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Marketing Campaign Checklist: 10 Matanho Ekuronga Kune Yepamusoro Mibairo

Sezvo ini ndichiramba ndichishanda nevatengi pamishandirapamwe avo ekushambadzira uye zvirongwa, ini ndinowanzoona kuti pane zvipenga mumakambani avo ekutengesa izvo zvinovatadzisa kusangana nepamusoro pevangakwanise. Zvimwe zvakawanikwa:

  • Kushaikwa kwekujeka - Vashambadzi vanowanzo wanda matanho murwendo rwekutenga izvo zvisingape kujeka uye zvinotarisa pachinangwa chevateereri.
  • Kusava negwara - Vatengesi vanowanzoita basa rakakura kugadzira mushandirapamwe asi vanoshaya chakakosha - kuudza vateereri zvavanofanira kuita zvinotevera.
  • Kushaya humbowo - kusanganisa humbowo, zvidzidzo zvemakesi, ongororo, ratings, humbowo, tsvagurudzo, nezvimwewo kutsigira fungidziro yemushandirapamwe wako.
  • Kusava nekuyera - kuona kuti une nzira yekuyera nhanho imwe neimwe mumushandirapamwe uye nemhedzisiro yayo.
  • Kushaikwa kwekuyedzwa - ichipa imwe mifananidzo, misoro yenyaya, uye zvinyorwa zvinogona kupa kukwidziridzwa kwakawedzera pamushandirapamwe.
  • Kusava nekubatana - vashambadziri vanowanzoita mushandirapamwe musilo pane kurongedza mamwe masvikiro avo nematanho ekusimudzira mushandirapamwe.
  • Kushaya kuronga - zvese… dambudziko hombe nemishandirapamwe yakawanda inokundikana iri nyore - kushomeka kwekuronga. Izvo zviri nani iwe kutsvagisa uye kuronga wako wekushambadzira mushandirapamwe, zvirinani mhedzisiro ichave iri.

Ndanga ndichigadzira iri-inoda kudhijitari yekushambadzira kosi pamwe neyunivhesiti yedunhu kubatsira mabhizinesi kuita matanho ekukunda aya maburi. Izvo zvinoenderana nehurongwa hwandakagadzira kune vedu vese vatengi vakanyorwa mifananidzo mune yedu Agile Kushambadzira Rwendo.

Pamwe chete nerwendo, ndinoda kuti mabhizimusi nevashambadziri vagare vaine maitiro kana vakagara pasi kuronga chero chiito. Ndakadaidza iyi yekutarisa iyo Kushambadzira Campaign Kuronga Yekutarisa - hazvina kuganhurirwa kumishandirapamwe, ndezve zvese zvekushambadzira zvaunoita, kubva paTweet kuenda kune anotsanangura vhidhiyo.

Sei Uchifanira Kugara Uchishandisa A Marketing Campaign Checklist?

Chinangwa chekutarisa hachisi chekupa rakanyatso nyorwa zano. Zvakawanda sevashandi vezvemabara vanoshandisa cheki cheki kuona kuti havasi kupotsa nhanho, bhizinesi rako rinofanirawo kuisa chinyorwa chega chega mushandirapamwe kana wekushambadzira waunoshandisa.

Macheki anovimbisa kuti mabasa ese anodiwa anopedzwa, uye hapana chinokanganwika. Vanogona kubatsira vanhu kuti vagare vakarongeka, kukoshesa basa ravo, uye kuvandudza kushanda nesimba uye kurongeka. Pamusoro pezvo, zvinyorwa zvinogona kushandiswa sechimiro chekudzora kwemhando, sezvo vachipa nzira yekutarisa kaviri kuti matanho ese anodiwa akatorwa kuti apedze basa kana chirongwa.

Kushandisa rondedzero yekushambadzira mishandirapamwe kunogona kukubatsira kuti uve nechokwadi chekuti mishandirapamwe yako yakanyatso kurongwa, yakarongeka, uye inoshanda. Hezvino zvimwe zvikonzero nei uchifanira kushandisa chinyorwa chekushambadzira mishandirapamwe:

  1. Kuvandudzwa Kwekuita - Rondedzero yekutarisa inokubatsira kuputsa mushandirapamwe wako wekushambadzira kuita madiki, anogoneka mabasa, ayo anogona kuita kuti zvive nyore kutarisa kufambira mberi kwako uye kugara wakarongeka. Izvi zvinogona kukubatsira kuti upedze mushandirapamwe wako zvine hudzamu uye nemazvo.
  2. Kubatsira Kwakawedzerwa - Rondedzero yekutarisa inogona kuve chishandiso chinoshanda chekubatana nenhengo dzechikwata uye vanobatana, sezvo ichikubvumidza kuti unyatso kudonongodza mabasa anofanirwa kupedzwa uye nekuapa kune chaiwo nhengo dzechikwata. Izvi zvinogona kubatsira kuvandudza kutaurirana uye kubatana mukati mechikwata chako.
  3. Kuwedzera Kuzvidavirira - Rondedzero yekutarisa inogona kukubatsira iwe kuzvidavirira iwe nechikwata chako pakupedzisa mabasa uye nemazuva ekupedzisira. Izvi zvinogona kubatsira kuona kuti mushandirapamwe wako unoramba uri munzira uye unopedzwa zvinobudirira.
  4. Zvirinani Sarudzo-kuita - Rondedzero yekutarisa inogona kukubatsira kuti utarise ese akasiyana maficha emushandirapamwe wako wekushambadzira, senge waunotarisisa vateereri, bhajeti, uye zvinangwa. Izvi zvinogona kukubatsira kuti uite sarudzo dzine ruzivo uye dzakasimba nezvemushandirapamwe wako.
  5. Risk management - Rondedzero yekutarisa inogona kukubatsira kuona uye kudzikisira njodzi dzinogona kuitika kana matambudziko angamuka panguva yako yekushambadzira. Izvi zvinogona kukubatsira kudzivirira zvipingamupinyi zvisingatarisirwi uye kuona kuti mushandirapamwe wako wabudirira.

