4 Kukanganisa Mabhizinesi Ari Kugadzira Iyo Inokuvadza Yemunharaunda SEO

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Shanduko huru dziri kuitika mukutsvaga kwenzvimbo, kusanganisira kuisirwa kweGoogle kushambadza kwe3 kumusoro kumusoro kusundira pasi mapakeji emuno uye chiziviso chekuti mapakeji emuno anogona kukurumidza kusanganisira iyo yakabhadharwa yekupinda. Pamusoro pezvo, kutetepa kwenharembozha, kuwanda kwemaapps, uye kutsvaga kwezwi zvese zvinobatsira mukuwedzera kukwikwidza kwekuonekwa, zvichinongedzera kune remangwana rekutsvaga kwekune imwe nzvimbo uko kusangana kwekusiyana-siyana uye kubwinya kwekushambadzira kuchave nezvinhu zvisina basa. Uye zvakadaro, mabhizinesi mazhinji achabatwa kumashure padanho rekutanga nekusawana izvo zvakakosha zveSEO chaiyo.

Heano zvikanganiso zvakajairika zvakanyanya maSEO ari kugadzira ayo anomiririra kushomeka kwakanyanya munzvimbo inowedzera yakaoma yekushambadzira:

1. Kusaitwa Kwakakodzera kweNhamba dzekutevera Nhare

Kufona nhamba dzekutevera dzaive dzakareba taboo munzvimbo yekutsvaga yekushambadzira indasitiri nekuda kwesimba ravo rakakura rekugadzira akasiyana, asingawirirane data pawebhu rese uye zvinokanganisa masosi emuno. Nekudaro, ivo vanokwanisa kuitiswa nehanya nekupa rakakosha dhata kumabhizinesi. Heano mamwe matipi ekutanga.

Heano mamwe matipi ekutanga.

  • Imwe nzira ndeyekutakura yako yazvino, chaiyo bhizinesi nhamba kune wekutevera wekutevera mupi kuitira kuti iwe ugone kuteedzera kufona pane yako iripo nhamba. Iyi nzira inokurerutsira pane iyo yekuda yekugadzirisa yako mabhizinesi zvinyorwa.
  • Kana, kana bhizinesi rako rondedzero ratove mumatombo, risingapindirane chimiro uye richida kucheneswa, enda kumberi utore nhamba nyowani yekutevera yekufona, ine kodhi yenzvimbo yemuno, uye ishandise senhamba yako nyowani. Usati wasarudza chero nhamba, tsvaga pawebhu kuti uve nechokwadi chekuti hapasati paine hombe data tsoka kune rimwe bhizinesi raimboshandisa iyo nhamba (iwe haudi kuverengera mafoni avo). Mushure mekunge mawana nhamba yako nyowani yekutevera yekufona, wobva watanga yako citation yekuchenesa mushandirapamwe, kushandisa nhamba nyowani pane ako ese emunharaunda mabhizinesi zvinyorwa, webhusaiti yako, uye chero imwe chikuva (kunze kwekubhadharwa kwekushambadzira mapuratifomu) ayo anoreva yako kambani.
  • Usashandise nhamba yako yekutevera yekufona pane ako ekubhadhara-per-tinya kushambadzira kana mamwe mafomu ekushambadzira pamhepo Kuita izvi kunogumira kugona kwako kuteedzera kana data riri kubva kune organic kana yakabhadharwa kushambadzira. Tora yakasarudzika kufona yekutevera manhamba emitezo yako yakabhadharwa. Izvi hazviwanzo kuverengerwa neinjini dzekutsvaga, saka havafanirwe kukuvadza kuenderana kwedata rako remuno bhizinesi. * Chenjera kushandisa kwakaparadzana kufona manhamba ekuteedzera mumhepo mishandirapamwe, sezvo vachigona kuzviisa pawebhu. Shandisa yako huru nhamba kushambadzira pasina.

Wagadzirira kuchera zvakadzika mukuchengeteka uye kubudirira nekutevera nhare? Yakakurudzirwa kuverenga: Nongedzera Kunoshandisa Kufona Kuchengeta Kwekutsvaga Kwenharaunda.

2. Kubatanidzwa kweGeomodifiers muMazita Emabhizinesi Emunharaunda

Imwe yemakanganiso akajairika akawanda-enzvimbo mabhizinesi anoita mune yavo yemunharaunda yekushambadzira kushambadzira inotenderera pazita remazwi vachizadza yavo bhizinesi zita munda pane avo emuno mabhizinesi zvinyorwa zvine geographic mazwi (guta, dunhu, kana nharaunda mazita). Kunze kwekunge geomodifier iri chikamu chebhizimusi rako repamutemo zita kana DBA, Nhungamiro dzeGoogle rambidza zvakajeka tsika iyi, uchiti:

Kuwedzera ruzivo rusina basa kuzita rako (semuenzaniso, "Google Inc. - Mountain View Corporate Headquarter" pachinzvimbo che "Google") nekusanganisira kushambadza matekisi, zvitoro kodhi, akakosha mavara, maawa kana yakavharwa / yakavhurika chinzvimbo, nhamba dzenhare, mawebhusaiti maURL, sevhisi. / ruzivo rwechigadzirwa, nzvimbo/ kero kana mafambiro, kana ruzivo rwemidziyo (semuenzaniso "Chase ATM muDuane Reade") haitenderwe.

