Kutengesa Kwenhare: Ita kuti ive Yega
Hipcricket's 2014 online ongororo, Consumer Attitudes paMobile Marketing, yakaitwa muna Kubvumbi 2014 uye yakanangana nevanhu vakuru 1,202 muUS. Ongororo iyi yakawana kuti Vatengesi vave kutotora nharembozha uye vatengi vari kupindura. Zvikamu zviviri muzvitatu zvevakapindura vakati vakagamuchira meseji kubva kumhando mumwedzi mitanhatu yapfuura uye vangangoita hafu yevatengi vakawana meseji iyi inobatsira.
Nekudaro, vatengesi vanopotsa mucherechedzo kana zvasvika pakutumira mameseji akakodzera, emunhu, izvo zvinoshungurudza vatengi:
- 52% vakati meseji yainzwa intrusive kana spammy.
- 46% vakati meseji yakanga isiri zvinoenderana nezvavanofarira.
- 33% vakataura shoko haina kana kukosha.
- 41% vakati vaizogovana rumwe ruzivo nemhando kana vakakurudzirwa zvinopihwa zvinoenderana kana makuponi.
Pane yakakura nzvimbo yekukura kuti mabrande atange hukama hune chinangwa uye hunogara nevatengi vavo. Tsvagiridzo iyi inoratidza kuti vatengi vari kushingairira kuita mhando kuburikidza nenharembozha kushambadzira, zvinova zvinokurudzira. Asi, mabhureki anofanirwa kuendesa yakakodzera uye yakasarudzika mishandirapamwe kana ivo vanozopotsa chikamu chiri kukura chemusika. Doug Stovall,
Hipcricket COO