirwa zvakananga mukati mezvishandiso. Aya maficha akaita social media chikamu chakakosha cherwendo rwevatengi, kubva pakuwanikwa kwechigadzirwa kusvika pakutenga.
  • Kubuda kwemapuratifomu matsva uye mafomati: Kusimuka kwemapuratifomu akaita seTikTok uye kufarirwa kwechipfupi-fomu vhidhiyo zvemukati zvakagadzira mikana mitsva yekuti vatengesi vabatanidze vateereri uye kugadzira kutengesa.
  • Influencer marketing: Masangano mazhinji akambundira kushambadzira kushambadzira senzira inodhura uye yechokwadi yekusvika kune avo vavanoda, vachibatana nevadiki uye nano influencers kusimudzira zvigadzirwa nemasevhisi avo.
  • Kunatsiridza kunanga uye analytics: Social media mapuratifomu anopa akaomesesa ekunangisa sarudzo uye analytics maturusi, zvichiita kuti mabhizinesi asvike kune chaiwo zvikamu zvevateereri uye kuyera budiriro yemadanidziro avo. Izvi zvinobvumira masangano kuti agadzirise maitiro avo ekushambadzira uye kugovera zviwanikwa zvavo zvakanyanya.

Tichifunga nezvezvinhu izvi, zviri pachena kuti kutengesa kwesocial media uye kushambadzira kucharamba kuchikura sezvo masangano anoona kukosha kwekushandisa mapuratifomu aya kuti asvike nekuita vateereri vavanoda, kutengesa kutengesa, uye kukurudzira kuvimbika kwemhando. Sezvo mafambisirwo enhau dzemagariro uye hunhu hwevashandisi huri kuramba huchishanduka, mabhizinesi anogara akagwinya uye achichinja maitiro avo kuti awane mari pane idzi shanduko anove akamisikidzwa zvirinani kuti abudirire mune iri kuwedzera makwikwi.

10 Social Media Trends ye2023

Sezvo midhiya yemagariro iri kuramba ichishanduka, mabhureki anofanirwa kugadzirisa maitiro avo kuti arambe ari pamberi pemutambo. Kubva TikTok SEO kuMetaverse, Creatopy yakagadzira iyi infographic, 10 Social Media Trends ye2023, kuratidza maitiro anozogadzira yako social media strategy. Heano gumi epamusoro:

  1. TikTok SEO: ne Gen Zers kutendeukira kuTikTok kutsvaga, vatengesi vanofanirwa kukwirisa zvirimo zveTikTok's mapeji ekutsvaga mhinduro, kuvandudza kuoneka paTikTok uye… pakupedzisira Google, zvakare.

Muzvidzidzo zvedu, vechidiki vanosvika zvikamu makumi mana kubva muzana, kana vachitsvaga nzvimbo yekudya kwemasikati, havaendi kuGoogle Mepu kana Kutsvaga. Ivo vanoenda kuTikTok kana Instagram.

Prabhakar Raghavan, SVP yeGoogle Zivo & Ruzivo
Via TechCrunch
  1. Brands sevagadziri: Sezvo algorithms inotungamira kubatanidzwa, mabhureki anofanirwa kutora imwe nzira yekugadzira uye inobatika yekugadzira zvemukati.
  2. Ipfupi-fomu vhidhiyo kutonga: Vhidhiyo yepfupi-fomu yakagadzirirwa kuve nyeredzi yemagariro enhau nzira muna 2023, TikTok ichitungamira mhosva uye mamwe mapuratifomu ari kurwira chidimbu chechiitiko.

Vatengi vanofunga kuti mavhidhiyo mapfupi-pfupi seakanyanya kuita 2.5 nguva pane mavhidhiyo akareba. 66% yevatengi vanoshuma vhidhiyo-pfupi-fomu kuve iyo inonyanya kuita mhando yesocial media content muna 2022, kubva pa50% muna 2020.

