Content MarketingKugonesa KugonesaTsvaga KutengesaSocial Media & Influencer Kushambadzira

Mese Makafanana, Makangosiyana

Tinozvinzwa nguva dzose, “Takasiyana”. Uye tinowanzonzwa kubva kune vatengesi, "Mese makafanana".

Nezuro manheru ndakafara kuva pa a Smartups marketing panel pamwe Jeb Banner, Gail McDaniel, Brian Phillips, uye George evans.

Yakanga iri pani huru… tese taitaura uye tese tine network yakasiyana uye vatengi-base. Jeb ane fantastic service-based agency nevatengi vanomuda, Gail ari kumhanyisa munyika yose, zvikuru-regulated zvokurapa zvikamu mugadziri, Brian anotungamira mukurumbira pasi rose animation nebudiriro chitoro, uye George ane yekutanga product branding agency. Zvimwe zvakakura, zvimwe zvidiki, zvimwe zvakasimbiswa, zvimwe zvitsva… kuita nhaurirano (nezvikamu zvidiki zvegakava) kuvhura ziso.

Sezvo takananga muna 2014, pakanga paine dzimwe nzira dzekutora dzekupedzisira dzandinotenda kuti dzinobata mutungamiriri wese wekushambadzira - ungave uri muajensi, yekutanga, kana sangano rakakura:

  • Inbound marketing, social media marketing, uye even content marketing haisiriyo yekuve-zvese, kupera-kwese panacea yekushambadzira. Pane hapana mhinduro imwe chete kune izvo zvinozivisa shoko renyu, panofanira kunzwikwa shoko renyu, kana kunzwikwa kwaro. Mamwe makambani achiri kuvimba nesimba rekutengesa rine zvinyorwa zvedzidzo zvekushambadzira zvigadzirwa. Vamwe vari kuita zvakanaka nemhando yepamusoro uye kukwidziridzwa.
  • Kubatanidza tarisiro nechigadzirwa kana sevhisi kuburikidza kutaura kukuru kwenyaya haina kuchinja. Ingave kambani inogadzira nzira yechinyakare yenhau, kana kambani inogadzira akatevedzana ezvikabudura zvemapopoma kuti zviongororwe pamhepo… kuparadzira nyaya inobatanidza manzwiro nevateereri vako kwakangofanana sezvazvave zvakaita kwemakumi emakore.
  • Vatengi uye mabhizinesi ari kutsvaga kutenga kwavo kunotevera
    kuongorora online uye kuwana ruzivo rwavanoda kubva pasocial network uye kuburikidza neakagoverwa zvemukati. Unogona kumhanya, asi haugone kuhwanda… makambani asiri kuvimbika achaona kukanganisa kwekusavimbika kwavo. Zvichida kwete nhasi, asi rimwe zuva.

Pandakatyaira ndichienda kumba, chakaitika kwandiri ndechekuti zviitiko zvatiri kutora tese sevashambadzi zvakafanana - asi vateereri uye nzira dzatinotora kuti tisvikeko dzakatosiyana. Jeb inogona kubatsira kusimudzira nharaunda kuti kutyaira nyaya kumusika, George anogona kuvandudza general brand uye maturusi ekutaura nyaya, Gail anogona kunge ari kugadzira chigadzirwa zvinyorwa uye kugovera kutaura nyaya, uye Brian anoshandura uye chaizvo enzanisira nyaya yacho.

Imwe neimwe yemaitiro edu ane vanhu vakasiyana, zvinonetsa nguva, uye zviwanikwa… asi isu tese takatarisana nekuwana inoyerwa bhizinesi mhedzisiro yevatengi vedu. Kwete mboni dzemaziso! Kutora, kuchengetedza uye kusimudzira kwevatengi ndiko kuti vatengesi vakakomba vanoyera sei kubudirira kwavo.

Douglas Karr

Douglas Karr ndiye CMO OpenINSIGHTS uye muvambi we Martech Zone. Douglas akabatsira akawanda ekubudirira kweMarTech kutanga, akabatsira mukushingairira kweanopfuura madhora mashanu emadhora mukutenga nekudyara kweMartech, uye anoenderera mberi nekubatsira makambani kuita nekuita otomatiki nzira dzawo dzekutengesa nekutengesa. Douglas inyanzvi inozivikanwa pasi rese yedhijitari uye MarTech nyanzvi uye mutauri. Douglas zvakare munyori akaburitswa wegwaro raDummie uye bhuku rehutungamiriri hwebhizinesi.

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