CRM uye Dhata MapuratifomuZvishandiso ZvekushambadziraSocial Media & Influencer Kushambadzira

Evocalize: Kushandirapamwe Kushambadzira Tekinoroji yeVatengesi Vemunharaunda neNyika-kune-Munzvimbo

Kana zvasvika pakushambadzira kwedhijitari, vatengesi vemunharaunda vakambonetsekana kuti varambe varipo. Kunyangwe avo vanoedza nesocial media, kutsvaga, uye kushambadza kwedhijitari vanowanzotadza kuwana budiriro imwecheteyo inowanikwa nevashambadzi venyika.

Imhaka yekuti vatengesi venzvimbo vanowanzo shaya zvakakosha - senge hunyanzvi hwekushambadzira, data, nguva, kana zviwanikwa - zvekuwedzera kudzoka kwakanaka pakudyara kwavo kwedhijitari. Zvishandiso zvekushambadzira zvinofarirwa nemhando huru hazvina kuvakwa kune zvinodiwa (kana mapoinzi emitengo) emabhizimusi madiki neemuno ane zviwanikwa. Panguva imwecheteyo, makambani makuru anoenderera mberi nekuwedzera kutungamira kwavo uye kukura akasimba, akakura edhijitari ekushambadzira zvirongwa. 

Evocalize kuenzanisa nhandare. Tekinoroji yavo yekudyidzana yekushambadzira inounza maturusi ekushambadzira edhijitari kune vatengesi vemuno uye vemunyika-kune-venzvimbo kuitira kuti kugadzirwa kwekuda kugone kunyatsoshanda uye kupesvedzera. Vatengi veEvocalize vaona kuvandudzwa kwe400% mukubudirira kwekushambadzira kwedhijitari uye kudzikira kwe98% munguva inoshandiswa svondo rega rega pakuedza kwekushambadzira kwedhijitari nezvikwata zvemuno.

Sei Evocalize?

Kushambadzira kwedhijitari kunogona kuve nzira yakakosha yekuti mabhizinesi emuno awane kuzivikanwa kwemhando uye kutyaira anotungamira. Asi hunyanzvi, dhata, uye tekinoroji zvinotora kuita uye kuyera kushambadzira kwemuno kuedza kunowanzo kuvharirwa pakati pedzimbahwe, zvikwata zvemuno, uye mapuratifomu eshamwari. 

Nezvese zvekushandisa zvinodikanwa uye hunyanzvi hwakabviswa, zviri kuramba zvichinetsa (uye zvinotora nguva) kuti mabhizinesi emuno aite kushambadzira kwedhijitari uye kukura mari yavo uye hwaro hwevatengi. Uye kune vatengesi vemakambani vane basa rekushambadzira kwenyika, zvakaoma kugadzira, kuita, kutarisa uye kugadzirisa mishandirapamwe yenzvimbo yemazana enzvimbo uye vasingaverengeki vamiriri venzvimbo kana vamiririri. 

Evocalize Platform Overview

Evocalize inogonesa kubatana pakati pevashambadzi venzvimbo, mhando dzevabereki, uye matekinoroji mapuratifomu, zvichibatsira kugumisa masilos eruzivo, kuve nechokwadi chekuteerera uye kugadzirisa mhedzisiro yekushambadzira. Iyi puratifomu inoshongedza vatengesi nezvishandiso zvinokwenenzvera uye otomatiki kugadzirwa kwezvirongwa zvekushambadzira uye kuwedzera ROI yemishandirapamwe.

Mabhureki evabereki anogona kugovera zvirongwa zvekushambadzira zviri nyore zvakavakwa neakanakisa maitiro, mabhii-akatenderwa ekugadzira zvinhu uye kutumira mameseji, uye vateereri pamwero nevashambadzi vemunharaunda, zvichiita kuti vakwanise kukurumidza kuita kushambadzira kwakasiyana uye kwepamusoro-soro paFacebook, Instagram, Google, Tiktok nezvimwe. online channels. Izvi zvinobvumira vatengesi vemunharaunda kuderedza maawa ebasa remushandirapamwe kusvika kumaminetsi mashoma. Muchokwadi, imwe kambani yezvivakwa yakaona huwandu hwevhiki hwenguva inopedzerwa pakushambadzira nevamiririri huchidzikira kubva pa9 maawa kuenda ku9 maminetsi chete. 

Evocalize inofambiswa ne otomatiki uye kudzidza muchina kuitira kuti vatengesi vagadzirise uye vatange mishandirapamwe yekushambadzira yedhijitari nekungodzvanya kushoma. Optimization tekinoroji inodzidza chii uye isiri kushanda mukati mezvirongwa, otomatiki kugadzirisa kuvandudza kushanda uye kubatsira kuwedzera kushambadzira mabhajeti. Muchokwadi, optimization inovandudza kuita kwechirongwa kaviri kana kana paavhareji. 

Evocalize's tekinoroji inobatanidza nezvishandiso zviripo (seCRM kana webhusaiti yekambani yemukati) uye inogadziridzwa kune yega mutengi wemhando uye nezvinodiwa chaizvo. Kugona kwayo kunosanganisira kutungamira chizvarwa, webhusaiti traffic, kuziva uye branding, uye yakawanda yezvimwe zvinangwa zvekushambadzira zvedhijitari, pamwe nekubika uye analytics. 

