Tsvaga Kutengesa

Yakareba-Muswe Keywords: Usangotarisa paTip yeSEO Iceberg

Mumwe SEO makambani aimbove nemufananidzo we iceberg papeji yavo yekumba. Ini ndinoda fananidzo ye iceberg maererano nekutsvaga injini optimization. Hurukuro yazvino nemutengi maererano nezvavo Royi paSEO vakabata zvimwe zvinonetsa kuti vakangowana vashoma vashoma vakasiyana vashanyi mugore rapfuura keyword phrase takanga takananga, kusimudzira, uye kutevera.

Izwi rakakosha rakasiyana, uye handina mvumo yekurigovera…. asi mukuongorora kwavo analytics, ivo vakanga kungoshanyirwa zvishoma nekuda kweizvozvo chaiyo kiyi. Tichiongorora traffic yavo zvakare, takawana anopfuura mazana maviri ekuwedzera kushanya pamwedzi kune akakosha mazwi. Iro chairo kiyi izwi rakangopa mashoma mashoma ekushanya pamberi, panguva, uye mushure mekuita kwavo SEO.

Nekudaro, pakanga paine 266 ane hukama akakosha mazwi ayo mutengi aive achiwana traffic pamberi pechirongwa. Izvo zvakakura kusvika 1,141 yakabatana keyword mitsara yavaiwana traffic pakugadzirisa saiti, kuwedzera zvirimo, uye kusimudzira ane hukama mazwi. Iwo 1,141 ane hukama akakosha ekutsvaga kutsvaga kwakakonzera pamusoro pe20,000 vashanyi vatsva kune saiti.

Chii chinonzi Long-Tail Keyword?

Iro refu-muswe kiyi izwi rinoreva yakatarwa uye yakajairika mutsara wakareba kana vashandisi vemibvunzo vanopinda mumainjini ekutsvaga. Aya mazwi akakosha anotsanangurwa uye akajeka achienzaniswa neapfupi, mamwe mazwi makuru. Mazwi akareba-muswe akakosha mune akasiyana dhijitari ekushambadzira nzira, kusanganisira SEO uye PPC kushambadzira, nekuti ivo vanonangisa niche vateereri uye kazhinji vane mashoma emakwikwi.

Heino muenzaniso weiyo refu-muswe kiyi kiyi:

  • Generic Keyword: "Laptops"
  • Yakareba-Muswe Keyword: "Yakanyanya kureruka malaptops emifananidzo dhizaini pasi pe $1000"

Mazwi akareba-muswe akakosha anogona kubatsira mabhizinesi kukwezva vanotungamira vanokwanisa uye kuvandudza mikana yavo yekushandura iyo inotungamira kuva vatengi nekuti vanoitira vashandisi vari kutsvaga ruzivo rwakanyanya kana zvigadzirwa.

Kuverenga SEO ROI

Aya mazwi ane hukama anozivikanwa seakareba-muswe keywords, uye pane dzimwe nguva kune vatengi vakawanda, mari, uye mikana ipapo pane kurwisana nayo kunze nemakwikwi epamusoro-vhoriyamu keywords. Mazwi ane hukama anogona kutyaira zvakatonyanya chinangwa kubva kune chako chinangwa chevateereri.

Chinonyanya kukosha ndechekuti SEO haina kufanana nekutenga izwi rakakosha ne PPC (pinda Broadmatch kusanganisa mikana mirefu-muswe). Kutsvaga kweOrganic kune mukana wekukura traffic yako kuburikidza netiweki yese ine hukama keyword mitsara. Izvi zvakakosha mune yako yekutsvaga injini zano. Kana pfungwa dzako dzese dziri pa muromo wechando, hausi kuteerera kune yakakwira mavhoriyamu emigwagwa ayo ane hukama ekutsvaga mazwi ari kukuunzira.

Rimwe zano uko iyi iri nyaya ndeyekutsvaga kwenzvimbo. DK New Media nguva pfupi yadarika yakaita ongororo yeSEO pane imwe sevhisi-yakavakirwa kambani yakashanda munyika. Kukwidziridzwa kwavo, zvemukati, saiti hierarchy, uye yese SEO zano rakangonangwa zvakajairika masevhisi-akavakirwa mazwi pasina chero geography.

Vanokwikwidza vari kudya masikati avo - kuwana a zvakapetwa kazana traffic nekuti vakwikwidzi vakangwara vakatarisa jogirafi zvine hukasha semusoro webasa. Kana iyi kambani yaishanda neyayo SEO chipangamazano, jogirafi haina kana kuuya mukutaurirana nekuti mavhoriyamu ekutsvaga haana kukosha. Iyo SEO nyanzvi yakatarisa pamucheto wechando ... uye yakashaiwa iyo 90% + yediki, geographic kiyi yekutsvaga.

Iyo kambani iri mudambudziko… vane nzvimbo zhinji dzekuyedza kugadzira kana vakatarisira kuve mutungamiri mukutsvaga kwakanangana nebasa. Chokwadi ndechekuti kutsvaga kwemuno ndiko izwi rekutanga pakutsvaga mabasa edunhu. Iwe hausi kuzotsvaga kugeza mota paGoogle… uri kuzotsvaga nharaunda yako kana guta kuwedzera kugeza mota. Panogona kunge pasina kuwanda kwekutsvaga Albuquerque kugeza motokari…asi wedzera guta rega rega muUnited States newachisheni yemotokari, uye iyo nhamba HURU. Uye sei uchida Denver kugeza mota traffic?

Zvakanaka kutungamira zano pamucheto weizi, yiyera, itarise uye uigadzirise. Nekudaro, usakanganwa kuti iwe uri kungoshanda chete nezano!

Douglas Karr

Douglas Karr ndiye CMO OpenINSIGHTS uye muvambi we Martech Zone. Douglas akabatsira akawanda ekubudirira kweMarTech kutanga, akabatsira mukushingairira kweanopfuura madhora mashanu emadhora mukutenga nekudyara kweMartech, uye anoenderera mberi nekubatsira makambani kuita nekuita otomatiki nzira dzawo dzekutengesa nekutengesa. Douglas inyanzvi inozivikanwa pasi rese yedhijitari uye MarTech nyanzvi uye mutauri. Douglas zvakare munyori akaburitswa wegwaro raDummie uye bhuku rehutungamiriri hwebhizinesi.

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