Kushambadzira Campaign Kuronga Yekutarisa: 10 Matanho Ekukwirira Mhedzisiro

Kushambadzira Campaign Kuronga Rondedzero Dhawunorodha PDF

Sezvo ini ndichiramba ndichishanda nevatengi pamishandirapamwe avo ekushambadzira uye zvirongwa, ini ndinowanzoona kuti pane zvipenga mumakambani avo ekutengesa izvo zvinovatadzisa kusangana nepamusoro pevangakwanise. Zvimwe zvakawanikwa:

  • Kushaikwa kwekujeka - Vashambadzi vanowanzo wanda matanho murwendo rwekutenga izvo zvisingape kujeka uye zvinotarisa pachinangwa chevateereri.
  • Kusava negwara - Vatengesi vanowanzoita basa rakakura kugadzira mushandirapamwe asi vanoshaya chakakosha - kuudza vateereri zvavanofanira kuita zvinotevera.
  • Kushaya humbowo - kusanganisa humbowo, zvidzidzo zvemakesi, ongororo, ratings, humbowo, tsvagurudzo, nezvimwewo kutsigira fungidziro yemushandirapamwe wako.
  • Kusava nekuyera - kuona kuti une nzira yekuyera nhanho imwe neimwe mumushandirapamwe uye nemhedzisiro yayo.
  • Kushaikwa kwekuyedzwa - ichipa imwe mifananidzo, misoro yenyaya, uye zvinyorwa zvinogona kupa kukwidziridzwa kwakawedzera pamushandirapamwe.
  • Kusava nekubatana - vashambadziri vanowanzoita mushandirapamwe musilo pane kurongedza mamwe masvikiro avo nematanho ekusimudzira mushandirapamwe.
  • Kushaya kuronga - zvese… dambudziko hombe nemishandirapamwe yakawanda inokundikana iri nyore - kushomeka kwekuronga. Izvo zviri nani iwe kutsvagisa uye kuronga wako wekushambadzira mushandirapamwe, zvirinani mhedzisiro ichave iri.

Ndanga ndichigadzira iri-inoda kudhijitari yekushambadzira kosi pamwe neyunivhesiti yedunhu kubatsira mabhizinesi kuita matanho ekukunda aya maburi. Izvo zvinoenderana nehurongwa hwandakagadzira kune vedu vese vatengi vakanyorwa mifananidzo mune yedu Agile Kushambadzira Rwendo.

Pamwe chete nerwendo, ndinoda kuti mabhizimusi nevashambadziri vagare vaine maitiro kana vakagara pasi kuronga chero chiito. Ndakadaidza iyi yekutarisa iyo Kushambadzira Campaign Kuronga Yekutarisa - hazvina kuganhurirwa kumishandirapamwe, ndezve zvese zvekushambadzira zvaunoita, kubva paTweet kuenda kune anotsanangura vhidhiyo.

Chinangwa chekutarisa hachisi chekupa rakanyatso nyorwa zano. Zvakawanda sevashandi vezvemabara vanoshandisa cheki cheki kuona kuti havasi kupotsa nhanho, bhizinesi rako rinofanirawo kuisa chinyorwa chega chega mushandirapamwe kana wekushambadzira waunoshandisa.

Heino runyorwa rwemibvunzo inofanirwa kupindurwa ose kushambadzira chirongwa.

