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Kissmetrics: Vhura iyo Simba reBehavioral Analytics neActionable Insights

Mabhizinesi ari kunetsekana nematambudziko ekuwana ruzivo rwunoita kubva kune data ravo. Pane imwe magumo eiyo spectrum, zvigadzirwa zvakaita seGoogle Analytics zvinopa mawereji ekudzidza, zvinoda kurongeka kwakakura uye kusefa kuti data ishandiswe. Sezvineiwo, analytics yepuratifomu inowanzorerutsa maitiro emushandisi, ichipa ma metrics ekutanga anotadza kuburitsa kuomarara kwekuita kwevatengi. Iri mukati memukana uyu, nzvimbo iri pakati pekuoma uye kureruka, iyo Kissmetrics inobuda seyakanyanya mhinduro.

  • Traditional Analytics: Zvishandiso zveAnalytics zvakaita seGoogle Analytics zvinopa masimba akasimba. Nekudaro, ivo vanowanzo ratidza inotyisa nzira yekudzidza. Vashandisi vanofanirwa kufambisa mazenge ezvirongwa uye mafirita kuti vabvise ruzivo rwakajeka kubva kune data. Iyi yakadzika yekudzidza curve inogona kunetsa kumabhizinesi, ichivasiya vakazara mudata pasina nzira yakajeka yezvinoitika zvinogoneka.
  • Platform Analytics: Sezvineiwo, analytics yepuratifomu inowanzopa maonero akareruka echiitwa chemushandisi. Nepo ivo vachigona kupa ekutanga metrics senge mapeji ekuona kana kudzvanya-kuburikidza nemitengo, ivo vanoshaya kudzika kunodiwa kuti vanzwisise nuances yemaitiro emushandisi. Iyi mishumo yakarerutswa inowanzokonzera mikana yakarasika yekukura, sezvo isingagadzirise mibvunzo yakakosha pamusoro pehuwandu hwevatengi, kubatikana kwemidziyo yakawanda, kana mafambiro ekuchinja.

Kissmetrics

pinda Kissmetrics, mhinduro inovhara zvine hungwaru musiyano uripo pakati pekuomarara nekureruka mukuongorora. Kissmetrics inzvimbo inotyisa yemaitiro ekuongorora iyo inokwanisa kurova chiyero chakakwana pakati pesimba uye mushandisi-ushamwari.

Kissmetrics inopa maturusi ekuhwina-mubairo kuvhura simba rekunzwisisa kwevatengi. Iwe unogona kutevedzera uye kuongorora mashandisirwo emhando, vashandisi vanoshanda, mapeji ekuona, nezvimwe. Aya akadzama ekuona maitiro evatengi akakosha pakufambisa kukura uye nekuona kuti chigadzirwa chako kana sevhisi inoenderana nezvinodiwa nevatengi.

Heino nzira Kissmetrics anoita basa iri:

  1. Maonero Akazara, Akarerutswa: Kissmetrics inopa ruzivo rwakadzama mumabatiro evatengi pasina kukurira vashandisi. Iyo inoteedzera zvine hungwaru uye inorekodha kudyidzana kwese, ichigonesa mabhizinesi kunyura mukati menzendo dzevashandisi, kubata kwakakosha huwandu hwevanhu, uye kunongedza nzira dzinounza mari.
  2. Mushandisi-Yepakati Maitiro: Kusiyana nechinyakare analytics, iyo inowanzo tarisa pane data point, Kissmetrics inoisa vashandisi kumberi. Iyo inovaka yakazara yakazara mushandisi maprofiles anosanganisira kudyidzana kwavo kwese, ichipa maonero akazara ekuita kwemutengi wega wega.
  3. Actionable Data kubva pakutanga: Kissmetrics inogadzirwa kuti ipe data rinogona kuitika nekukurumidza. Iyo inobvisa kudiwa kweyakakura kugadzirisa kuti data ishandiswe. Mabhizinesi anogona kukurumidza kuona nzvimbo dzekuvandudza uye kuita sarudzo dzine ruzivo pasina kunonoka.
  4. Dynamic Adaptation: Sezvo hunhu hwevatengi hunochinja, Kissmetrics inochinjika zvisina musono. Iyo inoteedzera zvine hungwaru shanduko, ichiita kuti mabhizinesi arambe ari pamberi pekuchinja mafambiro uye kuita sarudzo dzinotungamirwa nedata dzinowedzera kukura.

Kissmetrics haisi chishandiso cheiyo tech-savvy; ishamwari ine simba yezvikwata zvisiri zvehunyanzvi, kunyanya mumisika iri kusimukira. Inoshongedza zvikwata izvi neruzivo rwakakosha mukutsvaga kuwana vanokwanisa tarisiro, kushandura miedzo kuva vatengi vakavimbika, uye kuderedza mitengo yechurn.

ne Kissmetrics, iwe unowana mukana wekukurumidza makiyi metrics anopa hwaro hwekuita sarudzo ine ruzivo. Aya maonero anotendera iwe kudzikisa churn uye kuwedzera shanduko, kuve nechokwadi chekuti kuedza kwako kunogara kuchienderana nezvinangwa zvako zvekukura.

Kissmetrics inodarika yekuteedzera basic metrics. Inokuita kuti ukwanise kuronda, kuongorora, uye kukwidziridza huwandu hwakasiyana hwezvinhu zvakakosha, zvinosanganisira vashandisi vemagetsi, masosi ekutora, vatengi vepamusoro, uye mashandisirwo emhando. Aya manzwisisiro anopa data rinogona kuita kuti unatse mazano ako uye kutyaira kukura.