Kukura Kwemagariro
  1. Viral nziyo nemanzwi: MaBrand anogona kuita maringe neruzha rwekufamba kana kugadzira yavo, sezvakaratidzwa neHBO's negroni sbagliato #houseofthedragon drink phenomenon.
  2. Niche community: Ma brand anofanirwa kuvaka nekusimudzira niche nharaunda dzakatenderedza zvido zvekugovaniswa, zvichipa kukosha uye kugadzira hukama hwakasimba nevanotungamira uye vatengi.
  3. Zero-tinya zvirimo: Zvemukati izvo zvisingadi mushandisi chiito zvinoiswa pamberi nesocial media algorithms, ichiita zero-tinya zvemukati zano rakangwara.
  4. Micro uye nano-influencer kubatana: Vadiki vanopesvedzera vanopa humwe huchokwadi uye kubatikana pamutengo wakaderera, zvichivaita sarudzo inoyevedza yemhando.

Nano-influencers vane vashoma pane vateveri ve5,000 vane huwandu hwepamusoro hwekubatanidzwa (5%). Izvi zvinoita kunge zvichadzikira sezvo vateveri vanoverenga vachikwira mudenga kusvika vasvika padanho remukurumbira (1.6%). Vanosvika hafu (47.3%) yevapesvedzera vane micro-influencers vane 5,000-20,000 vateveri pane yavo yakakura social media platform.

MarketSplash
  1. Zvekuvanzika kwedata: Sezvo vatengi vanokura zvakanyanya kunetseka nezve kuvanzika kwedata, vatengesi vanofanirwa kutsvaga nzira dzekuunganidza zvine hungwaru uye kushandisa ruzivo rwemunhu.
  2. Mutengi ruzivo pama social channels: Zvigadzirwa zvinofanirwa kukoshesa ruzivo rwevatengi pasocial media, vachishandisa maturusi senge chatbots kugadzirisa kutaurirana uye kuwedzera hukama.
  3. The metaverse: Sechokwadi chaicho (VR) inowana kukwezva, vatengesi vanofanirwa kuongorora mikana mitsva yekusimudzira uye kuita basa mu metaverse, nyika yedhijitari iri kubuda.

Saizi yemusika wepasi rose yaikosha paUS $ 100.27 bhiriyoni muna 2022 uye inotarisirwa kukura USD 1,527.55 bhiriyoni panosvika 2029. CAGR ye47.6%

Fortune Bhizinesi Insights

Maitiro Ekubatanidza Aya MaSocial Media Trends

Kuti uwane mari yepamusoro pasocial media maitiro muna 2023, vatengesi vanofanirwa kufunga rinotevera rairo:

