Ongororo & KuedzwaContent MarketingSocial Media & Influencer Kushambadzira

Maitiro Ekuyera Yako Yepamhepo Ruzhinji Hukama Kubudirira

Miyero ndiyo yakakosha kuyera kushanda kwechero chikamu chekushambadzira kwako kwepamhepo, kusanganisira hukama neveruzhinji. Pazasi pane maviri seti yezviyero muindasitiri, AMEC nePRSA). Ini pachangu, ndinotenda kuti nyanzvi dzePR dzinofanirwa kunge dzichitora organic yekutsvaga metrics zvakare, kusanganisa zvese organic uye magariro kuvapo kuita imwechete. mugove wezwi maererano nevakwikwidzi vavo.

The Barcelona Declaration of Public Relations Measurement Principles

Mitemo yeBarcelona yakavambwa muna 2010 pamusangano wechipiri weEuropean Summit on Measurement, wakarongwa ne AMEC, International Association for the Measurement and Evaluation of Communications.

  • Kukosha kwekuisa chinangwa uye kuyerwa
  • Kuyera mhedzisiro pane zvabuda kunosarudzwa pane kuyera zvinobuda
  • Mhedzisiro pamhedzisiro yebhizinesi inogona uye inofanirwa kuyerwa pazvinogoneka
  • Kuyera kweMedia kunoda huwandu uye hutano
  • Kushambadzira kukosha kwakaenzana hakusi kukosha kwehukama hweveruzhinji
  • Social media inogona uye inofanira kuyerwa
  • Kujeka uye kudzokorora ndizvo zvinonyanya kukoshesa kuyerwa kwekurira

Public Relations Society yeAmerica Standard Metrics (PRSA)

  1. kupana nduma - inoyera huwandu hwevanhu vakaita chinhu (kuburikidza nezvinodiwa, makomendi, migove, maonero, nezvimwe)
  2. Matsimba - inoyera kuti vangani vanhu vanga vaona chinhu
  3. Items - inoyera chero zvinyorwa zvinotanga kuoneka sedhijitari media
  4. anotaura - inoyera kuti zvingani zvinhu zvinonongedza brand, sangano, chigadzirwa, nezvimwe
  5. Svika - inoyera kuti vangani vanhu vangave vakakwanisa kuona chinhu

Musoro wekuyera gakava ririkuenderera mberi mukati meindasitiri nedzidzo, uye ndiro dingindira rakakosha mukati George Washington University's Strategic Public Relations chirongwa che master curriculum. Nepo nhungamiro dzakatsanangurwa nezviremera zvinozivikanwa zvinopa chimiro chakajairwa chekuziva CHII chekuyera, indasitiri haisati yagadzira mwero wakajeka weMAITIRO atinodudzira nekuita zviyero izvi kuona mashandiro uye ROI. Imwe dingindira rave pachena, zvisinei: kuyerwa kuri kuwedzera kunatswa, uye kuita kwevateereri uye mhinduro inotakura huremu hukuru.

Maitiro ekuyera PR Kubudirira Pamhepo

Douglas Karr

Douglas Karr ndiye CMO OpenINSIGHTS uye muvambi we Martech Zone. Douglas akabatsira akawanda ekubudirira kweMarTech kutanga, akabatsira mukushingairira kweanopfuura madhora mashanu emadhora mukutenga nekudyara kweMartech, uye anoenderera mberi nekubatsira makambani kuita nekuita otomatiki nzira dzawo dzekutengesa nekutengesa. Douglas inyanzvi inozivikanwa pasi rese yedhijitari uye MarTech nyanzvi uye mutauri. Douglas zvakare munyori akaburitswa wegwaro raDummie uye bhuku rehutungamiriri hwebhizinesi.

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