  • Kissmetrics Metrics Dashboard Makadhi
  • Kissmetrics Cross-Site Analytics
  • Kissmetrics Funnel Analytics

Kugadzira inoshanda onboarding maitiro kwakakosha kune chero bhizinesi. Kissmetrics inokubatsira kuburitsa kudonhedza uye kupokana mapoinzi mumushanyi wako-ku-muyedzo-ku-kubhadharwa kuyerera. Ruzivo rwakakosha urwu rwunokutendera kuti ugadzirise maitiro ako ekukwira, kuve nechokwadi chechiitiko chisina musono kune vashandisi.

NeKissmetrics, unokwanisa kuwana mhinduro ipapo ipapo pamunwe wako. Iwe unogona kubata mabhiriyoni ezviitwa zvevashandisi mukati mechigadzirwa chako, uchiwana ruzivo rwakakosha kuburikidza nekubvunzurudza kunopindirana uye kuongorora kwakadzama. Kuwanikwa uku kunokupa simba rekuita sarudzo zvichibva pane chaiyo mushandisi data, zvichitungamira kune mamwe maitiro anoshanda.

Kunzwisisa mari yako iri pamwoyo wekukura kwakasimba. Kissmetrics inokubatsira kuti uwane ruzivo rwakadzama rwevatengi kufambisa kukura kwebhizinesi. Iwe unogona kuverenga kukosha kwehupenyu hwevatengi, kuteedzera churn mitengo, kutarisa kuverenga kwevatengi, uye kuona zvigadzirwa zvinounza mari. Wakashongedzwa neruzivo urwu, unogona kuita sarudzo dzehungwaru dzinowedzera kubudirira kwako.

Kissmetrics Integrations

Kissmetrics ine yakawedzera kusanganisa nemapuratifomu akasiyana. Uku kugona kwekubatanidza kunoitsaura kubva kune zvishandiso zvisina kuita zvakasiyana-siyana zvakadaro. NeKissmetrics, mabhizinesi anogona kubatanidza data ravo kune akasiyana siyana mapuratifomu, kusanganisira Appcues, Zapier, Maximo, Hubspot, Batsira Scout, Callrail, CallTrackingMetrics, Live Chat, marketo, Zvakanaka, pindura, Mailchimp, Dzokororo, VWO, PayPal, Qualaroo, PayPlans, kushandisa an A / B Yekuedza Platform, Tapstream, Wufoo, WordPress, Shopify, UltraCart, Ringostat, uye WooCommerce.

Iyi rondedzero yakakura yekubatanidza inobvumira mabhizinesi kuti abatanidze data ravo kubva kwakasiyana masosi, kuwana maonero akakwana emabasa avo, uye kuita sarudzo dzine ruzivo. Kusiyana nematurusi ane mashoma kana asina masanganiswa, Kissmetrics inopa simba mabhizinesi kushandisa simba re data ravo nekuribatanidza zvisina musono kumapuratifomu avanovimba nawo, vachivandudza kugona kwavo kwese kwekuongorora.

Kissmetrics Bhizinesi Intelligence

Kune avo vanoshuvira kuongororwa kwakadzama, Kissmetrics inopa yepamusoro BI kuzivisa kugona. Unogona kuongorora mbishi data uchishandisa SQL mibvunzo, gadzira zvinotengeswa kunze kwenyika zvekubatanidza data, ongorora DAU to WOW (Daily Active Users to Monthly Active Users) chiyero, uye ongorora maitiro emushandisi mukati memaminitsi ekusaina. Aya maficha epamberi anokupa simba rekuita ongororo yakadzama kuti ugadzirise maitiro ako.

Kissmetrics haisi chishandiso chete; imhinduro yakazara inopa simba zvikwata zvisiri zvehunyanzvi mumisika iri kusimukira. Inovashongedza neruzivo rwakakosha kuti vawane tarisiro, kushandura miedzo kuva vatengi, uye kuderedza churn mitengo. NeKissmetrics, rwendo rwako rwekukura runotungamirwa nesarudzo dzinofambiswa nedata uye kunzwisisa kwakadzama kwemaitiro evatengi vako.

Kissmetrics inogadzirisa zvipimo zvechinyakare analytics uye yakanyanyisa kurerutsa chikuva chekubika. Inopa mabhizinesi simba rekuvhura iyo yakazara mukana wedata ravo nekupa kuwanikwa, kuita, uye laser inotarisisa kune vashandisi. NeKissmetrics, kunzwisisa hunhu hwevatengi hunova rwendo rusina mutsetse kuenda kukukura uye kuvimbika kwevatengi. Kissmetrics inorova chiyero chakakwana, ichishandura nyika yeanalytics.

Tanga Muedzo Wako kana Kukumbira Kissmetrics Demo

Douglas Karr

Douglas Karr ndiye CMO OpenINSIGHTS uye muvambi we Martech Zone. Douglas akabatsira akawanda ekubudirira kweMarTech kutanga, akabatsira mukushingairira kweanopfuura madhora mashanu emadhora mukutenga nekudyara kweMartech, uye anoenderera mberi nekubatsira makambani kuita nekuita otomatiki nzira dzawo dzekutengesa nekutengesa. Douglas inyanzvi inozivikanwa pasi rese yedhijitari uye MarTech nyanzvi uye mutauri. Douglas zvakare munyori akaburitswa wegwaro raDummie uye bhuku rehutungamiriri hwebhizinesi.

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