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Calculator: Maitiro eKuverengera Zvako Kampeni Yekushambadzira Kudzoka pa Investment (ROI)

Douglas Karr Chishanu, December 30, 2022

0 258 Maminitsi e2 akaverengwa

Campaign ROI Calculator

Campaign Results

Mari dzeMushandirapamwe Wakananga

Mari dzinodhura dzakananga pamushandirapamwe.

Direct Campaign Revenue

Mari inowanikwa nemushandirapamwe.

Mari Yemushandirapamwe Isina Kunanga

Kuwedzera mari yegore negore, kana iripo.

Platform Expenses

Annual Platform Mari

Gore negore papuratifomu rezenisi uye rutsigiro.

Mishandirapamwe Yepagore Yakatumirwa

Mishandirapamwe inotumirwa pachikuva gore negore.

Mari Yemihoro

Mihoro Yegore

Mari yegore negore yemuhoro yechikwata chekushambadzira

Nhamba yeVashandi

Vanhu vangani vari pachikwata chekutengesa

Maawa Ose

Maawa ekugadzira, kuita, uye kuyera.

Actual Campaign ROI

Uku ndiko kudzoka kwekudyara, kusanganisira mari yakawedzerwa uye mari inoenderana nemushandirapamwe.

Traditional Campaign ROI

Iyi ndiyo kudzoka kwekudyara, kusingasanganisire mari yakawedzerwa uye mari ine chekuita nemushandirapamwe.

Email Kero Yekutumira Mibairo Kuna

Sarudzo: Tumira mushandirapamwe ROI kuverenga nekupaza kwemari nemari. Martech Zone HASI kuchengeta chero data raunopa pano, kusanganisira email yako kero.

Maitiro Ekushandisa Iyo Marketing Campaign ROI Calculator

Kuverenga kwandinoramba ndichiona kwakakanganiswa muindasitiri yedu ndeyekuti vatengesi vanoverenga sei campaign return on investment (Royi) Ruzhinji rwevashambadziri vanoita kuverenga kuri nyore kwemushandirapamwe vachishandisa mari inogadzirwa nemushandirapamwe uye nemari yemushandirapamwe:

$ROI=(\frac{\text{Revenue}-\text{Expenses}}{\text{Expenses}})\times100$

Uku kuwedzeredza kunogona kunyengedza mushambadzi kuti aite pfungwa yenhema yekuti mishandirapamwe yavo iri kuita nemazvo… kana ivo vasiri. Sei? Urikushaikwa zvimwe zvakakosha mari pamwe neimwe inobvira yekuwedzera mari.

Kuti unyatso kuyera ROI yako yemushandirapamwe wekushambadzira, unofanirwa kubatanidza zvese zvinodhura zvine chekuita nazvo:

Mari yemushandirapamwe yakananga - idzi ndidzo mari dzine chekuita nemushandirapamwe. Mienzaniso inosanganisira mari yekushambadzira, kutenga data, mutengo wekudhinda, kutumira, nezvimwe.
Mari yekushambadzira papuratifomu - iyi ndiyo tekinoroji yawakapa rezinesi rekuita aya macampaign. Mienzaniso inosanganisira graphic dhizaini software, mapuratifomu ekushambadzira, nezvimwe.
Mari yezvishandiso zvevanhu - ino ndiyo nguva inoshandiswa nechikwata chako chekushambadzira pakuvandudza, kuita, uye kuyerwa kwemushandirapamwe.

Pamusoro pezvo, vatengesi vanowanzo tarisira pasi mari yese ine chekuita nekutorwa kwemutengi mutsva.

Kuwedzera mari yegore negore -Kunyangwe chikamu chidiki chevatengi vatsva ava vakatengazve kutenga kana kuwedzera mashandisiro avanoita newe, mari iyi inofanirwa kuve yakakonzerwa nemushandirapamwe wawakazviwanira. Imwe nzira yekuverenga iyi ndeyekuona mari inogadzirwa kunze kwezvirongwa zvako zvekushambadzira mukati megore, wozogovanisa iyo nenhamba yevatengi vese. Zvino wedzera huwandu uhu nenhamba yevatengi vatsva vawatenga.

Saka ... kuverenga kwakaringana kungave:

$ROI=(\frac{\text{(Yese Yemari Yegore Inobva Kumushandirapamwe)}-\chinyorwa{(Nyedzo Yemari Yomushandirapamwe)}}{\text{(Total Campaign Expenses)}})\times100$

Where:

Mari Yegore Negore Kubva Mushandirapamwe = Yakananga Mari + Yekuwedzera Mari Yegore
Mari Yese Pamushandirapamwe = Mari dzemushandirapamwe wakananga + Mari dzePlatform + Mari dzemuhoro

Mari dzemihoro dzinoitwa muchikamu ichi chekuverenga nekushandisa bhajeti rese remihoro yevashandi vako venguva yakazara uyezve kuverenga mwero weavhareji weawa nehuwandu hwemaawa akashandiswa pamushandirapamwe.

Uye heino yakanaka yakapusa Calculator kuverenga yako yekushambadzira mushandirapamwe kudzoka pakudyara. Kana ukawedzera email yako (kusarudza), ichakupawo email nekupaza kweiyo data yawakapa uye mhedzisiro.

Kana iwe uri kuwana chinyorwa ichi kuburikidza nekudya kana email uye usingaone iyo chaiyo Calculator, ingobaya kuburikidza pano:

Kushambadzira Campaign ROI Calculator

Isu tinogona kuenda zvakatonyanya granular nekuverenga, asi izvi zvinofanirwa kuve zvakakunakira iwe kupfuura izvo zvakapfava. kushambadzira mushandirapamwe ROI kuverenga iyo inoshandiswa nevashambadzi vakawanda.

Ndizivise kuti unoda sei karukureta iyi, ona chero nyaya nekuverenga, kana kuti unoda mamwe maitiro ... ingotaura pasi apa!