Iwo Kushambadzira Kwekushambadzira Zvinetso zveVashambadzi, Vatengesi, uye maECOs (Dhata + Mazano)

Kushanda Kwekushambadzira kwave kuchishandiswa nemakambani makuru kubva pazvakasvika kuhupenyu. Ichi chiitiko chakaita mucherechedzo pakushambadzira tekinoroji munzira dzinoverengeka. Mhinduro dzekutanga dzaive (uye kazhinji dzichiri) dzakasimba, dzakapfuma, uye zvichidaro dzakaomarara uye dzinodhura. Zvese izvi zvakaita kuti zviomere makambani madiki kushandisa otomatiki otomatiki. Kunyangwe kana bhizinesi diki richikwanisa kushambadza otomatiki software vane nguva yakaoma yekuwana kukosha kwechokwadi mairi.

Maitiro aya akandinetsa nekuti mabhizinesi madiki ane mashoma zviwanikwa anogona kunyatso kubatsirwa nekushandisa otomatiki kushandisa. Leveraging automation inogona kuwedzera kugadzirwa uye nekudaro mari nemari. Nehurombo, mhinduro zhinji dzazvino hadzina kunyatsogadzirirwa mabhizinesi madiki

Nekudaro, semushambadzi pane email kushambadza otomatiki SaaS kambani, ndainzwa kunge raive basa rangu kuziva izvo zvinhu vatengesi vane nguva yakaoma nazvo. Ini ndakaita izvo chete nekuongorora vanopfuura zana ne130 vevashandi vanoshanda mukushambadzira.

Asi ini ndainzwa sekunge izvo hazvina kukwana. Ini ndaida kugovana zvese izvi nzwisiso uye data saka ndakagadzira roundup chinyorwa uye akanyora an epic 55-peji mushumo wakazadzwa nedata kugovana zvandakawana nenyika. Ichi chinyorwa chinoratidza zvimwe zvakakosha zvakawanikwa uye data remushumo. Uyezve, ini ndatora-ruoko rwakanakisa kushambadzira otomatiki kuraira kwakapihwa nenyanzvi panguva yekutsvaga kwangu.

Dhawunirodha Chirevo Chizere

Kushambadzira Kwekushambadzira Zvinetso Rondedzero Ongororo

Ngatitaurei zvishoma nezve kugoverwa kwemakambani saizi, zvinzvimbo zvevakapindura uye maindasitiri avanoshanda maari. Izvi zvinoisa data rese riri kuuya mumamiriro ezvinhu.

• Kambani Saizi - Mukutsvaga kwangu, 90% yevakabvunzwa vanobva kumakambani ane vashandi makumi mashanu kana vashoma. Izvi zvinoreva kuti mabhizinesi madiki uye madiki ari pamusoro-anomiririrwa. Ngatitorei izvi zvishoma. Vanopfuura hafu yevakabvunzwa (50%) vanoshanda kumakambani ane 57-2 vashandi. Cheshanu (10%) chemhinduro dzakabva kumakambani ane vashandi gumi nevaviri. 20 kutumira (11%) kwakabva kune solopreneurs.
• Nzvimbo - Iko kuendesa zvakanyanya (38%) kwakabva kune nyanzvi dzinoshanda munzvimbo dzekukura senge Kushambadzira uye Kutengesa. 31% yevakapindura muongororo yedu varidzi vemabhizinesi. Chikamu chechina chevatori vechikamu (25%) maCEO. Aya mapoka matatu anotora makumi mapfumbamwe nemana kubva muzana ezvakatumirwa.
• Maindasitiri - Kugovaniswa kwemaindasitiri pakati pevakabvunzwa kwakanangana neKushambadzira, iine 47%. Izvi zvaive nemaune sezvo isu taitora iyo data kuitira kuti inenge hafu yevakapindura yaizobva kune yekushambadzira indasitiri. Iyo Software Development indasitiri yakauya yechipiri muongororo, iine 25% yezvakatumirwa zvinouya kubva muindasitiri iyi.

Iyi yese data ine muto yakanaka, asi iwe wauya pano kuzoverenga nezve kushambadza otomatiki matambudziko, handiti iwe? Saka ngatisvikei pairi!

Main Kushambadzira Yekushambadzira Matambudziko

Mune yedu ongororo, 85% yevakabvunzwa vanoshandisa imwe mhando yekushambadzira otomatiki.

