Content MarketingKushambadzira InfographicsSocial Media & Influencer Kushambadzira

4 Strategic Nzira dzeKuvandudza Zvako Zvinoonekwa Zvemukati

Isu zvino tapinda munguva iyo vashandisi vanoda zvinonakidza zvemukati, uye ivo vanozvida nekukurumidza. Pamusoro pekuita kuti zviitike, hezvino chikonzero iwe uchifanira shandisa zvirimo zvinoonekwa:

  • Easy kuti mugove
  • Zvakareruka ku yeuka
  • Kunakidzwa uye kuita

Saka zviri pachena kuti iwe unofanirwa kukwidza yako yekuona yekushambadzira mutambo. Kuti ndikubatsire, ini ndaisa pamwechete nzira ina dzaunogona kushandisa kuti uvandudze zvaunoona zvirimo. 

Sarudzo # 1: Sungai Simba reiyo infographics

80% yevanhu vanofarira kuwana ruzivo kubva kune infographics pamusoro pezvinyorwa-zvakavakirwa zvinyorwa.

Hubspot

Infographics mifananidzo ine ruzivo rwakawanda runobatsira. Ivo vanokubatsira kupa ruzivo rwako zvinokwezva uye zvine chekuita nevateereri vako.  

Iwo akanakisa modhi yekuendesa ruzivo mune yakawedzera kupfupikiswa fomati ine zvinoonekwa zvinhu. Mushure mezvose, kana ukapihwa sarudzo, ungaverenge here mazwi 1000 ezvinyorwa, kana kuenda kuburikidza nechati yakapfupikiswa inoratidza ruzivo rumwe chete?

Vanhu vazhinji vaizosarudza iyo yekupedzisira.

Iwo anoonekera maficha uye magirafu anoshandiswa mu infographics anoenda kure nzira mukuchengetedza vaverengi kufarira.

Saka, zviri pachena kuti infographics inzira ine simba yezvinhu zvinoonekwa.

Asi, unoita sei kuti chako chionekwe pakati pemamirioni evamwe mafashama internet? 

Heano mamwe matipi anogona kubatsira:

Narrow Down pane Nhaurwa

Ita shuwa kuti iwe wakanangisa. Iyo infographic inosanganisira zvakawanda zvakawandisa inogona kuvhiringidza muverengi. 

Yako infographics inogona kuita zvirinani kana ukasabatanidza ese data raunogona kuwana. Pane kudaro, dzikisa kutarisisa kwako kune imwe chete musoro uye ona kuti iwe unogadzira iyo infographic yakatenderedza iyo. 

Heino muenzaniso weyakajeka uye yakapfupika infographic:

Infographic Muenzaniso
Image Via Pinterest

Tora Saizi Kurudyi

Infographics inofanirwa kuve yakakura kudarika zvakajairwa mifananidzo uye madhayagiramu. Nekudaro, ita shuwa kuti ivo vari yehukuru hunogadzirika uye urefu. Kana izvi zvikasachengetwa mupfungwa, unogona kurasikirwa neanogona kuverengera.

Gadzira Clutter-Yemahara Graphics

Iwe haudi kuendesa infographic yakanyanyisa kuzara. Nguva dzose wedzera nzvimbo dzinobatsira vaverengi kufamba kuburikidza neruzivo mushe.

Kuwedzera, ita shuwa kuti kunyangwe iwo mudiki saizi fonti pane yako infographic iri nyore kuverenga.

Paunenge iwe wapedza kugadzira yakakura infographic, unogona kuendesa kune akasiyana mawebhusaiti mune yako niche. Izvi zvinogona kukubatsira iwe kusvika kune vakawanda vateereri.

Strategic #2: Hurukuro Personalized Content

91% yevatengi vanogona kutenga kubva kumhando dzinoziva nekuvapa zvinopihwa zvinoenderana nemazano. 

Accenture

Vatengi vanoda zvemukati zvinoenderana nezvavanofarira.

Another tsvakurudzo yakaratidza kuti kana zvirimo zvisiri zvemunhu, 42% yevatengi vanotsamwa, uye 29% vangave vashoma kutenga.

Statistics pane Zvemukati Kusarudzika
Mufananidzo neSlideShare

Imwe nzira yekuziva izvo vateereri vako vanoda ndeyekuteerera pasocial. Zvishandiso zvakawanda kunze uko zvinogona kukubatsira kuita kudaro. Ivo vachakubatsira iwe kuongorora manzwiro evashandisi uye kuona pfungwa dzavo pamusoro pako nevakwikwidzi vako. 

Ngatitorei titarise nzira dzakasiyana dzaunga gonesa zvemukati zvako. 

Shure-kwe-Chiitiko Zviratidzo

Kutsvaga izvo zvinopinda mukugadzira chigadzirwa kunogadzira pfungwa yehukama mupfungwa dzevateereri vako. Nekutumira kuseri kwezviitiko zvinoonekwa semifananidzo nemavhidhiyo pamapuratifomu enhau, unogona kupa vateereri vako kudongorera mubhizinesi rako.

Mutori wemifananidzo wekuToronto, Anna anongoita izvozvo kuburikidza nemamwe matsamba ake epa Instagram.

Shure kweZviitiko Zvinoonekwa
Image Via Instagram

Uye zvakare, maficha akaita se Instagram uye Facebook Nhau anogona kubatsira mune izvi.

Gadzira Zvemuno Mukati Zvemukati

Kuita zvekuona zviri munharaunda hakupereri nekushandisa mutauro unotaurwa munharaunda. Kushandisa matipi emunharaunda uye mazano mune zvako zvemukati zvinogona kubatsira vashandisi kubatana ipapo.