Tekinoroji yeEvocalize inotsigira mabhizinesi mumaindasitiri ese, anosanganisira real estate, mortgage, dzimba dzemhuri dzakawanda, masevhisi emari, maresitorendi ekukurumidza-sevhisi, uye kufamba. Parizvino, anopfuura miriyoni imwe yedhijitari zvirongwa zvekushambadzira zvakafambiswa paTekinoroji yeEvocalize, ichigadzira mamirioni ekutungamira uye zviuru zvekutengeserana. 

Nhau Dzakabudirira: BUDA Realty uye Alaska Airlines

Izvi zvinotevera zvidzidzo zvemienzaniso mishoma yemabhenefiti Evocalize vatengi vanonakidzwa kana vachishandisa chikuva:

  • EXIT Realty CorpEXIT Realty inopa simba mabhuroka uye vamiririri vane inotungamira tekinoroji kutenga nekutengesa dzimba dzevatengi vavo. EXIT yaida kuenderera mberi nekusvika kwayo kuburikidza neFacebook advertising. Kuti uite kudaro pamwero, EXIT yaida kuvhura data kubva kune akawanda emukati nekunze masosi kuti iite otomatiki kusikwa kwevateereri, kugadzira, uye zvirongwa zvekushambadzira.

Evocalize yakabatsira EXIT kugadzira raibhurari yakasarudzika yeFacebook zvirongwa zvekushambadzira (zvinonzi Blueprints) mukati meEXIT yepamhepo papuratifomu. Zvikwata zviviri izvi zvakabatanidza sangano, webhusaiti, CRM, uye akawanda rondedzero sevhisi (MLS) data streams - izvo zvakaita kuti zvinyorwa zvemba zvichangobva kutumirwa zvioneke muBlueprint gallery yemumiririri, zvichibvumira vamiririri kuti vatange mishandirapamwe nekudzvanya kushoma kana kuita otomatiki pese pakauya imba nyowani pamusika. 

Kudyidzana uku kwakakonzera kudzikiswa kwe90% muhuwandu hwenguva EXIT zviuru zvevamiririri nemabroker vakashandisa kutonga zvirongwa zvekushambadzira uye vakagadzira kudzvanya-kuburikidza nechiyero (CTR) 300% pamusoro peavhareji yeindasitiri.

Isu tiri kushandisa 97% zvishoma kuburikidza neFacebook neEXIT Ad Center (inogoneswa neEvocalize) pane yatakaita neimwe hombe jenareta. Isu tiri kuwana yepamusoro mhando inotungamira uye yakawanda yacho.

Michele Bilow, mutengesi werekodhi ane EXIT Central Realty muDover, Delaware
  • Alaska Airlines: Alaska Airlines iri pakati pendege hombe muNorth America uye inotungamirwa muSeaTac, Washington. Alaska Airlines yaida kuvandudza mwero wekubhukidzwa kwainowana kuburikidza nemasocial media chiteshi se Facebook ne Instagram. Kuti zvidaro, zvaida mubatsiri anogona kubatsira kuyera uye otomatiki kushambadzira kwemunhu.

Evocalize's otomatiki maturusi akagonesa Alaska Airlines kugovera ads akasarudzika nevafambi vanofarira muchidimbu chenguva uye pamwero mukuru. NeEvocalize, Alaska Airlines yaigona kushandura zvinhu zvakaita sekuenda, mitengo, uye hesitori munguva chaiyo, zvichibatsira kuvandudza kuedza kwekutsvaga pasocial media.

Alaska Airlines yakakwanisa kumhanyisa 35,000 akasiyana ads sechikamu chemushandirapamwe uyu. Aya mameseji emunhu akaunzwa kune vangangove vafambi, zvichipa kuwedzera kakapetwa kashanu mukurongeka kwakananga kana zvichienzaniswa nemamwe mapurogiramu aifamba panguva imwe chete. Izvi zvakakonzera kuwedzera kwe450% yemari yekubhukha nzendo yekambani yendege.

Dhiraivha Mibairo Nekubatana Kwekushambadzira

Kana iwe uchifarira kudzidza zvakawanda nezvekuti kushambadzirana kwekushambadzira kunogona kukubatsira sei kutyaira zvine musoro bhizinesi mhedzisiro uye kuunza mari yakawanda:

Rongedza A Demo

Douglas Karr

Douglas Karr ndiye CMO OpenINSIGHTS uye muvambi we Martech Zone. Douglas akabatsira akawanda ekubudirira kweMarTech kutanga, akabatsira mukushingairira kweanopfuura madhora mashanu emadhora mukutenga nekudyara kweMartech, uye anoenderera mberi nekubatsira makambani kuita nekuita otomatiki nzira dzawo dzekutengesa nekutengesa. Douglas inyanzvi inozivikanwa pasi rese yedhijitari uye MarTech nyanzvi uye mutauri. Douglas zvakare munyori akaburitswa wegwaro raDummie uye bhuku rehutungamiriri hwebhizinesi.

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