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7 Nzira Dzakakodzera DAM Inogona Kukwidziridza Brand Yako Kuita

Kana zvasvika pakuchengeta uye kuronga zvemukati, kune akati wandei mhinduro kunze uko- funga zvemukati manejimendi masisitimu (CMS) kana faira hosting services (seDropbox). Digital Asset Management (dhamu) inoshanda pamwe chete nemhando idzi dzemhinduro-asi inotora nzira yakasiyana kune zviri mukati. 

Sarudzo seBhokisi, Dropbox, Google Drive, Sharepoint, nezvimwe .., zvinonyanya kuita senge nyore nzvimbo dzekupaka dzekupedzisira, end-state assets; havatsigire maitiro ese ekumusoro anoenda mukugadzira, kuongorora, uye kutonga izvo zvinhu. 

Pane zve DAM vs CMS - iwo masisitimu akasiyana anoita mabasa akasiyana zvakanyanya mumasangano ekushambadzira. Nepo CMS ichikubatsira kubata zvirimo zvewebhusaiti yako uye zvimwe zvivakwa zvedhijitari senge mabloggi, mapeji ekumhara, uye mamicrosites, DAM, kune rimwe divi, yakagadziridzwa kubata kugadzirwa kwemukati, manejimendi, uye kuendesa mukati mehupenyu hwese hwemukati uye kune ese. channels. MaDAM anotsigirawo akawanda emhando yemhando, kusanganisira vhidhiyo, 3D, odhiyo, uye ari kubuda emukati mhando, ichiita seine simba, imwe sosi yechokwadi yezvese zvirimo muchikwata chako mukati merwendo rwevatengi.

Aprimo - Digital Asset Management

1. Mashandisiro aungaita DAM Kuti Adopt Modular Content Strategies

NeDAM seyako yepakati repository, iwe unobvumira kutonga kwakazara kwezvemukati mako, kusanganisira kuchinjika kusanganisa uye kuenzanisa zvinhu zvemukati mabhureki, misika, matunhu, chiteshi, nezvimwe. Kupwanya zvemukati kuita zvidiki, zvinogonekazve modular zvemukati - muzvinyorwa zvemukati, seti, uye zviitiko - zvinopa zvikwata kugona uye kuchinjika kune zvakanyanya uye zvine simba kushandisa zvakabvumidzwa zvemukati kuendesa zvinobata, zvinoenderana, uye zvemunhu zvemukati nekukurumidza mune chero nzira vatengi vavo. vari mukati.

Ndichiri kushandisa modular yemukati zano kuchawedzera huwandu hwezvinhu zviri mukati meDAM, kune metadata optimization nzira, senge metadata nhaka, iyo inogona kubatsira kurerutsa uye otomatiki zvimwe zvinhu zvekutonga modular zvemukati.

Zvakakosha kuziva kuti DAM inogona kuita basa rakakosha mumaitiro emodular yemukati nekutsigira zvirimo zvine chekuita nenjodzi uye kutevedzera manejimendi, sezvidziviriro, kuburitswa, zviratidzo zvekutengesa, nezvimwewo. MaDAM anogonawo kutonga zvirimo kutsigira mitemo yakatenderedza usability, semuenzaniso, sei zvemukati zvinofanirwa kana kusafanirwa kushandiswa kana kusanganiswa kune vamwe vateereri, chiteshi, kana matunhu.

Chekupedzisira, mubairo wakakura wekuve nezvese modular zvemukati zvakaiswa pakati peDAM ndeyekuti zvinokutendera iwe kuti unzwisise kuti uye kupi zvinyorwa zviri kushandiswa uye kushandiswazve, zvichikupa ruzivo rwunoita mukuita kwemukati, ndezvipi zvemukati zvakashanda zvakanyanya kune chimwe chiitiko, kana zvemukati zvinoda kuchinjwa kana kuregeredzwa, nezvimwe zvakawanda.  

2. Maitiro eDAM Inogonesa Zvirinani Zvemukati Kusarudzika

Muzera ranhasi redhijitari, zvirimo ndiyo nhaurirano iyo mabhureki ane vatengi vavo. Isu, sevatengi, tinosarudza mhando zvichienderana neruzivo rwedu nerudzi irworwo: kutiziva sei, manzwisisiro azvinoita, kuwirirana kwazvinoita kana tichidyidzana naro, uye kuti zviri nyore uye zvakakosha sei kuhupenyu hwedu. 