• Dambudziko rakajairika rinosangana nevanhu nekutengesa otomatiki kuri kugadzira otomatiki mhando, iine 16% yeanopindura achitaura nezvayo
• Zvichienderana nedata redu, kusanganiswa (14%) ndeimwe dambudziko rakakura revashandisi vanosangana nekutengesa otomatiki tekinoroji.
• Kushambadzira otomatiki kunoda zvakawanda zvemukati. Hazvishamise, kuti kugadzira zvemukati kwakauya munzvimbo yechitatu, ne10%.
• Kubata (8%) nderimwe dambudziko rakakura uye rakabatana chaizvo nezviri mukati. Automation inoda yepamusoro-notch mhando zvemukati kutyaira kubatanidzwa.
• Chikamu, manejimendi manejimendi, uye kugadzirisa zvinotaurwa ne6% yevatori vechikamu sekushambadzira kwekushambadzira.
• Kutsvaga maturusi (5%), kusarudzika (5%), kutungamira zvibodzwa (5%), analytics (4%), kubika (3%), uye kuburitsa (1%) zvese zvakataurwa sekushora nevamwe vevanoongorora .

Kuuya, isu ticha tarisa kuti matambudziko aya anosiyana sei pakati pezvikamu zviviri zvinzvimbo: Kukura (Kushambadzira & Kutengesa) nema CEO.

Iyo Yekushambadzira Yekutengesa Matambudziko Evanhu muKukura Nzvimbo

• Dambudziko rinonyanya kutaurwa kushambadza uye nyanzvi dzekutengesa vanekugadzira otomatiki (29%), padanho repamusoro
• Kubatanidzwa nderimwe dambudziko hombe nyanzvi munzvimbo dzekukura dzakatarisana nekutengesa michina, ne21% yevakapindura vachinongedzera.
• Kugadzira zvemukati kwakauya munzvimbo yechitatu ne17% yevashandi vekukura vachitaura nezvayo.
• Chikamu chakakwidzwa ne13% yevakapindura kubva munzvimbo dzekukura.
• Dhata manejimendi uye lead mapoinzi akaoneswa sematambudziko ne10% yevatori vechikamu.
• Mamwe matambudziko asingawanzo kutaurwa anosanganisira: personalization (6%), optimization (6%), engagement (4%), kutsvaga maturusi (4%), analytics (4%), nekuzivisa (2%).

Iko Kushambadzira Kwekushambadzira Matambudziko emaECEs

• Iko kuomarara kwekushambadzira otomatiki ndiyo yekutanga dambudziko kune maECO, ne21% yevatori vechikamu muzvinzvimbo izvi vachiunza
• Mumakambani madiki uye madiki, anowanzove CEO anosarudza kuti ndeyipi musanganiswa wesoftware inoshandiswa nekambani. Saka, hazvishamise kuti kusangana (17%) uye kutsvaga maturusi (14%) ndiwo matambudziko akakura kwavari.
• Kutyaira kubatanidzwa pane otomatiki kushambadzira mameseji kwakanongedzwa sechinetso ne14% yevakuru vakuru.
• Kugadzira otomatiki (10%) yakataurwa zvakadzikira zvishoma nemaECO pane ekukura nyanzvi uye varidzi vemabhizinesi. Icho chikonzero cheichi ndechekuti mazhinji maECOs haagadzirise nekugadzira otomatiki.
• Dhata manejimendi uye optimization zvese zvakaunzwa ne10% yevakapindura mumabasa eECEO.
• Mimwe yematambudziko asingawanzo kutaurwa nemaECO ari kugadzira zvemukati, zvemunhu, zvikamu, kurondedzera, uye analytics, yega yeiyi yakaonekwa mu7% yemhinduro.

Kushambadzira Kwekushambadzira Zano kubva kuVanyanzvi uye Vanokurudzira

Sezvandambotaura takabvunzawo vashandisi ve automation

“Ungati kudii kumunhu achangotanga nekutengesa michina? Chii chaanofanira kuteerera? ”.

Ini ndakasarudza dzimwe dzakanakisa mhinduro, iwe unogona kuverenga ese makotesheni mune ino kutenderera.

Iyo SaaS guru uye Muvambi weSawa Mantra, Sampath S inoti kana zvasvika pakushambadzira otomatiki vanotangisa vanofanira kutarisa pa:

Ryan Bonnici, iyo CMO yeG2Crowd zvakare yakagovana mamwe anotyisa matipi vatengesi vanofanirwa kutarisisa pakutanga:

Muvambi weGhacklabs, Luke Fitzpatrick anojekesa kukosha kwekubata kwevanhu mukushambadzira michina.

Nix Eniego, Musoro weKushambadzira paSprout Solutions inopa zano vatengesi vekushambadzira kuti vatarise pamichero yakadzika yakaturikwa nekuvandudza hwaro hwese vasati vasvetukira mukati mehunhu.

Kuuputira iyo

Ngatitorei zvakare matambudziko makuru. Kana zvasvika pakushambadzira automation vashandisi munzvimbo dzekukura matambudziko avo makuru ndeaya:

• Kugadzira otomatiki
• Kubatanidzwa
• Kugadzira zvemukati

Kune rimwe divi, maCEO anoshanda nekutengesa otomatiki anoona zvakaoma ku:

• Complexity
• Kubatanidzwa
• Kutsvaga maturusi

Dhawunirodha Chirevo Chizere