Content MarketingSocial Media & Influencer Kushambadzira

Ziva Yako Yakanaka Kushandisa, Kuzivisa uye IP

Mangwanani ano ndagamuchira tsamba kubva kukambani yatakanyora nezvayo. E-mail yaive nesimba mukukumbira kuti isu tibvise chero zvinongedzo kune zita rekambani rine chiratidzo mune yedu posvo uye tikurudzira kuti isu tibatanidze kune yavo saiti tichishandisa chirevo panzvimbo.

Chiratidzo chekushandisa Chakanaka Usage

Ndiri kufungidzira kuti kambani inogona kunge yakabudirira munguva dzekare mukunyengedza vanhu kubvisa zita uye kuwedzera chirevo - iri zano reSEO rekuvapa chinzvimbo uye kudzikisira chinzvimbo chezita rekambani yavo. Izvo zvakare zvinosetsa uye zvinonyengera, zvichindiita wechipiri-kufungidzira kunyora nezve iyo kambani zvachose.

Ini ndayeuchidza munhu kubva kukambani kuti ini ndirikushandisa zita ravo ndichishandisa zvakaringana uye ndisingashandise kutengesa zvinhu zvangu uye hatisi kurishandisa sekubvumidzwa. Inenge kambani yega yega ine mazita ekutengesa uye hapana zvachose chikonzero chekuti usakwanise kushandisa iwo mazita emakambani mukunyora kwako. Hezvino izvo izvo Electronic Frontier Foundation rinoti:

Nepo mutemo wevatengesi uchikutadzisa kushandisa chiratidzo cheumwe munhu kutengesa zvigadzirwa zvako zvinokwikwidza (haugone kugadzira nekutengesa mawachi ako e "Rolex" kana kutumidza zita rako blog "Newsweek"), hazvikutadzise kushandisa chiratidzo chekutarisa kumuridzi wechitengesi kana zvigadzirwa zvayo (kupa mabasa ekugadzirisa maRolex watches kana kushoropodza sarudzo dzeNewsweek). Rudzi irworwo rwekushandisa, rwunozivikanwa se "kudoma kushandiswa kwakanaka," zvinotenderwa kana kushandisa chiratidzo chekutengeserana kuchikosha kuti uone zvigadzirwa, masevhisi, kana kambani yauri kutaura nezvayo, uye haushandise mucherechedzo kuratidza kuti kambani inokubvumidza . Kazhinji, izvi zvinoreva kuti iwe unogona kushandisa zita rekambani mune yako ongororo kuitira kuti vanhu vazive kuti ndeipi kambani kana chigadzirwa chauri kunyunyuta nezvacho. Iwe unogona kunyange kushandisa trademark muzita rezita (senge walmartsucks.com), chero bedzi zviri pachena kuti hausi kuzviti ndiwe kana kutaura kukambani.

Kodzero Yekodzero Yokushandisa

Izvo zvakakosha kuti uzive kuti kushandiswa kwakaringana kunosvika kuzvinhu zvine copyright zvakare. Tinokumbira vanhu uye makambani anodhindisazve zvemukati zvedu zvizere kuti abvise zvirimo kazhinji. Zvimwe zvinyorwa, seSocial Media Nhasi, zvine mvumo yakananga yekutsikirazve zvirimo. Kushandiswa kwakanaka kwakasiyana zvakanyanya. Zvinoenderana ne Electronic Frontier Foundation:

Mapfupikiso makotesheni anowanzo kuve ekushandisa mushe, kwete kutyora kodzero. Mutemo weCopyright unoti "kushandiswa kwakaringana… nechinangwa chakadai sekushoropodza, kutaura, kuburitsa nhau, kudzidzisa (kusanganisira makopi mazhinji ekushandisa mukirasi), kudzidza, kana kutsvagisa, haisi kutyora kodzero." Saka kana uri kutaura kana kushoropodza chinhu chakatumirwa nemumwe munhu, une kodzero yekushandisa yekutora. Mutemo unofarira kushandisa "shanduko" - chirevo, kungave kurumbidza kana kushoropodza, kuri nani pane kutevedzera - asi matare akataura kuti kunyangwe kuisa chidimbu chebasa riripo mumamiriro matsva (senge chigunwe mune injini yekutsvaga mifananidzo) kuverenga se "shanduko." Munyori weblog anogona kunge akakupawo kodzero dzakapfuura kuburikidza nerezinesi reCreative Commons, saka unofanirwa kuzvionerawo izvozvo.

Kutsigira uye Kuzivisa

Iyo kambani yakadawo kuti ini ndinyore mutemo wekuzivisa zvinoenderana newebhusaiti. Ini chaizvo handina basa nechikumbiro ichi. Panguva yedu mashoko basa uye zvakavanzika urongwa zvakagamuchirwa uye humwe hwehukama hwedu hwakaziviswa, kuve nehurongwa hwekuzivisa zviri pamutemo kwakaratidzika sekuwedzera kwakanaka, saka takawedzera a kuzivisa peji rekumisikidza zvirinani tarisiro yatinobhadharwa maererano nerutsigiro, kushambadzira kwemabhanner uye zvakabatana zvinyorwa.

Ini ndayeuchidza iyo kambani kuti iyo yekuzivisa mutemo saiti haina kutenderwa ne Federal Trade Commission (US) saka, nepo kuburitswa kuchidikanwa, kuve nemutemo hazvireve hazvo kuti kunodiwa kana kubatsira. Tinotarisira kuti FTC iwedzere kujekesa kuti vanhu vanofumura sei maTweets, mamiriro emamiriro uye mablog mablog mune ramangwana. Imwe kambani iri pamberi peiyi iri CMP.LY - avo vakavaka kunyorera kuti vagadzire, vateedzere uye vapatsanure kuburitswa kwemabhizimusi makuru kana makambani anodzorwa zvakanyanya.

A kubatana kwezvinhu ihwo hukama pakati pemushambadzi nemukurudzira hunogona kukanganisa huremu kana kutendeka uko vatengi vanopa kune chibvumirano chakatumirwa neanokurudzira. Perkins Coie

Ini ndinoita kuti kambani izive kuti kana vaine chero nyaya neangu post uye yakabatana yekubatanidza mashandisiro, isu tinogona kubva tangogumisa hukama. Ini ndanga ndisiri kuzorega kambani ichindimanikidza kuti ndigadzirise nzira yandinonyora uye yekugovana zvinyorwa kuitira kuti vabatsirwe zvirinani. Iyi blog yangu, kwete yavo. Vakadzokera kumashure uye ndine chivimbo kuti havazodzoke - uye zvakare handinyorwe nezvavo zvakare.

kuburitsa: Nguva dzose tarisa kaviri negweta rako pane izvi zvinhu uye ndinokukurudzira kuti uve mutsigiri weFronti Frontier Foundation.

Douglas Karr

Douglas Karr ndiye CMO OpenINSIGHTS uye muvambi we Martech Zone. Douglas akabatsira akawanda ekubudirira kweMarTech kutanga, akabatsira mukushingairira kweanopfuura madhora mashanu emadhora mukutenga nekudyara kweMartech, uye anoenderera mberi nekubatsira makambani kuita nekuita otomatiki nzira dzawo dzekutengesa nekutengesa. Douglas inyanzvi inozivikanwa pasi rese yedhijitari uye MarTech nyanzvi uye mutauri. Douglas zvakare munyori akaburitswa wegwaro raDummie uye bhuku rehutungamiriri hwebhizinesi.

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