Asi kuendesa izvo zvemunhu zviitiko zvevatengi pakusangana kwese hakusi nyore uye zvinogona kutora zvakakosha zviwanikwa nenguva. Ndipo panopinda nheyo yenheyo senge Aprimo. 

Kubudirira kwemunhu kunotanga nekugadzirwa kwakanaka kwekugadzira uye chirongwa chemukati chekutsigira munhu pachiyero. Aprimo haingoshande semusana wezvese zvemukati mashandiro ako, kutonga uye kuronga ese ega ega zvinhu zvinoumba yega yega chiitiko chemukati, asi zvakare inogonesa mazano senge modular yemukati, uko kugadzira uye zvemukati zvikwata zvinogona kukurumidza uye nyore kugadzira, kuwana, kushandira pamwe. , govana, uye shandisa zvakare zvirimo kuyera ruzivo rwevatengi uye hunhu uye kutyaira zvakanyanya. 

Aprimo's Smart Yemukati Yemunhu chimiro inoita kuti iwe utumire otomatiki mametadata-akafumisa ma tag kumainjini emunhu anogona kuenderana nezvirimo nekurudyi, kwakanangwa persona. Kuburikidza neSalesforce neAprimo zvinongedzo, iwe unopihwa simba rekuita nevatengi vako mumatanho ese, kugadzirisa munhu nehungwaru, uye kuve nezvirimo uye mutengi wako anotyaira maitiro ekushambadzira zvemukati. Uye features like zviratidzo mukati brand templates inogona kutozadza otomatiki ruzivo rwemutengi, senge ruzivo rwekufonera, kuti uwedzere kugadzirisa uye kugadzira zvirinani mutengi ruzivo.

Aprimo - Digital Asset Management Content Personalization

3. Mashandisiro aungaita DAM Kuti Uve nechokwadi chekuti Airtight Compliance

Makambani anogadzira zvizhinji zvemukati uye kugadzirisa njodzi inosanganisirwa neiyo zvirimo inzira yakaoma. Pasina DAM, zvirimo uye mafambiro ebasa anowanzo kuvharirwa mumadhipatimendi akasiyana uye maturusi, zvichiwedzera kuomarara kusingakoshi uye njodzi inogona kutungamira kumafaindi akakura kubva kumatare anodzora. Kurerutsa izvo handoffs uye mapoinzi ekubatanidza zvinogona kuchengetedza nguva nemari uye kuwedzera kukurumidza kumusika.

Kuti uvhare mabhesi ese, kunyanya kune ayo ari akaremerwa zvakanyanya uye ane hunyanzvi maindasitiri senge sainzi yehupenyu kana masevhisi emari, iwe unoda chitubu chimwe chechokwadi chekuvandudza zvese zviri zviviri ongororo yekuteedzera uye kuburitsa manejimendi, humbowo hunotsigira, uye kubata zvirinani zvinhu zvese zvedhijitari. Mushure mezvose, zvirimo zvako zvakangonaka sekutevedzwa kwazvinoitwa, kutungamirirwa, kuongororwa, uye kuchengetwa.

Nekubatanidza simba reAprimo uye kutevedzera mhinduro matekinoroji, masangano anogona kuendesa yakakwana, yekupedzisira-kusvika-kumagumo maitiro anovabvumira kuti vawane kuburikidza-mutsara traceability yezvinyorwa zvinodikanwa kupindura kubvunzurudzo yemutemo, kuderedza njodzi yefaindi dzinodhura, uye kuchengetedza mukurumbira wavo wemhando-nguva yese vachiendesa yakasarudzika. ruzivo uye kuderedza nguva yekutengesa.

4. Mashandisiro eDAM Anobatsira Brand Consistency Mumitauro Yese uye Matunhu

Hazvina kukwana kungoendesa pa-brand, zvinoenderana nezvirimo. Mabhureki anofanirwawo kuve nechokwadi chekuti izvo zvirimo zvinogovaniswa nemutengi akakodzera - chikamu chakakosha che - yakanaka brand chiitiko.