Pakazere, kushandisa rondedzero yekushambadzira mishandirapamwe kunogona kukubatsira kuti ugare wakarongeka, kuvandudza mashandiro, uye kuona kuti mishandirapamwe yako yakanyatso kurongwa uye inoshanda. Heino rondedzero yemibvunzo inofanirwa kupindurwa ose kushambadzira chirongwa.

Kushambadzira Campaign Kuronga Yekutarisa:

  1. Chii vateereri yemushandirapamwe wekushambadzira uyu? Kwete chete ndiani… chii chinosanganisira ivo, ivo munhu, danho ravo murwendo rwekutenga, uye kufunga nezve kuti mushandirapamwe wako uri pamusoro sei pamakwikwi evanokwikwidza.
  2. Varipi vateereri yemushandirapamwe wekushambadzira uyu? Vateereri ava vanogara kupi? Ndeapi masvikiro nematanho aunofanira kushandisa kuti usvike kune vateereri vako zvinobudirira? Iwe unosanganisirwa mumushandirapamwe wako wekushambadzira?
  3. Ndezvipi zviwanikwa ko iyi danidziro yekushambadzira inoda kugoverwa here? Funga nezvevanhu, maitiro, uye mapuratifomu aunoda kushandisa kubata mushandirapamwe nemazvo. Pane here maturusi anogona kukubatsira kukwidziridza mhedzisiro yako?
  4. Ndehupi humbowo hwaunga sanganisira mudanidziro yako? Shandisa makesi, zvipupuriro zvevatengi, zvitupa, ongororo, zviyero, uye tsvagiridzo… ndeipi yechitatu-bato yekusimbisa yaunga sanganisa kuti ukunde chero nyaya dzekuvimba nezve brand yako kana kambani kuti ikuparadzanise kubva kumakwikwi ako?
  5. Pane kumwe kuedza kwaungagona kubatanidza kuwedzera mhedzisiro yechirongwa ichi? Kana iwe uchigadzira whitepaper, une blog positi, hukama neveruzhinji, yakagadziridzwa blog post, kugovana munharaunda, kana kupesvedzera kugovera… ndedzipi mamwe masvikiro nemachaneti anogona kubatanidzwa kuti uwedzere kudzoka kwako pamushandirapamwe wekudyara?
  6. Ko kushevedzwa kwechiito kunoratidzwa zvakajeka here? Kana iwe uri kutarisira kuti chinangwa chako chiite chero chiito, iva nechokwadi chekuvaudza zvekuita zvinotevera uye kuisa zvinotarisirwa pazviri. Pamusoro pezvo, unogona kufunga nezve mamwe maCTA kana asina kugadzirira kuita zvizere.
  7. Ndedzipi nzira dzaungabatanidza kuti udzore vateereri vako? Tarisiro yako inogona kunge isina kugadzirira kutenga nhasi… unokwanisa kuvaisa parwendo rwekurera? Vawedzere kune yako email runyorwa? Ita mishandirapamwe yekusiya ngoro kwavari? Kufunga nezvekuti ungadzosera sei vateereri vako kunozokubatsira kushandisa mhinduro nguva isati yakwana.
  8. Tichaona sei kana chirongwa ichi chabudirira? Kubatanidza mapikisheni ekutevera, ma URL emushandirapamwe, kutariswa kweshanduko, kuronda chiitiko… shandisa chikamu chega chega cheanalytics kuyera nemazvo mhinduro yauri kuwana pamushandirapamwe wako kuti unzwisise nzira yekuivandudza.
  9. Zvichatora nguva yakareba sei kuona kana chirongwa ichi chichibudirira? Kangani iwe wauchashanyirazve mushandirapamwe wako kuti uone kana iri kushanda, paungangoda kuiuraya, kuigadzira patsva, kana kukwenenzvera ichifambira mberi.
  10. Chii chatakadzidza kubva muchirongwa ichi chekushambadzira chinogona kushandiswa kune chinotevera? Une raibhurari yemushandirapamwe yakanyatsorongeka inokupa mazano ekuvandudza mushandirapamwe unotevera here? Kuve nenzvimbo yeruzivo kwakakosha kusangano rako kuitira kuti usaite zvikanganiso zvakafanana kana kuuya nemamwe mazano emushandirapamwe unotevera.

Kushambadzira kune zvese nezve kuyerwa, kukurumidza, uye kuenderera mberi kwekuvandudza. Pindura iyi mibvunzo gumi nemushandirapamwe wega wega wekushambadzira, uye ndinovimbisa kuti uchaona zvakavandudzwa!

Ndinovimba unonakidzwa nepepa rekushandira paunenge uchienderera mberi nezvako, ndiudze kuti zvakakubatsira sei!

Dhawunirodha Yekushambadzira Campaign Planning Check

Douglas Karr

Douglas Karr ndiye CMO OpenINSIGHTS uye muvambi we Martech Zone. Douglas akabatsira akawanda ekubudirira kweMarTech kutanga, akabatsira mukushingairira kweanopfuura madhora mashanu emadhora mukutenga nekudyara kweMartech, uye anoenderera mberi nekubatsira makambani kuita nekuita otomatiki nzira dzawo dzekutengesa nekutengesa. Douglas inyanzvi inozivikanwa pasi rese yedhijitari uye MarTech nyanzvi uye mutauri. Douglas zvakare munyori akaburitswa wegwaro raDummie uye bhuku rehutungamiriri hwebhizinesi.

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