Tarisa Wako Keyword Matching Sarudzo muAdwords
Vhiki rino ndanga ndiri muHouston naAustin ndichitaura uye ndiri mumiriri weavo vakasiyana Online Marketing Summmit. Ita shuwa yekutarisa yavo Maguta uye Agenda peji uye kupinda chiitiko… mhando yemharidzo yaive yakatanhamara uye muiti wemusangano, Aaron Kahlow, akachengeta zviitiko zvichinakidza uye zvichinakidza.
Nezuro ndakapa zano kubva Apogee Search pakutenga zvinongedzo kune wechitatu bato saiti. Rimwe zano randakagamuchira pamusangano rinoita senge zano rekutanga. Kutaura chokwadi, ndakafunga kuti Google Adwords yakasarudzika kune kunyatsoenderana, asi havadaro! Vanotadza ku a yakafara match (zvinoita zvakaipa kana ukandibvunza)! Kune 4 mhando dzekufananidza algorithms:
- guru = kuwirirana kukuru
- "keyword" = fananidza mutsara chaiwo
- [keyword] = fananidza nguva chaiyo chete
- - keyword = hazvienderane neshoko iri
Paangu Nzvimbo yewebhu yeNavy Veteran, Ndakaona nhamba yeVeterinarian ads ichiuya! Ndine chokwadi chekuti iri kurova kubva pakiyi izwi rekuti 'Vet', asi mushambadzi anofanirwa kuve nechokwadi chekuti anotarisa Vet, nepo achiona kuti haienderane 'Navy Vet'.
Chinyorwa chekupedzisira, kana iyo yekare Adwords interface yakakuvhiringidza iwe ... ndiri ipapo newe. Ndakapinda nhasi uye iyo itsva beta interface yakanaka chaizvo. Panofanira kunge paine chinongedzo kumusoro kurudyi kuti utarise kana ukawana mukana. Mune iyo nyowani interface, iyo kiyi yekufananidza yakavanzika zvachose uye iwe unofanirwa kudzvanya chinongedzo kuti uwedzere!