Izvi zvinoreva kuti mabhureki anofanirwa kuve nechokwadi chekuti midziyo yakakodzera inoshandiswa mumushandirapamwe wega wega uye chiteshi, kunyanya kana uchibatanidza zvirimo mumitauro nematunhu akasiyana. Apa ndipo panouya mhinduro dzakaita senge brand dhairekitori, brand portals, uye brand templates dzinouya zvinobatsira. Aya maficha anobvumira zvikwata zvese, zvemukati nekunze (funga masangano kana vadyidzani), kurodha zviri nyore uye nekukurumidza kurodha zvese zvakatenderwa uye zvechizvino-zvino zvinongedzo zvekutumira mameseji, marogo, mafonti, midziyo, uye nezvimwe zvine zvakananga zvinongedzo muDAM yako kuti zvishandiswe mukati mese. nzira, matunhu nemitauro. Izvi zvinoreva kuti asset yeUS inogona kugadziridzwa zviri nyore uye nekukasira uye kuendeswa mumusika weUK isingade yakawedzerwa rutsigiro rwekugadzira.

Semuenzaniso, fungidzira uchangopedza mushandirapamwe wekuzivisa muUS uyo wakabudirira zvisingaite, uye vatengesi vedunhu vakati wandei vava kuda kuita mushandirapamwe wakafanana. Uchishandisa DAM yako, unogona kuita kuti zvinhu zvese zvemushandirapamwe uyu zviwanikwe kune zvikwata izvozvo uchiziva kuti matemplate, zvirimo, dhizaini, logo, mifananidzo, vhidhiyo, uye nezvimwe zvinotenderwa, zvechizvino-zvino, uye zvinoenderana zvizere. 

Aprimo - Digital Asset Management - Brand Guidelines

5. DAM Inobatsira Sei Matimu Ako Akagadzira

Haisi chete iyo DAM yako inogona kubatsira nekuenderana kwemhando mumisika dzakasiyana, asi zvakare inogona kubatsira kudzivirira ekugadzira mabhodhoro nekudzorera nguva kune ako ekugadzira uye ekugadzira zvikwata kuti atarise pamapurojekiti emhando yepamusoro.

NeDAM, zvikwata zvekugadzira zvinogona kukurumidza uye nyore kugadzira, kubata, uye kuendesa zvirimo neraibhurari yese yemodular assets izvo zvese zvinotenderwa, pa-brand, uye zvinoenderana. Vanogona zvakare kugadzira matemplate emhando yevashandisi vasiri vekugadzira kuti vatore zvemukati zvekushandisa mumisika dzakasiyana. Mhinduro senge Aprimo inogona zvakare kushandisa AI-inotyairwa otomatiki kukwenenzvera kugadzira mafambiro, kubatana, ongororo, uye kubvumidzwa kuitira kuti zvikwata izvi zvitarise tarenda razvo nenguva mukugadzira-kuita kwepamusoro-soro pachiyero panzvimbo yekubatikana nemabasa emazuva ose.

Mhedzisiro yezvese izvi idhipatimendi uye kambani-yakaenderana neiyo imwechete sosi yechokwadi, ipfupi nguva yekutenderera, uye chaiyo-nguva kuoneka mune izvo zviri kuita uye dzokera pakushanda nesimba (ROE) kuitira kuti uite sarudzo dzine ruzivo kana zvasvika pakuunza yakasarudzika zviitiko zvedhijitari zvinotarisirwa nevatengi.

Aprimo - Digital Asset Management - Return on Effort (ROE)

6. Maitiro ekugadzirisa DAM yako kune maAgency, Channel Partners, Distributors, uye vamwe vechitatu-bato

Sezvambotaurwa, pachinzvimbo chesiled zvemukati repositori uye workflows kune akasiyana maapplication, Aprimo inokwenenzvera iyo yese yekugadzira zvemukati maitiro, kubva pakugadzira uye ongororo kusvika pakugovera uye kupera - zvese munzvimbo imwechete. Iyo zvakare inorerutsa kuchengetedza kwezviri mukati mako, zvichikubvumidza kuti uwane nyore, kutsiva, kana kuchengetedza zvemukati, uye kudzivirira zvakapetwa zvechinhu chimwe chete.

