Content Marketing

Nongedzo yaMarketer yekuve Trust Trust kuyerera ™ Pro

Makore maviri apfuura akaunza shanduko zhinji kushambadziro. Isu takaona chikuru inofamba ichienda kunhare, dhiraivha nyowani yezvinhu zvine simba uye a muchato pakati pezvemagariro nekutengeserana. Asi kumwe kwekushanduka kwesisitimu kwave kuri munzvimbo yeSEO.

Muna 2013, John Mueller akazivisa kuti Google haichazovandudza PageRank (Toolbar Peji), Sisitimu yayo yekumisikidza mapeji eWebhu zvinoenderana nekukosha. Uye hazvina kudaro. Panzvimbo iyoyo, isu tine shefu nyowani mutaundi: kuvimba kuyerera ™.

Gadzirwa na Majestic SEO, kuvimba kuyerera™ ndiyo metric nyowani inosarudzira mhando yesaiti zvichibva pazviri kubatana nemamwe masayiti mune ayo akatwasuka, kana chikamu chehunyanzvi. Uku kuwedzerwa kusimbiswa kwepamusoro-soro kubatanidza uye masosi epamusoro idanho rakakosha mukugadzira iyo yakakosha-based yekutsvaga nharaunda Google inofungidzira yeInternet yazvino.

Muenzaniso weSiti Yakanaka muTrust Flow
Muenzaniso weSiti Yakanaka muTrust Flow

Shanduko idzi, zvachose, dzakanakira indasitiri yedu. Kutanga, vanotifambisa pamwe chete kubva kune yechinyakare-chikoro tsika yekukosha kwemazwi - kunyanya, kurodha peji rewebhu nemazwi akakosha kana manhamba mukuyedza kukanganisa chinzvimbo chesaiti muGoogle mitsva yekutsvaga. Chechipiri, iyo yemhando-kwete-huwandu hwenzvimbo yakasimwa nekuvimba kuyerera ™ ndeye mushandisi yakanangidzirwa, pakupedzisira ichienzanisa nevatengi kuwana izvo zvavanoda kubva mukushambadzira kwako kuedza.

Zviripachena, kuvimba kuyerera ™ ndiyo bhendi-yakakodzera maitiro. Asi, iwe unozviisa sei kuti zvikushandire iwe uye neyako brand zano? Kuti tibatsire, isu takagadzira ino inokurumidza mutengesi gwara, izere nemazano mashanu akareruka ekutsigira iwe mukufambisa iyo nyowani SEO nharaunda, uye kuve nechokwadi chekuti webhusaiti yako iri kubatanidza kune mamwe emhando yepamusoro ekushambadzira mawebhusaiti.

Zano 1: Vaka zano rako pane hwaro hwekugadzira, zvemukati zvemukati.

Isu tese tinoziva kuti kuburitsa zvemukati nguva zhinji kwakakwira pane runyorwa rweGoogle rwezvinoda, asi kugadzira zvine chekuita uye zvemusoro zvemukati zvakakosha.

Nekugadzira zvirimo pamusika wako (kureva., Mameseji ari pamusoro wenyaya uye anoenderana nezvavanoda), vashandisi vanonyanya kukosha vanoshanyira saiti yako, uye uchafadzwa nebundu mune chiremera mamaki pane iyo chaiyo nhaurwa iri mubvunzo. Iyo yakakwira yako kuvimba kuyerera ™ (kana backlinking mhando), zvirinani iwe uchave chinzvimbo muGoogle. Mukukosha, iyi ndiyo nzira yeGoogle yekuongorora zvinyorwa zvehunyanzvi uye kuzviisa padhuze nepamusoro pekutsvaga kwevaverengi kuti vawane.

Gadzira nyowani, inodzidzisa kwazvo zvemukati, uye iwe unozowana wega chiremera backlinks. Zvinyorwa zvevashanyi mumwe muenzaniso wakanaka wekuti izvi zvingashande sei. Iyo organic maitiro anotora imwe nguva uye zano, asi inovaka hwaro hwakasimba hwechiratidzo chako uye inokodzera kuedza. 

Zano rechipiri: Dzidzira yakanaka kiyi yekushandisa.

Mushure mekuchinja kwehunhu zvemukati uye backlinking, vamwe vashambadzi vakazivisa mazwi makuru akafa. Asi muchokwadi, zvakakosha izvozvi kupfuura nakare kose kuti uite kushandiswa kwemazwi makuru - uchishandisa mazwi akakodzera kune yako niche uye vateereri.

Kana iwe uri kungo bvisa rako rekutanga kiyi-centric SEO zano, tanga neyero yegoridhe. Google Ads inoenderera kuve imwe yenzira dzakanakisa dzekukubatsira iwe kuti uwane akanyanya kugadziridzwa mazwi akakosha, uye kuunza yakanyanya kunaka mhando inotungamira. Sanganisa iyo ne data capture mhinduro, uye hauzove nedata rine simba chete pane zvaunotarisira zvaunogona - unotozoziva zvinounza iwe webhusaiti yako.

Zano 3: Ramba uchitevera iyo yakaedzwa-uye-yechokwadi mitemo kana zvasvika kumeta meta, tsananguro uye nekukurumidza mutoro nguva.

Mitemo yekare yemeta tag, tsananguro uye nekukurumidza mutoro nguva ichiri kutakura huremu. Tsananguro nemazita emazita anovaka saiti mhando uye chiremera pamwe nemusoro wenyaya kukosha, izvo zvakaenzana zvirinani kuvimba kuyerera ™.

Zano 4: Ita kuti zvive nyore kune vashandisi vako kuti vawane zvavanoda.

Gadzira zvinhu zvine musoro pane yako saiti izvo zvinobvumidza vashandisi kuwana nyore nyore ruzivo kana zvikamu. Kwete chete iro zano rinozogadzira kufarira kunoonekwa - ichawedzera kudyidzana uye kudzikisa bounce rate, zvinhu zvakakosha mukumisikidza yakazara Topical Trust Flow ™. 

Zano 5: Chengeta chiyero pane zvako zvekuita-zvinyorwa.

Sevashambadziri, kuyera kwakakosha pakuratidza kubudirira kwedu - uye zvakanyanya kukosha, kuteedzera zvatinoita mune ramangwana. Kunge PageRank, kuvimba kuyerera ™ kunogona uye kunofanirwa kuyerwa. Edza izvi zvemahara kuvimba kuyerera ™ yekutevera sarudzo, kusanganisira zvinowedzera-zve Google Chrome uye Firefox, uye Webhusaiti SEO Checker Citation Kuyerera uye Kuvimba Kuyerera Checker.

Chris Lucas

Chris ndiye Mutevedzeri Wemabhizinesi Ekuvandudza kwe formstack. Iye anotonga akawanda eFormstack's kushambadzira kuedza nekufarira kwakakosha kuona kuti kushamwaridzana uye kushambadzira kwepamhepo kunogona kubatsira Formstack kukura. Formstack ndeye online fomu-yekuvaka chishandiso chinotora yakawanda yemusoro kubva mukuunganidza uye kutonga data online.

Related Articles

Kudzoka kumusoro
pedyo

Adblock Yaonekwa

Martech Zone inokwanisa kukupa izvi zvemukati pasina muripo nekuti isu tinoita mari saiti yedu kuburikidza nemari yekushambadza, affiliate links, uye kutsigira. Tinozotenda kana iwe ukabvisa yako ad blocker iwe paunoona yedu saiti.