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InMoment Kudzidza Kunoratidzira 6 Kiyi Isingafungidzirwe Kumunhu

Vatengesi vanosanganisa zviitiko zvemunhu nekushambadzira kwakanangwa nepo vatengi vachibatanidza ruzivo rwavo rwevatengi (CX) nerutsigiro uye kutenga. Muchokwadi, makumi mana neshanu muzana evatengi vanoisa pamberi kuve neruzivo rwemunhu rwekutsigira kudyidzana pane avo vari kubata nekushambadzira kana kutenga maitiro emunhu.

Mhepo yakaonekwa uye yakanyorwa zvizere muchidzidzo chitsva chepasi rose kubva kuInMoment, Iyo Simba reEmotion uye Yemunhu: MaBrand Anogona Kunzwisisa uye Sangana neVatengi Zvinotarisirwa. Munyika dzese dzakaongororwa, mhando nevatengi havana kuenderana pavakabvunzwa nezvemunhu. Zvakawanikwa zvinonongedza kune ese ari maviri dambudziko nemukana maererano nekuita munhu.

Kunyange paine misiyano kubva kune imwe nyika kuenda kune imwe nyika, vatengi vepasirese vakanyanya kufanana kupfuura ivo vakasiyana. Ivo vanoda mhando kuti vachengete zvivimbiso zvavo uye vaedze kugadzirisa ivo rutsigiro rwavanopa murwendo rwese rwevatengi. James Bolle, VP, Musoro weClient Services, EMEA paInMoment

Izvi zvinonongedza kunyaya yatisingachemedze nezvayo zvakakwana - kushambadzira kunotsamira pane zvinotarisirwa musangano wechigadzirwa uye dhipatimendi rebasa revatengi rinopa rutsigiro rwakanyanya. Kana imwe ichishaikwa, munyika ino yemagariro zvichave nemhedzisiro inokuvadza pakuedza kwako kwese kwekushambadzira.

Personalization

Zvakawanikwa zve kuvandudza ruzivo rwevatengi kushandisa personalization point kune mamwe makiyi ari pachena ekubudirira, asi akati wandei achange asingatarisirwe kumasangano mazhinji. Vatengi vanoda:

  1. Chiitiko cheMunhu -Kana iwe uchizotora ruzivo, vatengi vanotarisira kuti iwe ushandise iyo data kugadzirisa mameseji uye kukwidziridzwa zvinoenderana.
  2. Transparency -Marudzi anofanirwa kuita kuti vatengi vazive nezve nzira dziri kushandiswa nemhinduro yavo kuvandudza kana kushandura chigadzirwa kana sevhisi.
  3. Kunzwa Trumps Basa -Kusiyanisa kweBrand kuchave kwakanyanya mhedzisiro yehukama uye ruzivo rwevatengi pane zvechigadzirwa chimiro kana kusarudzwa.
  4. Pfupi Kuongorora, Kunyanya Kuteerera -Kupfupisa mhinduro ongororo neminda yekutaura inobvumira vatengi kugovera nyaya mumashoko avo. Kuwedzera kushandiswa kwekutarisa uye kuunganidza kwesocial, izwi, uye mobile chiteshi data.
  5. Mobile Kutanga -Kuve nechokwadi 24/7 nharembozha kugadzirisa kuwedzera kwevatengi nharembozha.
  6. Zvimwe Zvakavimbika Online Ongororo -Ma brand anobatsira vatengi kuona zvirinani ruzivo rwevezera nezvekutenga sarudzo nekutsigira kwakasimbiswa online wongororo.

Chidzidzo ichi chaisanganisira mhinduro kubva kuvatengi zviuru makumi maviri uye zviuru gumi zvemhando kubva kunyika gumi nembiri, kusanganisira Australia, Canada, Denmark, Finland, France, Germany, New Zealand, Norway, Spain, Sweden, United Kingdom neUnited States. Chirevo chinoteedzera mibvunzo mitanhatu yebhenji uye nekuwedzera, uye inoongorora basa remunhu uye manzwiro muhukama-mutengi.

Dhawunirodha Yakazara InMoment Report

About InMoment

InMoment ™ igore-yakavakirwa mutengi ruzivo (CX) optimization chikuva chinobatsira mabhureki kukwidziridza vatengi nevashandi ruzivo rwekuzivisa zvirinani bhizinesi sarudzo, uye kugadzira hukama hwakakosha.

Douglas Karr

Douglas Karr ndiye CMO OpenINSIGHTS uye muvambi we Martech Zone. Douglas akabatsira akawanda ekubudirira kweMarTech kutanga, akabatsira mukushingairira kweanopfuura madhora mashanu emadhora mukutenga nekudyara kweMartech, uye anoenderera mberi nekubatsira makambani kuita nekuita otomatiki nzira dzawo dzekutengesa nekutengesa. Douglas inyanzvi inozivikanwa pasi rese yedhijitari uye MarTech nyanzvi uye mutauri. Douglas zvakare munyori akaburitswa wegwaro raDummie uye bhuku rehutungamiriri hwebhizinesi.

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