Izvi zvinoreva kuti hapasisina Dropbox neGoogle Drive-kunyangwe kana zvasvika pakubatana nevakakosha vane chekuita kunze kwesangano rako. NeDAM, unogona kupa masangano ekunze uye vagovani vanodzora kuwana kumidziyo yavanoda, uye kunyange kugovera zvinyorwa zvitsva zvakaiswa neimwe agency neimwe kuti ikurumidze kushandisa zvakare zvemukati.

Zvimiro zvakaita seruzhinji Content Delivery Network (CDN) zvinongedzo zvinoreva kuti hausi iwe chete unoita shuwa kuti ichangoburwa vhezheni yezvinyorwa zvako ndiyo iri kushandiswa, asi iwe zvakare unobatsirwa kubva nekukurumidza kurodha nguva uye otomatiki shanduro dzemidziyo yako chero kwadziri kuendeswa, senge muCMS yako.

Iwe unogona zvakare kuchengetedza zviri nyore kuenderana kwemhando nekupa nhungamiro yemhando, matemplate, uye zvinhu zvakatenderwa kuti masangano adzore zvemukati nekukurumidza, aine maficha senge akasiyana ekurodha sarudzo uye otomatiki zvirimwa zvekushandisa mumatanho akasiyana emagariro.

Aprimo - Digital Asset Management - Content Delivery Network

7. Iyo Yakarurama DAM Inogonesa sei CMS-Agnostic Content Operations

Haasi ese maDAM akagadzirwa akaenzana. Kunyange paine mapuratifomu eCMS anopa DAM, ingori chinhu chimwe chemhinduro hombe- pamwe kunyangwe bhaudhi-pane mhinduro kubva kuchangobva kuwanikwa. Aya maDAM epuratifomu anoita semanyorero akareruka emidziyo yekupedzisira uye haape simba, kugona, uye kuchinjika kunodiwa kuti ushande nemazvo mukati memusanganiswa we ecosystem iri kuramba ichishanduka.

Munyika yanhasi yakaoma yedhijitari, hazvigoneke kuti mabhureki aenzanise zvizere nemutengesi mumwechete kune yavo yese omnichannel stack. Naizvozvo, kana uchisarudza DAM, iwe unofanirwa kunge uchitsvaga mhinduro iri CMS-agnostic uye inogona kushanda seyako yepasirese yemukati injini nekubatanidzwa kune akawanda ezasi mhinduro. Iine yakanakisa-ye-kubereka DAM, unogona-remangwana-humbowo sangano rako nekuzvimiririra kukura bhizinesi rako kuita chiteshi chitsva, kuburikidza nekuwedzera uye yakavhurika yekubatanidza. 

DAM yako inofanirwa kukwanisa kushandira omnichannel zvinodiwa pane chero CMS, akawanda maCMS akafanana, uye chero mhando yechiteshi uye ecosystem kumisikidzwa. Iyo inova iyo yepasirese yemukati injini, yakazvimirira pane chero shanduko yaunoita kuCMS yako pasi pemugwagwa. Panzvimbo pekuvimba neyakagadzikiswa seti yezvishandiso izvo zvinowanzo "kutaura" chete kune mumwe nemumwe, iyo yakazvimirira DAM, yakavakirwa pane inoumbwa yemukati zvivakwa, inokupa iwe kugona kushanda zviri nyore mukati meakasiyana ecosystem kuitira kuti iwe ukurumidze kumhanyisa nguva yekutengesa uye kutendeuka. , uye tora kutonga pamusoro penzira yaunofambisa nayo brand yako mberi.

Yemahara Aprimo DAM Muedzo

Ed Breault

SaChief Marketing Officer, Ed Breault ndiye ane basa Aprimo's brand uye kukura. Anotyaira sangano reB2B SaaS kuenda-kumusika kumberi neayo Digital Asset Management uye Marketing Resource Management zvikamu. Anosanganisa kukura kwekushambadzira hunyanzvi neyakakura kumashure mukuvandudza brand uye chido chekugadzira account-based marketing zvirongwa zvinovaka kuziva, kusiyanisa, kudiwa, uye pakupedzisira mari.

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