  • Gamuchira TikTok SEO: Tsvagurudza uye shandisa akakodzera hashtag uye mazwi akakosha kuti uvandudze kuwanikwa kwezvinhu zvako paTikTok. Sezvaunoita kutsvaga injini optimization (SEO) pane yako saiti, iwe unofanirwa kunge uchikwenenzvera kutsvaga paTikTok. Optimize zvakakodzera hashtag, keywords, captions, uye vhidhiyo tsananguro kuti uwedzere mikana yako yekuonekwa pane ese TikTok yekutsvaga mhinduro mapeji.
  • Tora pfungwa yemusiki: Tarisa pakugadzira zvinobata, zvechokwadi, uye zvemhando yepamusoro izvo zvinoenderana nevateereri vako. Dzidza vagadziri vakabudirira uye dzidza kubva kumaitiro avo ekuvandudza yako brand social media kuvapo.
  • Chengetedza mari mune pfupi-fomu vhidhiyo yezvinhu: Gadzira hurongwa hwemukati hunosanganisira mapfupi-fomu mavhidhiyo pamapuratifomu seTikTok, Instagram Reels, uye YouTube Shorts. Ita kuti mavhidhiyo ako ave anoyevedza, ane ruzivo, uye anogovaniswa kuti awedzere kubatikana uye kusvika. Nhau dzakanaka dziri pano ndedzekuti maturusi emazuva ano ekugadzirisa mavhidhiyo ikozvino anosanganisira mapfupi-fomu uye akatwasuka edhiyo ekugadzirisa maturusi anogona kuderedza kuedza kunodiwa kuburitsa mavhidhiyo ako.
  • Wedzera nziyo dzehutachiona uye manzwi: Batanidza nziyo dzine mukurumbira kana ruzha mune zvemukati kuti uwedzere kugovana uye kukosha kwayo. Neimwe nzira, gadzira yako yemhando ruzha kana jingle kuita kuti zvirimo zvibude pachena.
  • Vaka uye ubatanidze niche nharaunda: Ziva zvinofarirwa nevateereri vako uye gadzira zvirimo zvinoenderana nezvavanoda. Gadzirai niche nharaunda pamapuratifomu senge Facebook Mapoka or Kurwisana, kwaunogona kupa kukosha uye kukurudzira hukama hwakasimba nevateereri vako.
  • Shandisa zero-tinya zvirimo: Gadzira zvirimo zvinounza ruzivo nekukurumidza uye muchidimbu, pasina chikonzero chemushandisi chiito. Shandisa mafomati senge carousel posts, infographics, kana matipi anokurumidza kugovera ruzivo rwakakosha munharaunda yesocial media.
  • Batira pamwe micro uye nano-influencers: Ziva vanofurira vanoenderana nemhando yako yemhando uye vane yakakwira mareti ekubatanidzwa. Gadzira kudyidzana kunosanganisira kutsigira kwechokwadi, zvinotsigirwa zvemukati, kana zvakabatanidzwa-zvakagadzirwa zvemukati kuti uwedzere kuvimbika uye kusvika. Influencer kushambadzira mapuratifomu anogona kukubatsira kuziva uye kubatana nevanhu ava.
  • Koshesa kuvanzika kwedata: Iva pachena pamusoro pekuunganidza kwako data uye mashandisiro ekushandisa, uye ive nechokwadi chekutevedzwa nemitemo yakakodzera yekuvanzika. Ipa zviitiko zvemunhu kuburikidza neakananga nzira dzekutaurirana senge email kana chatbots, uko vashandisi vanogovana ruzivo rwavo nechido.
  • Wedzera ruzivo rwevatengi (CX): Shandisa social media senzira yekutsigira vatengi nekupindura nekukasira kune makomendi, mameseji, uye wongororo. Shandisa chatbots kubatsira vatengi uye kuunganidza yakakosha mhinduro yekuvandudza zvigadzirwa kana masevhisi ako.
  • Ongorora metaverse: Gara uchiziva zviri kuitika mu metaverse uye tsvaga mikana yekusimudzira brand yako munzvimbo chaidzo. Funga kugadzira zvigadzirwa zvemadhijitari, kutsigira zviitiko, kana kushandira pamwe nemetaverse influencers kuti uwedzere kuoneka kwemhando uye kubatanidzwa.

Nekugadzirisa hurongwa hwako hwekushambadzira kune aya maitiro, unogona kuramba uri pamberi pekavha uye zvinobudirira kusvika nekubatana nevateereri vako mune inogara ichichinja social media mamiriro.

Yemagariro Midhiya Maitiro 2023

Douglas Karr

Douglas Karr ndiye CMO OpenINSIGHTS uye muvambi we Martech Zone. Douglas akabatsira akawanda ekubudirira kweMarTech kutanga, akabatsira mukushingairira kweanopfuura madhora mashanu emadhora mukutenga nekudyara kweMartech, uye anoenderera mberi nekubatsira makambani kuita nekuita otomatiki nzira dzawo dzekutengesa nekutengesa. Douglas inyanzvi inozivikanwa pasi rese yedhijitari uye MarTech nyanzvi uye mutauri. Douglas zvakare munyori akaburitswa wegwaro raDummie uye bhuku rehutungamiriri hwebhizinesi.

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