Hezvino Zvatakaita Kuti Katatu Organic Traffic

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Gore rakapera rave rimwe ratakashanda tisinganeti pavatengi… zvekuti takagara tichiregeredza kwedu kumashure yadhi. Martech Zone ibhuku rakakosha rine mashoma zviuru mablog mablog anopfuura makore gumi. Isu takatamira mukubata, takachinja madingindira kanoverengeka, nekugadzirisa edu plugins nguva dzese, uye takave neinoshamisa chinzvimbo dzimwe nguva uye kusarongeka chinzvimbo kune vamwe.

Kutaura chokwadi, ini handina kunyatsoteerera pakutsvaga nekuti taive nematanho akanaka uye vateereri vanofarira vakanyorerwa neemail, nharembozha, podcast uye kunyange vhidhiyo. Asi isu tanga tichishanda pane ino saiti tisinganeti mumwedzi mishoma yapfuura kugadzirira chinouya dhizaini shanduko, isu hatina kukwanisa kubatsira kuona kuti shanduko dzatave kuita dzakakanganisa zvikuru chinzvimbo chesaiti pamatanho zviuru zviuru zvemisanganiswa yemazwi. - mazhinji anokwikwidza.

Isu hatina kugadzirisa zvakarongeka saiti uye kuongorora masosi, saka ini handina kukwanisa kukuudza kuti ndeapi mabatanidzwa kana chinhu chimwe chete chakanyanya kukanganisa. Ini ndinogona chete kukuudza kuti mushure mekuita zvese izvi zvinhu, chinzvimbo chedu chakakwira. Ndine chokwadi chekuti mamwe acho haana kuita musiyano, asi handikwanise kuzvitaura nechivimbo chekuverenga. Saka - ini ndichagovana shanduko muhurongwa hwandinotenda hwakaita mutsauko wakanyanya.

kushambadzira-tekinoroji-blog chinzvimbo

  1. Disavow Links - kuva nehuremu hwakaipa hakurevi nguva dzose kuti wakadomwa-indexed, zvinogona kunge zvichikubata iwe kumashure. Takaita ongororo yekumashure tichishandisa Batanidza Detox uye disvowed ese ehukama pamasaiti ayo airatidzika kunge mashoma uye aine toni yezvinobuda zvinongedzo.
  2. Chitupa Chakachengeteka - yedu saiti ikozvino yakachengeteka kuve yakaisa SSL chitupa uye kushanda kuburikidza nezviuru zvemaposi aive akaisa zvirimo kubva kunzvimbo dzisina kuchengetedzeka.
  3. Yakagadziriswa Duplicate Titles - tanga tine dambudziko rakakura nemusoro wedu wazvino uye zvakapetwa zvezita rezvinyorwa zvine yakaipa pagination pese saiti. Chihedheni ichi chakapa zita rimwechete pamhedzisiro yega. Ini ndaiziva nezvenyaya iyi kwemwedzi asi ndakanga ndisati ndasvika pakuigadzirisa nekuti yakanga isiri kukanganisa vaverengi vedu (kwete vanhu vazhinji vanodzvanya pazvisungo zvechihedheni).
  4. Kuomesa Kwemifananidzo - takaendesa mufananidzo wekumanikidza mhinduro pane saiti. Neese infographics atinogovana, mamwe emafaira edu emafaira aive akakura uye achinyatso kuita kuti mapeji atakure zvishoma nezvishoma.
  5. Yakabviswa Peji Kuveza - isu takanga tisingateedzere chinenge chinongedzo chose chinobuda panzvimbo iyi uye zvakawanda zvekufambisa zvinhu. Ini ndakabvisa zvese zvisina basa hunhu kunze kwekushambadzira kwedu.
  6. Yakaderedzwa script uye CSS zvikumbiro - iyi iri kure nekupfuura, asi isu tanga tine akati wandei plugins - kusanganisira yedu huru menyu - yaive nematoni ezvinyorwa uye CSS zvikumbiro. Tichine tani yandiri kutsvaga kuti ikodzere, asi ikozvino tave nehafu yezvikumbiro paunorodha peji.
  7. Yakabvisa Zvekare Zvemukati - isu taive netani yezvinyorwa pahunyanzvi izvo zvainge zvisisipo. Isu takaderedza nhamba yedu yezvakatumirwa pane ino saiti nekupfuura zvinopfuura chiuru zvigaro pamusoro pegore rapfuura. Zvimwe hazviwanzo zvirinani - kunyanya kana iwe uine zvakawanda zvemukati izvo zvisiri kuwana kutariswa. Zvinyorwa zvaive zvisina kugovana munharaunda, pasina backlinks kana zvakatumirwa nezve tekinoroji izvo zvisisipo zviri kubviswa.

Chii chatiri kuita zvinotevera kubatsira?

Chinhu chinotonhorera nezve iri pamusoro basa - kunze kwekusavimbika uye kuchengetedza saiti - iro rakaomesesa basa kwaive kugadzirisa ruzivo rwemuverengi pane saiti. Tevere isu tiri kudzokera kumashure uye nekuona kuti yega yega positi ine yakanaka yakaratidza mufananidzo inosangana neiyo uye isu tiri kugovana zvekare zvirevo izvo zvichiri kukosha - kuyedza kukwezvana navo kwavari kuti vasimbise simba rezvinyorwa isu zvatinoisa simba mukati!

Algorithm Kugadziridza

Ndichiri nechivimbo kuti zvese izvi zvakashanda, panogara paine mukana wekuti mamwe masayiti atange tichikwikwidza nawo akangoputirwa neakagadziridzwa algorithm, futi!

3 Comments

  1. 1

    This is a great list to get some quick bang for your buck – totally stealing this. For people just starting out I’d add: dig deep into your Google Webmaster Tools if you haven’t in the past couple of months.

  2. 2

    Thanks for the post Doug. Can you talk more about the no-follow links? We’ve made a practice of making most external links no-follow as well, or greatly reducing the number per post to help substantiate what the blog was truly about, but based on what you’ve said above, should we change our practices?

    • 3

      Hi Crystal!

      Matt Kucheka has provided more insight into nofollow in this video that led me to change my own. I used to believe that followed links were like “holes” in my site where I was pouring authority back to the sources. My personal opinion now is that Google knows whether or not the destination site is relevant and deserves credit. If you’re crafting everything with nofollow, I’m fairly certain Google knows whether or not you’re simply trying to game the system. Once again, I think advertisements should always have them per Google’s advice. Everything else, I’m not so confident anymore. Hope that helps! You can always test and see! Remove them and wait a few weeks to see what happens!

      Doug

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