Email Marketing & Automation

Maitiro Ekuvaka Nemazvo Ongororo Nechero Email Platform

Kuvaka peji rewebhu rine fomu kwakanakira kana uri kuyedza kutora ruzivo sewongororo. Nekudaro, kuwana munyoreri weemail kuti udzvanye kusvika kune fomu hazvikurudzirwe. Nzira yakanakisa ndeyekuita kuti vanyoreri vako vapindure kuongororo yacho zvakananga nekudyidzana neemail.

Nehurombo, email vatengi havatsigire zvazvino HTML zviyero, uye akati wandei email vatengi vane shoma rutsigiro rweHTML mafomu. Heano mimwe mienzaniso yevatengi veemail vanozivikanwa kuve nemiganhu kana zvasvika pakupa HTML mafomu:

  • Gmail: Gmail ine tsigiro shoma yemafomu eHTML mune yayo email mutengi. Kunyange mafomu ekutanga achigona kushanda, mamwe mafomu akaomarara ane JavaScript kudyidzana anogona kusashanda sezvaitarisirwa.
  • Outlook (Desktop): Iyo desktop desktop yeMicrosoft Outlook inogona kusaenderana mukupa HTML mafomu. Iyo inowanzo ganhurira kushanda kwemafomu uye inogona kusatsigira emberi fomu zvinhu.
  • Yahoo Mail: Yahoo Mail inogona kusatsigira zvizere mafomu eHTML mumaemail, kunyanya ayo ane zvinhu zvakaoma kunzwisisa kana zvinyorwa.
  • AOL Mail: Zvakafanana neYahoo, AOL Mail inogona kunge iine painogumira pakupa mafomu eHTML uye inogona kusatsigira mamwe maitiro ekudyidzana.
  • Apple Email: Apple Mail paIOS uye macOS ine zvimwe zvinogumira neHTML mafomu. Nepo mafomu ekutanga achigona kushanda, mafomu akaomarara anogona kusaita sezvaanoda.

Usashandise Mafomu MuEmail

Maitiro akanaka haasi ekushandisa mafomu zvachose. Vatengi veemail vanotsigira zvinongedzo muHTML saka nzira yakavimbika yekubata sarudzo yakapusa kana ongororo kuburikidza neemail ndeyekusanganisira akaparadzana malink emhinduro yega yega. Heino muenzaniso kubva kuNetflix:

netflix ongororo

Zvakanaka uye zviri nyore. Hapana kupinda kwaidiwa, hapana kudzvanya chinongedzo wobva wavhura imwe fomu, hapana yekupinda data…. kungobaya chete. Izvo zviri nyore… uye hazvireve kuti haugone kuunganidza ruzivo rwaunoda kana kutomborudzosera kune CRM kana imwe puratifomu. Heano mashoma ezviitiko:

Zvakanaka: Kuvaka Mapeji Maviri Akasiyana Ekumisa eHongu uye Kwete:

Nekutevera iyo yekudzvanya-kuburikidza mareti pane aya malink, unogona kungo ongorora yako email yekushuma uye kuenzanisa mhedzisiro yeiyi link. Kunyangwe iyi iriyo nzira yakatwasuka, inogona kunge isiri iyo yakakwana nekuda kwezvikonzero zvishoma:

  • Kana munyoreri akadzvanya pane chinongedzo kakawanda, inogona kuwedzera zvisizvo zvimwe zvabuda.
  • Kunze kwevanhu vanomhara pamapeji, haugone kutora iyi data nezve munyoreri mune yako analytics kana CRM.

Zvirinani: Vaka Peji Yakanyorwa Inobata Iyo Subscriber ID uye Mhinduro Yavo

Kana iwe uine peji rekuenda uko mavhoti anogona kutorwa nemutsara wemubvunzo (semuenzaniso. ?id=*|subid|*&vote=yes), unogona kunyora kodhi kuti ubate siyana mavhoti anoenderana nemunyoreri identifier mune yako runyorwa uye yavo vhoti. Iyi inzira iri nani kunze kwechimwe chete:

  • Vhoti haina kudzoserwa mupuratifomu yako yekushambadzira kana CRM kuitira kuti iwe ugone kuishandisa kune yako pachako, kunanga, kana kupatsanura.

Zvakanakisa: Vaka Peji Yakanyorwa Yakabatanidzwa Neyako Yekushambadzira Platform kana CRM

Pamwe chete nepeji rekuenda uko mavhoti anogona kutorwa nemutsara wemubvunzo (semuenzaniso. ?id=*|subid|*&vote=yes), unogona kunyora kodhi kuti ubate siyana mavhoti anoenderana nemunyoreri identifier mune yako runyorwa uye yavo vhoti. Pamusoro pezvo, iwe unogona kushandisa iyo yekunyorera ID uye API yepapuratifomu kusundira iyi data kuCRM kana chikuva chekushambadzira. Muchiitiko ichi, ungashuvira kubvumira munyoreri kudzvanya kanopfuura kamwe, asi gara uchichengeta vhoti yekupedzisira.

Optimize For Mobile Email

Zano rekupedzisira: Gadzirisa kune nharembozha vatengi uye vashandisi vanozovhota neminwe yavo. Kupa dunhu rinoratidzika sebhatani uye rine hupamhi nehurefu hwekubata nyore nyore kwakakosha. Heino muenzaniso:

<!DOCTYPE html>
<html lang="en">
<head>
    <meta charset="UTF-8">
    <meta name="viewport" content="width=device-width, initial-scale=1.0">
    <title>Survey Email</title>
    <style>
        /* Add some basic styling for the buttons */
        .survey-button {
            display: block;
            width: 100%;
            max-width: 300px;
            margin: 0 auto;
            padding: 10px;
            text-align: center;
            background-color: #007bff;
            color: #fff;
            text-decoration: none;
            font-weight: bold;
            border-radius: 5px;
        }
    </style>
</head>
<body>
    <p>Dear recipient,</p>
    <p>We'd love to hear your feedback on our service. Please click one of the options below:</p>
    
    <!-- Three anchor tags acting as buttons -->
    <a href="https://domain.com?id=*|subid|*&vote=good" class="survey-button">Good</a>    <a href="https://domain.com?id=*|subid|*&vote=okay" class="survey-button">Okay</a>
    <a href="https://domain.com?id=*|subid|*&vote=poor" class="survey-button">Poor</a>

    <p>Thank you for participating in our survey!</p>
</body>
</html>

Mune ese mamiriro, email mutengi kuenderana uye iyo yakazara mushandisi ruzivo inofanira kuchengetwa mupfungwa. Kuongororo, kushandisa mabhatani akajeka uye anobatika kana zvinongedzo zvinowanzovimbika pane kubatanidza mafomu eHTML zvakananga mumaemail.

Kana iwe uchida rubatsiro kuvaka ongororo uye kuunganidza ongororo data kuburikidza neemail, usazeze kukumbira rubatsiro kubva DK New Media.

Douglas Karr

Douglas Karr ndiye CMO OpenINSIGHTS uye muvambi we Martech Zone. Douglas akabatsira akawanda ekubudirira kweMarTech kutanga, akabatsira mukushingairira kweanopfuura madhora mashanu emadhora mukutenga nekudyara kweMartech, uye anoenderera mberi nekubatsira makambani kuita nekuita otomatiki nzira dzawo dzekutengesa nekutengesa. Douglas inyanzvi inozivikanwa pasi rese yedhijitari uye MarTech nyanzvi uye mutauri. Douglas zvakare munyori akaburitswa wegwaro raDummie uye bhuku rehutungamiriri hwebhizinesi.

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