Kushambadzira Campaign Kuronga Yekutarisa:

  1. Chii vateereri yemushandirapamwe wekushambadzira uyu? Kwete chete ndiani… chii chinosanganisira ivo, ivo munhu, danho ravo murwendo rwekutenga, uye kufunga nezve kuti mushandirapamwe wako uri pamusoro sei pamakwikwi evanokwikwidza.
  2. Varipi vateereri yemushandirapamwe wekushambadzira uyu? Vateereri ava vanogara kupi? Ndeapi masvikiro uye nzira dzaunofanirwa kushandisa kuti unyatsosvika kune vateereri vako?
  3. Ndezvipi zviwanikwa ko iyi danidziro yekushambadzira inoda kugoverwa here? Funga nezvevanhu, maitiro, uye mapuratifomu aunoda kushandisa kubata mushandirapamwe nemazvo. Pane here maturusi anogona kukubatsira kukwidziridza mhedzisiro yako?
  4. Ndehupi humbowo hwaunga sanganisira mudanidziro yako? Shandisa makesi, zvipupuriro zvevatengi, zvitupa, ongororo, zviyero, uye tsvagiridzo… ndeipi yechitatu-bato yekusimbisa yaunga sanganisa kuti ukunde chero nyaya dzekuvimba nezve brand yako kana kambani kuti ikuparadzanise kubva kumakwikwi ako?
  5. Pane kumwe kuedza kwaungagona kubatanidza nekuwedzera mhedzisiro yechirongwa ichi? Kana iwe uchigadzira whitepaper, une blog positi, hukama neruzhinji, yakagadziridzwa blog post, kugovana munharaunda, kana kupesvedzera kugovera… ndedzipi mamwe masvikiro nemachanera anogona kubatanidzwa kuti uwedzere kudzoka kwako pamushandirapamwe wekudyara?
  6. Kudaidzirwa-ku-chiito kunoratidzwa zvakajeka here? Kana iwe uri kutarisira kuti chinangwa chako chiite chero chiito, iva nechokwadi chekuvaudza zvekuita zvinotevera uye kuisa zvinotarisirwa pazviri. Pamusoro pezvo, unogona kufunga nezve mamwe maCTA kana asina kugadzirira kuita zvizere panguva ino.
  7. Ndedzipi nzira dzaungabatanidza kuti udzore vateereri vako? Tarisiro yako inogona kunge isina kugadzirira kutenga nhasi… unokwanisa kuvaisa parwendo rwekurera? Vawedzere kune yako email runyorwa? Ita mishandirapamwe yekusiya ngoro kwavari? Kufunga nezvekuti ungadzosera sei vateereri vako kunozokubatsira kushandisa mhinduro nguva isati yakwana.
  8. Tichaona sei kana chirongwa ichi chabudirira? Kubatanidza mapikisheni ekutevera, ma URL emushandirapamwe, kutariswa kweshanduko, kuronda chiitiko… shandisa chikamu chega chega cheanalytics kuyera nemazvo mhinduro yauri kuwana pamushandirapamwe wako kuti unzwisise nzira yekuivandudza.
  9. Zvichatora nguva yakareba sei kuona kana chirongwa ichi chichibudirira? Kangani iwe wauchashanyirazve mushandirapamwe wako kuti uone kuti iri kushanda here kana kuti kwete, paungangoda kuiuraya kana kuigadzira patsva kana kuigonesa kuenda kumberi.
  10. Chii chatakadzidza kubva muchirongwa ichi chekushambadzira chinogona kushandiswa kune chinotevera? Une raibhurari yemushandirapamwe yakanyatsorongeka inokupa mazano ekuvandudza mushandirapamwe unotevera here? Kuve nenzvimbo yeruzivo kwakakosha kusangano rako kuitira kuti usaite zvikanganiso zvakafanana kana kuuya nemamwe mazano emushandirapamwe unotevera.

Kushambadzira kune zvese nezve kuyerwa, kukurumidza, uye kusimudzira kwekuvandudza. Pindura iyi gumi mibvunzo neese mushambadziro wekushambadzira uye ini ndinovimbisa iwe uchaona yakagadziriswa mhedzisiro!

2022-Kushambadzira-Mushandirapamwe-Checklist-yakadzvanywa

Ndinovimba unonakidzwa nepepa rekushandira paunenge uchienderera mberi nezvako, ndiudze kuti zvakakubatsira sei!

Dhawunirodha Yekushambadzira Campaign Planning Check

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