Varidzi vebhizinesi kana vashambadziri vanogona kusanganisira mazwi egeo mumabhizinesi ezita minda kungave nekuti ivo vari kuyedza kusiyanisa rimwe bazi kubva kune rimwe kune vatengi, kana nekuti ivo vanonzwa kuti vachakwidziridzwa zvirinani kana zvinyorwa zvavo zvinosanganisira aya mazwi. Zvekufungisisa kwekutanga, zvakanak kuzvisiyira Google kuti iratidze mutengi bazi riri padyo naye, izvo zvinoitwa neGoogle nhanho inoshamisa yekushomeka. Zvekufungisisa kwekupedzisira, pane chokwadi kune chokwadi chekuti kuve nezita reguta mune rako bhizinesi zita kunogona kuvandudza masosi, asi hazvina basa kutyora mutemo weGoogle kuti uzive.

Nekudaro, kana iwe uri kuvamba bhizimusi nyowani nyowani, ungangoda kufunga nezvekushandisa zita reguta sechikamu chezita rako repamutemo rebhizinesi, rakabatanidzwa mumugwagwa wako wemasaini signage, webhu uye zvinyorwa zvekudhinda, uye kukwazisa nhare, asi, mune chero imwe mamiriro, kuiswa kwema geomodifiers muzita rebhizinesi hakubvumidzwe neGoogle. Uye, nekuti iwe unoda kuti ako mamwe emabhizimusi ekunyorwa aenzane nedata rako reGoogle, iwe unofanirwa kutevedzera mutemo uyu pane angangoita ese mamwe magwaro, uchinyora zita rako rebhizinesi chete pasina modifera yenzvimbo dzese.

* Ziva kuti pane imwechete yekusara kune iri pamusoro. Facebook inoda kushandiswa kwema geomodifiers emabhizimusi enzvimbo dzakawanda. Ivo havatenderi rakafanana, rakagovaniswa zita pakati peFacebook Nzvimbo zvinyorwa. Nekuda kweizvi, iwe unozofanirwa kuwedzera modifier kune yega yega nzvimbo Facebook Nzvimbo bhizinesi zita. Zvinosuruvarisa, izvi zvinogadzira kusawirirana kwedata asi usazvinetse zvakanyanya nezve iyi imwe chete. Wese mumwe wevakwikwidzi vako ane akawanda-enzvimbo bhizinesi mamodheru ari muchikepe chimwe chete, achipa chero kukwikwidza mukana / kusagadzikana moot.

3. Kukundikana Kuvandudza Nzvimbo Yekumhara Mapeji

Kana bhizinesi rako riine matavi maviri, gumi kana mazana maviri uye iwe urikunongedza zvese zvemuno mabhizinesi zvinyorwa uye vatengi kune yako peji remba, iwe uri kudzikamisa zvakanyanya kugona kwako kuendesa yakasarudzika, yakagadziriswa chiitiko kune akasiyana evashandisi mapoka.

Nzvimbo dzekumhara mapeji (aka 'emunharaunda mapeji', 'maguta ekumhara mapeji') vanovavarira kuendesa rwakanyanya ruzivo ruzivo kune vatengi (uye yekutsvaga injini bots) nezve rakanangana bazi rekambani. Iyi inogona kunge iri nzvimbo iri padyo nemutengi, kana nzvimbo yaari kutsvaga pamberi kana panguva yekufamba.

Mapeji ekumisikidza enzvimbo anofanirwa kubatanidzwa akananga ku / kubva kubazi rega rega renzvimbo dzemabhizinesi, uye zvinowanika nyore pawebhusaiti yekambani kuburikidza neyemhando yepamusoro menyu kana chitoro locator widget. Heano mamwe anokurumidza kuita nezvisingaitwe:

  • Iva nechokwadi chekuti zvirimo pamapeji aya ndizvo siyana. Usango chinja mazita eguta pane aya mapeji uye wozodhindisa zvirimo pamhiri pawo. Chengetera mune zvakanaka, zvekugadzira zvinyorwa zvepeji rega rega.
  • Ive neshuwa chinhu chekutanga pane peji rega rega ndiyo nzvimbo yakazara NAP (zita, kero, uye nhamba yefoni).
  • Ita muchidimbu kiyi mhando, zvinogadzirwa uye mabasa inopihwa pabazi rega rega
  • Ita zvinosanganisira Uchapupu uye zvinongedzo kune ako akanakisa ekuongorora profiles ebazi rega
  • Usakanganwa kuisa madhiri ekufambisa, kusanganisira kuzivisa makuru emasaini vashanyi vanogona kuona padhuze nebhizinesi
  • Usatarise mukana weku pitch nei bhizinesi rako iri sarudzo yakanakisa muguta pane izvo zvinoda mushandisi
  • Usakanganwa kupa nzira yakanakisa yekubata bhizinesi mushure memaawa (email, meseji yefoni, mhenyu chat, mameseji) pamwe nekufungidzira kuti zvinotora nguva yakareba sei kuti unzwe kumashure

Wakagadzirira kudzika kwakadzika mune hunyanzvi hwekugadzira akanakisa-mu-guta nzvimbo kumhara mapeji? Yakakurudzirwa kuverenga: Kukunda Kutya Kwako Kwemapeji Ekumhara Emunharaunda.