Nzira dzekugadzirisa nzvimbo dzeMcDonald's dzinozivikanwa pasi rose. Havasi ivo chete vanoita izvi nekuchinja mamenu avo, uye kuburikidza nekuona kwavo.

Semuenzaniso, McDonald's inokwezva vatengi vekuUS kuti vadye chikafu chavo nekugovana zvemukati zvine chekuita nemunharaunda. Vachangobva kugovera chinyorwa paZuva reNyika Cheeseburger kukwezva vateereri vavo kubva kuUS.

McDonald's Yemunharaunda Yemukati Zvemukati Muenzaniso
Image Via Instagram

Mumwe muenzaniso ndewemushandirapamwe wakaitwa naMcDonald's panguva yeChinese New Year. Sezvo apa ndipo apo vazhinji vanoenda kumba kunoona mhuri dzavo, mushandirapamwe wakanangana nekukosha kwekubatana uye nguva yemhuri.

Ichishandisa mavhidhiyo nemifananidzo, yakaratidza kadhidhiyo kadiki kaRonald McDonald achiita rwendo rurefu kuenda kumba.

McDonald's Yemunharaunda Yemukati Zvemukati Muenzaniso
Image Via Gadzira Dhijitari

Muchidimbu, kushandisa munhu, zvinoonekwa zvemukati zvinogona kumutsa manzwiro akasimba uye kubata vashandisi.

Strategic #3 Kupinza Zvinosetsa Muzvinhu Zvako Zvinoonekwa

72% yevatengi vangasarudza mhando inosekesa pamusoro pemakwikwi.

World Happiness Report

Kupinza jekiseni mune zvako zvekuona zvemukati kunogona kukanganisa zvakanyanya maitiro ako nevateereri nebhizinesi rako.

Imwe yedzakanakisa nzira dzekuzadzisa izvi ndeye kuburikidza memes. Vapfupi, vanowirirana, uye vanosetsa zvakare. Neimwe nzira, unogona kushandisa zvinosetsa GIFs, makatuni, kana mitsetse yemakomiki kuti ubatanidze vateereri vako. 

Zvinosetsa zvinooneka zvinogona kupinza vateereri vako uye kupa zororo rinodiwa zvakanyanya kubva pane zvinyorwa. 

Kupinza zvinosetsa zvemukati muzviratidziro zvako hakungope brand yako chiziviso chinodiwa uye kunoderedza mareti ekubhururuka.

Semuenzaniso, Iyo Royal Ontario Museum inowanzo shandisa memes kuita vateereri vayo pa Instagram. Ziva mashandisiro avakaita Instagram account yavo yazvino Dolly Parton dambudziko

Zvemagariro midhiya zvinosetsa zvemukati
Image Via Instagram

Uyezve, kuseka hakufanirwe kunge kuri kuseka. Inogona kunge iri mifananidzo yembwa kana mavhidhiyo evacheche - chero chinhu chinoita kuti vateereri vako vanyemwere.

Kana kuti zvimwe zvemukati zvinogona kunge ZVINOsetsa uye zvinoyevedza. BarkBox, imbwa chigadzirwa chekunyorera sevhisi, muenzaniso wakanaka. Inoratidza mifananidzo yakanaka yembwa uye inowedzera kuseka nekuisa zvinyorwa zvinosetsa. 

Meme Kugovera Yemagariro Media
Image Via Instagram

Nekudaro, usati wambundikira kuseka, simbisa kuti inoenderana neizwi remhando yako uye izwi. Zvakare, ita shuwa kuti haushandise kunyomba, mhirizhonga, kana kuseka zvisina kufanira. Izvo zvinogona kuve zvinopesana nekugadzira kune yako brand.

Sarudzo # 4: Shandisa Akakodzera Ekuona Zvemukati Zvishandiso

Kugara uchichinja maitiro uye zvido zvevashandisi zvinogona kupikisa yako yekuona zvemukati zano. Ndosaka uchifanira kufunga nezvekushandisa maturusi anogona kukubatsira kugadzira zvinooneka uye kukwidziridza kusvika kwako pasocial media. 

Shandisa maturusi akadai Canva, animaker, Google Charts, i Meme, uye nezvimwe kugadzira zvinoshamisa zvinoonekwa. 

Final Thoughts

Kana iwe ukashandisa simba rekuona zvirimo nenzira kwayo, inogona kukubatsira iwe kugadzira yakakura kubatanidzwa. Zvingave zvakanaka kufunga nezvekugadzirisa zvemukati zvemukati wako kuti uzviite zvakanyanya kune vateereri vako. 

Kana iwe usati watoita kudaro, iwe unofanirwa kubatanidza infographics mune yako yekuona zvemukati zano. Izvo zvinobatsirawo kupinza kumwe kuseka kuita kuti zvirimo zviwedzere kunakidza. 

Chekupedzisira, shandisa zvinoonekwa zvemukati zvekugadzira maturusi kukwirisa mutambo wako uye uwane zvakanyanya kubva pane zvaunoona zvemukati. 

Pane dzimwe nzira dzaunoshandisa kuvandudza yako yekuona zvirimo?

Shane Barker

Shane Barker idhijitari yekushambadzira chipangamazano anoshanda mukufurira kushambadzira, kushambadzira zvemukati, uye SEO. Ndiye zvakare Muvambi uye CEO we Content Solutions, dijitari rekushambadzira agency. Akabvunzana nemakambani eFortune 500, anofurira ane zvigadzirwa zvedhijitari, uye akati wandei eA-List ane mukurumbira.

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