4. Kuregeredza Kuenderana

Maindasitiri nyanzvi vanobvumirana kuti izvi zvinhu zvitatu zvinokuvadza kupfuura vamwe vese kune bhizinesi 'mikana yekunakidzwa nepamusoro renzvimbo renzvimbo:

  • Kusarudza iyo hazvina kukodzera chikamu chebhizinesi paunenge uchigadzira yemuno mabhizinesi zvinyorwa
  • Kushandisa a nyepera nzvimbo yebhizinesi uye kuva neGoogle kuona izvi
  • kuva kusanganisa mazita, kero, kana nhamba dzefoni (NAP) kutenderera pawebhu

Zvinhu zviviri zvekutanga zvakashata zviri nyore kudzora: sarudza akakodzera zvikamu uye usambofa wakanganisa nzvimbo yenzvimbo. Yetatu, zvisinei, ndiyo inogona kubuda paruoko pasina muridzi webhizinesi kunyange achizviziva. Yakashata NAP dhata inogona kubva kune chero kana zvese zvinotevera.

  • Mazuva ekutanga eKwaKutsvaga Kwenharaunda apo injini dzekutsvaga dzakango dhonza dhata kubva kwakasiyana siyana kwese nekunze masosi, izvo zvinogona kunge zvakakanganisa
  • Bhizinesi rebranding, kufamba, kana kuchinja nhamba yaro yefoni
  • Kuita zvisirizvo kwenhamba dzekutevera nhare
  • Zvishoma zvakatemerwa kutaurwa kwedhata data, senge mumablog mablog, online nhau, kana ongororo
  • Yakagovaniswa dhata pakati pezvinyorwa zviviri zvichikonzera nyonganiso kana zvakabatanidzwa zvinyorwa
  • Dhata isingaenderane pane webhusaiti yekambani pachayo

Nekuda kwenzira yekufamba kwedata rebhizinesi remuno mukati me yemunharaunda yekutsvaga ecosystem, yakaipa data pane imwe chikuva inogona kuyerera kune vamwe. Tichifunga kuti yakaipa NAP inofungidzirwa kuti ine yechitatu yakashata zvakanyanya pamatanho ekutsvaga emuno, zvakakosha kuti uzviwane uye uzvichenese. Maitiro aya anonyatso kunzi 'citing audit'.

Citation odhita kazhinji anotanga nekubatanidzwa kwekutsvagisa kwemaoko kweNAP akasiyana, pamwe nekushandisa kwemahara maturusi senge Moz Ongorora Rondedzero, iyo inoita kuti iwe ukwanise kuongorora ipapo hutano hweNAP yako kune mamwe mapuratifomu akakosha. Kana iyo NAP yakaipa yawanikwa, bhizinesi rinogona kushanda nemaoko kurigadzirisa, kana, kuchengetedza nguva, shandisa sevhisi yakabhadharwa. Mamwe masevhisi anozivikanwa muNorth America anosanganisira Moz Local, whitespark, uye Yext. Chinangwa chekupedzisira chekuongorora kudhinda ndeyekuti uone kuti zita rako, kero, uye nhamba yefoni zvinowirirana sezvinobvira, munzvimbo dzakawanda sezvinobvira, pawebhu rese.

Yemunharaunda SEO Inotevera Matanho

Mumakore anotevera, bhizinesi rako remunharaunda rinenge richiita zvakasiyana siyana zvekushambadzira kuti zvienderane nekushanduka kuri kuita Internet nehunhu, asi zvese izvi zvinoda kuvakirwa panheyo yezvinhu zvine hunyanzvi. Kugadzikana kweNAP, kutungamira kwekuteedzera, uye kugadziridza zvemukati zvinoteerera kune zvine musoro, zviitwa zvakanaka zvicharamba zvichikosha kumabhizimusi ese emuno mune ramangwana rinotaridzika, zvichigadzira padhi rekuburitsa ruzha kubva ipapo kunotanga kutsvagurudza kweanowanda matekinoroji emunharaunda. Unoda kuona kuti bhizinesi rako rinoonekwa sei pawebhu?

Unoda kuona kuti bhizinesi rako rinoonekwa sei pawebhu?

Tora Mahara Moz Local Chinyorwa Chinyorwa

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